Aunt Ann's In House Staffing

What Aunt Ann's In House Staffing does

Aunt Ann's In-House Staffing is a third-generation, family-owned domestic staffing referral agency headquartered in Burlingame, California, founded in 1958 by Ann Collins and currently operated by Denise and Sue Collins. The agency matches San Francisco Bay Area private households with professional domestic staff across five verticals: nanny/childcare, household (housekeepers, cooks, household managers), estate (butlers, estate managers, private chefs, chauffeurs), private office (personal and executive assistants), and senior care companions. Placements are full-time, part-time, hourly, live-in or live-out, and target both ultra-high-net-worth households (estate manager placements in the $250K range, private chef roles at $125-150K) and affluent families seeking long-term nannies.

The underlying operation is intentionally low-tech: there is no proprietary software platform, mobile app or AI component, and matching is conducted through face-to-face interviews with both candidates and employers to assess personality and compatibility. Supporting infrastructure consists of a candidate-facing job portal at jobs.inhousestaffing.com, a document upload portal for I-9 and background-check materials, third-party listings on Care.com, Yelp, Nextdoor and industry directories (APNA, INA, DEMA, CSP), and an active blog on California household employment law.

The business model is a one-time placement fee per successful hire, with no registration fee to begin a search (saving clients $150-$500 versus competitors) and a 5-day trial work period before the fee is charged; if a placement terminates during the trial, the agency offers a one-year fee credit toward the next hire. Pricing is opaque (not publicly disclosed) and the company has no external funding, no parent company, and no subsidiaries. Customer acquisition is primarily referral-driven from a multi-generational client base, supplemented by organic social media, content marketing, and earned media through industry association awards (APNA Lifetime Achievement, DEMA Agency of the Year, INA 35-Year Service, Gellert Family Business Award, multiple Bay Area Parent "Best Nanny Agency" designations).

Name

Aunt Ann's In House Staffing

Legal name

Aunt Ann's In-House Staffing Agency

Website

https://inhousestaffing.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Aunt Ann's In-House Staffing is a third-generation, family-owned domestic staffing agency in San Francisco that places nannies, housekeepers, estate managers, private chefs, personal assistants, and senior companions with Bay Area private households through in-person matching and one-time placement fees.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

akta.pro secondary industries

Part-Time Nanny Placement Agencies (HSAAALAC), Nanny Housekeeper / Family Assistant Services (HSAAABAE), Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO)

Keywords

• Domestic staffing agency
• Nanny placement services
• Household staffing
• Estate staffing
• Private office staffing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Placement Fees: The company charges placement fees for successful placements of domestic professionals (nannies, housekeepers, estate managers, private chefs, personal assistants) in private homes. Fees are charged only after a successful placement and include a 5-day trial work period before charging. If services are terminated during the trial period, a one-year fee credit is applied to the next hire. No registration fee is charged to start the search process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aunt Ann's In-House Staffing is a direct-hire referral agency that matches professional domestic staff with families in the San Francisco Bay Area. Core placements include nannies, newborn care specialists, family assistants, housekeepers, estate managers, private chefs, personal assistants, companions, and household couples. Placements are offered as full-time, part-time, hourly, live-in, and live-out arrangements, with no registration fee charged until a successful placement is made.

Product overview

Aunt Ann's In-House Staffing is a third-generation family-owned domestic staffing agency serving the San Francisco Bay Area since 1958. The company operates as a direct-hire referral agency that matches professional domestic staff with families. Their core offerings include five staffing verticals: Nanny Staffing (nannies, newborn care specialists, family assistants), Private Office Staffing (personal assistants, executive assistants), Senior Care Staffing (companions), Household Staffing (housekeepers, laundresses, cooks, household managers), and Estate Staffing (butlers, chefs, chauffeurs, estate managers). The company also provides supplementary services including an online job board portal and a document upload portal for candidate applications. All placements are long-term direct hires with no registration fees until successful placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Staffing Placement services for nannies, newborn care specialists, family assistants, nanny educators, travel nannies, and nanny/housekeepers for families in the San Francisco Bay Area.
• Household Staffing Placement services for housekeepers, laundresses, executive housekeepers, housemen/handymen, cooks, cooks/housekeepers, and household managers.
• Estate Staffing High-end placement services for butlers, valets, chefs, chauffeurs, gardeners/groundskeepers, household couples, and estate managers for luxury properties.
• Private Office Staffing Placement of personal assistants, office managers, and executive assistants for private households and professionals.
• Senior Care Staffing Placement of companions for eldercare support in private homes.

Quantifiable outcome

• Some placements have lasted 5 to 25 years, demonstrating long-term compatibility and retention success.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Nanny Relief FundminorGTM or Marketing Partner · 1 January 2025Charitable partnership supporting nannies facing crisis through the 'Double the Care' campaign. Aunt Ann's participated in Instagram Live event to support the campaign and sponsored TIFFAN scholarship giveaways for nanny professional development.
• University of San Francisco School of ManagementminorStrategic or Co-development Partner · 1 January 2015Received Gellert Family Business Award from USF School of Management recognizing extraordinary business achievement and community service. Award recipients received certificates of recognition from U.S. Congress, California State Senate and Assembly, and San Francisco Board of Supervisors.
• Domestic Estate Management Association (DEMA)coreStrategic or Co-development Partner · 1 January 2007Proud member of DEMA which was founded in 2007 to provide a forum for Private Service Professionals and certified vendors. Aunt Ann's was honored by DEMA with the Agency of the Year award in 2015 for exemplifying professionalism, exceptional communication, and continued relationship building.
• Association of Premier Nanny Agencies (APNA)coreStrategic or Co-development Partner · 1 January 1993Founding member of APNA since 1993. APNA is an association of most trusted nanny and household staffing agencies in the United States. Aunt Ann's received the APNA Lifetime Achievement Award in 2014, recognizing their leadership and contributions to the industry.
• International Nanny Association (INA)coreStrategic or Co-development Partner · 1 January 1985Member of America's oldest and largest in-home child care industry association founded in 1985. Aunt Ann's received the INA 35-Year Service Award in 2018 recognizing dedication to professional excellence.
• California Staffing Professionals (CSP)minorStrategic or Co-development PartnerMember for over 30 years of CSP which has adopted rigid standards of ethical practice. Members conduct business in legal, ethical and self-regulated manner serving dual consumers of private placement services.
• Lisa Weinberger (Labor Attorney)minorOthersThe company's labor attorney provides consultation on employment law updates including minimum wage, mileage rates, and California household employment regulations. Aunt Ann's shares these resources with clients and candidates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British American Household Staffing: A boutique household staffing agency placing nannies, housekeepers, estate managers, and personal assistants in HNW homes, primarily in California and the U.S. with a London partnership. Closely comparable placement-only model serving wealthy private households.
• Eden Domestics: A high-end domestic staffing placement agency serving HNW households in the Los Angeles area. Operates with the same referral-only, personalized matching model for nannies, housekeepers, and estate staff that Aunt Ann's uses in the Bay Area.
• The Help Company: A long-established HNW household and nanny placement agency in New York City serving UHNW families across the Tri-State area. Direct competitor in the white-glove placement model for private domestic staff.
• Trustforte: A boutique household staffing and nanny placement agency serving New York and other wealthy U.S. metros. Comparable on placement-only model, face-to-face screening, and HNW household focus.
• Town & Country Resources: A nanny, household, and estate staffing placement agency with multi-regional U.S. presence serving affluent families. Direct comparable on the personalized face-to-face matching model and APNA-aligned professional standards.
• Gifted Hands Concierge: A domestic placement agency focused on nannies, housekeepers, and estate staff in California HNW markets. Comparable in placement-only business model and APNA-affiliated professional screening standards.
• The Nanny Authority: A long-running nanny placement agency serving families across multiple U.S. states. Operates the same personalized screening and matching model Aunt Ann's uses, with a broader geographic footprint.

Regional players

• Domestica by Nina Sullivan: A boutique household staffing placement firm serving the Aspen/Denver and broader Rocky Mountain luxury market. Comparable in HNW placement focus but geographically distinct from Aunt Ann's Bay Area territory.
• Pacific Placement Group: A West Coast HNW domestic staffing referral agency serving California and Pacific Northwest markets. Comparable in placement services for nannies, housekeepers, and estate staff in geographically adjacent affluent regions.

Emerging players

• Care.com: The largest online marketplace for caregivers and household help, including nannies and housekeepers. Represents the digital-matching threat that contrasts with Aunt Ann's white-glove, face-to-face placement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AuntAnnsInHouseStaffing
• LinkedInlinkedin.com/company/aunt-ann%27s-in-house-staffing
• Instagraminstagram.com/auntannsinhousestaffing
• Xx.com/auntanns

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aunt Ann's In House Staffing