Nanny Relief Fund

What Nanny Relief Fund does

Nanny Relief Fund is a 501(c)(3) non-profit corporation headquartered at 555 Fayetteville St., Suite 300, Raleigh, NC, founded in April 2020 by Rachael L. Lubin in response to the financial vulnerabilities exposed for domestic workers during the COVID-19 crisis. The organization provides rolling emergency grants of typically $500 to $2,000+ to professional nannies and newborn care specialists residing in the United States and its territories who experience unexpected financial hardship, including natural disasters, medical emergencies, job loss, housing crises, and situations involving under-the-table or 1099 employment arrangements. Recipients are screened through an online application portal and paid by paper check, with grant eligibility requiring at least 30 hours per week of nanny work over the preceding 12 months and documented financial hardship.

The underlying technology stack is deliberately lightweight and commodity-based: a Squarespace-hosted website, JotForm-powered grant applications offered in English and Spanish, PayPal and Zelle for donation processing, and embedded YouTube video. The organization is 100% volunteer-run with no paid staff, supported by a board that includes leaders from Adventure Nannies, Triangle Nannies, CincyNanny, and the International Nanny Association. Over 92% of donations are reinvested directly into community grants, and 2025 grant distributions totaled $27,950.

The business model is donation-driven rather than commercial: NRF accepts tax-deductible contributions from individual donors (including nannies contributing $1-$10 monthly), nanny agencies, payroll companies such as HomeWork Solutions, and other childcare industry businesses. The organization supplements cash grants with in-kind partnerships (contract review, career coaching, financial literacy workshops) and educational content such as the 'Weathering the Storm' E-Book. Distribution of relief is direct-to-individual via the website portal, while fundraising leverages a multi-channel mix of organic social (Instagram, Facebook), email, earned media (Business Insider), industry events, and a 2025-launched Double the Care recurring donation campaign targeting 250 partnerships.

Name

Nanny Relief Fund

Legal name

Nanny Relief Fund

Website

https://nannyrelieffund.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nanny Relief Fund is a 501(c)(3) non-profit that issues $500-$2,000+ emergency grants to U.S. nannies facing financial hardship, funded entirely by donations and operated by volunteers.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Nanny Relief Fund is a 501(c)(3) non-profit that operates entirely on donations. Revenue comes from financial gifts from individuals, nanny agencies, payroll companies, and businesses within the childcare industry. The organization redistributes over 92% of donations directly as emergency grants to nannies in need. EIN: 85-0696420.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Nanny Relief Fund is a 501(c)(3) non-profit that provides rolling emergency financial grants (typically $500 to $2,000+) to professional nannies and newborn care specialists in the United States who are experiencing unexpected financial hardship from natural disasters, medical emergencies, job loss, housing crises, or precarious employment situations. The organization is funded entirely by donations and operates as a 100% volunteer-run charity, redirecting over 92% of donations directly into community grants.

Product overview

Nanny Relief Fund is a 501(c)(3) non-profit organization operating as a single unified offering centered on emergency financial grants for nannies. The core product is the Emergency Grants Program, which provides rolling grants of $500-$2,000+ to nannies facing crises. Supporting this core are the Grant Application Portal (via JotForm), Financial Donations processing (via PayPal and Zelle), Material Support/In-Kind Donations, and the Volunteer Program. Educational offerings include the Weathering the Storm E-Book and Annual Reports for transparency. The organization is 100% volunteer-run with over 92% of donations reinvested directly into the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Grants Program Rolling emergency financial grants typically ranging from $500 to $2,000+ provided at no cost to eligible nannies and newborn care specialists in the US and its territories who face crises including natural disasters, medical emergencies, job loss, housing crises, car repossession, and unsafe working conditions.
• Weathering the Storm E-Book Educational resource titled 'Weathering the Storm: A Nanny's Guide to Financial Preparedness' that delivers practical guidance on saving, budgeting, debt management, and investing for nannies building financial resilience.

Quantifiable outcome

• Distributed $27,950 in grants in 2025
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aunt Ann's In-House StaffingcoreGTM or Marketing Partner · 1 January 2025Partner agency that helped double NRF's impact in 2025 through their support and contributions to the nanny relief mission.
• Volunteer ContributorscoreOthersVolunteers with diverse skill sets contribute across administration, outreach, social media, event planning, content creation, fundraising, and translation. Organization is 100% volunteer-run.
• Industry Partners (In-Kind Contributors)minorStrategic or Co-development PartnerProfessionals contributing educational content, workshops, webinars, downloadable resources, and revenue-sharing offerings. Partners include those offering contract review, career coaching, financial literacy, and burnout prevention content.
• International Nanny Association (INA)minorOthersIndustry organization providing resources to nanny community. NRF founder Rachael L. Lubin serves on INA's Board of Directors since 2017. Multiple board members hold INA credentials.
• National Domestic Worker's Alliance (NDWA)minorOthersOrganization providing resources to domestic workers. NRF refers applicants who are domestic workers (not nannies) to NDWA for appropriate relief funds.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modest Needs Foundation: Modest Needs is a 501(c)(3) that provides small, no-strings-attached emergency grants to low-income workers living just above the poverty line. It is the closest business-model peer to NRF (rolling emergency grants, donation-funded, volunteer-supported), though its scope is the general low-income workforce rather than nannies specifically.
• Hand in Hand: The Domestic Employers Network: Hand in Hand is a network of domestic employers providing resources, training, and support for hiring and managing household employees, including nannies. NRF's Shenandoah Davis sits on Hand in Hand's Agency Council, evidencing direct collaboration. Both organizations target the nanny/domestic-employer ecosystem with complementary services.

Others

• Adventure Nannies: Adventure Nannies is a premier nanny placement agency founded by NRF board member Shenandoah Davis. It is not a relief provider but is a direct channel partner for NRF — feeding both applicants and donor support — and an example of an agency-typology peer with overlapping customer base.
• HomeWork Solutions: HomeWork Solutions provides payroll and tax-filing services for household employers of nannies. It is a major NRF donor and mentor (Jay Schulze provides strategic guidance). Not a relief provider, but a closely adjacent ecosystem participant serving the same nanny/employer audience.
• The Nanny Coach: The Nanny Coach provides career coaching, business resources, and training for nannies. It is an educational-content peer in the same ecosystem, serving overlapping beneficiaries with complementary (non-relief) offerings.
• International Nanny Association (INA): INA is the principal professional association for nannies, offering credentialing, education, and networking. NRF's founder sits on INA's board, and multiple NRF board members hold INA credentials, making INA both a feeder for NRF applicants and a structural partner — not a direct competitor but an adjacent ecosystem player.
• Triangle Nannies: Triangle Nannies is a North Carolina-based household staffing agency whose founder/CEO (Austin Macfarlane) serves as NRF Treasurer. Like Adventure Nannies, it is a channel partner and donor rather than a direct peer, but it represents the agency class that NRF depends on for fundraising reach.
• CincyNanny: CincyNanny is a Cincinnati-area nanny community and onramp platform where NRF Director Sarah Foster serves as Community Director. It represents the regional community-platform peer that funnels applicants and donors to NRF.

Broad incumbents

• Domestic Workers United: Domestic Workers United is a membership-led nonprofit organizing domestic workers (nannies, housekeepers, home care workers) for power, respect, and fair labor standards. Like NDWA, it is a broader mission-aligned advocacy peer rather than a direct grantmaking competitor, but it represents the institutional environment in which NRF operates.
• National Domestic Workers Alliance (NDWA): NDWA is the leading national advocacy and resource organization for domestic workers, including nannies, housecleaners, and home care workers. NRF explicitly refers non-nanny applicants to NDWA, making it the most closely aligned peer in mission and beneficiary base, though NDWA focuses on advocacy and policy rather than direct emergency grants.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nannyrelieffund
• Instagraminstagram.com/nannyrelieffund
• LinkedInlinkedin.com/company/nanny-relief-fund

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny Relief Fund