Insurance Pros
Insurance Pros is an independent Kansas City insurance brokerage established in 2002 that connects individuals and micro-businesses with carriers across Medicare, dental, vision, short-term, life, and travel insurance, earning commissions on policies sold.
- Company typePrivate
- Founded2002
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Insurance Pros does
Insurance Pros is an independent insurance brokerage established in 2002 and headquartered in the Kansas City metropolitan area (Overland Park, Kansas). The firm operates as a commission-based intermediary connecting individual consumers and small/micro businesses (fewer than 25 employees) with insurance carriers across Medicare, group health, dental, vision, short-term health, life, and travel insurance lines. Its service is free to clients, with revenue generated entirely from carrier commissions.
The company's product portfolio spans seven core lines. Medicare services include free Understanding Medicare classes delivered via Eventbrite and one-on-one consultations, with enrollment support and ongoing coverage monitoring. Group Insurance targets micro-businesses with multi-carrier plan comparison. Dental coverage is offered through Cigna (myCigna 1500 and 1000), Delta Dental of Kansas, and Nationwide's NationalCare Dental plans (up to $5,000 annual benefit). Vision coverage is delivered through VSP Base and Easy Options plans. Short-term insurance is offered via BlueKC Healthcare, National General, and United Healthcare. Term life and travel insurance (through Seven Corners and GeoBlue, including Schengen-compliant options) round out the catalog. No proprietary technology stack is disclosed; operations rely on standard third-party carrier platforms and tools.
The business model is a sales-led brokerage using education (free Medicare classes), advisor-led consultations, and hybrid online enrollment via linked carrier portals. The firm positions itself on serving an underserved micro-business and Medicare-eligible segment in the Kansas City region, with an explicit lifetime service commitment that extends beyond initial policy origination. Geographic scope is concentrated in Kansas City and Kansas, with travel insurance providing the only international angle.
Insurance Pros firmographics
Firmographics- Name
- Insurance Pros
- Legal name
- Insurance Pros Inc.
- Website
- https://insuranceprosinc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insurance Pros is an independent Kansas City insurance brokerage established in 2002 that connects individuals and micro-businesses with carriers across Medicare, dental, vision, short-term, life, and travel insurance, earning commissions on policies sold.
- Ownership category
- akta.pro rank
Where Insurance Pros is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Insurance Pros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Insurance Pros acts as an independent insurance broker earning commissions from insurance carriers for policies sold. The company explicitly states their services are free to customers, meaning revenue comes entirely from carrier commissions and referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | myCigna 1500 - $1500 annual benefit with preventive services at 100%, basic at 80%, major at 50% |
| Subscription | Monthly | myCigna 1000 - $1000 annual benefit |
| Subscription | Monthly | Vision Base Plan - $15 exam, $25 lenses, $150 frames/contacts allowance |
| Subscription | Monthly | Vision Easy Options Plan - $150-$230 frames allowance, no-line bifocals covered |
| Subscription | Monthly | NationalCare Dental 1500/3000/5000 - Up to $5000 annual benefit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Insurance Pros product offering
Product offeringCore offering
Insurance Pros is an independent insurance brokerage based in the Kansas City metropolitan area that connects individuals and small businesses with multiple major insurance carriers. The firm provides consultation, education, and enrollment assistance across Medicare, group health, dental, vision, short-term health, term life, and travel insurance products. Services are offered free to clients, with revenue derived from carrier commissions.
Product overview
Insurance Pros is an established insurance broker in Kansas City offering a portfolio of insurance products and enrollment services. The company operates as an intermediary connecting individuals and small businesses with insurance carriers. Their product portfolio includes Medicare consultation and enrollment services (with free educational classes), group health insurance for micro-businesses (fewer than 25 employees), dental plans (Cigna, Delta Dental Kansas, National Care Dental/Nationwide), vision insurance (VSP), short-term health insurance (BlueKC Healthcare, National General, United Healthcare), term life insurance, and travel insurance (Seven Corners, GeoBlue). Services are provided free to clients as the company earns commissions from insurance carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Services
Companies that use Insurance Pros
Customer profileSegments4 records
Ideal customer profiles3 records
Insurance Pros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insurance Pros partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CignacoreCigna dental insurance products offered through Insurance Pros. Plans include myCigna 1500 ($1500 annual benefit, preventive at 100%, basic at 80%, major at 50%) and myCigna 1000 ($1000 annual benefit).
- Delta DentalcoreDelta Dental of Kansas - #1 plan in individual market for Kansas residents with largest PPO network. No waiting periods when migrating from another dental plan.
- Nationwide (NationalCare Dental)coreNationwide's NationalCare Dental plan offering up to $5000 annual benefit. Fortune 100 company with 70+ years commitment to health benefits. No waiting periods for preventative and basic services.
- BlueKC HealthcareminorBlueKC short-term insurance plans available through Insurance Pros for Kansas City customers seeking immediate coverage.
- National GeneralminorNational General short-term insurance offered as one of the partnering companies for customers in advance of consultation.
- United HealthcareminorUnited Healthcare short-term insurance plans available through Insurance Pros with nation-wide network access.
- VSP (Vision Service Plan)coreVSP vision insurance offered through Insurance Pros. Plans include Base Plan ($15 exam, $25 lenses, $150 frames/contacts allowance) and Easy Options Plan ($150-$230 frames allowance).
- Seven CornersminorTravel insurance partner for coverage outside the United States. Seven Corners plans available through Insurance Pros for international travel and Schengen requirements.
- GeoBlueminorGeoBlue travel insurance partner offering international coverage plans accessible through Insurance Pros website.
- National Care Dental (NCD)minorNCD creates affordable dental and vision care products. Plans fit budgets and provide peace of mind with high-quality coverage options up to $5000 annual benefit.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Insurance Pros competitors and assessment
Company assessmentDirect peers
- GoHealth: Medicare-focused insurance brokerage connecting consumers with Medicare Advantage, Supplement, and Part D plans across major carriers. Direct overlap on the Medicare consultative and educational GTM Insurance Pros emphasizes.
- HealthMarkets: Insurance agency distributing health, Medicare, life, and supplemental coverage from multiple carriers to individuals, families, and small businesses. Same multi-line, multi-carrier broker archetype as Insurance Pros.
- eHealth: Online insurance marketplace for Medicare, individual, family, and small business coverage across multiple carriers. Closely comparable in multi-line broker model with technology-enabled enrollment.
- SelectQuote: Public insurance brokerage selling life, Medicare, and other coverage through telesales and online channels. Operates the same multi-line, multi-carrier broker model Insurance Pros uses, but at significantly greater scale.
- SmartFinancial: Online insurance comparison marketplace for auto, home, life, and health across multiple carriers. Overlaps with Insurance Pros on multi-line multi-carrier comparison and online enrollment.
- Policygenius: Online insurance broker specializing in life, disability, and other personal lines across multiple carriers. Comparable as a multi-carrier broker with a consultative/advisor-supported purchase flow.
- Benefytt Technologies: Insurance distribution and technology platform focused on health, Medicare, and related products, using both digital and agent-assisted enrollment. Operates in the same Medicare-and-ancillary broker space as Insurance Pros.
Broad incumbents
- QuoteWizard (LendingTree): Insurance comparison platform owned by LendingTree that connects consumers with multiple carriers across many lines. Comparable as a multi-carrier distribution channel, though it operates more as a lead-generation platform than an advisory broker.
Regional players
- Insureon: Online small business insurance broker specializing in micro-business and startup coverage across multiple carriers. Comparable in targeting the same micro-business customer segment Insurance Pros serves, though typically outside the Kansas City metro.
Emerging players
- CoverWallet: Digital commercial insurance broker for small businesses. Comparable to Insurance Pros' small/micro-business segment focus, but with a technology-led SMB acquisition model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Insurance Pros social profiles
Digital presenceInsurance Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Pros leadership team
Management profileNumber of profiles
Insurance Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Pros
What does Insurance Pros do?
Insurance Pros is an independent insurance brokerage based in the Kansas City metropolitan area that connects individuals and small businesses with multiple major insurance carriers. The firm provides consultation, education, and enrollment assistance across Medicare, group health, dental, vision, short-term health, term life, and travel insurance products. Services are offered free to clients, with revenue derived from carrier commissions.
Is Insurance Pros a public or private company?
Insurance Pros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insurance Pros founded?
Insurance Pros was founded in 2002. It employs 1 to 10 people.
Where is Insurance Pros based?
Insurance Pros is headquartered in Overland Park, United States, in the North America region.
How does Insurance Pros make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Insurance Pros's main competitors?
Direct peers on record are GoHealth, HealthMarkets, eHealth, SelectQuote, SmartFinancial, Policygenius and Benefytt Technologies. QuoteWizard (LendingTree) is listed as a broad incumbent. Insureon is listed as a regional player. CoverWallet is listed as an emerging player.
Does Insurance Pros have an API?
No public API is recorded for Insurance Pros.