TrailerFunnel
TrailerFunnel is a Grand Rapids-based vertical SaaS platform providing trailer and powersport dealerships with custom websites, automated marketplace listings, unified communications, and digital retail/financing tools on tiered monthly subscriptions.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TrailerFunnel does
TrailerFunnel is a privately held vertical SaaS company based in Grand Rapids, Michigan, that provides a cloud-based dealership management platform for trailer and powersport dealerships. The platform combines a custom website builder, inventory management, automated Facebook Marketplace and Craigslist posting, unified communications (SMS/MMS/Email/Chat), and a digital retail widget that supports financing applications, credit routing, fraud protection, ACH payments, and e-signatures. TrailerFunnel holds Google Partner and Google Ads Certified Partner status and integrates with Google Ads, Google Analytics 4, Google My Business, Google Shopping, and Google Reviews.
The company's product architecture is modular, offering three bundled tiered subscriptions — GroMarketing ($475/month), GroLeads ($713/month), and GroSales ($953/month) — that progressively layer website, communications, and digital retail functionality. These can be supplemented by five standalone add-on modules (CustomWebsites, AutoMarketing, Analytics & AdSpend, CustomerEngagement, DigitalRetail) priced between $132 and $530 per month, allowing dealerships to assemble a toolkit matching their operational maturity. Pricing is publicly disclosed on the company's products page, and new implementations are scoped for a 2-week setup timeline.
TrailerFunnel's go-to-market combines a self-serve website login with sales-assisted inside sales, with demo booking, phone (+1 800 648-5171), and email ([email protected]) as the primary conversion mechanisms. The company targets SMB trailer dealerships in the United States, supported by a content marketing and SEO strategy, paid Google Ads campaigns, and active organic social presence on Facebook, TikTok, and Instagram. The team consists of 7 employees with no disclosed funding rounds, parent company, or institutional backing, and the business is privately held with no stock symbol.
TrailerFunnel firmographics
Firmographics- Name
- TrailerFunnel
- Legal name
- TrailerFunnel
- Website
- https://trailerfunnel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrailerFunnel is a Grand Rapids-based vertical SaaS platform providing trailer and powersport dealerships with custom websites, automated marketplace listings, unified communications, and digital retail/financing tools on tiered monthly subscriptions.
- Ownership category
- akta.pro rank
TrailerFunnel industry classification
Industry- Product category
- Dealership Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
TrailerFunnel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Monthly subscription-based SaaS model with three tiered plans (GroMarketing, GroLeads, GroSales) providing increasing functionality. Additional standalone modules available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GroMarketing - Entry-level website and marketing platform |
| Subscription | Monthly | GroLeads - Sales operations and communication platform |
| Subscription | Monthly | GroSales - Full-featured digital retail platform |
| Subscription | Monthly | Custom Websites - Standalone website module |
| Subscription | Monthly | AutoMarketing - Automated listing posting |
| Subscription | Monthly | Analytics & AdSpend - Traffic and advertising management |
| Subscription | Monthly | CustomerEngagement - Communication management |
| Subscription | Monthly | DigitalRetail - Online deal completion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
TrailerFunnel product offering
Product offeringCore offering
TrailerFunnel sells a cloud-based dealership management platform purpose-built for trailer and powersport dealerships, delivered through three bundled subscription tiers (GroMarketing, GroLeads, GroSales) and five standalone add-on modules (CustomWebsites, AutoMarketing, Analytics & AdSpend, CustomerEngagement, DigitalRetail). The platform combines custom lead-generation websites, centralized inventory management, automated Facebook Marketplace and Craigslist posting, multi-channel customer communications, digital retail deal completion with e-signatures, and an integrated lending platform with fraud protection and identity verification. Implementation is delivered with a stated 2-week setup timeline.
Product overview
TrailerFunnel operates as a modular platform-plus-addons architecture serving trailer and powersport dealerships. The core offering consists of three bundled pricing tiers—GroMarketing ($475/month), GroLeads ($713/month), and GroSales ($953/month)—that progressively build upon each other from basic website and inventory management through advanced sales operations and digital retail capabilities. These plans can be supplemented with five standalone add-on modules: CustomWebsites ($290/month), AutoMarketing ($185/month), Analytics & AdSpend ($132/month), CustomerEngagement ($295/month), and DigitalRetail ($530/month), allowing dealerships to customize their toolkit based on specific operational needs.
Differentiator
Problem solved
Functional benefit
Brands
- GroMarketing: Entry-level package starting at $475/month including custom website, unlimited design changes, standard SEO, inventory management, and auto posting to Facebook Marketplace and Craigslist.
- GroLeads
- GroSales
Products and services
- GroMarketing Entry-level bundled subscription plan providing custom lead-generation websites with SEO, inventory management, automated Facebook Marketplace and Craigslist posting, simplified customer communication, and secure finance applications for trailer and powersport dealerships. Priced at $475/month.
- GroLeads Mid-tier bundled subscription plan that extends GroMarketing with full sales operations including text messaging from business numbers, internal team messaging, multi-channel communications (SMS, MMS, Email, Chat), message routing, Google reviews requests, a mobile app, and identity verification for payments. Priced at $713/month (7% savings versus buying modules separately).
- GroSales Premium bundled subscription plan combining GroLeads with digital retail capabilities including quote creation, unit deposits, customer credit score routing for finance decisions, fraud-protected payment acceptance, a dynamic finance payment calculator on the dealer website, e-signatures for deal documents, and Google Shopping integration. Priced at $953/month (15% savings versus buying modules separately).
- CustomWebsites Standalone custom website module providing full control over a lead-generation focused website with omni-channel experience, backed by support and fast load times for trailer and powersport dealerships. Priced at $290/month.
- AutoMarketing Standalone automated marketing tool that puts Facebook Marketplace channels on auto-pilot, automatically adding new inventory and removing sold units without manual intervention. Priced at $185/month.
- Analytics & AdSpend Standalone traffic analytics and advertising spend management tool providing intuitive traffic reports, in-depth tracking, comprehensive attribution, and a dedicated team to research and action suggestions. Priced at $132/month.
- CustomerEngagement Standalone customer communication and engagement platform improving retention through real-time responses to phone inquiries and messaging via text, chat, and email, with secure payment request capabilities. Priced at $295/month.
- DigitalRetail Standalone digital retail widget enabling customers to start and work through a unit deal directly on the dealer website, with financing application routing to appropriate lenders. Priced at $530/month.
Quantifiable outcome
- Setup completed in 2 weeks
- +1 more outcomes
Companies that use TrailerFunnel
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
TrailerFunnel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
TrailerFunnel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreTrailerFunnel is a Google Partner and Google Ads Certified Partner. The platform integrates with Google Analytics 4, Google Ads, Google My Business, and Google Shopping for comprehensive dealership digital marketing capabilities.
- FacebookcorePlatform provides automated posting to Facebook Marketplace channels, allowing new inventory to be automatically added and sold units to be removed without manual intervention.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
TrailerFunnel competitors and assessment
Company assessmentDirect peers
- DealerCenter: DealerCenter offers dealership management software with website, CRM, inventory, and desking tools for independent and franchise dealers including powersports/trailer dealers. It competes with TrailerFunnel for the same SMB dealership buyer with overlapping website and inventory functionality.
- Dealer Spike: Dealer Spike provides custom websites, SEO, digital marketing, and inventory management tools for powersports, marine, RV, and trailer dealerships. It is the most directly comparable platform to TrailerFunnel in both product surface area (websites + marketing + inventory) and target customer (SMB specialty vehicle dealers).
- Frazer Dealer Management Software: Frazer is a well-established DMS specifically built for independent trailer, auto, and powersports dealers with website, inventory, and accounting modules. Comparable to TrailerFunnel as legacy vertical-specific SaaS serving trailer dealers.
- motoCentric: motoCentric (PowerSports mb) provides specialized dealership management software and websites exclusively for powersports, marine, and trailer dealers. Closest vertical-specific competitor to TrailerFunnel with comparable all-in-one SaaS positioning.
Broad incumbents
- Tekion: Tekion offers a cloud-native dealer management platform with CRM, inventory, digital retail, and integrated payments. Its digital retail and payments capabilities directly overlap with TrailerFunnel's GroSales tier and represent a potential broader-incumbent threat in the dealer SaaS space.
- DealerSocket (CDK Global): DealerSocket (now part of CDK Global) provides full-suite dealer management software (CRM, desking, inventory, websites, marketing) primarily for franchised auto dealers. Broadly incumbent in the dealership software category and capable of expanding vertically into trailers/powersports.
- DealerOn: DealerOn delivers custom dealer websites, SEO, and digital marketing tools with Google Premier Partner status and integrations to inventory feeds and OEMs. Closely comparable on the website + marketing layer that anchors TrailerFunnel's offering.
- Dominion Dealer Solutions: Dominion provides a full DMS and digital marketing suite (websites, SEO, CRM, ILM) for auto dealerships. Comparable to TrailerFunnel's web + marketing + CRM stack, though it focuses on broader automotive rather than trailer specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TrailerFunnel social profiles
Digital presenceTrailerFunnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrailerFunnel leadership team
Management profileNumber of profiles
TrailerFunnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrailerFunnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrailerFunnel
What does TrailerFunnel do?
TrailerFunnel sells a cloud-based dealership management platform purpose-built for trailer and powersport dealerships, delivered through three bundled subscription tiers (GroMarketing, GroLeads, GroSales) and five standalone add-on modules (CustomWebsites, AutoMarketing, Analytics & AdSpend, CustomerEngagement, DigitalRetail). The platform combines custom lead-generation websites, centralized inventory management, automated Facebook Marketplace and Craigslist posting, multi-channel customer communications, digital retail deal completion with e-signatures, and an integrated lending platform with fraud protection and identity verification. Implementation is delivered with a stated 2-week setup timeline.
Is TrailerFunnel a public or private company?
TrailerFunnel is a private company. It is classified as unknown and is currently operating.
When was TrailerFunnel founded?
TrailerFunnel was founded in -1. It employs 1 to 10 people.
How does TrailerFunnel make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are TrailerFunnel's main competitors?
Direct peers on record are DealerCenter, Dealer Spike, Frazer Dealer Management Software and motoCentric. Broad incumbents are Tekion, DealerSocket (CDK Global), DealerOn and Dominion Dealer Solutions.
Does TrailerFunnel have an API?
No public API is recorded for TrailerFunnel.
What industry is TrailerFunnel in?
TrailerFunnel's product category is Dealership Management Software. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 5182 and its SIC code is 7372.