Pajadata

What Pajadata does

Pajadata (legally renamed Aceve Suomi Oy on 23 May 2025) is a Tampere-headquartered Finnish SaaS vendor serving LVIS (heating, plumbing, ventilation, electrical) and broader construction-services contractors, operating as the Finnish subsidiary of the pan-European Aceve Group (formerly HVD Group, rebranded March 2025). The company develops and operates a vertically integrated product suite for SMB LVIS firms: Entre ERP, Entre Vehicle (fleet), KlarCalc (cost calculation), KlarPris (pricing), Entre Työmaajärjestelmä (worksite management, added via the 2019 East Dataconst Oy acquisition), Aceve Expense, Ahlsell Office (a co-branded module for wholesaler integration), and Xpaja. The technology stack combines back-office ERP with mobile field workflows, integrating into Finnish accounting platforms and major building-products wholesalers (notably Ahlsell) to embed pricing, project, and time-tracking data into daily contractor operations.

The business model is B2B SaaS subscription targeted at small Finnish LVIS contractors of typically 10-17 employees, monetised across modular product lines (ERP, fleet, worksite, expense, pricing). The company reports 1,000+ LVIS customers in Finland and serves as the Finnish node of an Aceve Group with €140M+ group revenue, 150,000+ users, and 900+ professionals operating across eight European countries (Finland, Sweden, Norway, Denmark, Netherlands, Belgium, Germany, England). Approximately 30 employees are based in Finland, with offices in Tampere (HQ), Vantaa, and Kuopio. Go-to-market leverages direct sales to SMB contractors alongside distribution through wholesaler partners such as Ahlsell, and customer retention is evidenced by multi-decade relationships (e.g., 24+ years with Turun Maanrakentajat).

Near-term strategic direction (2025-2026) is defined by the Aceve global rebrand, a new CEO appointment (Joni Haapamäki, ex-Admicom), and a product roadmap centred on an AI-enabled mobile version of Entre featuring voice-controlled work logging and location-based auto time-tracking, signalling an extension from back-office ERP into AI-driven field productivity for the Nordic LVIS SMB segment.

Name

Pajadata

Legal name

Aceve Suomi Oy

Website

https://pajadata.fi

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pajadata (Aceve Suomi Oy) is a Tampere-headquartered Finnish SaaS vendor providing ERP, fleet, pricing, and worksite software to LVIS (heating, plumbing, ventilation, electrical) contractors, serving 1,000+ SMB customers as the Finnish subsidiary of the pan-European Aceve Group.

Ownership category

akta.pro rank

Product category

Construction and Building Services ERP Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Professional Services Automation (PSA) & Services ERP (HDAEAEAF), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Construction ERP software
• Building services software
• HVAC field service software
• Cloud-based construction software
• Electrical contractor software

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Subscriptions: Aceve generates revenue primarily through recurring SaaS subscription fees for its cloud-based ERP and field service management software. Customers pay for access to platforms including Entre ERP, Ahlsell Office, Xpaja, KlarCalc, KlarPris, Aceve Expense, and Entre Työmaajärjestelmä. Pricing is typically per-seat or per-company, with tiered plans based on features and modules.
2. Implementation and Training Services: Aceve provides onboarding consultation, implementation setup, and training services for new customers. The company conducts implementation kickoff calls, data configuration, integration setup, and structured training sessions (e.g., ~1h for KlarPris, ~2h for KlarCalc, ~2.5-5h for Entre ERP, ~2.5-5h for Entre Työmaajärjestelmä). Additional advanced training is available for purchase.
3. Hardware (GPS/OBD Device): Entre Vehicle includes a dedicated hardware device (OBD-port or direct battery connection) that enables GPS tracking, automatic logbook, and fleet management. The device and its installation represent a hardware-related revenue component alongside the software subscription.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pajadata (now operating as Aceve Suomi Oy) develops and sells cloud-based AI-powered ERP and field service management software for HVAC (LVIS), electrical, and construction companies in Finland and other European markets. The platform combines core Entre ERP with specialized modules covering quotation calculation (KlarCalc), purchasing (KlarPris), vehicle tracking (Entre Vehicle), site management (Entre Työmaajärjestelmä), expense handling (Aceve Expense), and broader construction/HVAC ERP (Xpaja, Ahlsell Office). It is sold primarily through direct sales and wholesaler channel partners to SMB trade contractors.

Product overview

Aceve (formerly Pajadata) offers a cloud-based AI-powered software platform for building services and construction professionals. The core product is Entre ERP, complemented by specialized modules: Entre Vehicle (fleet tracking and electronic trip logs), Entre Työmaajärjestelmä (construction site management with access control and documentation), KlarCalc (quotation calculation), KlarPris (purchasing portal for price comparison), Aceve Expense (expense and receipt management), Ahlsell Office (work order management with Shop&Drop), and Xpaja (comprehensive ERP for construction and HVAC). The platform features voice-controlled operation, location-based automatic time tracking, and seamless integrations with accounting and financial systems.

Differentiator

Problem solved

Functional benefit

Brands

• Entre ERP: AI-powered cloud-based ERP system for HVAC and electrical professionals, covering projects, invoicing, and financial management. Features voice-based and location-based time tracking.
• Entre Vehicle
• KlarCalc
• KlarPris
• Entre Työmaajärjestelmä
• Aceve Expense
• Ahlsell Office
• Xpaja

Products and services

• Entre ERP AI-powered cloud ERP system for HVAC and electrical professionals that handles projects, invoicing, and financial management in one system with voice-controlled and hands-free operation.
• Entre Vehicle Vehicle tracking and electronic trip log with GPS showing fleet position in real-time, with kilometers transferring directly to work orders for invoicing.
• Entre Työmaajärjestelmä Digital cloud-based system for comprehensive construction site management including access control, time tracking, and documentation in one system.
• KlarCalc Cloud-based quotation calculation software for electrical and HVAC trades with real-time wholesale prices and quote creation in one tool, producing professional quotes with a few clicks.
• KlarPris Purchasing portal that aggregates wholesaler prices in one view, allowing comparison of net prices, placement of orders, and tracking of purchases from one place.
• Aceve Expense Digital expense and receipt management tool where users photograph receipts and the system recognizes the information automatically, calculates per diems, and submits expenses for approval via mobile.
• Ahlsell Office ERP system for work order and invoicing management with Shop&Drop integration that directs in-store purchases to the correct work order.
• Xpaja Comprehensive ERP system for HVAC and construction industries covering project management, site monitoring, invoicing, purchasing, and payroll.

Quantifiable outcome

• 60% faster order entry completion in the field
• +11 more outcomes

Named customers17 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• MaventacoreTechnology or IntegrationMaventa is an e-invoicing operator offering services for sending and receiving e-invoices, tracking receivables, and connecting to invoice factoring. Aceve integrates with Maventa to enable e-invoicing directly from its ERP systems.
• NetvisorcoreTechnology or IntegrationNetvisor is an accounting and payroll automation partner. Syncs sales invoices, purchase invoices, and accounting data automatically between Aceve ERP systems and Netvisor. Accelerates monthly reporting and reduces errors.
• ProcountorcoreTechnology or IntegrationProcountor is a comprehensive accounting software for independent and accounting firm collaboration. Aceve integrates with Procountor for seamless transfer of invoicing and bookkeeping data.
• FennoacoreTechnology or IntegrationFennoa provides seamless accounting integration. Aceve software integrates with Fennoa, and bookkeeping data transfers automatically. Fennoa mobile app supports mobile workers.
• TalenomcoreTechnology or IntegrationTalenom is a broad financial management partner. Aceve integrates with Talenom for automated data flow between operational and accounting systems.
• AhlsellflagshipTechnology or IntegrationAhlsell is a major Nordic plumbing, electrical, and HVAC equipment wholesaler. Ahlsell and Aceve co-developed Ahlsell Office ERP, a browser-based ERP for LVIS businesses with Shop&Drop integration. Aceve products integrate with Ahlsell's pricing, product catalog, and ordering systems.

Scale indicators12 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Admicom: Finnish construction and building services ERP software company serving similar LVIS and construction contractor customers in Finland. Highly comparable on customer base, vertical, and product category, making it the closest direct competitor in Pajadata's home market.
• Lemonsoft: Finnish SMB ERP provider with established integrations to Pajadata's Xpaja and Entre Työmaajärjestelmä products. Overlaps in Finnish SME ERP and financial management workflows, comparable in customer profile and go-to-market.
• ServiceTitan: Vertical SaaS platform for HVAC, plumbing, electrical, and other trade contractors. Highly comparable in target customer (LVIS contractors), field service workflow (work orders, time tracking, invoicing), and AI-enabled mobile experience, though operating primarily in North America.
• Jobber: SMB field service management software for trades such as HVAC, plumbing, and electrical. Comparable in target customer profile (small LVIS contractors), mobile-first workflow, and recurring SaaS model, though focused on North American SMBs.
• Housecall Pro: Field service SaaS for home services trades including plumbing, HVAC, and electrical. Comparable in customer profile (small trade contractors), scheduling/invoicing workflow, and mobile-first design, primarily serving North American SMBs.

Broad incumbents

• Vitec Software Group: Nordic vertical software acquirer and operator with multiple industry-specific software businesses across the region. Operates a broader portfolio of vertical SaaS companies, comparable as a Nordic vertical-software platform with similar acquisition-led growth model.
• Procore Technologies: Construction management SaaS for general contractors and specialty trades. Comparable in addressing construction project and field workflows, but serves larger enterprise customers and a broader project-management scope than Pajadata's LVIS-focused ERP.
• Trimble: Large construction technology incumbent offering ERP-adjacent software for contractors and specialty trades. Comparable as a broad construction-software platform, with significantly larger scale and global reach.

Regional players

• Simpro Software: Field service management software for trades and construction contractors with strong ANZ presence. Comparable on workflow (job management, quoting, invoicing) and target customer, but operating in different geographies with limited overlap.
• Buildertrend: Construction project management SaaS targeting residential builders and remodelers. Comparable in construction vertical SaaS for SMB customers, but with a residential-construction focus and primarily North American customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@acevesuomi
• Facebookfacebook.com/Pajadata
• LinkedInlinkedin.com/company/pajadata-oy
• Instagraminstagram.com/acevesuomi
• TikToktiktok.com/@acevesuomi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pajadata