What Fidcar does

Fidcar operates a customer review management platform purpose-built for the automotive retail vertical across Europe. After a vehicle purchase or service visit at a participating dealer, the buyer is contacted to leave a verified review tied to a purchase date; these reviews are aggregated on dealer profile pages and on a separate vehicle-experience surface. The platform supports eight European languages (English, French, Spanish, Italian, German, Dutch, Portuguese, and Polish), giving it multi-country reach across dealers in France, Germany, Italy, Spain, the Netherlands, Poland, Portugal, Switzerland, and the UK. Automotive professionals access the system through the FidSpark Pro Portal for dashboard, review management, and customer intelligence features, while prospective vehicle buyers browse public-facing reviews on the main Fidcar website.

The core technology consists of a verified-purchase review pipeline, a point-of-sale rating system covering new-vehicle, used-vehicle, and after-sales categories, a separate vehicle ownership review module, and the FidSpark Pro Portal — all localized across the eight supported languages. Fidcar's commercial model is subscription-based, charging automotive professionals (dealerships, service centers, tire shops) recurring fees for review collection, reputation management, and customer acquisition/retention tooling. Customer acquisition is supported by a referral partnership with motork.io, to which professionals are directed for offers and solutions.

Public financials, funding history, ownership structure, headcount, and pricing are not disclosed. Fidcar operates as a private company; the privacy and legal notices reference motork.io as a controlling entity, suggesting an affiliation with the motork.io group. No leadership team, AI capabilities, or M&A activity are documented in the available sources.

Name

Fidcar

Legal name

Fidcar

Website

https://fidcar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fidcar is a subscription-based, multilingual customer review platform for European automotive professionals, collecting verified post-purchase reviews from dealerships, service centers, and tire shops across 8 languages.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Subscription Services: FidCar generates revenue through subscription-based services offered to automotive professionals. Professionals pay to have their customer reviews managed and displayed on the platform. The company provides customer acquisition, satisfaction, and retention solutions through its FidSpark platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fidcar operates a B2B customer review management platform for automotive professionals. After a purchase or service visit, customers are contacted to provide verified reviews of their point-of-sale experience and vehicle ownership. Automotive professionals such as dealerships, service centers, and tire shops subscribe to the platform (accessed via the FidSpark Pro portal) to collect, display, and leverage these reviews for customer acquisition, satisfaction measurement, and retention. The platform supports 8 European languages and displays dealer profile pages with ratings, review history, and verified purchase dates.

Product overview

Fidcar is a single product offering—a customer review collection and management platform for automotive professionals (dealerships, service centers, and other automotive businesses). The platform enables businesses to collect verified customer reviews after purchases and service visits, helping them with customer acquisition, satisfaction, and retention. Fidcar displays the latest customer reviews of points of sale and vehicle experiences. Professionals access the platform through the FidSpark portal (pro area), while potential customers view reviews on the main Fidcar website.

Differentiator

Problem solved

Functional benefit

Products and services

• Fidcar Customer Review Platform

Quantifiable outcome

• Verified reviews marked with purchase dates ensure authenticity

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• First Stop Reifen & Auto Service AGcoreChannel Partner/ Reseller/ DistributorFirst Stop is a Swiss tire and auto service chain with over 3,000 verified reviews on the FidCar platform, demonstrating significant deployment of FidCar's review management solution.
• BPM Cars - Volvo VispcoreChannel Partner/ Reseller/ DistributorSwiss Volvo dealership using FidCar to display 136 verified customer reviews covering new and used vehicle purchases and service experiences.
• Montevecchi Quinto & Figlio Srl - ForlìcoreChannel Partner/ Reseller/ DistributorItalian Peugeot dealership displaying 255 verified reviews for new and used vehicle purchases on the FidCar platform.
• Centre Porsche Lyon NordcoreChannel Partner/ Reseller/ DistributorFrench Porsche dealership with over 5,007 verified reviews covering new vehicle sales, used vehicle sales, and after-sales service, one of the most reviewed dealers on the platform.
• Audi Lille | VGRF Hauts-de-FranceminorChannel Partner/ Reseller/ DistributorFrench Audi dealership displaying customer reviews for used vehicle purchases on the FidCar platform.
• GCA TOYOTA LisieuxminorChannel Partner/ Reseller/ DistributorFrench Toyota dealership using FidCar for after-sales service customer reviews.
• Motork.iocoreGTM or Marketing PartnerFidCar directs automotive professionals to Motork.io for discovering offers and solutions, indicating a strategic marketing and distribution partnership for customer acquisition services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DealerRater: Was the dominant North American dealer-review platform before being acquired by Cars.com, providing verified-purchase reviews specifically for automotive dealerships. Directly comparable to FidCar in product (verified dealer reviews), customer (auto dealers), and business model (dealer subscriptions), though geographically focused on the US/Canada.
• Podium: Customer interaction and review-management SaaS widely adopted by automotive dealers for collecting reviews, sending texts, and managing online reputation. Comparable to FidCar in target customer (auto dealers) and core capability (review collection + reputation), though Podium is a broader horizontal platform.
• Birdeye: Reputation and customer-experience platform with deep penetration in automotive dealer groups and home services. Comparable in offering (verified review collection, dashboards, multi-location reputation management) and in selling SaaS subscriptions to dealer enterprises, with broader vertical coverage than FidCar.
• Customer Alliance (AutoVer): European-headquartered review and reputation management SaaS with an automotive division (AutoVer) that sells verified review collection to auto dealers and groups. Directly comparable in geography (Europe), vertical focus (automotive), and B2B subscription model.
• Reputation.com: Enterprise reputation-management platform that serves automotive dealership groups alongside other multi-location businesses. Comparable in selling subscription-based review and listing management to dealer networks, with a broader industry footprint than FidCar.

Broad incumbents

• Trustpilot: Global consumer-review platform with an automotive category covering dealers, OEMs, and aftermarket providers. Comparable as a third-party verified-review destination for vehicle buyers, but operates as a horizontal general-purpose reviews platform rather than an automotive-specialist.
• Cars.com: US-leading automotive marketplace that acquired DealerRater and embeds verified dealer reviews into its shopping experience. Comparable in bundling dealer reviews with automotive lead generation, though primarily US-focused and broader in marketplace scope than FidCar.
• CarGurus: Global automotive marketplace with dealer-rating and review functionality embedded in its listings. Comparable as a destination where buyers compare dealers using ratings and reviews, though CarGurus is a marketplace first and reviews are a feature within a broader shopping funnel.

Regional players

• AutoScout24: Leading European automotive marketplace operating across multiple FidCar markets (DE, IT, ES, NL, etc.). Comparable as a European-language destination for vehicle research that includes dealer reputation signals, but operates as a broader listings platform with reviews as a sub-feature.

Others

• Motork: FidCar's stated GTM and marketing partner; automotive professionals seeking FidCar offers are redirected to motork.io, and FidCar's legal/privacy pages reference motork.io as the controlling entity. Related ecosystem participant rather than a direct competitor, but materially relevant given the structural coupling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FIDCAR_solution
• LinkedInlinkedin.com/company/fidcar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidcar