Vysoká škola kreativní komunikace

What Vysoká škola kreativní komunikace does

Vysoká škola kreativní komunikace (VŠKK) is a private for-profit university organized as a Czech s.r.o. (limited liability company), operating from a single campus at Na Pankráci in Prague 4. It delivers higher-education programs in creative industries through three core bachelor's tracks — Creative Marketing and Communication, Visual Arts (graphic design, video-photo production, animation and visual effects), and Literary Creation — alongside a two-year MBA with a Brand Management specialization. The school is the only Czech institution offering systematic creative-writing higher education, having inherited the legacy of the closed Literární akademie Josefa Škvoreckého after a 2016 re-founding.

Operational breadth is delivered through several sub-brands and student-facing initiatives. The wholly-owned Prague School of Creative Communication (PSCC) addresses international students with English-language bachelor's programs. Kreativní kancl operates as an in-house advertising agency where students deliver work for actual clients, while AI LAB functions as a research/curriculum project on artificial intelligence and contemporary technology. Additional ecosystem elements include the Creative Chat podcast, Kavárna DomečeKK, Radio Cut, Festival Náplavkka, and Fashion Event, which extend the institution's cultural footprint.

The business model is tuition-driven and recurring: annual fees per academic year for Czech and international students across bachelor's, master's, and MBA programs, supplemented by ancillary revenue from partnerships, professional certificates, and campus-hire activity. Distribution relies on direct online applications through vskk.cz, open days, high-school recruitment visits, Erasmus+, and a multi-platform social presence. Formal partnerships with AKA, Wunderman, McCANN, and Ogilvy, plus industry-active faculty, underpin the school's placement record, with 89% of graduates reported entering in-field roles within three months.

Name

Vysoká škola kreativní komunikace

Legal name

Vysoká škola kreativní komunikace, s.r.o.

Website

https://vskk.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Vysoká škola kreativní komunikace (VŠKK) is a private for-profit university in Prague offering bachelor's, master's, and MBA programs in creative marketing, visual arts, and literary creation, with English-language programs via Prague School of Creative Communication serving domestic and international students.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and educational fees: Revenue generated from tuition fees for bachelor's, master's, and MBA programs. Tuition fees are charged per academic year for Czech and international students.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Vysoká škola kreativní komunikace is a private Czech university that delivers accredited higher-education programs in creative marketing and communication, visual arts (graphic design, animation, photography, video production), and literary creation, alongside a two-year MBA in Brand Management. Offerings span Czech-language bachelor's degrees, the English-language Prague School of Creative Communication (PSCC) for international students, and applied-learning assets including the in-school agency Kreativní Kancl and the AI LAB.

Product overview

Vysoká škola kreativní komunikace (VŠKK) is a private university offering specialized higher education programs in creative industries. The institution operates as a unified academic institution with multiple study programs including Creative Marketing and Communication, Visual Arts, Literary Creation, and MBA programs. The school also includes the Prague School of Creative Communication (PSCC) as an English-language sub-brand for international students, and the Literární akademie as a premium creative writing program. VŠKK enhances its academic offerings with practical projects including Kreativní Kancl (a student-run advertising agency), AI LAB (artificial intelligence research), and various creative initiatives like podcasts, radio productions, and literary events.

Differentiator

Problem solved

Functional benefit

Brands

• Prague School of Creative Communication: English language bachelor's programs in creative marketing, graphic design, animation, photography and audiovisual arts, and creative writing
• Kreativní kancl
• AI LAB
• Kavárna DomečeKK
• Creative Chat Podcast

Products and services

• Creative Marketing and Communication (Kreativní marketing a komunikace)

Quantifiable outcome

• 89% of graduates find work in their field within 3 months
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AKA (Asociace komunikačních agentur)coreStrategic or Co-development PartnerPartnership with the Association of Communication Agencies, a major professional organization in the Czech advertising and communication industry.
• WundermancoreStrategic or Co-development PartnerLeading digital marketing and customer experience agency partnership for student internships and practical training.
• McCANNcoreStrategic or Co-development PartnerMajor international advertising agency partnership for student internships and industry collaboration.
• OgilvycoreStrategic or Co-development PartnerGlobal advertising and marketing communications agency partnership for creative education and industry projects.
• Eallin PragueminorStrategic or Co-development PartnerAnimation and visual effects studio founded by Martin Hovorka, providing production expertise and industry connections for students.
• EACWP (European Association of Creative Writing Programmes)coreStrategic or Co-development PartnerEuropean network for creative writing education, co-founded by Literary Academy in 2005, facilitating international collaboration and student exchanges.
• Akademie Michael (Michael School)coreStrategic or Co-development PartnerSister institution providing secondary and higher vocational education, with shared heritage from founder Zdeněk Štěpánek (1994) and collaborative student projects.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• London College of Communication (UAL): Part of the University of the Arts London, offering larger-scale programs in advertising, graphic design, photography and media. Comparable to VŠKK in curriculum focus but materially larger and more established.

Direct peers

• Berghs School of Communication: Stockholm-based private communication school offering bachelor's programs in advertising, copywriting, art direction, and graphic design. Closely comparable to VŠKK in scale, Scandinavian educational philosophy, and creative-industry focus.
• School of Visual Arts (SVA): For-profit private college in New York specializing in visual and applied arts, advertising, and design. Closely comparable to VŠKK as a for-profit, professionally-oriented creative college with practitioner faculty and industry connections.
• Akademie Michael (Michael School): Sister institution to VŠKK in Prague, sharing the same founder heritage (Zdeněk Štěpánek, 1994) and overlapping students via the joint Kreativní kancl agency. Directly comparable as a private Czech creative education provider feeding into VŠKK's degree programs.
• Hyper Island: Privately-held, for-profit creative and digital business school with campuses in multiple countries. Comparable to VŠKK in its practitioner-led, project-based model and focus on creative marketing, communication, and digital transformation education.
• Miami Ad School: Global private ad school with a portfolio-school model and industry-partner curriculum. Directly comparable to VŠKK in targeting advertising and creative marketing students through an agency-network-driven program.

Regional players

• FAMU (Film and TV School of the Academy of Performing Arts in Prague): Public Czech film and media school in Prague whose animation and production graduates overlap with VŠKK's visual arts cohort. Comparable in the Prague education market and as a faculty source (VŠKK animation head is a FAMU alum).
• Charles University, Faculty of Arts: Public Czech university whose literary and humanities programs overlap with VŠKK's Literary Creation track. Comparable as a regional competitor in Prague for creative writing and Czech literature students, and the academic home of the PSCC director.
• ŠKODA AUTO University: Czech private university focused on business, marketing and management education. Comparable to VŠKK as a for-profit Czech private university targeting similar MBA and brand-management student segments.
• UMPRUM (Academy of Arts, Architecture and Design in Prague): Public Prague art school whose graphic design and visual arts programs overlap with VŠKK's offerings. Comparable as a regional competitor for design-oriented Czech students and as a faculty source (VŠKK graphic design head is a UMPRUM alum).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Podobnost
• YouTubeyoutube.com/channel/UCJ6uXngaMsARcxfQLc816KA
• Facebookfacebook.com/vskk.cz
• LinkedInlinkedin.com/school/vskk.cz
• Instagraminstagram.com/vskk.cz
• TikToktiktok.com/@vskk.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vysoká škola kreativní komunikace