GreeneHurlocker

What GreeneHurlocker does

GreeneHurlocker is a Richmond, Virginia-based law firm with approximately 10 attorneys practicing across two Virginia offices (Richmond headquarters and Harrisonburg, opened 2019), serving clients throughout Virginia and the Mid-Atlantic region. The firm provides sophisticated legal counsel with a core specialization in energy and regulatory law—covering electricity, natural gas, water, solar and storage siting, utility rate cases before the Virginia State Corporation Commission, and the rapidly expanding data center power-and-land-use intersection—alongside business law, M&A, commercial real estate, employment law, land use and zoning, and emerging-company services.

Its product surface consists of eleven named practice areas, an outsourced subscription-based general counsel service branded OPENgc (designed to replace hourly billing with predictable monthly fees for qualifying clients), and a thought-leadership content property, 'The Shock: GreeneHurlocker's Mid-Atlantic Energy Law Podcast.' Notable engagements include representation of Commonwealth Fusion Systems on the world's first commercial fusion power plant (ARC facility) in Chesterfield County, Virginia, and a Virginia-American Water Company rate case producing a $2.3 million settlement before the State Corporation Commission.

GreeneHurlocker operates as a private Professional Limited Liability Company (PLC) owned and governed by its partners—including co-founders and co-managing partners Brian Greene and Eric Hurlocker, plus partners Jared Burden, Andy Brownstein, Ruth Nathanson, Eric Wallace, Claire Gardner, Steven Skaist, Laura Kight Musick, and Alexis Laundry. Revenue is generated primarily through time-based hourly billing for legal engagements across the firm's practice areas, supplemented by OPENgc subscription fees. The firm reports no outside investors, no parent company, and no public listing. Marketing is anchored in industry-specific thought leadership (blog, podcast, external PR in Utility Dive/Bloomberg Law/Virginia Business), industry-association participation (MDV-SEIA, MACRUC), and Virginia civic and community engagement.

Name

GreeneHurlocker

Legal name

GreeneHurlocker, PLC

Website

https://greenehurlocker.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GreeneHurlocker is a Virginia-based law firm of approximately 10 attorneys across Richmond and Harrisonburg offices, specializing in energy and regulatory law, business transactions, and outsourced general counsel services for utilities, data center developers, and Mid-Atlantic businesses.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Environmental & Energy Law (BPAHAAAO)

akta.pro secondary industry

Corporate & Voluntary Procurement Policy (PPAs, Green Tariffs, 24/7 CFE) (EUAMANAH)

Keywords

• Energy law services
• Regulatory legal counsel
• Utility rate case representation
• Solar siting law
• Commercial real estate law

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Revenue: GreeneHurlocker generates revenue entirely through legal services billed to clients across energy law, regulatory law, business transactions, commercial real estate, employment law, and related practice areas. Revenue is primarily time-based billing (hourly rates) for legal counsel, with some fixed-fee arrangements under its OPENgc general counsel service offering. The firm serves business, electricity, finance, natural gas, utility, and individual clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GreeneHurlocker is a Virginia-based law firm providing legal counsel across energy law, business law, regulatory/administrative law, commercial real estate, employment law, land use and zoning, and mergers & acquisitions, primarily serving clients in Virginia and the Mid-Atlantic. The firm also offers OPENgc, a subscription-based outsourced general counsel service providing ongoing corporate legal support as an alternative to traditional hourly billing.

Product overview

GreeneHurlocker is a Virginia-based multi-state law firm providing sophisticated legal solutions aligned with client business objectives. The firm operates a unified general legal practice organized around distinct practice areas: Energy Law (covering electricity, natural gas, water, and renewable energy), Business Law (corporate transactions and financing), Regulatory Law, Administrative Law, Commercial Real Estate Law, Employment Law, Land Use and Zoning, Data Center Land Use and Energy, and Mergers & Acquisitions. The firm also offers OPENgc General Counsel, an outsourced general counsel service model. Additionally, the firm produces The Shock podcast as a thought leadership content vehicle. The practice is distributed across Richmond and Harrisonburg, Virginia offices, serving clients throughout Virginia and the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Brands

• OPENgc General Counsel: A service offering for outside corporate general counsel focused on saving clients time and money while delivering legal assistance when needed.
• The Shock

Products and services

• Energy Law Legal counsel on electricity, natural gas, water, renewable energy development, regulatory compliance, and utility regulation for utilities, developers, and energy sector clients.
• Business Law Corporate formation, financing, and business transactions across the Mid-Atlantic for mid-market and enterprise businesses.
• Administrative Law Representation before federal, state, and local government agencies and regulatory bodies.
• Regulatory Law Compliance and advocacy before regulatory bodies overseeing business operations.
• Commercial Real Estate Law Legal counsel on commercial real estate transactions, development projects, and zoning matters.
• Employment Law Legal guidance on workplace regulations, employee matters, and employment compliance.
• OPENgc General Counsel Outsourced general counsel services providing ongoing legal support, contract drafting, and business advisory under a subscription/fixed-fee model, replacing traditional hourly billing for qualifying clients.
• Emerging Companies Legal services for startups and high-potential technology companies on formation, financing, and growth matters.
• Land Use and Zoning Representation on land development approvals, zoning matters, and local government regulatory processes.
• Data Center Land Use and Energy Specialized counsel at the intersection of data center development, energy infrastructure, and regulatory requirements for hyperscale data center clients in Virginia.
• Mergers & Acquisitions Transaction support for buy-side and sell-side M&A, strategic financing, and capital investments.

Quantifiable outcome

• Represented Virginia-American Water Company in rate case achieving $2.3 million settlement (vs. higher initial requests) through SCC proceedings.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MDV-SEIA (Maryland-District of Columbia-Virginia Solar Energy Industries Association)coreStrategic or Co-development PartnerEric Hurlocker, co-managing partner, is a Board member and Vice President of the MDV-SEIA Board. GreeneHurlocker hosted the MDV-SEIA Board of Directors meeting in downtown Richmond. The firm actively participates in MDV-SEIA's annual Solar Focus conference (East Coast's premier solar conference) as a sponsor and advocate for solar development in Virginia.
• OPENgc Clients (General Counsel Service)coreOthersOPENgc is GreeneHurlocker's proprietary external general counsel service offering, through which the firm provides ongoing legal counsel to business clients under a subscription/fee arrangement. Clients include emerging companies and established businesses seeking cost-predictable access to integrated legal services.
• TomTom Foundation / TomTom FestivalminorGTM or Marketing PartnerGreeneHurlocker has been a sponsor of the TomTom Foundation's annual festival and conference in Charlottesville, VA, moderating content under themes such as 'Cities Rising' and funding diversity and equity initiatives.
• Shenandoah Valley Technology CouncilminorGTM or Marketing PartnerGreeneHurlocker partners with the Shenandoah Valley Technology Council for events including Valley TechCon and Tech Nite, where the firm presents the GreeneHurlocker Innovation in Business Award to local technology entrepreneurs.
• Harrisonburg-Rockingham Chamber of CommerceminorGTM or Marketing PartnerGreeneHurlocker co-sponsors and participates in Harrisonburg-Rockingham Chamber of Commerce events including Post Legislative Breakfast with legislators and business leaders, and other business development networking events.
• CancerLINCminorGTM or Marketing PartnerGreeneHurlocker hosted a Life Planning Workshop for CancerLINC, a nonprofit connecting cancer patients with legal assistance, demonstrating community engagement beyond billable client work.
• Arts Council of the ValleyminorGTM or Marketing PartnerGreeneHurlocker sponsors First Fridays Downtown events at its Harrisonburg office building (311 S. Main St.), hosted by the Arts Council of the Valley, as part of community engagement in the Shenandoah Valley.
• William & Mary Center for Energy Law & PolicyminorStrategic or Co-development PartnerThe firm's podcast 'The Shock' featured Judge Mark Christie, former FERC Chairman and Virginia Commissioner, discussing the William & Mary Center for Energy Law & Policy and Virginia's biggest energy challenges, indicating a collaborative relationship around energy law education and dialogue.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Thompson Hine LLP: Cleveland- and DC-based law firm with a nationally recognized energy practice serving utilities and energy developers. Competes with GreeneHurlocker in mid-Atlantic energy regulatory and transactional work and pursues similar Virginia utility and renewable mandates.
• Hunton Andrews Kurth LLP: Richmond-headquartered full-service AmLaw firm with one of the largest U.S. energy and utility regulatory practices. Competes for the same Virginia SCC and energy clients as GreeneHurlocker but as part of a much broader national platform.
• McGuireWoods LLP: Virginia-founded full-service law firm with an established energy regulatory and corporate practice; former employer of GreeneHurlocker partner Andy Brownstein. Competes for many of the same Mid-Atlantic energy and business clients.
• Williams Mullen: Virginia-based full-service law firm with a long-standing energy, regulatory, and corporate practice serving Mid-Atlantic utilities, developers, and emerging companies. Overlaps heavily with GreeneHurlocker on business and energy clients across Virginia.

Regional players

• Woods Rogers PLC: Virginia-based regional law firm with energy, business, and real estate practices serving Mid-Atlantic clients. Comparable in regional positioning and energy/transactional practice mix, though broader in scope.
• Vorys, Sater, Seymour and Pease LLP: Ohio-based law firm with a deep, nationally recognized energy regulatory practice. A leading non-Virginia energy boutique; overlaps in FERC/PUCO-style regulatory work and is often a co-counsel competitor for multi-jurisdictional energy mandates.
• Sands Anderson PC: Virginia mid-sized law firm with a government/regulatory and business law practice serving local governments, utilities, and businesses in the Mid-Atlantic. Regional competitor for similar Virginia institutional and business clients.

Direct peers

• Duncan Allen LLC: Richmond-based boutique exclusively representing clients in Virginia utility regulatory matters before the SCC. Highly comparable to GreeneHurlocker's core regulatory bench in target practice, geography, and firm profile.
• Spotts Fain PC: Richmond-based boutique law firm focused on Virginia utility regulatory law, energy, and administrative law before the State Corporation Commission. Closest comparable by size, geography, and energy/regulatory specialization to GreeneHurlocker.
• Keyes Fox & Wiedeman LLP: DC-based boutique law firm focused on federal and state energy regulatory matters for utilities and clean energy clients. Closely comparable niche specialty though different geographic base; competes for the same energy-transition regulatory book of business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenehurlocker
• LinkedInlinkedin.com/company/greenehurlocker

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreeneHurlocker