High Trek Point of Sale

What High Trek Point of Sale does

High Trek Point of Sale, operated by Alpha Goat Development, LLC (a Washington State LLC founded in 2017), is a cloud-based SaaS platform that consolidates ticketing, point of sale, digital liability waivers, reservations, memberships/season passes, food and beverage ordering, group sales, gift cards, CRM, email/SMS communications, and marketing automation into a single system targeting location-based entertainment operators. The product serves verticals including waterparks, zoos and museums, adventure parks and ziplines, trampoline parks, escape rooms, axe throwing, paintball, laser tag, and farms and agritourism, with disclosed case studies covering Metro Richmond Zoo, Jones Family Farm, Slidewaters Waterpark, and Boundless Adventures. Technical differentiation centers on a time-based resource scheduling system capable of 5-minute interval reservations with cross-resource availability validation, customizable digital waivers stored as PDFs in AWS with 7-year retention, and a native QuickBooks integration that produces a single daily journal entry covering balance sheet and P&L mapping.

The company runs an asset-light, direct-to-customer go-to-market combining website-driven sales, a customizable self-serve demo at hightrek.fun/posdemo, and free evaluation accounts with personalized configuration support. Pricing is performance-aligned transaction-based: Basic at 2.5% of processed revenue and Pro at custom volume-based pricing, with no setup fees, no training fees, and no annual contract requirements. Credit card processing is handled through CardConnect at approximately 2.5% + $0.12 interchange-plus. The firm is privately held with 1-10 employees, headquartered at PO Box 1873, Woodinville, WA, with no disclosed institutional funding, parent company, or acquisition activity in the available sources. Strategic positioning emphasizes cost advantage versus incumbents (rates of 1-2% platform fee vs. competitors at 3-6%+), no-contract flexibility, and operator-built domain knowledge.

Name

High Trek Point of Sale

Legal name

Alpha Goat Development, LLC

Website

https://hightrekpos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

High Trek Point of Sale is a cloud-based SaaS platform that combines online ticketing, point of sale, digital waivers, memberships, and marketing automation for tour and activity operators across waterparks, zoos, adventure parks, escape rooms, farms, and similar venues.

Ownership category

akta.pro rank

Product category

Tour and Activity Management Software

NAICS

Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industry

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

Keywords

• Tour and activity software
• Online ticketing platform
• Point of sale software
• Digital liability waivers
• Membership management system

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fee - Basic Tier: Performance-aligned percentage model charging 2.5% of total transaction revenue. Scales dynamically with business volume - costs shrink during slow months and grow with revenue.
2. Transaction Fee - Pro Tier: Custom volume pricing quote for enterprise-grade clients with full marketing platform access, premium onboarding, SMS/email fees waived, bi-annual marketing reviews, and live website chatbot.
3. Payment Processing: Credit card processing through interchange-plus pricing with average effective rate of approximately 2.5% + $0.12. Rate can be lower with higher card-present transaction mix. Optional fee pass-through to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

High Trek POS provides an all-in-one cloud SaaS platform for tour and activity businesses, combining online ticketing, point of sale, digital liability waivers, food and beverage ordering, season passes and memberships, gift cards, group booking and quote management, customer relationship management, email and SMS communication, marketing automation, and QuickBooks-integrated financial reporting. Pricing is transaction-aligned on a pay-as-you-go basis with no setup, training, or annual contract fees, and the platform is sold direct to SMB and mid-market operators.

Product overview

High Trek POS is an all-in-one software platform for tour and activity businesses, combining ticketing and online booking, point of sale (POS), digital liability waivers, food & beverage ordering, membership/season pass management, gift cards and vouchers, group sales and management, customer relationship management (CRM), email and SMS communication, financial reporting with QuickBooks integration, and marketing automation. The platform targets location-based entertainment venues like adventure parks, waterparks, zoos, trampoline parks, escape rooms, and farms. It offers two pricing tiers: Basic (2.5% transaction fee) and Pro (custom volume pricing), both providing access to the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• High Trek POS All-in-One Platform All-in-one cloud SaaS platform that unifies online ticketing and booking, point of sale, digital liability waivers, season passes and memberships, gift cards and vouchers, food and beverage ordering, group sales, customer communications, marketing automation, and QuickBooks-integrated accounting for owners of tour and activity venues such as waterparks, zoos, adventure parks, escape rooms, and farms.

Quantifiable outcome

• Platform fees 1-2% vs competitors at 3-6%+
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• CardConnectcoreTechnology or IntegrationThird-party payment processor for handling payment processing. Adheres to PCI-DSS standards. Credit card tokenization with secure hosted checkout iframe. Rate of approximately 2.5% + $0.12 using interchange-plus pricing.
• QuickBookscoreTechnology or IntegrationIntegrated with QuickBooks Online and Desktop. Syncs chart of accounts, maps income accounts to products, handles 100% of balance sheet and profit & loss recording. Generates one journal entry per day eliminating manual entry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bokun: Booking and distribution platform for tour and activity operators, owned by Tripadvisor; competes directly on online booking, channel management, and payment processing for attractions.
• Checkfront: Cloud booking management software for tours, activities, and rentals — directly comparable feature set covering reservations, payments, and channel distribution for attractions.
• TicketSpice: Event and venue ticketing platform with timed-entry and capacity features — explicitly listed as a direct competitor on High Trek's comparison content.
• Rezdy: Booking and distribution software for tour operators and experience providers — comparable online booking, channel manager, and reseller functionality for attractions.
• FareHarbor: Online booking and reservation software for tours, activities, and attractions; the dominant incumbent in the exact same vertical High Trek targets and the company benchmarks against on its own comparison pages.
• Peek Pro: Software + marketplace for tours, attractions, and experiences — combines a merchant platform for operators with a consumer discovery channel, competing head-to-head for tour/activity venues.
• TrekkSoft: Tour operator software covering online booking, POS, payments, and resource management — directly comparable feature scope and target audience in the tour/activity vertical.
• SimpleTix: Event and venue ticketing platform targeted at small and mid-size attractions — explicitly named on High Trek's competitor comparison page for online ticketing.
• TicketLeap: Event ticketing and box-office software used by venues and attractions — listed by High Trek as a comparable for online ticketing and event ticketing use cases.

Broad incumbents

• Toast: Large, well-funded restaurant POS platform whose F&B, payments, and inventory capabilities overlap meaningfully with High Trek's Food & Beverage and POS modules for venues that combine admissions with on-site dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HIGHTREKPOS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Trek Point of Sale