CoCo Events

What CoCo Events does

CoCo Events is a privately held, full-service event planning and experiential production company founded in 1990 by James Cohn and headquartered in Bay Shore, New York, with a 15,000 sq ft warehouse supporting operations across the NYC metro, Tri-State area, and nationally. The company delivers corporate events, brand activations, trade show exhibits, product launches, social celebrations (weddings, bar/bat mitzvahs, sweet sixteens), and nonprofit galas, serving enterprise clients that include ESPN, Disney+, Sephora, Samsung, Bumble, Google, Bloomberg, MTV, Target, Nikon, Park Hyatt, Kirkland & Ellis, PwC, RE/MAX, Macy's, and Hard Rock.

The core technology stack centers on in-house custom fabrication, a 400+ SKU rental catalog, and a set of experiential products spanning casino gaming, photo booths (50+ variants including AI Photo Booth, AI Sketch Bot, AI Glam Robotic Photo Booth, 360° Video, Mirror, and Magazine Cover booths), VR/hi-tech rentals (ski/snowboard simulator, VR racing, flight, surfing, Digital Graffiti, LED walls/floors), and entertainment via the Beyond Entertainment subsidiary (DJs trained by former Z-100 producers, emcees, bands, aerialists, performers). The company integrates with Facebook, Twitter, and Instagram for direct social posting of Boomerang Video Booth clips. Pricing is fully quote-based with no publicly disclosed price lists; bundles combine rentals, fabrication, entertainment, and full-service production.

Revenue is generated through project-based professional services for event planning and custom fabrication, hardware-style rental income from the 400+ product catalog, and entertainment bookings via Beyond Entertainment. Distribution is sales-led and direct (phone, email, website quote request), supplemented by venue and catering referral partnerships (Glasshouse Chelsea, NBPA, Brooklyn Bowl, Gotham Hall, Union Park, Union West, Garden City Hotel, Br Guest Hospitality, Carlyle Catering) and event/marketing agency channel relationships. The company is privately held with no disclosed institutional funding, M&A, or leadership turnover.

Name

CoCo Events

Legal name

CoCo Events Inc.

Website

https://cocoeventsnyc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CoCo Events is a privately held NYC-based event planning and experiential production company that designs, fabricates, and executes corporate events, brand activations, and social celebrations for enterprise clients using an in-house fabrication crew, a 400+ rental catalog, and AI/VR entertainment offerings.

Ownership category

akta.pro rank

Product category

Event Production & Entertainment Services

NAICS

Caterers (722320), Arts, Entertainment, and Recreation (71), Caterers (72232)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Tent & Canopy Rentals (HSACAFAA), Corporate & Business Event Catering (THAHAKAA), Off-Premise / Mobile Event Catering (THAHAKAD)

Keywords

• Event planning services
• Custom event fabrication
• Event rental equipment
• Corporate event production
• Live entertainment booking

Headquarters

HQ city

Bay Shore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Production Services: Full-service event planning for corporate events, weddings, bar/bat mitzvahs, private parties, holiday parties, team building events. Includes venue scouting, catering coordination, and full-scale event management from concept through execution.
2. Product and Equipment Rentals: Rental of entertainment equipment including photo booths (50+ options), VR experiences, casino tables, arcade games, carnival rentals, inflatable party rentals, tent rentals, lounge rentals, decor, audio/video equipment, lighting/staging, sports rentals, and game show rentals.
3. Custom Fabrication: Custom-built branded environments, trade show exhibits, product launch installations, and custom photo experiences fabricated to client specifications. Revenue generated through design, fabrication, installation, and strike services.
4. Entertainment Services: Provision of DJs, emcees, live music, break dancers, and other entertainers for events. DJs trained by former Z-100 producers and mix masters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CoCo Events provides turnkey event planning and production services for corporate events, weddings, bar/bat mitzvahs, and private parties. The company delivers entertainment (DJs, emcees, live performers), equipment rentals (photo booths, VR experiences, casino games, inflatables, lighting, staging, AV, lounge furniture, tents, decor), and custom fabrication of branded environments, supported by a 15,000 sq ft warehouse and 50+ in-house event planners.

Product overview

CoCo Events is an event planning and entertainment company offering a comprehensive portfolio of rental products and services for corporate events, social celebrations, and brand activations. The core offering consists of over 400 rental items and services organized into product categories: Casino Party Rentals (Vegas-quality gaming tables with professional dealers), Photo Booth Rentals (50+ options including AI Photo Booth, Magazine Cover Booth, 360° Video, Mirror, and custom fabricated walk-in experiences), VR & Hi-Tech Rentals (virtual reality simulators, interactive games, arcade), and DJ/Emcee Services (trained by Z-100 professionals). The Beyond Entertainment division provides live performers including bands and entertainers. Custom Fabrication services build branded environments, trade show exhibits, and themed installations from concept through installation. Corporate Event Services handle full-service planning for product launches, holiday parties, team building, and experiential marketing. Additional services include catering, venue scouting, team building, photography/videography, and rental equipment (audio/video, lighting, staging, lounge furniture, tents, inflatables, arcade games, sports rentals, water slides, carnival rides, and party swag). The company operates a 15,000 sq ft warehouse and serves NYC and national clients from its Bay Shore, NY headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Entertainment: Live music and entertainment division of CoCo Events specializing in live bands, DJs, and emcees for corporate functions, private parties, and weddings

Products and services

• Corporate Event Planning and Production Turnkey corporate event production for Fortune 500 and enterprise clients, including brand activations, product launches, holiday parties, sales conferences, and nationwide experiential marketing tours, combining entertainment, custom fabrication, rentals, and on-site staffing.
• Wedding Event Planning and Production Full-service wedding planning combining DJ and emcee services, decor, lighting, staging, AV, rentals, and on-site coordination for engaged couples.
• Bar/Bat Mitzvah Event Planning and Production Full-service bar/bat mitzvah production combining DJs, emcees, themed entertainment, games, decor, and rental coordination for families hosting the celebration.
• Private Party Event Production Full-service production for private parties and milestone celebrations including birthdays, anniversaries, and family events, combining entertainment, decor, and rentals.
• Custom Fabrication Services In-house custom fabrication of branded environments, themed sets, props, custom builds, and decor elements for corporate and social events, executed in the company's 15,000 sq ft Bay Shore workshop.
• DJ and Emcee Services Professional DJ and emcee talent booking for corporate events, weddings, mitzvahs, and private parties, including celebrity and high-caliber entertainment talent.
• Live Entertainment and Performer Booking Booking of live performers, bands, specialty acts, and celebrity entertainment for corporate events and social celebrations.
• Photo Booth Rentals Rental of photo booth units, including AI-powered photo booth technology, for corporate activations, weddings, and social events.
• VR and Hi-Tech Experience Rentals Rental of VR simulators and proprietary hi-tech immersive experiences for corporate brand activations and high-end social events.
• Casino Party Rentals Rental of casino game equipment and themed casino party entertainment for corporate hospitality events and private celebrations.
• Giant Game Rentals Rental of oversized interactive games (e.g., giant board games, competitive game stations) for brand activations, corporate events, and social celebrations.
• Carnival and Inflatable Rentals Rental of carnival games, amusement-style inflatables, sports inflatables, and water slides for corporate picnics, school events, fundraisers, and private parties.
• Arcade Game Rentals Rental of arcade game machines and gaming stations for corporate hospitality lounges, bar/bat mitzvahs, and private parties.
• Sports Game Rentals Rental of sports-themed interactive games (e.g., basketball, football, hockey-style games) for corporate hospitality and social events.
• Team Building Events Curated team-building event programs combining games, activities, entertainment, and coordination for corporate groups.
• Catering Services Catering coordination and curated food and beverage options delivered as part of full-service event production for corporate and social clients.
• Venue Scouting Services Venue scouting and selection assistance for clients planning corporate events, weddings, mitzvahs, and private celebrations.
• Event Photography and Videography Professional event photography and videography capture services delivered as part of full-service event production for corporate and social clients.
• Audio and Video (AV) Production Rentals Rental of audio, video, and projection equipment with technical production and on-site support for corporate and social events.
• Lighting and Staging Services Professional lighting design, LED lighting, and stage rigging and build-out for corporate activations, weddings, and social events.
• Lounge Furniture Rentals Rental of upscale lounge furniture and seating for corporate hospitality lounges, weddings, mitzvahs, and social events.
• Decor Rentals Rental of event decor items including centerpieces, linens, tabletop, and themed decor for weddings, mitzvahs, and corporate events.
• Tent Rentals Rental of event tents for outdoor corporate events, weddings, and large-scale social celebrations.
• Food Truck Rentals Food truck rental and booking for corporate picnics, street-fair style events, and large social celebrations.
• Party Swag and Favors Branded and themed party swag, giveaways, and favors for corporate events, bar/bat mitzvahs, and private parties.
• Party Supplies Retail-style party supply offering supporting consumers and small event organizers sourcing core event materials.

Quantifiable outcome

• 30,000+ events planned since 1990
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Beyond EntertainmentcoreStrategic or Co-development PartnerBeyond Entertainment is the live music and entertainment division of CoCo Events, specializing in live bands, DJs, and emcees. This is an internal division that elevates CoCo Events' entertainment offerings for corporate functions, private parties, and weddings.
• Glasshouse ChelseaminorOthersRecommended venue partner. The Glasshouse Chelsea at 545 W 25th St, Floor 21, New York, NY 1001 and The Glasshouse at 660 12th Avenue, Floor 6, New York, NY 10019 are recommended venues for CoCo Events clients.
• NBPA (National Basketball Players Association)minorOthersRecommended venue. The NBPA training facility is located at 1133 6th Ave, New York, NY 10036 in midtown Manhattan, steps from Bryant Park and Times Square. Occupancy of 175-190 people depending on setup.
• Brooklyn BowlminorOthersRecommended venue partner at 61 Wythe Avenue, Brooklyn, NY 11211. Features 16 lanes, two fully-stocked bars, a stage, and Blue Ribbon menu. Can accommodate up to 600 guests.
• Br Guest HospitalityminorOthersRestaurant group partner including Atlantic Grill, Bill's, Blue Fin Times Square, Blue Water Grill, Dos Caminos, Isabella's, and Strip House.
• Garden City HotelminorOthersRecommended venue partner for events.
• Carlyle CateringminorOthersCatering partnership including Carlyle at the Omni for event catering services.
• Gotham Hall EventsminorOthersRecommended event venue.
• Union Park / Union FareminorOthersRecommended venue located in Union Square spanning an entire city block with 12,000 sq ft of usable space on ground floor and 4,500 sq ft below. Can host up to 1,000 guests.
• Union WestminorOthersRecommended venue between Chelsea and Hudson Yards with 16,000 square feet of open space, floor-to-ceiling windows, and top-of-the-line finishes. Capacity from intimate parties of 50 to prestige events of 1,000.
• Z-100minorOthersFormer employer relationship. CEO James Cohn worked at Z-100 radio station for 10 years as DJ Jim 'Chopper' Cohn. DJs are trained by former Z-100 producers and mix masters.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, product launches, and trade show exhibits. Operates at greater scale and geographic reach than CoCo but competes for the same enterprise experiential budgets.
• Atlas Party Rentals: Large event rental company offering tents, furniture, linens, and tabletop rentals for corporate and social events. Comparable to CoCo Events on the rental product side (tents, lounge furniture, decor, staging), though Atlas is rental-only without fabrication or entertainment.

Regional players

• Big Night Entertainment Group: Boston-based nightlife, entertainment, and event services group operating venues and producing events. Comparable to CoCo Events on integrated entertainment + event production, though primarily a regional competitor in the Northeast.

Direct peers

• Eventique: Boutique NYC-based event production company specializing in corporate events, brand activations, and custom fabrication. Closely comparable to CoCo Events in scope, geography, and enterprise client focus.
• Rafanelli Events: Full-service event design and production firm for corporate and private events, including custom builds and entertainment. Comparable to CoCo Events across corporate event planning, custom fabrication, and high-end social events.
• Frost Productions: NYC-based event production company offering audio/video, lighting, staging, and event design for corporate and social clients. Comparable to CoCo Events on production services, AV rentals, and NYC enterprise event execution.
• 360 Design Events: NYC event design and production firm focused on corporate events, social celebrations, and brand activations. Comparable to CoCo Events in full-service event production and NYC corporate/social market positioning.
• MKG (MKG Experience): NYC- and LA-based experiential marketing and event production agency serving major brands with custom activations. Directly comparable to CoCo Events in offering brand activations, custom fabrication, and full-service event execution for enterprise clients.
• Sparks: Global experiential agency specializing in brand experiences, trade shows, and custom environments for Fortune 500 clients. Comparable to CoCo Events on custom fabrication of branded environments and corporate event production.

Emerging players

• Levy Entertainment / Lettuce Entertain You: Large hospitality and event production groups operating restaurants, venues, and off-premise catering for corporate and social events. Comparable to CoCo Events on event catering, venue partnerships, and large-scale corporate event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_cocoeventsinc
• YouTubeyoutube.com/user/Cocoeventsinc/videos
• Facebookfacebook.com/CocoEventsNYC
• Instagraminstagram.com/cocoeventsinc
• LinkedInlinkedin.com/company/cocoeventsinc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoCo Events