Fourmation Sales

What Fourmation Sales does

Fourmation Sales is a manufacturers' representative firm founded in 2001 and headquartered in Rogers, Minnesota. The company represents over 30 manufacturer brands across the plumbing, heating, and mechanical industries — including Viessmann, Raypak, IBC Technologies, RHEEM, Uponor, Apollo Valves, and Armstrong — in a five-state territory covering Minnesota, Wisconsin, North Dakota, South Dakota, and the Upper Peninsula of Michigan. Its portfolio spans four service sectors: hot water (boilers, water heaters, pool heaters), HVAC (electric heating, forced air zoning, sheet metal), plumbing (fixtures, faucets, piping, tubs), and valves and fittings (backflow preventers, ball/butterfly/press/grooved fittings).

The firm operates as the sales and technical-support arm for its manufacturer principals rather than as a product manufacturer or stocking distributor. It earns commission-based revenue on product flow and supplements that with no-charge engineering design services, boiler commissioning, on-site and mobile training (including a mobile training truck and virtual delivery via Microsoft Teams), and technical calculators (backflow, glycol, pump sizing, and others). Its team of 23+ people includes in-house Master Plumbers, Master Fitters, and former contractors, distributors, and manufacturer sales managers, giving it 223+ years of combined industry experience and enabling it to support contractors, architects, engineers, and wholesalers from specification through commissioning on commercial, industrial, institutional, and residential projects. Notable installations include the JW Marriott Mall of America, Mayo Clinic Ambulance Service, Essentia Health Vision Northland, Luther Seminary, and the US VA Community Living Center.

Name

Fourmation Sales

Legal name

Fourmation Sales

Website

https://fourmationsales.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fourmation Sales is a manufacturers' representative firm serving plumbing, heating, and mechanical contractors, engineers, architects, and wholesalers across Minnesota, Wisconsin, the Dakotas, and Upper Michigan. The firm represents 30+ brands and provides design, training, and technical support on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Manufacturer Representative Commission: FourMation Sales operates as a manufacturers' representative firm that earns commissions from manufacturer partners for representing and selling their product lines to contractors, architects, engineers, and wholesalers. The company does not manufacture products but serves as the sales and technical support arm for manufacturer brands in their territories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Fourmation Sales is a manufacturers' representative firm that sells and provides technical support for plumbing, heating, and mechanical product lines on behalf of 30+ manufacturer brands across Minnesota, Wisconsin, North Dakota, South Dakota, and the Upper Peninsula of Michigan. The firm offers outside and inside sales, free design services, boiler commissioning, equipment sizing, piping design and layout, and on-site/virtual/mobile training for contractors, architects, engineers, and wholesalers.

Product overview

Fourmation Sales is a manufacturers' representative company serving the plumbing, heating, and mechanical industries. They represent a portfolio of 30+ manufacturer brands covering four main service sectors: Hot Water (boilers, water heaters, indirect tanks, pool heaters), HVAC (electric heating, forced air zoning, sheet metal), Plumbing (faucets, fixtures, piping, tubs & showers), and Valves & Fittings (backflow preventers, ball valves, press fittings, push fittings, grooved fittings, design services). Key brands include Viessmann (commercial/residential boilers), Raypak (boilers, water heaters, pool heaters), IBC Technologies (condensing boilers, tankless systems), RHEEM (commercial water heaters), Uponor (PEX plumbing/radiant systems), Apollo Valves (valves, backflow preventers), and Armstrong (pumps, heat exchangers). The company provides technical support, design assistance, training, and commissioning services alongside their product representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Water Equipment Representation Sales representation and technical support for commercial and residential hot water products including boilers, water heaters, indirect tanks, and pool heaters from represented brands such as Viessmann, Raypak, IBC Technologies, and RHEEM. Targeted at contractors, engineers, and wholesalers.
• HVAC Equipment Representation Sales representation for HVAC products including electric boilers, forced air zoning dampers and controls, flexible gas piping, and sheet metal ductwork from brands such as Electro Industries, EWC, Gastite, and Snappy. Targeted at HVAC contractors and mechanical engineers.
• Plumbing Equipment Representation Sales representation for plumbing fixtures, faucets, PEX piping, radiant heating systems, bath fixtures, and accessories from brands such as Uponor, Gerber, BLANCO, MAAX, MAIDSTONE, and Bemis. Targeted at plumbing contractors and wholesalers.
• Valves and Fittings Representation Sales representation for valves, actuators, backflow preventers, press fittings, push fittings, grooved couplings, copper fittings, and piping accessories from brands such as Apollo Valves, Shurjoint, Elkhart Products, and BoilerMag. Targeted at mechanical contractors and engineers.
• Free Design Services No-charge design services including quick estimates, engineering assistance, radiant floor layouts, mechanical room layouts, distribution piping designs, boiler schematic layout and sizing, in partnership with Aalberts Integrated Piping Systems (AIPS). Targeted at mechanical contractors, engineers, and architects.
• Technical Training Services Technical training services including on-site classes (capacity up to 25 attendees), virtual training via Microsoft Teams, and a mobile training truck brought to customer locations. Training topics include Gastite Certification, Hydronic Heating 101, Water Heater Sizing, Loop Cad Training, and Duct Sizing. Targeted at contractors, engineers, and wholesalers.
• Boiler Commissioning and Start-Up Services Boiler commissioning, start-up, and system optimization services for hydronic heating systems, including equipment sizing and project support. Targeted at commercial and industrial mechanical contractors.

Quantifiable outcome

• 223+ years combined team experience providing deep industry knowledge
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core, major and minor.

• ViessmanncoreChannel Partner/ Reseller/ DistributorViessmann is a leading manufacturer of commercial and residential boilers. FourMation Sales represents Viessmann products including Vitodens 200, CM2 series boilers, and Vitosol solar collectors in their territory covering Minnesota, Wisconsin, North Dakota, South Dakota, and Upper Peninsula of Michigan.
• RaypakcoreChannel Partner/ Reseller/ DistributorRaypak manufactures boilers, water heaters, and pool/spa heating equipment. FourMation represents Raypak products including XVers condensing boilers, XTherm water heaters, and pool heaters throughout their territory.
• IBC TechnologiescoreChannel Partner/ Reseller/ DistributorIBC Technologies produces commercial and residential condensing boilers. FourMation Sales represents IBC products including SL series, EX series, and VX condensing boilers along with indirect water heaters.
• Apollo ValvescoreChannel Partner/ Reseller/ DistributorApollo Valves manufactures valves, actuators, PVBs, and backflow preventers. FourMation represents Apollo products including ball valves, press fittings, backflow preventers, and butterfly valves.
• UponorcoreChannel Partner/ Reseller/ DistributorUponor produces PEX plumbing, radiant and fire systems for commercial and residential applications. FourMation represents Uponor's full product line including AquaPEX, hePEX, Ecoflex piping, and radiant heating solutions.
• RHEEMcoreChannel Partner/ Reseller/ DistributorRHEEM manufactures commercial and industrial water heaters. FourMation represents Rheem products including Triton commercial water heaters throughout their territory.
• ArmstrongmajorChannel Partner/ Reseller/ DistributorArmstrong produces recirculation pumps, heat exchangers, expansion tanks, and air separators. FourMation represents Armstrong products for hydronic system applications.
• Axiom IndustriesmajorChannel Partner/ Reseller/ DistributorAxiom Industries provides specialty products for hydronic systems including condensate neutralizers, system feeders, side stream filters, and digital glycol feeders.
• BoilerMagmajorChannel Partner/ Reseller/ DistributorBoilerMag provides magnetic dirt separation products for protecting hydronic heating systems from debris and contamination.
• GastitemajorChannel Partner/ Reseller/ DistributorGastite manufactures flexible gas piping systems including FlashShield+ for safe, code-compliant gas piping installation. FourMation provides Gastite certification training.
• Gerber Plumbing FixturesmajorChannel Partner/ Reseller/ DistributorGerber produces residential and commercial plumbing fixtures and faucets. FourMation represents Gerber products in their territory.
• Electro IndustriesmajorChannel Partner/ Reseller/ DistributorElectro Industries manufactures electric heating equipment including electric boilers for hydronic and electric heating applications.
• Aalberts Integrated Piping Systems (AIPS)coreStrategic or Co-development PartnerFourMation has partnered with Aalberts Integrated Piping Systems Design Services to offer AIPS design services to customers. This partnership helps address challenges including material estimating, increased labor costs, piping interferences, and compressed delivery schedules.
• EemaxmajorChannel Partner/ Reseller/ DistributorEemax provides water heating solutions for residential, commercial, light industrial, and safety applications including tankless water heaters.
• MAAX BathmajorChannel Partner/ Reseller/ DistributorMAAX Bath produces acrylic tubs, whirlpools, air tubs, and tub showers. FourMation represents MAAX products in their territory.
• Aker by MaaxmajorChannel Partner/ Reseller/ DistributorAker by Maax provides gelcoat and acrylic bath fixtures including showers and bath products.
• ECCO ManufacturingminorChannel Partner/ Reseller/ DistributorECCO Manufacturing produces residential and commercial B Vent and polypropylene vent products.
• Elkhart Products CorporationminorChannel Partner/ Reseller/ DistributorElkhart Products Corporation manufactures copper fittings for plumbing applications.
• EWCminorChannel Partner/ Reseller/ DistributorEWC provides zoning dampers, bypass dampers, and zoning controls for HVAC systems.
• BemisminorChannel Partner/ Reseller/ DistributorBemis produces residential and commercial toilet seats.
• SwanmajorChannel Partner/ Reseller/ DistributorSwan provides high performance sinks and surfaces including Swanstone solid surface products.
• Rhomar WatermajorChannel Partner/ Reseller/ DistributorRhomar Water provides heat transfer fluids and hydronic system solutions including glycol products and water treatment chemicals.
• SnappyminorChannel Partner/ Reseller/ DistributorSnappy produces sheet metal tube and fittings for HVAC applications.
• ShurjointminorChannel Partner/ Reseller/ DistributorShurjoint manufactures grooved couplings and fittings for mechanical piping connections in sizes from 1/2" to 104".
• Pietro FiorentiniminorChannel Partner/ Reseller/ DistributorPietro Fiorentini provides low pressure gas regulators and governors.
• Python Line SetsminorChannel Partner/ Reseller/ DistributorPython Line Sets provides line set products for HVAC and refrigeration applications.
• Mr. SteamminorChannel Partner/ Reseller/ DistributorMr. Steam produces steam shower systems and steam shower accessories.
• MAIDSTONEminorChannel Partner/ Reseller/ DistributorMAIDSTONE provides affordable luxury products for kitchen and bath including tubs, showers, sinks, and faucets.
• Midwest ToolsminorChannel Partner/ Reseller/ DistributorMidwest Tools produces high quality snips and hand tools for HVAC and plumbing applications.
• Minerallac CompanyminorChannel Partner/ Reseller/ DistributorMinerallac Company is a family-owned manufacturer serving the electrical construction market since 1894, offering electrical hardware, fasteners, and related accessories including conduit hangers and straps.
• BLANCOminorChannel Partner/ Reseller/ DistributorBLANCO produces kitchen and laundry sinks, faucets, and accessories.
• HexonicminorChannel Partner/ Reseller/ DistributorHexonic provides heat exchangers including brazed, plate & frame, and pool heat exchangers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/4MationSales
• YouTubeyoutube.com/channel/UCGuMbp864X8aIdqCEetVwHw
• Facebookfacebook.com/fourmationsales
• LinkedInlinkedin.com/company/fourmation-sales
• Instagraminstagram.com/fourmationsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fourmation Sales