The Frank Agency

What The Frank Agency does

The Frank Agency is a privately held, employee-owned digital marketing agency founded in 1981 and headquartered in Overland Park, Kansas (Kansas City metro). The firm operates as a full-service agency delivering SEO, paid search (Google Ads and Microsoft Advertising), paid and organic social media marketing, web design and development, email marketing, and creative services to both B2B and B2C clients across verticals including automotive (Goodyear, Mercedes-Benz, Caterpillar, Freightliner), dental (Invisalign iTero, DentalEZ, Carestream Dental), heavy equipment, nonprofit, government (Kansas City Board of Public Utilities), and education (Washburn University), as well as local SMBs in trades, dental, and home services. Engagement is consultative and quote-based, with CTAs centered on free proposals and consultations; pricing is not publicly disclosed, indicating project-based and retainer structures typical of professional services firms. The agency is led by CEO Tony Ali, President Susan Reiter (a 25+ year veteran and Kansas City Direct Marketing Association's Direct Marketer of the Year), CCO Kyle Regier, and CTO Chris Strom.

Underlying the service offering is a modest proprietary technology stack, including a claimed AI-powered paid search optimization engine (with no disclosed model architecture, patents, or benchmarks) and internally developed tools: BlueDotEmail (email automation), frankPulse (marketing analytics and reporting), ShortifyMe (URL management), and a Free SEO Checker. In 2025 the agency launched SinglePage SEO, a free audit tool serving both as a client deliverable and lead generator, and achieved Google Premier Partner status, providing tiered platform access. The firm also maintains dedicated e-commerce service lines across Shopify, WooCommerce, Magento/Adobe Commerce, and BigCommerce. Revenue mechanics derive from media-management fees, project-based engagements, and retainers under a professional-services revenue model; the agency employs 51-100 people, has no disclosed funding events, no parent company, and operates with a 40+ year operating history anchored by employee-ownership rather than institutional capital.

Name

The Frank Agency

Legal name

The frank Agency

Website

https://thefrankagency.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

The Frank Agency is an employee-owned, full-service digital marketing agency in Overland Park, Kansas, founded in 1981, delivering SEO, paid search, social media, web design, email marketing, and creative services to enterprise and SMB clients across industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media marketing
• Web design development

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing comprehensive digital marketing services including SEO, paid search, social media marketing, web design/development, email marketing, and creative services. As a full-service agency, they offer customized solutions tailored to client needs, suggesting a project-based or retainer-based engagement model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Frank Agency is a full-service digital marketing agency offering SEO, paid search/PPC advertising, social media marketing, web design and development, email marketing, and creative services to B2B and B2C clients. The agency manages campaigns on Google Ads, Microsoft Advertising, Facebook, and Instagram and supports e-commerce platforms including Shopify, WooCommerce, Magento, and BigCommerce. They have developed proprietary AI technology to enhance paid search campaign performance and operate free SEO audit tools including SinglePage SEO.

Product overview

The Frank Agency is an employee-owned digital marketing agency with over 40 years of experience offering a comprehensive suite of marketing services. The agency operates as a service-based business rather than a software product company. Their portfolio includes core service categories (SEO Services, Paid Search Marketing, Social Media Marketing, Web Design & Development, Creative Services, and Email Marketing) along with proprietary tools (BlueDotEmail for email automation, ShortifyMe for URL management, frankPulse for marketing analytics, and Free SEO Checker for SEO analysis). The AI-powered Paid Search service represents their primary technology-enabled offering, leveraging proprietary AI technology for campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services to improve organic search rankings, drive targeted traffic, and increase online visibility for client websites across industries.
• Paid Search Marketing (PPC) Pay-per-click advertising management on Google Ads and Microsoft Advertising platforms, leveraging proprietary AI technology to optimize campaign targeting, conversion rates, and ROI.
• Social Media Marketing Social media advertising and management across Facebook, Instagram, LinkedIn, and YouTube, including audience targeting, campaign management, creative production, and performance analysis.
• Web Design & Development Website design, development, and platform integration services for e-commerce stores on Shopify, WooCommerce, Magento (Adobe Commerce), and BigCommerce, including custom themes, extension integration, security enhancements, and performance optimization.
• Email Marketing Email marketing services including strategy, design, copywriting, automation, and analytics to nurture leads and drive customer engagement for clients.
• Creative Services Creative design and content production services for digital marketing campaigns, branding, and integrated marketing programs across automotive, dental, education, and other client industries.
• SinglePage SEO Free SEO audit tool that helps users uncover hidden SEO issues, improve site performance, and optimize digital presence for long-term success.

Quantifiable outcome

• Positive ROI on PPC campaigns for previously underperforming accounts
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationThe Frank Agency is a 2025 Google Premier Partner, managing paid search campaigns across Google Ads platform. They leverage Google's advertising infrastructure for client campaigns and have achieved Premier Partner status demonstrating strong performance managing Google Ads campaigns.
• Microsoft Advertising (Bing Ads)coreTechnology or IntegrationThe agency manages paid search campaigns across Microsoft Advertising (Bing Ads) platform in addition to Google Ads, providing clients with access to search advertising across multiple search engines.
• Meta (Facebook and Instagram)coreTechnology or IntegrationThe agency manages social media advertising campaigns across Facebook and Instagram platforms, utilizing Meta's advertising tools for targeted social media campaigns.
• ShopifycoreTechnology or IntegrationThe agency specializes in Shopify store development, SEO, and optimization services, helping e-commerce businesses build and grow their Shopify stores.
• WooCommercecoreTechnology or IntegrationThe agency offers WooCommerce development services including custom design, plugin development, security enhancements, and performance optimization for WordPress-based e-commerce stores.
• Magento (Adobe Commerce)coreTechnology or IntegrationThe agency provides Magento development services including store design, extension integration, security updates, and speed improvements for enterprise e-commerce operations.
• BigCommercecoreTechnology or IntegrationThe agency offers BigCommerce development services including custom store design, app integration, theme customization, and performance optimization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO; comparable in paid-search emphasis and SMB/mid-market positioning to The Frank Agency's core.
• Barkley: Kansas City-based independent, employee-owned integrated agency offering advertising, media, digital, and PR services; the closest direct peer given shared geography, ownership structure, and full-service integrated model.
• DEG: Overland Park, KS-based digital agency specializing in e-commerce, data, and marketing technology across platforms like Shopify and Salesforce—highly comparable given The Frank Agency's multi-platform e-commerce focus and shared KC home market.
• WebFX: Full-service digital marketing agency offering SEO, paid search, social, web design, and email at scale (500+ employees); directly comparable service portfolio and SMB-to-mid-market GTM motion to The Frank Agency.
• Disruptive Advertising: PPC and paid-search-focused digital marketing agency; directly comparable given The Frank Agency's emphasis on paid search as a core, AI-positioned capability and similar SMB-to-mid-market client mix.
• Thrive Internet Marketing Agency: Full-service digital agency offering SEO, paid search, social media, web design, and email marketing; comparable service breadth and SMB-to-mid-market positioning to The Frank Agency.
• Straight North: Chicago-based full-service digital marketing agency with strong SEO, paid search, and web development offerings; comparable in service portfolio and mid-market GTM focus to The Frank Agency.
• Ignite Visibility: San Diego-based full-service digital marketing agency specializing in SEO, paid media, social media, and email; directly comparable service mix and client profile to The Frank Agency.
• PBJ Marketing: Digital marketing agency offering SEO, PPC, social media, and web design services to mid-market and enterprise clients; directly comparable service portfolio to The Frank Agency.

Broad incumbents

• VML: Formerly VMLY&R, VML is a global creative and digital agency also headquartered in the Kansas City metro (the same Overland Park/KC ecosystem as The Frank Agency), operating at significantly larger scale across integrated advertising, commerce, and customer experience—directly competing for the same regional brand mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/@thefrankagency8573
• Facebookfacebook.com/thefrankagency
• LinkedInlinkedin.com/company/the-frank-agency-inc-
• Instagraminstagram.com/thefrankagency
• Xx.com/TheFrankAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Frank Agency