What Loch Lomond Villa does

Loch Lomond Villa, Inc. is a non-profit continuing care community founded in 1973 and headquartered on an integrated campus in Saint John, New Brunswick. The organization operates 190 nursing-care beds across two purpose-built facilities — The Villa (90 beds) and The Village (100 beds) — plus an 18-bed Special Care Home opened in 2019 providing level 2 services. Three adjacent apartment buildings (The Milestone, The Cornerstone, and The Crossing) house 231+ independent living units, with The Crossing's rental rates set by NB Housing on an income-tested basis.

Its product surface is broader than typical nursing home operators: it runs a Seniors Outreach Program ($45/day adult day program), a Seniors Wellness Centre, the Nursing Homes Without Walls (NHWW) community initiative launched in 2023 to support aging in place, and an in-house Research & Innovations Program established in 2018. Therapeutic and assistive-technology pilots deployed or evaluated include MoMo BedSense bed monitoring, ABBY screen-based reminiscence therapy (Ambient Activity), a 3D/VR program with 3Scape Systems, the Routinify independence app, NB HEARS hearing research with Baycrest and Johns Hopkins, and the award-winning Cycling Without Age program.

Revenue is overwhelmingly government-funded: provincial healthcare funding covers the nursing home operations, supplemented by rental income from the apartment portfolio, modest fees from the Seniors Outreach Program and facility rentals, and philanthropic contributions through the Loch Lomond Villa Foundation. The organization holds Planetree Person-Centered Care Gold Certification (2019) — one of approximately 90 worldwide — and Accreditation Canada accreditation. It is governed by a 10-member volunteer Board and led by CEO Ashley King.

Name

Loch Lomond Villa

Legal name

Loch Lomond Villa, Inc.

Website

https://lochlomondvilla.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Non-profit continuing care community in Saint John, New Brunswick operating 190 nursing-care beds, 18 special care beds, and 231+ independent living apartments, plus Seniors Outreach and Nursing Homes Without Walls aging-in-place programs.

Ownership category

akta.pro rank

Product category

Long-term nursing care and continuing care services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Skilled Dementia Nursing / Memory Care SNFs (HLADADAE)

Keywords

• Senior nursing care
• Independent living apartments
• Dementia care programs
• Seniors outreach services
• Continuing care community

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Long-term Care Services: Government-funded nursing home services for seniors requiring ongoing care support. The facility operates under provincial healthcare regulations with public funding.
2. Seniors Outreach Program: Day program services for community-dwelling seniors offered at $45 per day, including activities, lunch, and snacks. Provides caregivers respite while generating modest revenue.
3. Independent Living Apartments: Rental income from three apartment buildings offering studio and one-bedroom units for independent seniors. Building 3 has income-based rental rates determined by NB Housing.
4. Facility Rental: Rental of multi-purpose rooms (Simonds Lions Club room) to the public for events such as birthday parties and gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Loch Lomond Villa provides long-term nursing care across two nursing home facilities (190 beds total), independent living through 231+ apartment units in three buildings, an 18-bed Special Care Home, a Seniors Outreach adult day program, and a Wellness Centre offering fitness, education, and health monitoring. The organization also delivers community-based aging-in-place support through its Nursing Homes Without Walls initiative and operates a Research & Innovations program advancing dementia care technology.

Product overview

Loch Lomond Villa is a Planetree Designated Resident-Centered Community operating a comprehensive senior care campus consisting of two nursing home sites (The Villa with 90 beds and The Village with 100 beds), three independent living apartment buildings, and an 18-bed Special Care Home. The facility provides nursing care, independent living, seniors outreach programs, wellness services, child care, and therapeutic programming. Key products include Nursing Homes Without Walls for community aging support, MoMo BedSense for bed monitoring, Family Portal for family engagement, and specialized programs like Cycling Without Age and 3D/VR therapy. The organization also conducts an active Research & Innovations Program.

Differentiator

Problem solved

Functional benefit

Brands

• Nursing Homes Without Walls: A community initiative to support seniors to age in place, helping them access services including social activities, home support services, education, and provincial and federal programs.
• Radiography on Wheels

Products and services

• Nursing Home Care (The Villa)
• Nursing Home Care (The Village)
• Independent Living Apartments
• Special Care Home
• Seniors Outreach Program
• Nursing Homes Without Walls (NHWW)
• Wellness Centre
• MoMo BedSense App
• Child Care Services
• Cycling Without Age
• On-Site Services

Quantifiable outcome

• Radiography on Wheels averted 354 (94%) of 378 hospital transfers over 11-month pilot, providing 553 X-ray exams to 378 residents
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• University of New Brunswick (UNB)coreStrategic or Co-development Partner · 1 January 2020Collaboration on Radiography on Wheels pilot project offering mobile X-ray services to nursing homes. Partnership continued with UNB Long Term Care Simulation Lab - a realistic research space mimicking a nursing home environment, developed by Dr. Rose McCloskey and team.
• BaycrestcoreStrategic or Co-development PartnerCollaborated on NB HEARS (New Brunswick Hearing Equality through Accessible Research and Solutions) research project involving hearing amplification technology for aging population.
• Johns Hopkins UniversitycoreStrategic or Co-development PartnerCollaborated on NB HEARS research project alongside Baycrest and Hearing Foundation of Canada.
• The Hearing Foundation of CanadaminorStrategic or Co-development PartnerPartnered on NB HEARS hearing research project.
• Connected CanadiansminorStrategic or Co-development PartnerTrained and certified volunteers for the Digital Literacy for Seniors project.
• Ambient ActivitycoreTechnology or IntegrationDeveloped ABBY screen-based technology used in Cedar house and Willow house for residents with dementia. Loch Lomond Villa piloted and studied the technology.
• 3Scape SystemscoreTechnology or IntegrationProduced 3D virtual reality movies for seniors tested at Loch Lomond Villa in Birch and Elm house.
• Department of Social Development - Government of New BrunswickcoreStrategic or Co-development PartnerInitiating partner for Nursing Homes Without Walls program to support seniors aging in place. Department responsible for nursing home policies and funding.
• New Brunswick Union (NBU)minorStrategic or Co-development PartnerPartnered with NBU and NBANH on Care Assistant Project piloting non-clinical support role in nursing homes.
• New Brunswick Association of Nursing Homes (NBANH)coreStrategic or Co-development PartnerRepresenting 70 nursing homes across the province. Partnered on Care Assistant Project and antipsychotic medication de-prescribing initiative.
• BIRD ConstructionminorStrategic or Co-development PartnerPartner in construction and development of UNB Long Term Care Simulation Lab facility.
• Department of Municipalities, Culture and Housing - Government of New BrunswickminorStrategic or Co-development PartnerPartnership on Building 3 (The Crossing) apartments for seniors. NB Housing determines placement for income-based rental units.
• Extra-Mural ProgramcoreStrategic or Co-development PartnerGovernment program now providing province-wide mobile X-ray services for long-term care residents, expanded from Loch Lomond Villa's successful Radiography on Wheels pilot.
• Alzheimer's Society of NBminorStrategic or Co-development PartnerConducts monthly Memory Cafe sessions at Loch Lomond Villa for people affected by dementia.
• St. Thomas UniversityminorStrategic or Co-development PartnerDeveloped Aging in NB User Guide resource to help older adults navigate information, services, and resources.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Shannex: Shannex is one of Atlantic Canada's largest providers of nursing homes, retirement living, and home care services across Nova Scotia, New Brunswick, and other provinces. It directly competes with Loch Lomond Villa as a multi-site continuing care operator in New Brunswick with comparable service lines including long-term care beds, retirement living apartments, and community-based support programs.
• Revera Inc. Revera operates a national portfolio of retirement residences, long-term care homes, and home health services across Canada, including assets in Atlantic Canada. It is comparable to Loch Lomond Villa in offering a continuing care service mix spanning independent living, assisted living, and skilled nursing, and shares exposure to government-funded long-term care contracts.
• Chartwell Retirement Residences: Chartwell is a major Canadian owner and operator of retirement residences and long-term care homes, including properties in multiple provinces. Comparable to Loch Lomond Villa in operating multi-building senior living campuses with independent living and care components, though primarily a for-profit operator with broader geographic scale.
• Sienna Senior Living: Sienna Senior Living operates retirement residences and long-term care communities across Canada, including in Atlantic Canada. It is comparable to Loch Lomond Villa in combining independent/assisted living suites with government-funded long-term care beds under a single operating model.
• Schlegel Villages: Schlegel Villages is an Ontario-based operator of retirement and long-term care communities with a strong research partnership orientation (including the Schlegel-UW Research Institute for Aging). Comparable to Loch Lomond Villa's research-led, person-centered continuing care model with academic and innovation partnerships (UNB, CABHI, Johns Hopkins, Baycrest).
• York Care Centre: York Care Centre is a New Brunswick-based nonprofit long-term care and seniors housing provider in Fredericton. It is directly comparable to Loch Lomond Villa as a fellow New Brunswick nonprofit operating government-funded nursing home beds, retirement apartments, and community programs under the same provincial policy regime.
• Amica Senior Lifestyles: Amica operates premium retirement residences across Canada with on-site wellness, dining, and care services. It overlaps with Loch Lomond Villa's independent living apartment buildings and wellness centre offering, particularly the Milestone, Cornerstone, and Crossing buildings.
• Verve Senior Living: Verve Senior Living is a Canadian operator of retirement residences and assisted living communities, primarily in Ontario and Quebec. Comparable to Loch Lomond Villa in the assisted living and independent living service lines within the broader senior care continuum.
• Retirement Concepts: Retirement Concepts operates independent living, assisted living, and long-term care communities primarily in British Columbia and Alberta. Comparable to Loch Lomond Villa as a multi-service continuing care operator offering independent through nursing care, although geographically separate and primarily western Canadian.

Emerging players

• Baycrest: Baycrest is a Toronto-based academic health sciences center specializing in aging, brain health, and long-term care, with research collaborations including the NB HEARS hearing project alongside Loch Lomond Villa. It is an emerging/overlapping research and care partner rather than a direct competitor, sharing person-centered and dementia-care expertise with Loch Lomond Villa's research program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ResearchLLV
• Facebookfacebook.com/LLVFoundation
• LinkedInlinkedin.com/company/loch-lomond-villa-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loch Lomond Villa