Rome AS

What Rome AS does

AS Roma S.r.l. is a privately held Italian professional football club founded in 1927 and headquartered in Rome. The club fields men's, women's, youth, and eSports teams, with the men's first team competing in Serie A, the Coppa Italia, and — newly qualified for the 2026-27 cycle — the UEFA Champions League. Ownership sits with The Friedkin Group (Dan and Ryan Friedkin), which also owns Everton FC, a structure currently under UEFA multi-club ownership review.

The commercial and digital product surface is built around asroma.com as a unified hub, supported by store.asroma.com for merchandise, a VivaTicket-integrated ticketing platform, the myASR fan account, the Il Mio Posto stadium seat-management app, the official iOS/Android app, and the AS Roma Card (€20, five-year validity, required for away-match purchases). The club operates physical Roma Stores (Piazza Colonna, Foro Italico) and a ticketing office at the Stadio Olimpico (capacity ~70,600, shared with S.S. Lazio), with a €1 billion, 60,000-seat replacement stadium approved in Pietralata.

Revenue is generated across matchday (ticketing, season tickets, hospitality, Il Mio Posto resale economics), broadcasting (collective Lega Serie A pool plus Champions League distribution), commercial partnerships (main shirt sponsor Eurobet, kit supplier Adidas, plus Toyota, Enel, EA Sports, TIM, JD Sports, HDI, Auberge, Wizz Air), merchandise and retail, fan services and membership (Business Club, Fan Token), and player transfer fees — the last being particularly material given a UEFA settlement agreement requiring ~€80M in capital gains by 30 June 2026, against which the club has active buy/sell activity around Malen, Soulé, Kone, Ndicka, Baldanzi, Abdulhamid, and a pursuit of Mason Greenwood.

Name

Rome AS

Legal name

AS Roma S.r.l.

Website

https://asroma.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

AS Roma is a privately held Italian professional football club founded in 1927, owned by The Friedkin Group, fielding men's, women's, youth, and eSports teams and competing in Serie A and European competition. The club monetises matchday, broadcasting, sponsorship, merchandise, and player transfers, and is investing in a €1 billion new stadium.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing services
• Football merchandise sales
• Youth football academy
• Sports sponsorship marketing

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue (Ticketing & Hospitality): Revenue generated from the sale of individual match tickets (maximum 4 per transaction), season tickets for Serie A and cup competitions, and VIP/premium hospitality experiences at Stadio Olimpico. Additional revenue from the 'Il Mio Posto' reselling feature (55% or 40% of resale value retained by the club through voucher system). The club also sells the AS Roma Card for €20 as a prerequisite for away match purchases.
2. Broadcasting Rights: Revenue from domestic and international television and digital broadcasting rights for Serie A matches, Coppa Italia, and European competition participation. Serie A broadcasting deals are managed collectively through Lega Serie A.
3. Commercial Sponsorship & Partnerships: Revenue from main shirt sponsor (Eurobet), kit sponsor (Adidas), and additional commercial partners including Toyota, Enel, EA Sports, TIM, HDI Assicurazioni, JD Sports, Auberge Collection, Wizz Air, and others. Italy's 2018 Dignity Decree bans gambling sponsorship, limiting betting operator deals. Shirt sponsorship deals at this level typically generate $5-20 million annually.
4. Merchandise & Retail: Revenue from the official AS Roma online store (store.asroma.com) and physical Roma Store locations, selling replica kits, training wear, accessories, and commemorative merchandise. Includes sale of the AS Roma Card for €20 with optional home delivery for €10 extra.
5. Player Transfer Fees (Capital Gains): Revenue from the sale and transfer of player registrations. AS Roma is under a UEFA settlement agreement requiring approximately €80 million in capital gains by June 30, 2026, with potential extension to June 30, 2027. Player sales are a critical revenue stream. Key sales include Donyell Malen's permanent transfer (€25m from Aston Villa, structured as installments), Tommaso Baldanzi to Genoa (€9.5m), Saud Abdulhamid's purchase option exercised by Lens, and potential sales of Matias Soulé (valued at €35-40m), Manu Kone (valued at €45-50m), and Evan Ndicka (valued at €30-40m).
6. Fan Services & Membership: Revenue from AS Roma Business Club membership, fan engagement services, the 'È nato un romanista' child registration service, competitions, and Fan Token offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels15 records

Core offering

AS Roma is a professional Italian football club that competes in Serie A (men's and women's), UEFA Champions League, Coppa Italia, and Supercoppa Italiana. The club sells match tickets, season tickets, and VIP hospitality at Stadio Olimpico, distributes official merchandise (kits, training wear, accessories) via online and physical stores, and offers fan services including the AS Roma Card, Fan Token, myASR accounts, and youth development programs (Football School, International Academy, summer camps).

Product overview

AS Roma operates a unified brand portfolio centered on its professional football club competing in Serie A (men's and women's) and European competitions. The digital product suite is built around asroma.com as the core platform, supplemented by dedicated properties for ticketing, e-commerce, fan accounts (myASR), the stadium seat management app (Il Mio Posto), the official online store, and the AS Roma Card for away match access. Supporting offerings include the AS Roma Business Club, Fan Token, Fanselfie experience, youth development academies (International Academy and Football School), and summer camps. The club also fields men's, women's, youth, and eSports teams, each with their own squad pages, fixtures, and results. No public API or AI/ML capabilities are offered across any of these platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets and Season Tickets Individual match tickets (max 4 per transaction) and seasonal subscriptions for Serie A home matches (Curva Nord 18 matches excluding the Lazio derby) and cup/European competitions. Includes reduced U16 fares and disabled fan tickets. Digital tickets delivered as PDFs with QR codes for stadium entry without printing.
• VIP Hospitality Premium matchday hospitality experiences at Stadio Olimpico including dedicated lounges, catering, and exclusive access for corporate clients and high-spending fans.
• Official Merchandise Replica kits (Home, Away, Third 2025/26), training wear, accessories, retro jerseys, and commemorative merchandise available online and at Roma Store locations.
• AS Roma Card (Tessera del Tifoso) Official fan card required for purchasing away match tickets when mandated by host clubs. Costs €20, valid for 5 years, free collection at Roma Store Piazza Colonna or €10 home delivery. Registered with the national tessera del tifoso system.
• AS Roma Business Club Annual corporate membership program providing exclusive business services, networking, and premium matchday benefits for business partners and corporate clients. Includes an associated mobile app.
• AS Roma Fan Token Digital fan token enabling holders to participate in club decisions, polls, and exclusive fan engagement activities.
• AS Roma Football School (Scuola Calcio) Professional, competitive, and fun football training for boys and girls aged 5-12 at world-class facilities including the CONI Olympic Training Center Giulio Onisti, developing future AS Roma players.
• AS Roma International Academy Global network of soccer schools for boys and girls aged 5-17, delivering AS Roma training methods and techniques at international locations worldwide.
• AS Roma Camp Summer camp program organized by the club for young people, providing opportunities to learn AS Roma team training methods and techniques.
• Fanselfie Experience Photo/selfie service allowing fans to take and submit photos at the stadium via QR code displayed on big screens, with selected photos published on AS Roma social media channels.

Quantifiable outcome

• Champions League qualification achieved after seven-season absence
• +5 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered main, secondary and minor.

• EurobetmainGTM or Marketing PartnerEurobet is the main front-of-shirt sponsor for AS Roma, visible on the club's match jerseys. The partnership places the Eurobet brand in front of millions of global viewers during Serie A, Coppa Italia, and Champions League broadcasts. Eurobet is a gambling brand, and Italian law restricts gambling sponsorship.
• AdidasmainGTM or Marketing PartnerAdidas is the official kit supplier and technical sponsor of AS Roma, providing all match kits, training wear, and official merchandise. The partnership includes the Roma 2025/26 Home Kit, Away Kit, Third Kit, and Retro Collections. The Adidas Originals collaboration includes the Ad Astra commemorative T-shirt collection.
• ToyotasecondaryGTM or Marketing PartnerToyota is listed as a commercial partner of AS Roma, appearing in the club's partner roster on the official website.
• EnelsecondaryGTM or Marketing PartnerEnel is listed as a commercial partner of AS Roma, appearing in the club's partner roster on the official website.
• EA SportssecondaryGTM or Marketing PartnerEA Sports is AS Roma's partner in the gaming and digital entertainment space, linking the club to the EA Sports FC video game franchise where Roma features as an official licensed team.
• TIMsecondaryGTM or Marketing PartnerTIM (Telecom Italia) is listed as a commercial partner, providing telecommunications and digital connectivity services to the club.
• HDI AssicurazioniminorGTM or Marketing PartnerHDI Assicurazioni is an insurance company partner of AS Roma, appearing in the club's commercial partner roster.
• JD SportssecondaryGTM or Marketing PartnerJD Sports is listed as a retail partner of AS Roma, appearing in the club's commercial partner roster. JD Sports operates retail stores in Italy.
• Auberge CollectionminorGTM or Marketing PartnerAuberge Collection is a luxury hospitality/resort brand partnering with AS Roma, appearing in the club's partner roster.
• Wizz AirminorGTM or Marketing PartnerWizz Air is listed as a commercial partner of AS Roma, providing low-cost airline services potentially used for team and fan travel.
• Fondazione Policlinico Universitario Campus Bio-MedicominorStrategic or Co-development PartnerListed as a club partner, providing healthcare and medical services related to player health and stadium medical support.
• VivaTicketsecondaryTechnology or IntegrationVivaTicket is the ticketing technology provider supporting AS Roma's match ticket sales and distribution through their digital ticketing platform.
• Aston VillasecondaryStrategic or Co-development PartnerAston Villa transferred Donyell Malen to Roma on a permanent basis (€25m) after his successful loan spell. Both clubs are connected through Friedkin Group ownership interests and share player transfer relationships. Newcastle United also showed interest in Malen while Roma's deal was progressing.
• UEFAmainStrategic or Co-development PartnerUEFA is AS Roma's governing body for European competition participation. Roma qualified for the 2026-27 Champions League and participates in UEFA competitions. Roma is under a UEFA settlement agreement requiring €80m in capital gains and has been fined €6m for FFP breaches.
• Lega Serie AmainStrategic or Co-development PartnerAS Roma is a member club of Lega Serie A, which manages the league's commercial rights (broadcasting, sponsorship), fixture scheduling, and regulatory framework. Lega Serie A sets kick-off times and schedules Serie A matches.
• FC BarcelonaminorStrategic or Co-development PartnerBoth clubs are connected through transfer market activity. Barcelona have shown interest in Roma's Neil El Aynaoui (valued at €20m), and Barcelona can block any move of Victor Munoz to Barcelona due to a 50% sell-on clause they hold. Roma are also rivals with Barcelona in player recruitment markets.
• Olympique de MarseillesecondaryStrategic or Co-development PartnerAS Roma are negotiating to sign Mason Greenwood from Marseille for up to €60m. Marseille demanded €55m for Greenwood. Roma's sporting director Massara was auditioned for Marseille's sporting director role. Additionally, Marseille faces UEFA sanctions including potential exclusion from European competition, creating parallel regulatory situations with Roma.
• RC LensminorStrategic or Co-development PartnerRC Lens exercised their purchase option on Saud Abdulhamid, converting his loan from AS Roma into a permanent contract through 2029. Abdulhamid was the first Saudi to feature in France's top flight.
• Liverpool FCsecondaryStrategic or Co-development PartnerKostas Tsimikas completed his loan spell at AS Roma and returned to Liverpool. Liverpool have shown interest in Matias Soulé as a potential Mohamed Salah replacement. Both clubs are connected through the Friedkin Group's dual ownership of Roma and Everton.
• Genoa CFCminorStrategic or Co-development PartnerGenoa completed the permanent signing of Tommaso Baldanzi from AS Roma for approximately €9.5m. Baldanzi had been on loan at Genoa and was brought to Roma by current Genoa coach Daniele De Rossi.
• Paris FCminorStrategic or Co-development PartnerParis FC signed Evelyne Viens from AS Roma Women's team on a contract until June 2028, reuniting her with the French club where she previously played. Viens was Roma's most prolific foreign goalscorer in women's history.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Juventus FC: Italy's most successful and largest-revenue football club, competing in Serie A and historically in the Champions League. Directly comparable on Italian league membership, scale of commercial operations, and stadium ambitions (Juve owns Allianz Stadium, while Roma is building Pietralata).
• AC Milan: Serie A direct rival with similar European pedigree and recent ownership transition (RedBird). Comparable in commercial scale, Serie A revenue tier, UEFA FFP dynamics (Milan recently exited settlement), and stadium development ambitions (new San Siro / San Donato project).
• FC Internazionale Milano (Inter Milan): Cross-town Serie A title rival with similar revenue profile. Recent Italian champion and Champions League finalist; comparable on commercial partnerships, broadcasting revenues, and squad-cost dynamics under UEFA squad-cost rules.
• SSC Napoli: Defending Serie A champion with comparable southern Italian fan base scale and recent European participation. Relevant benchmark for on-pitch competitiveness and stadium (Maradona) economics in the Italian market.
• S.S. Lazio: Cross-city Rome rival sharing Stadio Olimpico. Comparable in local market dynamics, fan segmentation, and Italian broadcast/Serie A economics despite smaller commercial footprint.
• Atalanta BC: Serie A peer known for tactical identity (former Gasperini club) and strong player-trading model. Highly comparable on recruitment philosophy, sporting director Tony D'Amico's prior background, and Champions League qualification experience.
• Everton FC: Sister club under Friedkin Group ownership, also facing UEFA multi-club ownership scrutiny (March 1 deadline). Comparable on ownership structure, transfer market synergies, and English/Italian broadcast economics; relevant for capital flows and regulatory risk.
• Aston Villa: Premier League club connected to Roma via Friedkin ownership web and the Donyell Malen transfer (€25M permanent deal). Comparable as a mid-tier European club pursuing Champions League qualification with strong player-trading orientation.
• Olympique de Marseille: Ligue 1 club currently negotiating a Mason Greenwood transfer with Roma (up to €60M). Comparable as a top-five European league club with passionate fan base, UEFA regulatory pressure, and active player trading with Roma's sporting staff.

Broad incumbents

• Real Madrid CF: Global benchmark for elite European football commercialization and Champions League revenue. Aspirational comparable for AS Roma's brand, commercial partnership strategy (Adidas kit deal), and global fan monetization through digital platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officialasroma
• YouTubeyoutube.com/asroma
• Facebookfacebook.com/officialasroma
• LinkedInlinkedin.com/company/as-roma-business-club
• Instagraminstagram.com/officialasroma
• TikToktiktok.com/@asroma?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rome AS