Eurobet

What Eurobet does

Eurobet (Евробет ООД) is a Bulgarian private limited company founded in 2006 and headquartered in Sofia, Bulgaria, operating a licensed online gambling and betting platform under the regulation of the National Revenue Agency (NAP). The company serves Bulgarian consumers through a unified digital platform (eurobet.bg plus native iOS and Android apps) combined with a network of physical point-of-sale locations across Bulgaria, offering online casino games, sports betting, and branded lottery products including Eurochance, Lottomania, Sport Chance, 5 ot 11, Poker Chance, and Bulgaria Lottery. The platform aggregates 7,777+ game titles sourced from leading third-party providers (EGT Digital, Amusnet, Pragmatic Play, NetEnt, Playtech, Evolution Gaming, CT Interactive) across slots, table games, and live dealer experiences with Bulgarian-speaking croupiers.

The underlying technology relies on certified RNG systems for fair game outcomes, 128-bit SSL encryption for data security, and integration with local Bulgarian payment providers (EasyPay, Cashterminal, ePay) alongside card networks. The revenue model is transactional across all verticals: house edge on casino games (RTPs around 96%), spread/commission on sports wagers, and lottery ticket sales. Player acquisition combines a 100% welcome bonus up to 1,000 BGN, weekly 15% cashback, slot tournaments, and a tiered VIP program, while responsible gaming tooling (deposit/loss/time limits, self-exclusion) is integrated platform-wide.

Beyond its domestic Bulgarian operations, Eurobet has pursued international visibility through a multi-year shirt sponsorship deal with Italian Serie A club AS Roma valued at €16 million per year through the 2028-29 season, and has entered content distribution partnerships in Italy via RubyPlay, signaling exploratory cross-border expansion. The company operates with a lean 11–50 employee headcount and remains privately held with no disclosed external investors.

Name

Eurobet

Legal name

Евробет ООД

Website

https://eurobet.bg

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurobet is a Bulgaria-based licensed online gambling and betting operator (founded 2006, Sofia) serving Bulgarian consumers via eurobet.bg, native mobile apps, and physical point-of-sale locations, offering 7,777+ casino games, sports betting, and branded lottery products under a National Revenue Agency license.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC)

Keywords

• Online casino games
• Sports betting
• Lottery games
• Live dealer casino
• Mobile gambling platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Online Casino Gaming: Revenue generated from casino games including slots, roulette, blackjack, baccarat, and poker. Players wager real money on games, with the house retaining a built-in edge (RTP percentages ranging from ~96%). Includes both standard and live dealer games.
2. Sports Betting: Revenue from sports wagers on events including football, tennis, basketball, volleyball, handball, ice hockey, and esports. The company offers pre-match and live betting with real-time odds updates, cash-out functionality, and bet builder tools.
3. Lottery Games: Revenue from numeric lottery games including Euro Chance (Еврошанс), Lottomania (Лотомания), Sport Chance (Спорт Шанс), 5 out of 11 (5 от 11), Poker Chance (Покер шанс), and Bulgaria Lottery (Лотария България).
4. Sponsorship Revenue: Eurobet serves as a brand sponsor for sports teams, most notably signing a multi-year shirt sponsor deal with AS Roma worth €16 million per year through the 2028-29 season. This represents brand exposure and marketing value rather than direct product revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eurobet is a Bulgarian-licensed online gambling operator offering online casino games (over 2,000 titles including slots, roulette, blackjack, baccarat, poker, and live dealer tables), sports betting on global and local sporting events, and a portfolio of branded lottery products. Distribution is via the eurobet.bg website, native iOS and Android apps, and physical point-of-sale locations across Bulgaria, with all activities conducted under a license from the Bulgarian National Revenue Agency (НАП).

Product overview

Eurobet operates as a unified online gambling platform combining an online casino with a sportsbook and lottery products. The core platform (Eurobet Online Casino & Sportsbook) hosts over 7,777 casino games sourced from multiple third-party game providers, covering slots, table games (roulette, blackjack, baccarat, poker), and live dealer experiences. The portfolio extends to a suite of branded lottery and numerical games including Eurochance, Lottomania (featuring 20+ sub-games such as Bingo Millions, Vegas, and 24 Karat), Sport Chance, 5 ot 11, Poker Chance, Bulgaria Lottery, and Second Chance. Sports betting supports pre-match and live wagering with Cash Out and Bet Builder features. The platform is accessible via desktop website, native Android and iOS mobile applications. A layered bonus structure includes a 100% welcome bonus up to 1,000 BGN with free spins, weekly cashback up to 15%, slot tournaments, a VIP program with personal account management, and Golden Chips for live casino play. Responsible gaming tools are integrated across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Еврошанс (Eurochance): Lottery-style numeric game offering cash prizes
• Лотомания (Lottomania)
• Спорт Шанс (Sport Chance)
• 5 от 11
• Покер шанс (Poker Chance)
• Лотария България (Lottery Bulgaria)
• Втори шанс (Second Chance)

Products and services

• Eurobet Online Casino Full-featured online casino platform offering over 2,000 game titles including slots, roulette, blackjack, baccarat, poker, and live dealer games, licensed by Bulgaria's National Revenue Agency (НАП) and targeted at adult Bulgarian consumers.
• Eurobet Sportsbook Sports wagering platform covering thousands of daily events across football, tennis, basketball, volleyball, handball, ice hockey, and esports, with pre-match and live in-play betting, real-time odds, Cash Out, and Bet Builder features.
• Eurobet Live Casino Live dealer casino with real croupiers, multi-camera studios, real-time streaming, chat interaction, Bulgarian-language tables, and live roulette, blackjack, baccarat, and game show titles.
• Eurochance (Еврошанс) Numerical lottery game with live draws, number statistics, and ticket checking, available to Bulgarian consumers through Eurobet's platform.
• Lottomania (Лотомания) Digital lottery game with more than 20 draw-based sub-games including Bingo Millions 4-in-1, Crossword, Patience, Cash Maze, Golden Safes, Quick 100, 100 Million Cash, Vegas, Gold of the Incas, Super Cash, and 24 Karat.
• Sport Chance (Спорт Шанс) Sports-themed numerical lottery game linked to sports betting outcomes.
• 5 ot 11 (5 от 11) Numerical prediction lottery where players select 5 numbers from 11 and win based on drawn combinations.
• Poker Chance (Покер шанс) Poker-based chance game combining poker hand rankings with lottery-style draws.
• Bulgaria Lottery (Лотария България) National Bulgarian lottery offering including tickets, prize checking, winner announcements, and related video content.
• Second Chance (Втори шанс) Second-chance game allowing players to register codes from lottery tickets or bets for additional prize opportunities.
• Eurobet Mobile App (iOS and Android) Native iOS and Android applications providing full access to casino games, pre-match and live sports betting, deposits/withdrawals, balance, bonus activation, promotions, and customer support.

Quantifiable outcome

• 2000+ game titles available on platform
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• AS RomaflagshipGTM or Marketing Partner · 10 March 2026Italian Serie A football club Roma signed a multi-year shirt sponsor deal with Eurobet worth €16 million per year through the 2028-29 season. Eurobet's logo appears on Roma's match shirts after the club played without a primary partner for more than half of the 2025-26 campaign.
• RubyPlaycoreTechnology or Integration · 22 January 2026RubyPlay, led by CEO Tsachi Maimon, has established partnerships with eleven Italian operators including Eurobet. At ICE Barcelona 2026, RubyPlay positioned Italy as a key growth market within its regulated markets strategy. The partnership involves providing RubyPlay gaming content to Eurobet's Italian operations.
• EGT Digital (Euro Games Technology)coreTechnology or IntegrationBulgarian game provider existing since 2002. EGT Digital provides popular games like 20 Super Hot, 40 Super Hot, and Shining Crown that are favorites among Bulgarian players.
• Amusnet InteractivecoreTechnology or IntegrationFormerly EGT Interactive, this Bulgarian company has become a global leader providing exciting games with innovative features to Eurobet's platform.
• Pragmatic PlaycoreTechnology or IntegrationLeading industry provider offering slots, live casino, bingo, and virtual sports. Provides popular titles like Sweet Bonanza, Wolf Gold, and The Dog House.
• NetEntcoreTechnology or IntegrationSwedish company founded 25 years ago, known for creating some of the most beautiful and innovative games in the industry including Gonzo's Quest, Starburst, and Dead or Alive.
• PlaytechcoreTechnology or IntegrationIndustry giant offering everything from slots to live casino, sports betting to poker. Famous for the Age of the Gods game series.
• Evolution GamingcoreTechnology or IntegrationKings of live casino gaming. If players have experienced an online table with a real dealer, it was almost certainly Evolution Gaming's technology powering it.
• CT Interactive (Casino Technology)coreTechnology or IntegrationOldest Bulgarian company in the industry, existing since 1999. Offers over 200 games certified for 17 markets.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Winbet: Bulgarian-licensed online casino and sportsbook operator. Competes head-to-head with Eurobet in the Bulgarian market with similar product mix (slots, sports betting, live dealer) and is licensed by the same NAP regulator.
• Efbet: Bulgaria's largest domestic online gambling and sports betting operator. Direct competitor offering casino, sportsbook, and retail betting shops across Bulgaria, targeting the same Bulgarian player base with overlapping products and similar local payment integrations.

Others

• Evolution Gaming: Leading B2B live casino technology provider that powers Eurobet's live dealer tables. While not a direct competitor, Evolution represents the technology infrastructure that enables Eurobet's live casino offering and is a key partner in the value chain.

Regional players

• Palms Bet: Bulgarian-licensed online gambling and sports betting operator focused on the Bulgarian market. Direct regional competitor with similar product mix and regulatory framework as Eurobet.

Broad incumbents

• Betsson AB: Nordic-origin online gambling operator with sportsbook, casino, and poker across European markets. Comparable mid-sized multi-product operator targeting similar regulated European jurisdictions as Eurobet.
• Kindred Group (Unibet): European online gambling operator with Unibet brand offering sportsbook, casino, and poker. Comparable multi-product regulated-market operator with similar geographic profile to Eurobet's European ambitions.
• bet365: Global online gambling giant offering sportsbook, casino, and poker. Operates in Bulgaria through local licensing and competes against Eurobet with a much larger game portfolio, deeper marketing budget, and stronger brand recognition.
• 888 Holdings: Global online gambling operator offering casino, sports betting, and poker. Operates across multiple regulated European markets including through licensed offerings relevant to Bulgarian players.
• Entain (Ladbrokes/Coral): Large global online gambling operator with sportsbook, casino, and poker brands. Operates across many regulated European markets with multi-product platform similar to Eurobet's offering.
• Flutter Entertainment (Paddy Power/Betfair): World's largest online gambling group with sportsbook, casino, and poker brands including PokerStars. Operates across regulated European markets and competes with Eurobet in Bulgarian-facing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eurobetbg
• Facebookfacebook.com/--1500256126914487

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurobet