Zubizu App

What Zubizu App does

Zubizu Bilişim Hizmetleri A.Ş., operating the ZUBİZU mobile app, is a Turkey-based consumer loyalty platform founded in 2014 and a subsidiary of fintech Dgpays within the Doğuş Grubu ecosystem. The platform positions itself as Turkey's first mobile loyalty program application (Türkiye'nin ilk mobil sadakat programı uygulaması) and aggregates over 1,000 partner brands (Üye İşyerleri) across dining, retail, fuel, travel, and entertainment categories, with 201 active campaigns as of the latest snapshot. Core product surface consists of a iOS/Android mobile app and a web platform (www.zubizu.com); consumers download the app, browse personalized campaigns, scan QR codes at partner locations, and redeem discounts, gifts, or fuel points.

Underlying technology is a standard mobile loyalty stack: QR-based redemption, behavioral segmentation (interests, transaction history, demographics, location, followed brands), and a recommendation layer wired into third-party martech and ad-tech — Google Analytics, Visilabs (segmentation), Adjust (attribution), Criteo (retargeting), Facebook, Oracle BlueKai (data management), and MallIQ (location). Zubizu holds a regulatory positioning under Turkish Law No. 6493 via the Dgpays-issued temsilci kodu 8933400001, and complies with KVKK (6698), Law 5651, and Law 6563 governing data protection, internet publications, and electronic commerce.

The business model is two-sided and free-to-consumer. Consumers register at no cost; the platform's revenue model relies on transaction commissions or fees from member businesses under the 'Sadakat Programı Üye İşyeri Sözleşmesi' (Loyalty Program Member Business Agreement), with the option to introduce paid membership tiers reserved in the user agreement. Go-to-market is product-led growth via app stores, app-store optimization, partner in-store QR code displays, and digital advertising through Google, Facebook, Criteo, and Oracle BlueKai. The customer is the individual Turkish consumer; the payer is the brand. No funding rounds, revenue figures, or headcount specifics are publicly disclosed in the source material.

Name

Zubizu App

Legal name

Zubizu Bilişim Hizmetleri A.Ş.

Website

https://zubizu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Zubizu is Turkey's first mobile loyalty platform, a subsidiary of fintech Dgpays, that connects consumers with over 1,000 partner brands via QR-code-based discounts across dining, retail, fuel, travel, and entertainment.

Ownership category

akta.pro rank

Product category

Mobile Loyalty Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Mobile loyalty program
• Consumer discount app
• QR code rewards
• Brand partnership network
• Multi-brand loyalty

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Commission from Member Businesses: Zubizu earns revenue by connecting consumers with partner businesses (Üye İşyerleri) through its loyalty platform. Partner businesses include restaurants, retail stores, gas stations, automotive service centers, and online merchants. The platform facilitates transactions and campaign redemptions, taking a commission or fee from the transaction value.
2. Membership Fees: While basic membership is free, the user agreement states that Zubizu may charge fees for membership or premium services in the future with prior notice to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zubizu operates Turkey's first mobile loyalty program application, available on iOS and Android plus a web platform. Consumers download the app, browse 201 active campaigns from 1,000+ partner brands, and scan QR codes at merchant locations to redeem exclusive discounts, gifts, and promotional benefits across dining, retail, fuel, travel, and entertainment categories. Revenue is generated primarily through transaction commissions from member businesses.

Product overview

ZUBİZU is Turkey's first mobile loyalty program application (Türkiye'nin ilk mobil sadakat programı uygulaması), operated by Zubizu Bilişim Hizmetleri A.Ş. as a subsidiary of Dgpays. The platform operates as a multi-brand loyalty ecosystem with over 1,000 partner brands. The core offering consists of the ZUBİZU Mobile App (iOS/Android), the ZUBİZU Website (www.zubizu.com), and the Campaign Platform. Users access exclusive discounts, campaigns, and benefits by scanning QR codes at partner merchant locations. The platform supports multiple membership levels with differentiated benefits, and features 201 active campaigns spanning dining (D.ream, Shake Shack), retail (DeFacto, Converse, U.S. Polo Assn.), fuel (Shell), travel (Prontotour), and entertainment (Biletix concerts) categories.

Differentiator

Problem solved

Functional benefit

Products and services

• ZUBİZU Mobile App Turkey's first mobile loyalty program application available on iOS and Android. Enables individual consumers to access exclusive discounts, campaigns, and benefits from over 1,000 partner brands by scanning QR codes at merchant locations across dining, retail, fuel, fashion, travel, and entertainment categories.
• ZUBİZU Campaign Platform Centralized loyalty campaign management system featuring 201 active campaigns from partners including Mastercard, D.ream restaurants, Shell, DeFacto, Converse, U.S. Polo Assn., Kütahya Porselen, Prontotour, Shake Shack, Biletix, Panço, and Sneaks Up, spanning dining, retail, fuel, fashion, travel, and entertainment.
• ZUBİZU Web Platform Web-based loyalty platform at www.zubizu.com providing campaign information, membership management, and access to loyalty benefits as a complement to the mobile app.

Quantifiable outcome

• Over 1,000 brand collaborations delivering exclusive member benefits

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Doğuş Grubu (Doğuş Group)coreStrategic or Co-development PartnerZubizu shares data and coordinates loyalty program operations with Doğuş Group companies as part of the broader ecosystem. The privacy policy specifically mentions collaboration with Doğuş Group companies for loyalty program execution and campaign management. Additional open consent is required for specific data sharing with Doğuş Group.
• Üye İşyerleri (Member Businesses)coreChannel Partner/ Reseller/ DistributorPartner businesses including restaurants, retail stores, gas stations, automotive service centers, and online merchants participate in the loyalty program. They offer exclusive campaigns, discounts, and gifts to Zubizu members. Partners include D.ream Restaurants, Shell, Defacto, Converse, Mastercard-affiliated restaurants, and 1,000+ other brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PayPal Honey: Honey, now part of PayPal, is a global cashback and coupon platform with browser and app extensions; it competes in the broader loyalty/discount space Zubizu occupies and demonstrates the strategic value of loyalty platforms to large payment companies.
• Rakuten: Rakuten operates a global cashback, coupons, and loyalty marketplace with a much broader ecosystem (including Rakuten Bank and mobile carrier integrations); it serves as a scale benchmark for what a mature loyalty platform can become.
• Maximum Mobil: Maximum Mobil is İş Bankası's mobile loyalty platform offering cashback and discounts at partner merchants across Turkey; it competes with Zubizu for both consumer mindshare and merchant participation in the same categories.
• BonusFlaş: BonusFlaş is Garanti BBVA's mobile loyalty/cashback app linked to Bonus cardholders, competing head-to-head with Zubizu in Turkey for the same consumer transactions but with a built-in bank user base and lower customer acquisition costs.

Others

• Favro: Favro is a Turkish-origin platform offering digital coupons and deals; while not a direct loyalty competitor, it operates in the same Turkish consumer-discount ecosystem and targets overlapping users.

Direct peers

• Ibotta: Ibotta is a US cashback app offering rebates on grocery and retail purchases via receipt scanning and digital offers — comparable to Zubizu in core loyalty/cashback mechanics, though operating at much larger scale and a different geography.
• Hopi: Hopi is a leading Turkish mobile loyalty and cashback platform offering discounts across retail, dining, fuel, and travel categories — directly overlapping Zubizu's product, target consumer base, and geography.
• Shopkick: Shopkick is a US-based location-based shopping rewards app that gives users gift cards and cashback for in-store visits and purchases — a close functional analogue to Zubizu's QR-code-based merchant reward redemption model.
• Coupon: Coupon.com.tr is a Turkish deals and coupons aggregator offering discounts across retail, dining, and travel categories; it overlaps Zubizu's consumer-facing value proposition in the same Turkish market, primarily through web rather than QR-based mobile redemption.

Regional players

• LetyShops: LetyShops is a European-focused cashback platform similar in mechanics to Zubizu (browser-based and app-based cashback at partner retailers), but operating primarily in CIS and European markets rather than Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ZubizuApp
• Facebookfacebook.com/ZubizuApp
• Instagraminstagram.com/zubizu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zubizu App