What 1MILLION DANCE STUDIO does

1MILLION Dance Studio is a Seoul-based for-profit dance education and choreography studio founded around 2015 and operated as 1MILLION Co., Ltd. (주식회사 원밀리언). Its core business is in-person dance classes taught at its Seongdong-gu studio in Seoul by professional choreographers, with ticketed classes bookable through the company website and dedicated iOS and Android apps. Co-founder Lia Kim, a choreographer for major K-pop acts including TWICE and Sunmi, anchors the studio's creative credibility.

The company monetizes across three streams: pay-as-you-go Seoul dance class tickets, branded merchandise sales through a dual-channel e-commerce platform (Korean storefront storekr.1milliondance.com and global storefront store.1milliondance.com shipping to 30+ countries), and brand-building participation in the International Dance League (IDL), a sports-franchise-model professional dance league in which 1MILLION is one of six founding Seoul-based teams. Merchandise SKUs include premium apparel (hoodies 72-78k KRW, joggers 82k KRW, Bermuda shorts 69k KRW, t-shirts 48k KRW), accessories (caps 42k KRW, dust bags 38k KRW, logo socks 8k KRW), and lifestyle items (mugs, towels), supported by multiple payment integrations (Inicis, PayPal, Eximbay, Visa/MasterCard/Amex/Discover) and logistics partners (CJ Logistics, DHL, FedEx).

The studio's go-to-market is hybrid: YouTube, Instagram, and TikTok drive top-of-funnel global awareness around choreography content, which converts into ticket sales at the Seoul studio, merchandise purchases worldwide, and attendance at IDL events such as the 2026 Vancouver Series. For the 2026 IDL season the studio rebuilt 21 of 27 competition roster spots and brought co-founder Lia Kim on as a competitor, signaling an aggressive repositioning around professional competition. Ownership is founder-led under Representative Director Youn Yeo Wook (윤여욱), with no disclosed external funding or parent company.

Name

1MILLION DANCE STUDIO

Legal name

주식회사 원밀리언 (1MILLION Co., Ltd.)

Website

https://1milliondance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

1MILLION Dance Studio is a Seoul-based dance education and choreography studio offering paid in-person classes at its Seongdong facility, branded merchandise through Korean and global online stores, and competitive participation in the International Dance League as one of six founding professional teams.

Ownership category

akta.pro rank

Product category

Dance Education and Entertainment

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Dance education
• K-pop choreography
• Dance classes
• Branded merchandise
• Dance studio

Headquarters

HQ city

Seongdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Dance Classes: The studio offers in-person dance classes at their Seoul facility. Students purchase tickets to attend classes taught by professional choreographers including co-founder Lia Kim.
2. Merchandise Sales: 1M operates an e-commerce store selling branded merchandise including apparel (hoodies, t-shirts, shorts, socks), accessories (caps, dust bags), and lifestyle products (mugs, towels). Products are sold through both Korean (storekr.1milliondance.com) and global (store.1milliondance.com) storefronts.
3. Competition and Entertainment: As a founding team in the International Dance League, 1MILLION participates in professional dance competitions. While revenue from this is not directly specified, it drives brand awareness and attracts students to the studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

1MILLION Dance Studio is a Seoul-based dance studio that delivers in-person professional choreography and dance classes taught by renowned K-pop choreographers, alongside a branded merchandise e-commerce business operating Korean and global online storefronts. It also fields a professional dance competition team, 1MILLION Seoul, that competes in the International Dance League.

Product overview

1MILLION DANCE STUDIO operates as a premier dance studio in Seoul with an e-commerce arm (1M Store). The core offering is professional dance education and training at the physical studio in Seoul's Seongdong-gu district, complemented by the 1MILLION professional competition team participating in the International Dance League (IDL). The company's e-commerce platform (available in Korean and English global versions) sells branded merchandise including Signature Embo Hoodie, Signature Hoodie, Signature Jogger Pants, Signature Bermuda Shorts, Signature T-Shirt, Dancing Cat T-Shirt, New Logo Cap, Logo Socks, Signature Dust Bag, Slogan Towel, Signature Mug, and the collaborative CityBird 1M X CHOROK apparel. The studio also offers virtual tours and booking services for dance classes.

Differentiator

Problem solved

Functional benefit

Products and services

• 1MILLION Dance Studio (In-Person Dance Classes) Physical dance studio in Seoul's Seongdong-gu district offering professional dance classes and choreography education taught by renowned K-pop choreographers, including co-founder Lia Kim. Classes are booked and ticketed through the website scheduling system for individual consumers.
• 1M Store (Korean E-commerce) Korean e-commerce platform operated by 1MILLION Co., Ltd. selling branded apparel, accessories, and lifestyle merchandise, with domestic Korean shipping via CJ Korea Express and payment processing through Inicis and credit cards.
• 1M Store (Global E-commerce) Global e-commerce platform selling 1MILLION-branded merchandise with worldwide shipping to USA, Japan, UK, Australia, Canada, Germany, France, Singapore, and 20+ additional countries via DHL and FedEx, accepting PayPal and credit card payments.
• Signature Hoodie Standard 1MILLION-branded hoodie in FREE size (chest 59cm, hem 45cm, shoulder 59cm, sleeve 60cm, total length 70cm), priced at 72,000 KRW (~$72 USD).
• Signature Embo Hoodie Cotton/polyester-blend hoodie featuring embossed 1MILLION logo, available in Cream color and FREE size, priced at 78,000 KRW (~$78 USD).
• Signature T-Shirt 100% cotton branded t-shirt available in Black, Charcoal, and White, sizes M/L/XL, priced at 48,000 KRW (~$48 USD).
• Dancing Cat T-Shirt Graphic t-shirt featuring the 1MILLION Dancing Cat design, part of the casual apparel collection.
• Signature Bermuda Shorts Bermuda shorts made from Cotton 42% and Polyester 58%, available in Gray and Black, sizes M and L, made in Korea, priced at 69,000 KRW (~$69 USD).
• Signature Jogger Pants Branded jogger pants for athletic/dance wear in Gray, priced at 82,000 KRW (~$82 USD).
• New Logo Cap Branded cap with new 1MILLION logo, circumference 52-62cm, brim 7.5cm, depth 17cm, priced at 42,000 KRW (~$42 USD).
• Logo Socks Branded athletic socks with 1MILLION logo, made from Cotton 75%, Polyester 20%, Polyurethane 5%, white color, 32cm length, priced at 8,000 KRW (~$8 USD).
• Signature Dust Bag 100% cotton branded dust bag for storing dance shoes or accessories, dimensions 33cm width x 43.5cm height, priced at 38,000 KRW (~$38 USD).
• Signature Mug Black ceramic 1MILLION-branded mug with 360ml (12 oz) capacity, dimensions 8.1cm x 9.5cm, made in China OEM, priced at 9,000 KRW (~$9 USD).
• Slogan Towel Branded towel featuring 1MILLION slogan, dimensions 95cm length x 20cm width, priced at 18,000 KRW (~$18 USD).
• CityBird 1M X CHOROK Collaboration apparel piece with CHOROK brand in Gray, FREE size, with chest 56cm, shoulder 49cm, sleeve 24cm, total length 72cm, priced at 51,000 KRW (~$51 USD).
• 1MILLION Seoul (International Dance League Competition Team) The Seoul-based professional dance team representing 1MILLION Dance Studio in the International Dance League (IDL). The team competed in the 2026 IDL Vancouver Series at Thunderbird Sports Centre, finishing third among the six founding teams.

Quantifiable outcome

• 20 billion combined views across founding teams
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

One partnership is on record.

• International Dance League (IDL)coreStrategic or Co-development Partner · 1 January 20251MILLION Seoul is one of six founding professional teams of the International Dance League, a professional dance league using a franchise model similar to traditional sports leagues. The league was founded in 2025 by the co-founders of STEEZY, Evan Zhou and Connor Lim. IDL features standardized judging and crowns a season champion at year-end, with $5 million allocated directly to dancer compensation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STEEZY: Online dance education platform and founder of the International Dance League (the same league 1MILLION competes in). Directly comparable as a digital-first dance instruction brand serving similar learner segments, and an indirect competitor to 1MILLION's in-person studio model.
• Millennium Dance Complex: Iconic LA-based dance studio offering in-person classes with renowned choreographers and a comparable class-ticketing model. Closely mirrors 1MILLION's positioning as a destination studio that monetizes brand-name instructors and hosts aspirational learners.
• Broadway Dance Center: Long-established NYC dance studio offering ticketed drop-in classes across multiple styles with industry-renowned instructors. Comparable to 1MILLION as a class-based, instructor-led studio business serving both amateur enthusiasts and professional dancers.
• Just Jerk Crew: Korean street dance crew and studio that gained international recognition through competition and YouTube choreography content. Directly comparable as a Seoul-based dance brand monetizing a similar YouTube-to-class-and-merch pipeline.
• CLI Studios: Online dance education platform offering subscription-based choreography classes taught by working choreographers. Comparable to 1MILLION as a dance instruction business targeting choreography learners, though delivered digitally rather than in-studio.

Broad incumbents

• World of Dance: Established dance competition and media brand running a global dance tournament series. Comparable to 1MILLION's IDL competition participation in the dance competition category, though it operates at a broader platform level rather than as a single competing team.
• DanceOn: Dance-focused digital media network producing and distributing choreography and dance lifestyle content. Comparable to 1MILLION in leveraging short-form video to monetize dance IP, though at a broader media-network scale rather than as a single studio brand.
• Ailey Extension: Open-class division of the Alvin Ailey American Dance Theater offering drop-in dance instruction to the public. Comparable to 1MILLION as a branded in-person dance class program that monetizes the prestige of professional choreographers and a flagship dance institution.

Others

• SM Entertainment: Major K-pop label that commissions choreographers like Lia Kim and drives the global K-pop cycle that fuels 1MILLION's fan demand. Comparable as an adjacent ecosystem participant whose K-pop artist pipeline directly feeds 1MILLION's choreography and class business.
• YG Entertainment: Major K-pop label whose artists perform choreography created by studio-based choreographers. Comparable as an upstream B2B demand source for high-end dance choreographers and as a driver of inbound K-pop fan demand to 1MILLION's studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/1milliondance
• YouTubeyoutube.com/channel/UCw8ZhLPdQ0u_Y-TLKd61hGA
• Instagraminstagram.com/1milliondance
• LinkedInlinkedin.com/company/1million-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1MILLION DANCE STUDIO