Insurance Counselors and Brokers

What Insurance Counselors and Brokers does

Consejeros y Corredores de Seguros S.A., operating under the trade name "Consejeros," is a Peruvian insurance brokerage firm founded in 1988 in Arequipa and now headquartered in San Isidro, Lima. The firm operates for 36+ years with 100% Peruvian capital and 300+ collaborators across three offices (Lima, Arequipa, Tacna). It functions as an independent intermediary representing client interests against insurance companies, compensated through commissions paid by carriers rather than fees charged to clients. Consejeros was ranked #5 among Peruvian insurance brokers by the Superintendencia de Banca, Seguros y AFP (SBS) for fiscal year 2024.

The company's core technology is "Sigs," a proprietary insurance management platform that integrates policy administration, claims tracking, and digital distribution across the firm's product portfolio. Built around Sigs, the product set includes digital self-service offerings for individuals (SOAT Digital mandatory vehicle insurance starting from S/46, vehicle insurance with an additional 5% discount, and travel insurance from $6.00/day) and a 24/7 claims center ("Central de Siniestros"). Supporting sub-brands include "Mi Sigs," a customer-facing mobile application, and "Consejeros Lab," an innovation office launched in 2024 to develop new insurance technology solutions. The firm holds ISO 27001 (information security) and ISO 20000-1 (service management) certifications.

Consejeros distributes insurance products across three customer segments: individuals (Personas), businesses (Empresas), and third-party commercializers (Comercializadores). The firm maintains strategic distribution partnerships with seven major Peruvian and international insurance providers — La Positiva, Rimac, Mapfre, Pacífico, Sanitas, Qualitas, and Protecta — enabling comparison and quotation across carriers. Go-to-market combines direct enterprise advisory sales, a digital self-service portal, social media-led top-of-funnel marketing (Facebook, Instagram, LinkedIn, YouTube, TikTok), WhatsApp Business engagement, and a commercializer reseller channel. Revenue is generated through commissions on brokered policies, with no specific revenue figure disclosed but reported annual growth of 12.68% in 2024 versus 2023.

Name

Insurance Counselors and Brokers

Legal name

Consejeros y Corredores de Seguros S.A.

Website

https://consejeros.com.pe

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Consejeros y Corredores de Seguros S.A. is a Peruvian insurance brokerage founded in 1988, serving individuals, businesses, and third-party commercializers through its proprietary Sigs platform and partnerships with seven major insurers; ranked #5 by SBS in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Arequipa

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Commission-based revenue model where the company acts as an independent insurance broker representing and defending client interests against insurance companies. Services provided at no additional cost to clients as remuneration comes from insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Insurance Counselors and Brokers (Consejeros) is an independent Peruvian insurance brokerage firm that intermediates between clients and insurance companies, offering SOAT, vehicle, travel, and enterprise insurance products through its proprietary Sigs digital platform. The firm provides 24/7 claims assistance via Central de Siniestros, multi-carrier comparison across seven major Peruvian insurers, and serves individuals, companies, and third-party commercializers.

Product overview

Insurance Counselors and Brokers operates as a Peruvian insurance brokerage firm offering a unified platform combining proprietary technology (Sigs) with insurance products. The portfolio includes digital distribution channels (SOAT Digital, Seguro Vehicular, Seguro de Viajes) integrated through the Sigs management platform, supplemented by the Mi Sigs client portal and the Consejeros Lab innovation facility. The company serves individuals (personas), businesses (empresas), and commercial intermediaries (comercializadores) through digital and traditional advisory channels, ranking #5 among SBS-regulated insurance brokers in Peru as of 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Sigs: Digital insurance management platform revolutionizing the way clients manage their insurance policies
• ConsejerosLab
• Mi Sigs

Products and services

• SOAT Digital

Quantifiable outcome

• 12.68% annual growth 2024 vs 2023
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• La Positiva SeguroscoreOthersMajor Peruvian insurance company providing property, casualty, and life insurance products distributed through Consejeros broker network
• Rimac SeguroscoreOthersLeading Peruvian insurance company providing comprehensive coverage options through Consejeros distribution network
• MapfrecoreOthersInternational insurance company offering vehicle, life, and general insurance products via Consejeros broker platform
• Pacífico SeguroscoreOthersMajor Peruvian insurer providing health, vehicle, and life insurance distributed through Consejeros
• SanitascoreOthersHealth and insurance company offering medical and insurance coverage through Consejeros network
• QualitascoreOthersVehicle insurance specialist providing coverage options through Consejeros broker services
• ProtectacoreOthersPeruvian insurance company providing various coverage options through Consejeros distribution

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marsh: Marsh is one of the world's largest insurance brokers and risk advisors with established operations in Peru. Directly comparable to Consejeros as both are independent insurance brokers serving Peruvian consumers and enterprises across multiple product lines (property, casualty, life, health, vehicle).
• Aon: Aon is a leading global professional services firm with significant insurance brokerage operations in Peru. Comparable in business model (multi-carrier independent broker), target market (Peruvian enterprises and individuals), and product breadth across property/casualty and specialty lines.
• Willis Towers Watson (WTW): WTW is a leading global advisory, broking, and solutions company with operations in Peru. Comparable as a multi-line insurance broker serving the Peruvian market with similar product breadth across commercial and personal lines, plus risk management consulting.
• Lockton: Lockton is the world's largest independent insurance brokerage with operations in Peru. Comparable in independent broker positioning (vs. tied agents), multi-carrier representation, and enterprise/individual client focus across Latin America.
• Arthur J. Gallagher: Arthur J. Gallagher is a global insurance brokerage and risk management services firm with Peru presence. Comparable as an independent broker with multi-line offerings spanning property/casualty, life, and specialty insurance for both enterprise and individual clients.

Broad incumbents

• Hub International: Hub International is a leading North American insurance brokerage with international expansion across the Americas. Comparable in independent brokerage model and multi-line commercial/personal insurance distribution, though it has less direct Peru presence than the global big-three brokers.

Emerging players

• Policygenius: Policygenius is a US-based digital insurance marketplace offering comparison and brokerage across life, home, auto, and disability. Comparable in digital distribution model and multi-carrier brokerage approach serving consumers via online quotation.
• SelectQuote: SelectQuote is a US-based direct-to-consumer insurance brokerage focused on comparison shopping across life, auto, and home. Comparable in digital-first brokerage model and consumer-facing multi-carrier platform approach analogous to Consejeros' SOAT Digital and vehicle insurance products.
• Lemonade: Lemonade is a digital-first insurance carrier using AI-driven underwriting and mobile-first distribution. Comparable in digital-first insurance distribution philosophy and tech-led customer experience, though Lemonade operates as a carrier rather than a multi-carrier broker.
• EverQuote: EverQuote is a US-based online insurance marketplace connecting consumers with insurance carriers and agents across auto, home, and life. Comparable in digital insurance distribution model and consumer-facing multi-carrier comparison approach that could compete with Consejeros' Sigs-enabled direct channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@consejerosdeseguros
• Facebookfacebook.com/ConsejerosDeSeguros
• LinkedInlinkedin.com/company/consejeros-y-corredores-de-seguros
• Instagraminstagram.com/consejerosdeseguros
• TikToktiktok.com/@consejerosdeseguros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Counselors and Brokers