What Quraz does

Quraz (株式会社キュラーズ) is Japan's largest dedicated indoor self-storage operator, founded in 2001 and headquartered in Tokyo. The company operates an integrated platform spanning trunkroom rental, on-site storage concierge services (収納コンシェルジュ®), free shuttle transportation, home-delivery pickup and return, specialized storage (wine, motorcycle), monthly parking, corporate accounts, and digital self-service (My Page mobile app plus a 24/7 online contract service). Its physical footprint covers 70+ purpose-built, company-owned storage buildings across major Japanese metropolitan areas — Tokyo (50), Kanagawa (8), Osaka (4), Nagoya (3), Sapporo (2), Fukuoka (2), plus Chiba, Hiroshima, and Niigata — totaling more than 40,000 storage units nationwide.

The company's core technical assets center on an industry-first BEMS (Building and Energy Management System) that automates 24/7 temperature, humidity, and lighting control across every store, paired with multi-layer security (facial recognition, QR codes, dedicated security cards, and centralized monitoring). Whole-building ownership, executed through Tokiwa Two TMK and affiliated special purpose companies, gives Quraz operational control of customer experience and unlocks institutional non-recourse debt financing — JPY 20 billion from Prudential Mortgage Asset Holdings in 2013 (the first such financing in Japan's self-storage sector) plus a second global lender loan in 2018. The brand has held Oricon's #1 customer satisfaction ranking in the storage category for 8+ consecutive years (2010-2017+), and in 2022 the Asia Self Storage Association named it Multi-Site Operator Store of the Year.

Revenue is generated predominantly through monthly recurring rental contracts on storage units ranging from 0.1 to 4+ tsubo (~2-30 square meters), priced from approximately 2,100 to 210,210 yen per month. Customer acquisition channels include company-owned retail/showroom network, web search and SEO, call-center sales (0120-15-9773), a dedicated corporate sales team for enterprise accounts, and content marketing through the Trunkroom Channel media portal. The customer base is split between individual urban residents addressing acute Japanese apartment-storage scarcity, business customers using units for inventory and document storage, and specialized users (wine collectors, motorcycle owners, seniors downsizing). The company has been wholly owned since September 2013 by US-based Evergreen Real Estate Partners LLC, with the existing management team led by President and Representative Director Stephen Spohn retained post-acquisition.

Name

Quraz

Legal name

株式会社キュラーズ

Website

https://quraz.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Quraz (キュラーズ) is Japan's largest dedicated indoor self-storage operator, running 70+ company-owned storage buildings and 40,000+ units across Tokyo, Kanagawa, Osaka, Nagoya, Sapporo, Fukuoka, and other major cities. The company serves urban residents addressing apartment-storage scarcity and corporate customers needing inventory and document space via monthly rental contracts and value-added services including shuttle transport and home delivery.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Climate-Controlled Self-Storage (HSAKAGAA)

akta.pro secondary industries

Residential Full-Service Storage (HSAKAHAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

Keywords

• Self-storage services
• Indoor storage facilities
• Climate-controlled storage
• Monthly storage rentals
• Corporate storage solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Storage Unit Rent: Core revenue stream from renting self-storage units to customers on monthly subscription basis. Units range from locker-sized (0.1-0.4 tsubo) to large warehouse spaces (4+ tsubo). Customers pay monthly fees with automatic renewal. Initial costs include first month prorated rent, second month advance, and security card fee.
2. Corporate Storage Services: Dedicated services for business customers including large-size units for inventory storage, invoice-based billing, quote issuance, and deferred payment options for initial costs.
3. Wine Storage Service: Specialized wine storage with optimal temperature and humidity control. Offers capacity from 48 bottles to 576 bottles, targeting wine collectors and wine-related businesses.
4. Motorcycle Parking: Dedicated motorcycle parking service at select locations with 24-hour access, no deposit or key money required.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Quraz rents self-storage units on monthly subscription contracts through a network of 70+ dedicated, climate-controlled storage buildings across Japan. Units range from 0.1 tsubo (locker size) to 10+ tsubo (large warehouse) for residential and commercial use, accessed 24/7 via facial recognition and QR codes with on-site Storage Concierge staff. Specialized offerings include Wine Storage, Motorcycle Parking, Free Shuttle, Home Delivery Support, Corporate Storage services, and Inheritance TRUNK succession planning storage.

Product overview

Quraz operates Japan's largest indoor self-storage network as a unified platform with multiple specialized services. The core offering is the キュラーズ トランクルーム (Quraz Trunkroom) service — dedicated self-storage buildings with climate control, 24/7 access via face recognition and QR codes, and on-site 収納コンシェルジュ® consultants. The portfolio spans storage units from 0.1 to 10+ tatami sizes for residential and commercial use. Value-added services include キュラーズ無料シャトル (free moving shuttle), キュラーズ宅配サポート (home delivery pickup/return), 法人向けサービス (corporate accounts), and specialized storage for wine (ワインストレージ), motorcycles (大型バイクパーキング), and seasonal/memory items. Digital services include an online contract system, mobile app, and マイページ customer portal. The company also publishes the トランクルームチャンネル media platform for industry information and storage tips.

Differentiator

Problem solved

Functional benefit

Brands

• 収納コンシェルジュ® (Shūnō Konshieruju®): Storage concierge service with staff stationed at each store to assist customers with facility tours, size selection, and all storage-related inquiries.
• キュラーズ宅配サポート (Quraz Takuhai Support)
• キュラーズ無料シャトル (Quraz Free Shuttle)
• ワインストレージ (Wine Storage)
• 大型バイクパーキング (Large Motorcycle Parking)
• トランクルームチャンネル (Trunkroom Channel)

Products and services

• Quraz Trunkroom (キュラーズ トランクルーム) Indoor self-storage service for residential and commercial use, offering dedicated building units from 0.1 tsubo (locker) to 10+ tatami (large warehouse), with 24/7 access via facial recognition and QR codes, BEMS climate control, and on-site Storage Concierge (収納コンシェルジュ) staff. Available nationwide across 70+ stores.
• Wine Storage (ワインストレージ) Specialized wine storage with optimal temperature and humidity management for wine aging. Capacity from 48 to 576 bottles per unit. Targeted at wine collectors and wine-related businesses.
• Large Motorcycle Parking (大型バイクパーキング) Dedicated motorcycle-only secure parking service within Quraz buildings, with no deposit, key money, or fees, and 24/7 access. Targeted at motorcycle enthusiasts.
• Quraz Takuhai Support (キュラーズ宅配サポート) - Home Delivery Support Monthly subscription service that lets customers send and receive stored items via courier delivery without visiting the facility. Store staff handle logistics on the customer's behalf.
• Quraz Free Shuttle (キュラーズ無料シャトル) Complimentary transportation service (free one-way) that picks up customers and their belongings from designated pickup locations and delivers them to the nearest Quraz store. Service area covers parts of Tokyo, Kanagawa, and Osaka with capacity approximately 1.6 tatami.
• Corporate Storage Service (法人向けサービス) Dedicated storage solutions for businesses including large-size units for inventory, invoice-based billing (見積・請求書発行), deferred initial payment, quotes, and dedicated corporate sales support. Targeted at companies needing inventory storage, document archiving, or office space optimization.
• Inheritance TRUNK (継承TRUNK) New service for inheritance/succession planning that helps families pass down belongings and memories across generations, addressing Japan's 2025 problem of elderly parents' end-of-life planning.
• Online Contract Service (オンライン契約サービス) 24/7 online contract service accessible via smartphone and PC that enables customers to complete storage rental applications online without visiting a store, removing time and geographic barriers.
• Quraz My Page (マイページ) Self-serve customer portal for managing contracts, viewing payments, downloading invoices and receipts, and requesting delivery services. Available via web and mobile app (iOS/Android).
• Monthly Parking (月極駐車場) Monthly parking service adjacent to Quraz buildings with no deposit, key money, or fees, and 24/7 access. Corporate accounts are supported.
• Trunkroom Channel (トランクルームチャンネル) Content portal providing self-storage market information, storage tips, industry news, and English-language video content for storage industry information dissemination.
• Dream Trunk / Another Closet (アナザークローゼット) Youth-focused alternative closet service targeting young people and hobbyists, supporting 'oshikatsu' (hobby collecting) lifestyle for storing collectibles and hobby items.
• Low-Rent Apartment + Trunkroom (シン・節約術) Combined offering that pairs low-rent small apartments with Quraz storage units to enable cost-saving living for budget-conscious customers.
• Smart Moving Strategy (賢い引越し術) Smart moving strategy package that uses storage units as temporary holding during relocation, enabling staged or phased moves to reduce costs and stress.

Quantifiable outcome

• 8+ consecutive years Oricon Customer Satisfaction Ranking #1 (2010-present)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Art Holdings (アート引越センター), Sakai Moving (サカイ引越センター)minorGTM or Marketing Partner · 1 July 2018Partner moving companies offering discounted relocation services for Quraz customers. Customers outside shuttle service areas can use these partners for professional moving assistance.
• NPO法人こどもネットミュージアムminorStrategic or Co-development Partner · 1 September 2017Corporate supporter for 'Kanagawa Dream Painting Contest' (かながわ夢絵コンテスト), a major art competition for 450,000 elementary school students in Kanagawa. Supporting children's dreams and safe information society initiatives.
• NPO法人 街ing本郷minorStrategic or Co-development Partner · 1 September 2016Partnership for 'One Roof Project' (ひとつ屋根の下プロジェクト) supporting seniors with home organization. Quraz provides free 'Memory Storage' (想い出トランクルーム) service for seniors clearing their homes, offering complimentary initial costs and one month free storage for qualifying participants.
• Self Storage Association Asia (SSAA)minorOthers · 1 May 2015Quraz participates in Asia Self Storage Association as a founding/active member. Hosted Self-Storage Expo Asia 2015 in Tokyo. President Stephen Spohn served as speaker on Japanese market panel.
• Rentora (レントラ便)minorGTM or Marketing Partner · 1 October 2014Partnership with Rentora for online reservation of moving/transportation services. Customers can book time-based truck rental with driver through Quraz website, combining storage and moving services.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Public Storage: The largest self-storage REIT in the US with thousands of facilities. While it does not operate in Japan, Public Storage represents the global incumbent benchmark for purpose-built self-storage operations and is comparable in business model (monthly rentals of standardized units, automated access, multi-site operations).
• Extra Space Storage: US self-storage REIT operating thousands of facilities. While geographically separate from Quraz, it is comparable in operating a large multi-site self-storage portfolio with similar technology investments in access control and customer management.
• Safestore Holdings: Largest self-storage operator in the UK and Paris with over 200 facilities. Comparable to Quraz in operating purpose-built urban self-storage facilities with standardized unit sizes and recurring monthly revenue, though in a different geography.
• Shurgard Self Storage: European self-storage operator with 250+ facilities across 7 countries. Listed on Euronext Brussels, Shurgard's urban European facilities with standardized units and multi-layer security are directly comparable to Quraz's purpose-built Japanese locations.

Regional players

• GoodStorage: Brazilian self-storage operator also invested in by Evergreen Real Estate Partners. While geographically distant, it is comparable as a sister portfolio company using the same indoor storage model in dense urban markets, with shared operational expertise flowing from the common PE sponsor.
• The Lock Up Self Storage: US-based self-storage operator also owned/invested by Evergreen Real Estate Partners (Quraz's parent). While US-based, it shares the same PE sponsor and uses a comparable indoor climate-controlled, purpose-built facility model targeting urban customers with on-site staff.

Direct peers

• Hello Storage (ハロースストレージ): Operated by Aeon, Hello Storage is one of Japan's largest self-storage networks with outdoor/drive-up facilities. It is Quraz's most direct domestic competitor, competing for the same urban residential and business customers but using a lower-cost converted-building model rather than Quraz's purpose-built climate-controlled approach.
• Storage Ou (ストレージ王): Japanese self-storage operator with facilities primarily in Kansai and other regions. Competes with Quraz in the same indoor self-storage segment with similar unit size offerings and monthly subscription pricing for residential customers.
• Trunkroom ONE (トランクルームワン): Operated by Storage First, Trunkroom ONE provides indoor self-storage across major Japanese cities with similar unit sizes and monthly subscription pricing to Quraz. It competes head-to-head for residential and corporate customers in Tokyo, Osaka, and other metro areas.
• Space Plus (スペースプラス): Space Plus operates a nationwide network of self-storage facilities across Japan under both owned and franchise models. It directly competes with Quraz in the urban indoor storage segment with similar unit size tiers and pricing structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quraztrunkroom
• Facebookfacebook.com/Quraz
• Instagraminstagram.com/quraztrunkroom
• LinkedInlinkedin.com/company/quraz-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quraz