VideoFresh
VideoFresh is a Los Angeles-based, subscription-based video production agency that produces branded video content for eCommerce, beauty, health & wellness, corporate, and nonprofit clients using a trademarked VideoFresh Production System and a retainer-based pricing model.
- Company typePrivate
- Founded2020
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VideoFresh does
VideoFresh is a privately held, subscription-based video production company headquartered in Los Angeles (with a Pasadena studio), founded by Rob Wiltsey in 2020 as a rebrand of his prior boutique firm RWCP (Rob Wiltsey Creative Partners). The company produces branded video content for eCommerce brands, beauty, health & wellness, B2B, corporate, and nonprofit clients — including product videos, brand stories, testimonials, TV commercials, training content, and Amazon DSP creative — with named enterprise logos such as Kaiser Permanente, Monrovia Nursery, Vanity Planet, Sports Research, Naturewise, and CalerieHealth alongside a long tail of SMB brands.
Its core offering is delivered through the trademarked VideoFresh Production System, a documented, engineering-led methodology (incorporating Six Sigma/Lean/Agile principles drawn from the founder's industrial engineering background) that includes the VideoFresh 20-Minute Masterminds scripting process and VideoFresh Project Blueprints scoping workflow. The firm reports a 97% client retention rate and 98% first-edit approval rate as evidence of the system's effectiveness, and claims each project requires roughly two hours or less of brand-manager time. Generative AI Video Production has been added as a complementary service line, marketed as a lower-cost option for eCommerce brands.
The business operates on an annual subscription retainer model priced by committed filming days, with volume-based discounts and an Enterprise tier (24-48 filming days). New clients are onboarded via a discounted single-project trial that converts into annual subscriptions. Go-to-market is sales-led, primarily through Calendly-enabled discovery calls on the website, supplemented by local SEO across Southern California sub-markets, a content marketing blog, an email newsletter, and Amazon Ads/Shopify partner channels. The firm is bootstrapped (no disclosed funding), carbon-positive via an Ecodrive tree-planting partnership, and positions itself as a white-glove, consultative production partner for brand managers rather than a self-service transactional vendor.
VideoFresh firmographics
Firmographics- Name
- VideoFresh
- Legal name
- VideoFresh
- Website
- https://videofresh.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VideoFresh is a Los Angeles-based, subscription-based video production agency that produces branded video content for eCommerce, beauty, health & wellness, corporate, and nonprofit clients using a trademarked VideoFresh Production System and a retainer-based pricing model.
- Ownership category
- akta.pro rank
VideoFresh industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)
- akta.pro secondary industries
- Corporate & Internal Communications Video (MPADAEAC), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
Keywords
Where VideoFresh is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VideoFresh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Subscription Retainers: VideoFresh operates on annual subscription retainer model where clients commit to a fixed number of filming days per year. Pricing decreases as clients commit to more filming days. Retainers are fully earned and non-refundable. Revenue is recognized as subscriptions are consumed against the retainer.
- One-Time Project Trial: New clients can test VideoFresh with a single video project at a discounted rate before committing to annual subscriptions. This serves as a conversion mechanism for long-term relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Volume-based pricing for filming days |
| Subscription | Pay-as-you-go | New Client Trial - Single video project at discounted rate |
| Subscription | Annual | Enterprise Video Production Package - 24-48 Filming Days |
| Unit Pricing | Pay-as-you-go | Add-On Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
VideoFresh product offering
Product offeringCore offering
VideoFresh produces brand video content on a subscription retainer basis, handling scripting, filming, editing, and post-production for eCommerce, beauty, B2B, corporate, nonprofit, health and wellness, and TV commercial clients. Its trademarked VideoFresh Production System applies engineering principles to standardize output, with branded methodologies for scoping (Project Blueprints) and scripting (20-Minute Masterminds). Generative AI video production is offered as a distinct service alongside traditional production, with volume-based annual pricing tied to committed filming days.
Product overview
VideoFresh is a subscription-based video production company offering a comprehensive suite of video production services for brands. The company operates on a proprietary VideoFresh Production System—a trademarked process that includes 20-Minute Masterminds for scripting and Project Blueprints for project scoping. Their core offerings include Generative AI Video Production (a distinct AI-powered service), Corporate Video Production, eCommerce Video Production (with subtypes including product videos, social media videos, and influencer videos), TV Commercial Production, Brand Video Production, Beauty Video Production, B2B Video Production, Training Video Production, Testimonial Video Production, Nonprofit Video Production, and Health & Wellness Video Production. The company also offers Post-Production Services (editing, motion graphics, color grading, sound mixing) as add-on modules. Pricing is structured around annual subscription packages based on filming days (Standard and Enterprise tiers offering 24-48 filming days). The company is an Amazon Ads Partner and Shopify Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Video Production Professional video production for corporate communications including training videos, marketing videos, annual report videos, HR videos, and social responsibility content. Targets large corporations and B2B companies.
- eCommerce Video Production Video production services specifically designed for eCommerce brands, including product videos, product review videos, how-to/tutorial videos, brand videos, explainer videos, product launch videos, product demo videos, recruitment videos, social media videos, testimonial videos, and influencer videos.
- TV Commercial Production Television commercial production services for brands looking to reach audiences through broadcast media, Connected TV, and streaming platforms.
- Brand Video Production Branded content production including official brand videos, product brand videos, category brand videos, advertising and promotional videos, product launch brand videos, and social media brand videos.
- Beauty Video Production Specialized video production for beauty brands including product sizzle videos, product demonstrations, and beauty lifestyle content.
- B2B Video Production Business-to-business video production services including testimonial videos, leadership videos, and employee testimonial content for B2B companies.
- Training Video Production Educational and training video production for corporate learning and development purposes.
- Testimonial Video Production Customer and client testimonial video production designed to build brand trust and encourage purchase decisions.
- Nonprofit Video Production Video production for nonprofit organizations including awareness videos, cause videos, fundraising videos, recurring revenue videos, volunteer engagement videos, and event videos.
- Amazon DSP Advertising Video advertising services specifically designed for Amazon DSP (Demand-Side Platform) campaigns, supporting Sponsored Brands Video Ads, Streaming TV, and Product Listing Pages.
- Generative AI Video Production AI-generated video production service that creates video content using artificial intelligence, enabling faster and more cost-effective video production for eCommerce brands across all stages of the customer journey.
- Health & Wellness Video Production Specialized video production for health and wellness brands including product lifestyle videos, testimonial videos, product highlights, product launches, and sizzle videos.
Quantifiable outcome
- 97% of VideoFresh clients continue to use VideoFresh for all of their video projects
- +3 more outcomes
Companies that use VideoFresh
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
VideoFresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
VideoFresh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcodriveminorVideoFresh is carbon-positive through partnership with Ecodrive. For every video produced, VideoFresh plants one tree to offset their carbon footprint. This environmental initiative aligns with corporate social responsibility values for their brand manager clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VideoFresh competitors and assessment
Company assessmentDirect peers
- Lemonlight: LA-based subscription video production company serving brands and eCommerce with similar retainer-style packages and multi-format deliverables. Closest direct competitor in scale and model.
- Demo Duck: Boutique explainer and brand video production agency working with SMB and mid-market companies - comparable service mix and customer persona to VideoFresh's non-enterprise segment.
- Variable: Direct-response video ad agency producing high-volume performance creative for DTC and eCommerce brands - strongly comparable in client base and conversion-focused video positioning.
- Wyzowl: UK-based video production agency specializing in explainer, brand, and product videos for B2B and SaaS - overlapping in service menu and client base of marketing decision-makers.
- Sandwich Video: Premium creative video production shop producing brand videos, commercials, and digital-first content for high-growth brands - directly comparable on branded video output and customer profile.
Broad incumbents
- Vidyard: Established video platform offering hosting, creation, and AI-powered video tools for sales and marketing teams - overlaps in the brand video production space but with a broader product-led offering.
- Wistia: Video hosting and creation platform with production services for businesses - comparable in serving brand marketers but oriented around a software/platform model rather than pure production.
Regional players
- Blue Water Studios: Southern California-based video production company serving brands with branded content, commercials, and corporate video - same geographic and service overlap as VideoFresh's LA base.
Emerging players
- Craft Creative: Boutique video and content agency producing brand stories and product videos for eCommerce and lifestyle brands - smaller-scale but comparable service offering and customer persona.
- Blue Crisp Films: Video production boutique focused on brand storytelling, testimonials, and product videos for SMBs - overlapping in customer segment and deliverable mix with VideoFresh's lower-tier subscriptions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VideoFresh social profiles
Digital presenceVideoFresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
VideoFresh leadership team
Management profileNumber of profiles
Profiles1 record
VideoFresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VideoFresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VideoFresh
What does VideoFresh do?
VideoFresh produces brand video content on a subscription retainer basis, handling scripting, filming, editing, and post-production for eCommerce, beauty, B2B, corporate, nonprofit, health and wellness, and TV commercial clients. Its trademarked VideoFresh Production System applies engineering principles to standardize output, with branded methodologies for scoping (Project Blueprints) and scripting (20-Minute Masterminds). Generative AI video production is offered as a distinct service alongside traditional production, with volume-based annual pricing tied to committed filming days.
Is VideoFresh a public or private company?
VideoFresh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VideoFresh founded?
VideoFresh was founded in 2020. It employs 11 to 50 people.
Where is VideoFresh based?
VideoFresh is headquartered in Pasadena, United States, in the North America region.
How does VideoFresh make money?
Two revenue lines are on record. Annual Subscription Retainers are the primary driver. The others are one-Time Project Trial.
Who are VideoFresh's main competitors?
Direct peers on record are Lemonlight, Demo Duck, Variable, Wyzowl and Sandwich Video. Broad incumbents are Vidyard and Wistia. Blue Water Studios is listed as a regional player. Emerging players are Craft Creative and Blue Crisp Films.
Does VideoFresh have an API?
No public API is recorded for VideoFresh.
What industry is VideoFresh in?
VideoFresh's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style), with a secondary code of MPADAEAC, Corporate & Internal Communications Video. Its NAICS code is 51211 and its SIC code is 7812.