NetAffiliation
NetAffiliation, operating as Kwanko, is a France-headquartered international performance marketing platform connecting 2,500+ advertisers with 150,000 publishers across 8 countries on a pay-for-results model spanning leads, sales, traffic, and app installs.
- Company typePrivate
- Founded2010
- HeadquartersBourg-la-reine, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NetAffiliation does
NetAffiliation, operating commercially as Kwanko, is an international affiliate and performance marketing platform headquartered in Bourg-la-Reine, France. The company was founded in 2004 and operates as a private, independent entity with no disclosed parent company or institutional investors. Kwanko runs a two-sided marketplace that connects advertisers with a network of 150,000 publishers across eight countries (France, Portugal, Spain, Belgium, Germany, the United Kingdom, Poland, and Brazil), facilitating performance-based marketing campaigns covering leads, sales, traffic, app downloads, and social/influencer ads. The firm reports having served 2,500+ advertisers and driven more than €2 billion in cumulative revenue for clients. The company was previously known as NetAffiliation and now operates under the Kwanko brand, with localized sites in ten language/market variants.
The underlying technology stack is a proprietary affiliate marketing platform that provides real-time campaign monitoring and tracking, ROI-oriented reporting, multi-channel attribution (including a "ThankYou Analytics" capability), built-in anti-fraud tooling, and full GDPR compliance. It is complemented by "Kwanko Studio," a creative production service structured as 100% performance-oriented, and a newer "SKALE" offering referenced on the corporate website. Machine learning techniques are applied to campaign optimization and ROI improvement, and anomaly detection is embedded in the anti-fraud layer. The platform is delivered through dedicated advertiser and publisher portals (advertiser.kwanko.com, publisher.kwanko.com) that allow self-service campaign management alongside consultative account management.
Kwanko's revenue model is performance-based: advertisers pay on cost-per-acquisition, cost-per-lead, cost-per-sale, or related outcomes rather than on flat fees, with pricing negotiated per campaign. The company monetizes by intermediating between advertisers seeking measurable customer acquisition and publishers (content creators, influencers, email marketers, voucher/cashback sites) seeking monetization. Customer segments span retail (Carrefour, Walmart, La Redoute, Spartoo), automotive (Renault, Volkswagen, BMW, Audi, Toyota, Nissan), finance (Crédit Agricole, Cofidis, Banque Casino), insurance (Groupama, MMA, Swiss Life), travel (Booking, AccorHotels, Trivago), telecom (Orange), energy (Engie), media (NRJ), construction (Bouygues, Vinci), and consumer brands (Samsung, The Body Shop). Go-to-market combines direct sales with regional account managers, a local office network across the eight markets, and self-service registration on the dedicated platforms.
NetAffiliation firmographics
Firmographics- Name
- NetAffiliation
- Legal name
- Kwanko
- Website
- https://netaffiliation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetAffiliation, operating as Kwanko, is a France-headquartered international performance marketing platform connecting 2,500+ advertisers with 150,000 publishers across 8 countries on a pay-for-results model spanning leads, sales, traffic, and app installs.
- Ownership category
- akta.pro rank
NetAffiliation industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where NetAffiliation is headquartered
LocationHeadquarters
- HQ city
- Bourg-la-reine
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
NetAffiliation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing Performance Fees: Kwanko earns revenue by connecting advertisers with publishers in performance-based marketing arrangements. The company facilitates leads, sales, traffic, app downloads, and social ads campaigns, charging based on performance outcomes such as cost per acquisition (CPA), cost per lead (CPL), or cost per sale.
- Network Services: Access to Kwanko's international network of 150,000 publishers and 500 million email addresses for campaign distribution across display, influence, content, email database, voucher, and cashback channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom performance-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NetAffiliation product offering
Product offeringCore offering
NetAffiliation, now operating as Kwanko, is an international affiliate and performance marketing platform that connects advertisers with a network of 150,000 publishers across 8 countries. The company facilitates performance-based marketing campaigns including affiliate sales, lead generation, traffic driving, app downloads, and influencer/social ads, charging advertisers on a CPA, CPL, or cost-per-sale basis. Its proprietary technology stack provides campaign monitoring, tracking, reporting, ROI optimization, and anti-fraud capabilities, complemented by a 500 million email database and a creative services unit (Kwanko Studio).
Product overview
Kwanko is a performance marketing platform offering a unified suite of services including Affiliate Marketing, Lead Generation, Traffic, App Downloads, and Influencer & Social Ads. The platform is complemented by Kwanko Studio for creative solutions and a comprehensive technology platform providing monitoring, tracking, reporting, and ROI optimization tools. The company operates an international network of 150,000 publishers and manages 500 million email addresses across multiple verticals including automotive, finance, e-commerce, travel, education, and insurance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2B+ € revenue driven for clients
- +2 more outcomes
Companies that use NetAffiliation
Customer profileNamed customers41 records
Segments3 records
Ideal customer profiles3 records
NetAffiliation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
NetAffiliation partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
NetAffiliation competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network operating in Europe and worldwide, connecting advertisers with publishers on a performance basis. Directly comparable to Kwanko on platform model, target advertiser verticals and European market focus.
- CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks (Publicis-owned), offering tracking, attribution and publisher partnerships. Directly comparable on performance-based affiliate model and enterprise advertiser services.
- Rakuten Advertising: Affiliate and performance-marketing network owned by Rakuten, serving global advertisers with publisher partnerships and measurement tooling. Direct competitor on affiliate platform mechanics and cross-vertical coverage.
- TradeDoubler: European-headquartered affiliate and performance-marketing network with strong Nordic, UK and Southern European presence. Direct competitor, particularly relevant because of shared regional overlap and advertiser-base mix.
- Webgains: International affiliate marketing network with deep European footprint (UK, Germany, France, Spain, Italy). Direct peer operating the same affiliate network model serving brand advertisers and publishers.
- Impact: Partnership management and affiliate platform serving enterprise advertisers globally. Compares to Kwanko on performance marketing, tracking/attribution and partner-recruitment tooling, with greater US presence.
- ShareASale: Affiliate marketing network (Awin Group) offering self-serve affiliate program management for mid-market and enterprise advertisers. Comparable on two-sided marketplace mechanics and SaaS-light platform model.
Emerging players
- PartnerStack: B2B/SaaS-focused affiliate and partner program platform. Overlaps with Kwanko on performance marketing mechanics but specializes in SaaS partner programs — adjacent rather than direct competition.
Broad incumbents
- Taboola: Large native advertising and content-discovery platform serving advertisers with performance and brand campaigns at scale. Broader incumbent that overlaps with Kwanko's display and content monetization channels.
- Outbrain: Global content-discovery and native advertising platform for major advertisers. Broad incumbent competing for performance-marketing budgets that overlap with Kwanko's display and publisher-monetization offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NetAffiliation social profiles
Digital presenceNetAffiliation financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetAffiliation leadership team
Management profileNumber of profiles
NetAffiliation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetAffiliation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetAffiliation
What does NetAffiliation do?
NetAffiliation, now operating as Kwanko, is an international affiliate and performance marketing platform that connects advertisers with a network of 150,000 publishers across 8 countries. The company facilitates performance-based marketing campaigns including affiliate sales, lead generation, traffic driving, app downloads, and influencer/social ads, charging advertisers on a CPA, CPL, or cost-per-sale basis. Its proprietary technology stack provides campaign monitoring, tracking, reporting, ROI optimization, and anti-fraud capabilities, complemented by a 500 million email database and a creative services unit (Kwanko Studio).
Is NetAffiliation a public or private company?
NetAffiliation is a private company. It is classified as unknown and is currently operating.
When was NetAffiliation founded?
NetAffiliation was founded in 2010. It employs 51 to 100 people.
Where is NetAffiliation based?
NetAffiliation is headquartered in Bourg-la-reine, France, in the Europe region.
How does NetAffiliation make money?
Two revenue lines are on record. Affiliate Marketing Performance Fees are the primary driver. The others are network Services.
Who are NetAffiliation's main competitors?
Direct peers on record are Awin, CJ Affiliate (Commission Junction), Rakuten Advertising, TradeDoubler, Webgains, Impact and ShareASale. PartnerStack is listed as an emerging player. Broad incumbents are Taboola and Outbrain.
Does NetAffiliation have an API?
No public API is recorded for NetAffiliation.
What industry is NetAffiliation in?
NetAffiliation's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54183 and its SIC code is 7311.