Physio Med

What Physio Med does

Physio Med Limited, founded in 1990 and headquartered in Leeds, UK, is a privately-held occupational physiotherapy provider selling B2B musculoskeletal (MSK) health services to large employers and NHS Trusts. The company operates a blended service model combining digital triage (Physio on Demand / POD, a 24/7 MSK triage tool), remote assessment (Physiotherapy Advice Line / PAL, a phone/video pathway that resolves 60% of cases without face-to-face treatment), and a national face-to-face network of 780 clinics staffed by 2,500 chartered physiotherapists, backed by add-on modules such as Functional Capacity Evaluation, Isokinetic Assessments, Ergonomic Assessments, Triage, and an Online Self-Assessment Tool built on 4,000+ clinical routing algorithms. All clinical staff are registered with the Health and Care Professions Council (HCPC) and the Chartered Society of Physiotherapy (CSP), and the company maintains a documented clinical governance framework.

Revenue is generated through subscription/contract-based engagements with enterprise HR and occupational health buyers, with quote-based pricing, flexible pick-and-choose service packaging, and multi-year contract cadence. The go-to-market is direct enterprise field sales targeting HR and occupational health decision-makers, supported by an event-led pipeline (11 consecutive years at NHS Health at Work conferences, 2015-2025) and ROI-driven case studies (reported client ROIs of 9.5:1 to 18.5:1 across NHS Trusts and 10:1 for John Lewis Partnership). The customer base spans NHS Trusts (East and North Hertfordshire, Lancashire Care, Sheffield Health and Social Care), large private employers (John Lewis Partnership, Kier, Arla, PPG Industries, Civil Nuclear Constabulary), and professional associations (Incorporated Society of Musicians). Leadership is held by Managing Director Phil Clayton (since 2002), Sales Director Jake Fletcher, and Clinical Director Mark Fletcher, with 11-50 total employees. The company does not disclose revenue, has no disclosed funding rounds, and is owned by the founding/management team.

Name

Physio Med

Legal name

Physio Med Limited

Website

https://physiomed.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Physio Med is a UK occupational physiotherapy provider founded in 1990, selling digital triage, remote assessment, and face-to-face treatment services to large employers and NHS Trusts through a 780-clinic chartered physiotherapist network.

Ownership category

akta.pro rank

Product category

Occupational Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Occupational physiotherapy
• Musculoskeletal triage
• Workplace health services
• Employee wellbeing programs
• Remote physiotherapy assessment

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Employer Occupational Health Services: Subscription or contract-based services provided to employers to manage employee musculoskeletal health. Services include triage, assessments, treatments, and rehabilitation. Pricing is flexible with pick-and-choose options for different services. ROI demonstrated through case studies showing 10:1 to 18.5:1 returns.
2. Face-to-Face Physiotherapy Treatment: Treatment sessions provided through the network of over 700 clinics. Sessions include initial assessment and ongoing treatment. Average 4.4-5.5 sessions per case.
3. Remote Assessment Services (PAL): Telephone and video-based assessment services providing triage, initial assessment, and ongoing condition management with exercises and advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Physio Med provides occupational physiotherapy and musculoskeletal (MSK) health services to UK employers and NHS Trusts, delivered through a blended model that combines digital triage (Physio on Demand), remote telephone/video assessment (Physiotherapy Advice Line), and a national network of more than 700 face-to-face clinics staffed by chartered physiotherapists. Services are contracted to organisations to reduce sickness absence, speed return-to-work, and provide ongoing employee wellbeing support, with add-on assessments such as Functional Capacity Evaluation, ergonomic, isokinetic, triage, and remote DSE assessments.

Product overview

Physio Med is an occupational physiotherapy provider offering a blended service model combining digital and physical care. The core offerings include Physio on Demand (POD) for 24/7 digital MSK triage, the award-winning Physiotherapy Advice Line (PAL) for remote assessment via phone/video, and a face-to-face (F2F) national network of over 700 clinics. These integrate with additional services including Functional Capacity Evaluation (FCE), Isokinetic Assessments, Ergonomic Assessments, Extended Assessments, Triage, Job Analysis, Health Checks/MSK Screening, Wellbeing Classes, Exercise Instructional Videos, an Online Self-Assessment Tool for CCGs, and Remote DSE Assessments for home workers. The PAL service enables 60% of patients to be discharged without face-to-face treatment, while the F2F network averages 5.5 sessions per patient. All services are delivered through Chartered and State Registered Physiotherapists.

Differentiator

Problem solved

Functional benefit

Brands

• Physio on Demand (POD): 24/7 digital MSK triage tool providing fast, consistent assessment with instant reports.
• Physiotherapy Advice Line (PAL)
• Physiotherapy F2F

Products and services

• Physio on Demand (POD) Intelligent 24/7 digital MSK triage tool that delivers fast, consistent assessment with instant reports, directing patients to the right level of support while improving flow, reducing demand and freeing clinical capacity. Sold to employers and NHS organisations as a digital front door for occupational physiotherapy.
• Physiotherapy Advice Line (PAL) Award-winning remote treatment pathway providing full physiotherapy assessment via phone or video for employees of client organisations. Enables 60% of patients to be discharged without the need for further face-to-face treatment through evidence-based clinical assessment, self-management advice, and exercise programmes.
• Physiotherapy (F2F) Face-to-face musculoskeletal assessment and treatment delivered through a national network of over 700 clinics staffed by Chartered and State Registered Physiotherapists, with an average of 5.5 sessions per patient. Sold to employers and NHS organisations to provide rapid access to hands-on physiotherapy treatment.
• Online Self-Assessment Tool Clinically-validated full-body musculoskeletal triage platform using more than 4,000 algorithms to route patients to appropriate pathways, from immediate A&E attendance through to self-management. Generates patient and clinical reports for GPs and physiotherapists. Designed for Clinical Commissioning Groups (CCGs) and healthcare providers.
• Triage Service Standalone triage service that ensures referrals are appropriate for Physio Med services and checks that patients do not have red flag conditions requiring immediate medical intervention. Sold to employers and NHS organisations to gate-keep onward clinical pathways.
• Functional Capacity Evaluation (FCE) Physical evaluation of an individual's capabilities to perform their duties and work-related tasks, determining whether they can safely undertake their own role or alternative employment. Includes reports on status, physical capabilities, biomechanics, and adaptations.
• Isokinetic Assessments Workplace assessment of the strength and performance of a specific part of the body (e.g., the knee), used to objectively assess functional ability related to work tasks. Provides reports on maximal and repeated performance for role-specific task demands.
• Ergonomic Assessment Assessment of physical difficulties in roles to identify and quantify areas of job role causing difficulties and recommend how to overcome them, including DSE workstation assessments and car/workstation ergonomics. Provides reports with adaptations and recommendations.
• Extended Assessment Detailed assessment by a chartered physiotherapist providing further detail of an injury and work status, with ongoing condition management recommendations. Used in chronic and more complex cases that require comprehensive and in-depth clinical assessment.
• Remote DSE Assessments Video link DSE assessment for home workers covering daily hours at workstation, equipment used, chair and desk setup, with a 90-minute appointment with a qualified assessor making recommendations on work environment configuration. Launched in 2020 in response to the COVID-19 pandemic.

Quantifiable outcome

• Average return to work in 10 days vs 12 weeks national average
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Incorporated Society of Musicians (ISM) / ISM Members' FundcoreStrategic or Co-development PartnerPilot project with ISM Members' Fund providing fast, free access to physiotherapy for professional musicians. Research among 10,000 ISM members revealed MSK injuries are one of three biggest issues. PAL service provides fast-track telephone triage, remote self-management, and face-to-face treatment through Physio Med's network.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hinge Health: Hinge Health is a global digital musculoskeletal care platform offering AI-driven exercise therapy, remote PT, and employer-sponsored MSK programs. It competes with Physio Med for the same employer-sponsored virtual MSK budgets and is expanding aggressively into the UK, making it the most relevant global incumbent.
• Sword Health: Sword Health is a digital MSK and pelvic health platform combining AI motion tracking with virtual physical therapy for employer and payer clients. It is a direct competitor in the employer-sponsored MSK space and has been expanding into the UK market, overlapping with Physio Med's core customer base.
• Nuffield Health: Nuffield Health is a large UK not-for-profit healthcare provider offering physiotherapy, occupational health, and corporate wellness services. Its broader portfolio includes hospitals and fitness centers but its physiotherapy and corporate wellbeing divisions are directly comparable to Physio Med.
• Bupa UK: Bupa UK is one of the largest UK private healthcare insurers and providers, with physiotherapy, occupational health, and corporate wellness offerings. While its portfolio is far broader than Physio Med's, its corporate physiotherapy and occupational health products compete for the same employer-sponsored MSK budgets.

Direct peers

• Connect Health: Connect Health is one of the largest UK providers of community musculoskeletal services, operating NHS MSK contracts and occupational physiotherapy services. It is the most direct UK-headquartered competitor to Physio Med, sharing the same NHS Trust and employer customer profile and similar service model.
• Ascenti: Ascenti is a UK physiotherapy and MSK provider offering digital triage, virtual care, and a national clinic network to NHS and private clients. Its blended digital-plus-clinic model and NHS contract portfolio are highly comparable to Physio Med's PAL plus F2F approach.
• Vita Health Group: Vita Health Group provides NHS-commissioned MSK, physiotherapy, mental health, and occupational health services across the UK. It competes with Physio Med for NHS Trust and employer occupational health contracts and operates a similar community-based MSK delivery model.
• PAM Group: PAM Group is a UK occupational health and wellbeing provider offering physiotherapy, ergonomics, and absence management services to employers. It overlaps directly with Physio Med's enterprise occupational health offering and competes for the same HR and occupational health buyer personas.
• Totally plc: Totally plc is a UK healthcare services group providing NHS urgent care, MSK, and physiotherapy services through subsidiaries such as Totally Health and Premier Physical Healthcare. It is a direct competitor for NHS-commissioned MSK contracts and employer occupational health work.

Emerging players

• Kaia Health: Kaia Health is a digital MSK and chronic pain therapy platform offering app-based exercise therapy and triage. While smaller and more software-led, it competes for employer-sponsored digital MSK budgets and represents the type of emerging digital-native entrant that could erode Physio Med's share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/physio_med
• YouTubeyoutube.com/channel/UCRIw13ZsDDrNU_gwa9Nzuuw/videos
• Facebookfacebook.com/Physio-Med-Limited-1548528155362064/?fref=ts
• LinkedInlinkedin.com/company/physio-med-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Med