Central Ohio Area Agency on Aging

What Central Ohio Area Agency on Aging does

Central Ohio Area Agency on Aging (COAAA) is a Regional Council of Governments designated under the Older Americans Act of 1973 as the Area Agency on Aging for Planning and Service Area 6 in Ohio. Founded in 1974 as a Division of the City of Columbus Recreation and Parks Department, COAAA transitioned to an independent RCOG structure effective January 1, 2026, governed by representatives of its eight member counties (Delaware, Fairfield, Fayette, Franklin, Licking, Madison, Pickaway, and Union). It administers a portfolio of publicly funded aging and disability programs — primarily Medicaid home and community-based waivers (PASSPORT, Assisted Living Waiver, Next Generation MyCare), Older Americans Act Title III services, the Franklin County Senior Services Levy, Medicare Savings Programs, and specialty initiatives including Veteran-Directed Care and Care Transitions.

COAAA's core service technology is administrative and compliance-oriented rather than differentiated: Direct Data Entry (DDE) billing software for provider invoicing, a SharePoint-based provider referral portal for Adult Day, Homemaker, Personal Care, and Structured Family Caregiving services, and Ohio Department of Medicaid-approved Electronic Visit Verification (EVV) systems. Service delivery is coordinated through 10 county focal point agencies, a 24/7 toll-free helpline, online intake, a certified provider network, and managed care organization partnerships (Anthem, CareSource, Molina, Buckeye in 2027). COAAA also partners with Trualta for online caregiver education and Nesterly for a homesharing platform.

COAAA's business model is government funding and grants, supplemented by donations to its Aging Solutions Foundation nonprofit affiliate. Most services are free or donation-based with voluntary suggested contributions (Title III), sliding fee scales (Franklin County Senior Options), or no consumer cost (Medicare Savings Programs, Next Generation MyCare). The agency manages services directly for approximately 15,000 individuals and funds services for an additional 25,000 older adults across the eight-county region, with 400+ staff executing more than 47,000 home visits, 37,000+ referrals, and 10,000+ educational contacts in 2024. Customer segments are primarily Older Adults (60+), caregivers, individuals with disabilities, Medicare beneficiaries, kinship caregivers, and military veterans.

Name

Central Ohio Area Agency on Aging

Legal name

Central Ohio Agency on Aging

Website

https://coaaa.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Central Ohio Area Agency on Aging is a Regional Council of Governments administering Medicaid waivers, Older Americans Act Title III services, and related aging and disability programs for approximately 40,000 older adults and individuals with disabilities across eight central Ohio counties, with 400+ staff.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Dementia & Alzheimer’s Respite Care (HSABAGAF), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Aging services
• Medicaid waiver programs
• Caregiver support
• Medicare education
• Home and community-based services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Older Americans Act Title III Funding: Federal funding under the Older Americans Act provides grants for services for adults age 60 and older, including meal programs, supportive services, evidence-based programs, and caregiver supports.
2. Medicaid Waiver Programs: PASSPORT and other Medicaid waiver programs provide home and community-based services funded by Medicaid, allowing individuals to receive care at home instead of nursing facilities.
3. Aging Solutions Foundation Donations: Nonprofit foundation accepts donations to provide emergency financial assistance for rent, security deposits, utilities, household items, and medical supplies for consumers with limited income.
4. Franklin County Senior Services Levy: Program funded by Franklin County Senior Services Levy, administered by Franklin County Office on Aging, with COAAA providing in-home visits, enrollment, and case management.
5. Medicare Savings Program Administration: COAAA provides Medicare education and outreach, helping income-eligible beneficiaries access programs that pay Medicare premiums, deductibles, and copayments.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

COAAA administers government-funded aging and disability service programs across eight central Ohio counties (Delaware, Fairfield, Fayette, Franklin, Licking, Madison, Pickaway, and Union). Core offerings include Medicaid home and community-based waiver programs (PASSPORT, Assisted Living Waiver, Next Generation MyCare), Title III Older Americans Act services, caregiver support and education, Medicare education and outreach, Veteran-Directed Care, and the Aging Solutions Foundation emergency assistance program.

Product overview

COAAA is a social services organization that administers a portfolio of government-funded programs for older adults and individuals with disabilities in eight central Ohio counties. The core offerings include Medicaid waiver programs (PASSPORT, Assisted Living Waiver, Next Generation MyCare) that provide alternatives to nursing home care, along with Title III Older Americans Act services, caregiver support programs, Medicare education, and specialty services like Veteran-Directed Care and Care Transitions. COAAA also partners with external platforms like Trualta for online caregiver education and Nesterly for housing support. The agency serves as a Regional Council of Governments and manages services for approximately 15,000 people directly while funding services for another 25,000 older adults.

Differentiator

Problem solved

Functional benefit

Brands

• Aging Solutions Foundation: A nonprofit arm of COAAA that provides emergency financial assistance and household support to help older adults and people with disabilities live safely and independently at home.

Products and services

• PASSPORT Ohio's home and community-based Medicaid waiver program that provides help at home for seniors as an alternative to nursing home care, including personal care services, home-delivered meals, emergency response systems, adult day services, homemaker, transportation, and case management.
• Assisted Living Waiver A Medicaid waiver program that pays the costs of care in an approved assisted living facility when help at home is not feasible, providing an alternative to nursing home care.
• Next Generation MyCare A program for Ohioans enrolled in both Medicare and Medicaid, combining medical care, long-term care, behavioral health, waiver service coordination, and care coordination under managed care organizations.
• Franklin County Senior Options A home-care program funded by the Franklin County Senior Services Levy and administered by Franklin County Office on Aging, providing homemaker, home-delivered meals, personal care assistance, transportation, emergency response systems, adult day services, incontinence supplies, nutritional supplements, and durable medical equipment.
• Title III Services Older Americans Act funding that covers services including meal programs, supportive services, evidence-based programs, and caregiver supports for adults age 60 and older across eight central Ohio counties.
• Care Transitions A program where registered nurses work with hospital patients during a 30- to 60-day intervention to ensure safe transitions from hospital to home, identifying ways to avoid hospital readmission and connecting patients to needed services.
• Veteran-Directed Care A program that connects military veterans to in-home services and empowers them to determine who provides their care, administered by COAAA's Clinical Innovations team with referrals from the local Veterans Affairs Medical Center.
• Medicare Education & Outreach Free Medicare support services including educational workshops, video series explaining Medicare Parts A, B, C, and D, and assistance with Medicare Savings Programs and Part D prescription drug benefits.
• Caregiver Advice & Services Free caregiver advice, education, and support including workshops, support groups, caregiver toolbox presentations, and respite services for those helping loved ones.
• Trualta A free online platform that provides caregivers with information and skills needed to manage care for loved ones at home, offering videos, articles, tip-sheets, and professional-level trainings tailored to the caregiver's learning style.
• Volunteer Guardian Program A program where trained volunteer guardians serve as substitute decision-makers for people with disabilities who are unable to make informed personal decisions in their own best interest.
• Nesterly Homesharing Program A homesharing platform that connects homeowners with spare rooms to renters (students, young professionals) in exchange for help with tasks like grocery shopping, dog walking, yard work, and tech support.
• Home Energy Assistance Program (HEAP) A program that helps Ohioans at or below 175% of the Federal Poverty Guidelines pay their heating bills, with benefits applied directly to the customer's utility or bulk fuel bill.
• Kinship Caregiving Resources and support for kinship caregivers who have taken over the full-time care of children whose parents are unable or unwilling to do so, including power of attorney and caretaker authorization documents.
• A Matter of Balance An evidence-based falls management program consisting of eight 2-hour sessions that helps older adults reduce the fear of falling and increase activity levels through practical suggestions, exercises, and environmental modifications.
• DRIVE Training A training program for drivers who regularly transport passengers with unique needs related to aging or disability, fulfilling transportation quality assurance standards required for providers under the Older Americans Act Title III and PASSPORT Medicaid Waiver programs.
• Aging Solutions Foundation COAAA's nonprofit that supports consumers through emergency financial assistance for rent, security deposits, utilities, household items and repairs, medical items and safety repairs, and other essential support.

Quantifiable outcome

• More than 47,000 home visits made to Central Ohio older adults and people with disabilities in 2024
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered minor and core.

• Buckeye Health Plan (MyCare)minorChannel Partner/ Reseller/ Distributor · 1 January 2027Managed Care Organization (MCO) coming in 2027 for Next Generation MyCare program.
• Anthem Blue Cross and Blue Shield (MyCare)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Managed Care Organization (MCO) for Next Generation MyCare program. COAAA coordinates in-home waiver services for Anthem members in Delaware, Franklin, Madison, Pickaway, and Union counties.
• CareSource (MyCare)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Managed Care Organization (MCO) for Next Generation MyCare program. COAAA coordinates in-home waiver services for CareSource members.
• Molina Healthcare of Ohio (MyCare)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Managed Care Organization (MCO) for Next Generation MyCare program. COAAA coordinates in-home waiver services for Molina members.
• Mid-Ohio Regional Planning CommissioncoreStrategic or Co-development Partner · 1 January 2025MORPC spearheaded the creation of the Regional Council of Governments through convening a regional stakeholder group and providing technical assistance. This partnership enabled COAAA's transition from a City of Columbus Division to a Regional Council of Governments effective January 1, 2026.
• Nesterly (Homesharing Platform)coreTechnology or Integration · 1 January 2019Nesterly Central Ohio is dedicated to building personal connections and increasing access to affordable housing through homesharing. COAAA provides oversight and funding for the program in Central Ohio. Nesterly launched in Boston in 2017 and selected Columbus as its first expansion city in early 2019.
• The Ohio State University College of Social Work's Age-Friendly Innovation Center (AFIC)coreStrategic or Co-development PartnerCOAAA partnered with OSU's AFIC to launch the Shallow Subsidy Pilot Program in July 2024, promoting housing security for low-income older adult renters. The program uses a random control trial, the gold standard for program evaluation.
• AARP FoundationminorGTM or Marketing PartnerAARP Foundation partners with COAAA to refer older adults seeking employment to the Senior Community Service Employment Program (SCSEP) for local services and assistance.
• Vantage AgingminorGTM or Marketing PartnerVantage Aging partners with COAAA to refer older adults seeking employment to the Senior Community Service Employment Program (SCSEP).
• SourcePoint (Delaware County)coreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Delaware County. Receives COAAA funding to deliver caregiver respite services including institutional, traditional, and overnight respite.
• Senior Hub - Meals on Wheels of Fairfield CountycoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Fairfield County. Provides meals and senior services.
• Community Action Commission of Fayette CountycoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Fayette County. Provides community action services including senior support.
• Franklin County Office on AgingcoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services and administrator of Franklin County Senior Options program. Major partner for Franklin County senior services levy administration.
• Licking County Aging PartnerscoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Licking County.
• Madison County Senior CentercoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Madison County.
• Pickaway Senior CentercoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Pickaway County.
• Union County Senior ServicescoreChannel Partner/ Reseller/ DistributorCounty partner for respite and supplemental services in Union County.
• Easter Seals of Central and Southeast OhiocoreChannel Partner/ Reseller/ DistributorOperates the Regional Long-Term Care Ombudsman Program under contract with COAAA, serving Delaware, Fairfield, Fayette, Licking, Madison, Pickaway, and Union counties. Advocates for people receiving home care, assisted living, and nursing home care.
• Veterans Affairs Medical Center (VAMC)coreStrategic or Co-development PartnerLocal VAMC determines eligibility for Veteran-Directed Care and sends referrals to COAAA. VAMC approves monthly spending budgets for veterans in the program.
• Legal Aid Society of ColumbusminorChannel Partner/ Reseller/ DistributorProvides legal assistance to low-income seniors including simple wills, powers of attorney, advance directives, nursing home issues, Medicaid/Medicare, evictions, and other housing issues. Serves Franklin and Madison counties.
• Southeastern Ohio Legal ServicesminorChannel Partner/ Reseller/ DistributorProvides legal help with consumer issues, family law, health benefits, housing, public benefits, taxes, and utility issues. Serves Licking, Fairfield, Fayette, and Pickaway counties.
• Pro Seniors Inc.minorChannel Partner/ Reseller/ DistributorOperates a legal hotline providing free legal information, advice, and referral for Ohio residents age 60+. Provides assistance with Medicare, Medicaid, living wills, durable powers of attorney, and more.
• TrualtacoreTechnology or IntegrationCOAAA partners with Trualta to offer a free online platform providing caregivers with information and training. Trualta delivers videos, articles, tip-sheets, and professional-level trainings tailored to caregivers' learning styles.
• 23 Providers for Older Americans Act Title III ServicescoreChannel Partner/ Reseller/ DistributorTitle III funds awarded to 23 providers in the eight-county region for the four-year program cycle (January 1, 2024 through December 31, 2027).
• Alzheimer's Respite Service ProviderscoreChannel Partner/ Reseller/ Distributor11 organizations awarded funding for Alzheimer's Respite services for the four-year period July 1, 2023 to June 30, 2027. Providers include African American Alzheimer's and Wellness Association, Clintonville-Beechwold CRC, and others serving various counties.
• American Red Cross (Central and Southern Ohio Region)minorStrategic or Co-development PartnerThe American Red Cross helps people prepare for and recover from disasters. Their 24-hour disaster hotline is 1-800-REDCROSS. Serves the eight counties in COAAA's region.
• Columbus Public HealthminorStrategic or Co-development PartnerThe City of Columbus Department of Public Health provides Ready in 3 emergency preparedness resources including Planning for Emergencies booklet, Family Communications Card, and Shelter in Place Card.
• Ohio Department of AgingcoreOthersState unit on aging that designates COAAA as the Area Agency on Aging for Planning and Service Area 6. Provides funding oversight and program rules.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SourcePoint: Delaware County's designated focal point agency and COAAA channel partner for caregiver respite and supplemental senior services, directly coordinating the same Older Americans Act Title III programs within COAAA's service area.
• Franklin County Office on Aging: Administers the Franklin County Senior Services Levy and serves as the county-level partner that COAAA coordinates with for in-home visits, enrollment, and case management in Franklin County, the largest county in COAAA's region.
• Easter Seals of Central and Southeast Ohio: Operates the Regional Long-Term Care Ombudsman Program under contract with COAAA across seven counties, advocating for individuals receiving home care, assisted living, and nursing home care — a closely aligned aging and disability services partner.
• LifeCare Alliance: A Columbus-based nonprofit that serves as one of COAAA's Franklin County focal point agencies, delivering Meals on Wheels, home-delivered meals, and similar aging services to the same 8-county region with overlapping client base.

Emerging players

• Trualta: Online caregiver training platform that COAAA integrates and offers free to caregivers via its Caregiver Advice & Services line. Comparable audience (informal caregivers) but different delivery model (digital self-serve vs. in-person coordination).
• Nesterly: Homesharing platform that COAAA funds and oversees in Central Ohio to expand affordable housing options for older adults. Comparable mission (aging-in-place housing) but operates as a tech-enabled marketplace rather than a service coordinator.

Broad incumbents

• National Council on Aging: National umbrella organization for the 620 AAAs in the U.S., providing advocacy, training, and program frameworks. COAAA participates in this network and aligns to its evidence-based program standards (e.g., A Matter of Balance).
• AARP Foundation: National nonprofit focused on older adults that partners with COAAA on Senior Community Service Employment Program (SCSEP) referrals. Comparable mission in serving low-income 50+ adults but operates at national rather than regional scale.
• Ohio Department of Aging: The state unit on aging that designates and funds all 12 Ohio AAAs, including COAAA. Sets program rules, distributes Older Americans Act funds, and oversees statewide aging policy — COAAA's primary government regulator and funding source.

Regional players

• Area Agency on Aging Region 9 (Northeast Ohio): Another of Ohio's 12 AAAs serving a different multi-county region (NE Ohio), operating the same Older Americans Act and Medicaid waiver programs with similar governance and funding model but in a non-overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/coaaaging
• YouTubeyoutube.com/@COAAAging
• Facebookfacebook.com/central-ohio-area-agency-on-aging-113260711504
• LinkedInlinkedin.com/company/central-ohio-area-agency-on-aging
• Instagraminstagram.com/coaaa_psa6

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Central Ohio Area Agency on Aging