AD Danmark
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
AD Danmark firmographics
Firmographics- Name
- AD Danmark
- Legal name
- AD Danmark A/S
- Website
- https://addanmark.dk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where AD Danmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices12 records
Markets served
AD Danmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Parts Distribution: AD Danmark distributes auto parts (reservedele) and lubricants (smøremidler) to professional auto workshops throughout Denmark. Products include original quality parts from manufacturers who supply car factories. Revenue generated through product sales with transparent discount pricing structures.
- Workshop Equipment and Accessories: Sales of workshop equipment, accessories, tires, wheels, auto equipment, and related products for professional auto workshops
- Customer Management Software (AD Manager): Monthly subscription licensing of AD Manager workshop management system at 249 kr/month with unlimited users
- Concept Programs: Castrol Service and CarSpot branded workshop concepts, providing partners with access to tools, roadside assistance, customer cards, and merchandising
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AD Manager - Monthly Subscription |
| Subscription | Annual | Professional Auto Workshop Accounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
AD Danmark product offering
Product offeringCore offering
AD Danmark is Denmark's only universal distributor of automotive spare parts and lubricants, supplying more than 300,000 different auto parts from original-equipment manufacturers to professional auto workshops across Denmark. The company also offers proprietary workshop management software (AD Manager and TRISYS) and operates two branded workshop network concepts (CarSpot and Castrol Service) that provide member workshops with branding, daily parts deliveries, customer management tools, and certification support.
Product overview
AD Danmark is Denmark's only universal distributor of automotive spare parts and lubricants, serving exclusively the professional automotive aftermarket. Its product portfolio consists of two branded workshop concepts (CarSpot and Castrol Service), two proprietary workshop management software products (AD Manager and TRISYS), and access to over 300,000 auto parts through the AD International network. CarSpot and Castrol Service function as franchise-like workshop networks offering brand identity, daily parts deliveries, customer management tools, and operational support to independent garages. AD Manager and TRISYS are the company's two competing workshop management platforms: AD Manager is AD Danmark's own system with integrations to major Danish parts distributors and accounting platforms, while TRISYS is a modular, multi-country system with a module-based pricing model. Both software products are offered alongside AD Danmark's core distribution business of supplying spare parts, lubricants, workshop equipment, tires, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Parts and Lubricants Distribution
Companies that use AD Danmark
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
AD Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature5 records
AD Danmark partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AD International (ADI)coreAD Danmark became a member of AD International in April 2016. ADI is a large European association of auto parts distributors with 25 partners represented in 40 countries. The organization has combined turnover of approximately 49 billion DKK, making it an attractive partner for all manufacturers. AD Danmark gains access to manufacturers who also supply car factories, enabling delivery of original quality parts.
- CastrolcoreAD Danmark offers Castrol Service, an international workshop concept that partners with independent auto workshops to offer customers professional car service. All Castrol Service workshops are certified by TÜV Rheinland for consistent quality.
- T. Hansen Gruppen A/ScoreT. Hansen Gruppen A/S acquired auto parts businesses in Denmark and contributed them to AD Danmark. This includes Mekonomen Danmark A/S (acquired December 2016) and Vestjysk Autodele A/S (acquired January 2017). Vestjysk Autodele was founded in 1988 in Varde with subsequent branches in Tarm, Ringkøbing and Esbjerg.
- FTZminorAD Manager integrates with FTZ, a major auto parts distributor in Denmark
- Au2partsminorAD Manager integrates with Au2parts auto parts distribution network
- Auto-GminorAD Manager integrates with Auto-G auto parts distributor
- Scan AutominorAD Manager integrates with Scan Auto auto parts distribution network
- Slagelse AutodeleminorAD Manager integrates with Slagelse Autodele auto parts distributor
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
AD Danmark competitors and assessment
Company assessmentDirect peers
- FTZ Autodele & Værktøj: Major Danish auto parts wholesaler serving professional workshops with multi-brand spare parts, tools and lubricants; directly comparable distribution model and customer base, and notably integrated as a partner into AD Manager — making it both competitor and software ecosystem participant.
- Mekonomen: Nordic auto parts distributor and workshop-chain operator whose Danish subsidiary was acquired into AD Danmark in 2016; operates the same universal-distributor model with branded workshop concepts (Mekonomen, Meca) across Scandinavia, making it the closest functional twin in the Nordics.
- AUTODOC: Berlin-headquartered European online auto parts retailer with a Danish storefront selling 2.5M+ SKUs; competes for both B2B workshop and B2C end-customer parts demand in Denmark, pressuring AD Danmark's catalog breadth and pricing.
Broad incumbents
- LKQ Corporation: US-listed global distributor of automotive parts including a major European aftermarket business (LKQ Europe / RHIAG); comparable B2B parts-distribution model and scale, though geographically broader and not specialized in the Danish market.
- Alliance Automotive Group: European aftermarket parts distributor owned by Genuine Parts Company; operates across multiple countries with branded workshop concepts (GroupAuto, Precisium), comparable in business-model scope to AD Danmark but at pan-European scale.
- Würth Group: Global leader in workshop consumables, tools, and fasteners with automotive aftermarket division; overlaps with AD Danmark's workshop-equipment and accessories revenue stream, though Würth is far broader (industrial, construction) and primarily direct-sales rather than catalog-distributor.
- Bosch Automotive Aftermarket: OEM-tier global supplier of aftermarket parts, diagnostics, and workshop services; competes with AD Danmark's parts catalog and workshop-concept offerings (e.g., Bosch Service), while also being a likely parts supplier into AD Danmark's catalog.
- HELLA Aftermarket: German lighting and electronics supplier with a dedicated aftermarket and workshop-concept arm (Hella Service Partner); comparable OE-quality parts positioning and branded-workshop network strategy that mirrors AD Danmark's Castrol Service/CarSpot approach.
Regional players
- Stahlgruber: Germany's leading auto parts wholesaler and workshop-concept operator (EuroMaster); same universal-distributor model serving professional workshops, though focused on Germany/Austria/Switzerland rather than Denmark — useful regional benchmark for AD Danmark's unit economics and concept-network strategy.
- Bilia: Nordic automotive dealer and service-chain operator with workshops across Sweden, Norway and Denmark; comparable downstream service-network strategy but focused on authorized-brand servicing rather than universal multi-brand parts distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AD Danmark social profiles
Digital presenceAD Danmark compliance and trust
Trust signalCompliance1 record
AD Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD Danmark leadership team
Management profileNumber of profiles
Profiles20 records
AD Danmark subsidiaries and ownership
Company hierarchySubsidiaries4 records
AD Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD Danmark
What does AD Danmark do?
AD Danmark is Denmark's only universal distributor of automotive spare parts and lubricants, supplying more than 300,000 different auto parts from original-equipment manufacturers to professional auto workshops across Denmark. The company also offers proprietary workshop management software (AD Manager and TRISYS) and operates two branded workshop network concepts (CarSpot and Castrol Service) that provide member workshops with branding, daily parts deliveries, customer management tools, and certification support.
Is AD Danmark a public or private company?
AD Danmark is a private company. It is classified as corporate owned and is currently operating.
When was AD Danmark founded?
AD Danmark was founded in 2016. It employs 11 to 50 people.
Where is AD Danmark based?
AD Danmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does AD Danmark make money?
Four revenue lines are on record. Auto Parts Distribution is the primary driver. The others are workshop Equipment and Accessories, customer Management Software (AD Manager) and concept Programs.
Who are AD Danmark's main competitors?
Direct peers on record are FTZ Autodele & Værktøj, Mekonomen and AUTODOC. Broad incumbents are LKQ Corporation, Alliance Automotive Group, Würth Group, Bosch Automotive Aftermarket and HELLA Aftermarket. Regional players are Stahlgruber and Bilia.
Does AD Danmark have an API?
No public API is recorded for AD Danmark.