au2parts
au2parts is Denmark's largest Danish-owned B2B auto parts wholesaler, distributing OE-quality spare parts, tires, tools and workshop software across 42+ branches and a 450,000+ SKU catalog to over 700 member workshops nationwide.
- Company typePrivate
- Founded1927
- HeadquartersBrabrand, Denmark
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What au2parts does
au2parts is the largest Danish-owned auto parts wholesaler in Denmark, operating as a B2B distribution and services platform serving professional workshops, former brand dealers and fleet operators. The company distributes original-equipment-quality spare parts, consumables, tires, rims, workshop equipment and tools across 42+ branches nationwide, with each branch stocking roughly 20,000 SKUs and accessing 450,000+ SKUs through a central web catalog (au2web). au2parts operates up to eight deliveries per day to workshops using its own delivery fleet, and runs two AutoStore robotic warehouses (Aarhus and Glostrup) handling 118,000+ storage locations with 99.8% uptime and 1,150 boxes/hour picking capacity.
The company's technology layer is an integrated software stack: au2office (a workshop management SaaS used by 6,400+ users connecting planning, ordering, tire hotel, documentation, e-conomic accounting and MobilePay invoicing), au2cloud (SIM-based telematics for fleet tracking and tax reporting), au2sab (service-agreement subscription tooling), au2booking (online booking) and au2messe (Denmark's largest auto-parts trade fair). On top of distribution and software, au2parts runs a portfolio of branded workshop concepts (AutoPartner, Teknicar, No-Name — for terminated brand dealers — and LongLife Center, a co-development with LIQUI MOLY), plus the 'Det grønne e' (Green e) EV/hybrid service certification and CAC Certificeret quality certification; over 700 workshops participate across these concepts.
au2parts is a trading name of Aktieselskabet CARL CHRISTENSEN (CAC), founded in 1927 and 100% owned by C.A.C. Fonden, a Danish charitable foundation established by founder Carl Christensen in 1967. The CAC group generates over 1.5 billion DKK in revenue and employs approximately 850 people. Commercial revenue is predominantly transactional (parts and equipment sales) complemented by subscription-like software and concept-fee revenue, with private-label brands PROREP (spare parts) and Procare (chemicals) capturing additional margin. Marketing and customer acquisition blend a 24/7 web catalog, the au2messe biennial trade fair, partnerships with event platforms (DM i Skills, Classic Race Aarhus, Copenhagen Historic Grand Prix) and on-behalf social media management for concept members.
au2parts firmographics
Firmographics- Name
- au2parts
- Legal name
- Aktieselskabet CARL CHRISTENSEN
- Website
- https://au2parts.dk
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- au2parts is Denmark's largest Danish-owned B2B auto parts wholesaler, distributing OE-quality spare parts, tires, tools and workshop software across 42+ branches and a 450,000+ SKU catalog to over 700 member workshops nationwide.
- Ownership category
- akta.pro rank
au2parts industry classification
Industry- Product category
- Auto Parts Wholesale Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where au2parts is headquartered
LocationHeadquarters
- HQ city
- Brabrand
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
au2parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Auto Parts and Spare Parts Sales: Core revenue stream from selling original quality (OE) spare parts, consumables, tools, machines, and workshop equipment to professional auto workshops across Denmark. Each branch carries approximately 20,000 SKUs in stock with access to 500,000+ SKUs from central warehouse.
- Tire and Wheel Sales: Sales of tires and rims including brands like Pirelli, General Tire (replaced by Tyfoon), with services including tire hotel solutions and 3-year tire warranty on selected brands.
- Workshop Equipment and Tools: Sales of workshop equipment including lifts, compressors, tool chests, and professional tools from brands like Milwaukee, AC Hydraulic, Kraftwerk.
- Workshop Software and Services: SaaS-like offerings including au2office workshop management, au2cloud telematics, au2booking, au2sab service agreements, and chemical risk assessment services.
- Concept and Consulting Services: Workshop concepts (AutoPartner, Teknicar, No-Name, LongLife Center, CAC Certificeret) providing marketing support, business consulting, training, and certification services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Workshop Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
au2parts product offering
Product offeringCore offering
au2parts is Denmark's largest Danish-owned auto parts wholesaler, supplying OE-quality spare parts, tires, rims, consumables, tools, machines, and workshop equipment to professional auto workshops through 42+ branches with daily direct deliveries. Beyond physical parts, the company sells integrated workshop software (au2office management system, au2cloud telematics, au2booking, au2sab service agreement tool) and operates branded workshop concept memberships (AutoPartner, Teknicar, No-Name, LongLife Center, Det grønne e) with marketing, training, and consulting support.
Product overview
au2parts is Denmark's largest Danish-owned auto wholesaler operating as a platform-plus-modules architecture. The core offerings include au2web (web catalog with 450,000+ products), au2office (web-based customer management system integrating scheduling, orders, documentation, and accounting), and au2cloud (connected car/telematics). Additional modules include au2sab (service agreement calculator), au2booking (online booking), and kemisk risikovurdering (chemical risk assessment). Private label brands PROREP (spare parts) and Procare (chemicals) provide competitive alternatives. The company operates through multiple workshop concepts (AutoPartner, Teknicar, No-Name, LongLife Center, CAC Certificeret, Det grønne e) offering differentiated marketing, training, and certification support. Services include au2school (education), au2messe (trade fair), partikkelfilterrens (filter cleaning), and comprehensive product categories including tires, work clothing, and automotive parts.
Differentiator
Problem solved
Functional benefit
Brands
- PROREP: au2parts' private label brand for automotive spare parts, introduced in 2013/2015, covering brake products including discs, pads, drums, and calipers in OE quality at competitive prices. Extended in 2019 to include shock absorbers and steering components.
- Procare
- au2office
- au2cloud
- au2sab
- au2booking
- au2school
- au2messe
- Teknicar
- AutoPartner
- No-Name
- LongLife Center
- Det grønne e
Products and services
- OE-quality spare parts and consumables wholesale
- Tires and rims
- Workshop equipment, tools, and machines
- au2office workshop management software
- au2cloud connected car telematics
- au2booking online booking module
- au2sab service agreement calculator
- Chemical risk assessment (Kemisk risikovurdering)
- Particle filter cleaning (Partikkelfilterrens / AU2RENS)
- PROREP private label spare parts
- Procare chemicals private label
- AutoPartner workshop concept
- Teknicar workshop concept
- No-Name workshop concept
- LongLife Center concept
- Det grønne e (The Green e) EV/hybrid workshop concept
- CAC Certificeret certification concept
- au2råd advisory service
- au2school education and training
- au2messe trade fair
Quantifiable outcome
- 99.8% uptime for automated warehouse operations
- +4 more outcomes
Companies that use au2parts
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
au2parts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
au2parts partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Båstad Danmark ApS (ATG/MaxiFlex)minorau2parts became the preferred distributor for MaxiFlex gloves from ATG in the automotive segment in Denmark. MaxiFlex is known as the cleanest gloves on the market with Skin Health Alliance certification and Oeko-Tex 100 certification.
- STENHØJ DKcoreStrategic cooperation agreement between au2parts and STENHØJ DK, combining their strengths in parts distribution and workshop equipment. STENHØJ DK provides lifts, compressors, and comprehensive workshop equipment range. au2parts terminated agreements with other suppliers in this category to consolidate with STENHøj DK.
- LIQUI MOLYcoreGerman lubricant specialist LIQUI MOLY selected au2parts as their Danish distributor starting February 2020. The partnership includes over 4,000 products covering motor oils, additives, care products, and chemical problem solvers. LIQUI MOLY provides 4 Danish specialists for technical support and jointly launched the LongLife Center concept.
- MilwaukeecoreAmerican tool manufacturer Milwaukee selected au2parts to introduce their professional power tools to the Danish automotive market. Products include M12 and M18 battery systems with over 145 and 75 tools respectively. Partnership includes presence at au2messe and ongoing product introductions.
- Champion LubricantsminorPartnership with Champion Lubricants for engine oils and related products. Champion has expanded their environmentally friendly bag-in-box solution through au2parts.
- NilfiskminorAuthorized dealer of Nilfisk cleaning equipment for workshops, including floor scrubbers, steam cleaners, and high-pressure washers. Nilfisk has over 100 years of experience in professional cleaning solutions.
- CartecminorDutch car care products supplier with 30+ years of experience. Products are highly concentrated, environmentally friendly, and sold in 50+ countries. Partnership provides workshops with professional vehicle cleaning and care solutions.
- KraftwerkminorSwiss workshop equipment manufacturer since 1979, providing modular workshop furniture and tool storage solutions. Products include workbenches, cabinets, and tool carts with various countertop options.
- AC HydraulicminorDanish manufacturer of jacks and workshop equipment from Viborg. Offers 10-year warranty on steel construction and 3-year warranty on hydraulic systems. Only Danish producer of jacks in the market.
- TyfooncoreEuropean tire brand replacing General Tire after Continental discontinued that line. Tyfoon has existed for 25+ years and is produced by Germany's largest tire manufacturer. Offers same quality as General Tire at competitive prices.
- ElstockminorRemanufacturer of starters and alternators with over 2 million units annually. ISO 9001:2015 and ISO 14001:2015 certified. Offers 85% energy savings compared to new production. Products include units for hybrid vehicles.
- PirelliminorPremium tire supplier whose products have won multiple tests including Motorrad tests for motorcycle tires. Partnership provides access to Diablo Rosso Corsa II and Angel GT tire lines.
- EV NordicminorCollaboration on electric vehicle (EV) services as part of au2parts' 'Det grønne e' (The Green e) initiative for EV and hybrid car service certification.
- WiiSDAminorNew strategic collaboration announced for workshop development and support services.
- MediatorminorPartner for chemical risk assessment solution, developed in collaboration to create process-based risk assessments for workshops.
- Cortina RacingminorSponsorship of Cortina Racing team including H.K.H. Prins Joachim, Martin Berner, and Oscar Sisbye Davidsen. Team provides entertainment and presentations at au2parts VIP areas at racing events.
- Aktieselskabet CARL CHRISTENSEN (CAC)coreau2parts is part of the Danish spare parts importer Aktieselskabet CARL CHRISTENSEN, founded in 1927. The group generates over 1.5 billion DKK in revenue and employs approximately 850 people. The company is owned by C.A.C. Fonden which supports Danish charitable, cultural, and social causes.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
au2parts competitors and assessment
Company assessmentBroad incumbents
- Würth: Global leader in workshop consumables, tools, and fasteners with direct B2B sales to workshops. Comparable in the workshop-tools and consumables slice of au2parts' assortment (e.g., Milwaukee, Kraftwerk, STENHØJ partnerships), but with a much broader industrial customer base.
- Alliance Automotive Group: European distributor of vehicle parts, workshop equipment, and service concepts across multiple countries. Overlaps with au2parts in B2B parts, workshop tools, and concept support, but with broader geographic reach and a much larger portfolio of acquired distributors.
- LKQ Corporation: Largest global distributor of automotive aftermarket parts with operations across North America and Europe. Comparable in core B2B parts distribution and workshop supply, but operates at a much larger, multi-region scale and offers a different ownership profile.
- Groupauto: International alliance of independent automotive parts distributors. Comparable as a competing distribution-and-workshop supply network, though structured as a buying group rather than a single vertically integrated operator like au2parts.
Emerging players
- Autodoc: European online-first auto parts retailer/marketplace with a Danish storefront. Overlaps with au2parts on parts SKU range and ordering convenience, but competes via direct-to-consumer shipping rather than branch-based same-day workshop delivery.
Direct peers
- Mekonomen: Swedish/Nordic automotive aftermarket chain and concept operator serving workshops and consumers through branded service concepts. Operates the same workshop-concept-plus-wholesale model au2parts runs with AutoPartner, Teknicar, No-Name, and LongLife Center, but at Nordic scale.
- Stahlgruber: German automotive parts and workshop equipment wholesaler (now part of Alliance). Direct competitor in B2B parts and workshop tool distribution with comparable branch and catalog model; mainly relevant as a benchmark for what scaled European peers look like.
- Inter Cars: Poland-headquartered B2B automotive parts wholesaler with branch networks and workshops across Europe. Closely comparable in terms of B2B parts distribution, regional warehouse footprint, and workshop services, though materially larger and pan-European.
- AD Danmark: Danish auto parts wholesaler grouping independent workshops. Referenced in au2parts leadership hiring history (e.g., Poul Toftegaard Pedersen from FTZ/AD Danmark), indicating directly comparable B2B auto-parts wholesale and workshop-concept business in the same Danish market.
- FTZ: Danish auto parts wholesaler and the most direct domestic competitor. Several au2parts branch managers previously worked at FTZ (per management bios), confirming overlap in B2B workshop supply, catalog breadth, and branch-based distribution across Denmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
au2parts social profiles
Digital presenceau2parts compliance and trust
Trust signalCompliance2 records
au2parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
au2parts leadership team
Management profileNumber of profiles
Profiles9 records
au2parts subsidiaries and ownership
Company hierarchySubsidiaries1 record
au2parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
au2parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about au2parts
What does au2parts do?
au2parts is Denmark's largest Danish-owned auto parts wholesaler, supplying OE-quality spare parts, tires, rims, consumables, tools, machines, and workshop equipment to professional auto workshops through 42+ branches with daily direct deliveries. Beyond physical parts, the company sells integrated workshop software (au2office management system, au2cloud telematics, au2booking, au2sab service agreement tool) and operates branded workshop concept memberships (AutoPartner, Teknicar, No-Name, LongLife Center, Det grønne e) with marketing, training, and consulting support.
Is au2parts a public or private company?
au2parts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was au2parts founded?
au2parts was founded in 1927. It employs 501 to 1,000 people.
Where is au2parts based?
au2parts is headquartered in Brabrand, Denmark, in the Europe region.
How does au2parts make money?
Five revenue lines are on record. Auto Parts and Spare Parts Sales are the primary driver. The others are tire and Wheel Sales, workshop Equipment and Tools, workshop Software and Services and concept and Consulting Services.
Who are au2parts's main competitors?
Broad incumbents on record are Würth, Alliance Automotive Group, LKQ Corporation and Groupauto. Autodoc is listed as an emerging player. Direct peers are Mekonomen, Stahlgruber, Inter Cars, AD Danmark and FTZ.
Does au2parts have an API?
No public API is recorded for au2parts.
What industry is au2parts in?
au2parts's product category is Auto Parts Wholesale Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5010.