Gummi FunMix

What Gummi FunMix does

Gummi FunMix is a consumer packaged goods brand of gummy candies operated by PIM Brands, Inc., a privately held confectionery company headquartered at One PIM Plaza, Park Ridge, New Jersey. The brand's flagship product, ORIGINAL GUMMI FUNMIX™, bundles over 60 gummies across five sub-line mixes: GUMMI PARTY® (18 classic varieties including bears, worms, sharks, cherries), TROPICAL FISH PARTY™ (exotic flavors in fish shapes), SOUR PARTY® (16 sour-sanded varieties), SWIRL'Z PARTY® (creamy swirled gummies), and SERIOUSLY SOUR® (17 intensely sour varieties); the portfolio also includes GUMMI SODA POPS™. Distribution is split between an integrated Amazon brand storefront and physical retail locations across the United States and Canada, with a ZIP-code store locator on the brand website. Marketing relies on organic social channels (Facebook, Instagram, TikTok) and consumer promotions, including the #FREETHEPARTY Sweepstakes offering a $25,000 grand prize.

The business model is a standard CPG sales-and-distribution model: one-time-purchase consumer goods sold at retail price points through Amazon marketplace and brick-and-mortar retailers, targeting individual consumers of all ages for snacking, party, and gifting occasions. The brand is horizontally segmented with no enterprise or B2B customers. Revenue figures, employee headcount trends, and financial performance are not publicly disclosed; the 1–10 employee figure applies to brand-level staff, while the brand operates within the broader PIM Brands portfolio (which also includes Welch's and Sour Jacks, among others).

From a strategic standpoint, Gummi FunMix is executing modest offensive activity — adding GUMMI SODA POPS, launching a TikTok presence, formalizing the Amazon storefront, and extending into Canada — alongside defensive brand-building through sweepstakes and trademark protection. There is no AI, software, or technology component to the product; the offering is purely physical confectionery with no API, app, or digital platform disclosed. Customer concentration risk is low given a mass-market consumer base, but the brand lacks disclosed financial metrics that would allow triangulation of revenue scale or growth rate.

Name

Gummi FunMix

Legal name

PIM Brands, Inc.

Website

https://gummifunmix.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gummi FunMix is a PIM Brands-owned gummy candy brand selling 60+ gummies across five flavor mixes via Amazon and U.S./Canada retail stores, targeting individual consumers for snacking, parties, and gifting.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Gummy candy products
• Confectionery manufacturing
• Variety pack candy
• Sour gummy candy
• Gluten-free candy

Headquarters

HQ city

Allendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Gummy Candy Product Sales: Gummi FunMix generates revenue through the sale of branded gummy candy products across multiple product lines including GUMMI PARTY, TROPICAL FISH PARTY, SOUR PARTY, SWIRL'Z PARTY, and SERIOUSLY SOUR. Products are sold as one-time purchase consumer goods through retail and online channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gummi FunMix manufactures and sells variety-pack gummy candy products under multiple product lines (GUMMI PARTY, TROPICAL FISH PARTY, SOUR PARTY, SWIRL'Z PARTY, SERIOUSLY SOUR, and GUMMI SODA POPS). The flagship Original Gummi FunMix offering bundles over 60 gummies across 5 fun mixes. Products are gluten-free, sold through Amazon and retail stores in the United States and Canada, and target consumers seeking fun, flavorful gummy candies for snacking, parties, and gifting.

Product overview

Gummi FunMix is a candy company offering ORIGINAL GUMMI FUNMIX™ as its flagship product, featuring over 60 gummies across 5 distinct flavor mixes. The product portfolio includes: GUMMI PARTY® (18 classic gummi favorites), TROPICAL FISH PARTY™ (exotic tropical-flavored fish shapes), SOUR PARTY® (16 sour gummi varieties with sanded texture), SWIRL'Z PARTY® (creamy swirled gummies in fruit flavors), and SERIOUSLY SOUR® (17 extremely sour varieties). The company also offers GUMMI SODA POPS™. All products are available for purchase through Amazon and retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• GUMMI PARTY: Gummi candy mix featuring 18 varieties including Gummi Cherries, Gummi Oranges n Cream, Strawberries n Cream Swirly Drops, Gummi Bears, Gummi Worms, and Gummi Sharks
• SOUR PARTY
• TROPICAL FISH PARTY
• SWIRL'Z PARTY
• SERIOUSLY SOUR

Products and services

• Original Gummi FunMix Flagship variety-pack product featuring over 60 gummies in 5 fun mixes, combining classic, tropical, sour, and creamy swirled gummy varieties for individual consumers seeking fun, flavorful candy experiences.
• GUMMI PARTY Gummi candy mix combining 18 classic gummi favorites including Gummi Cherries, Gummi Oranges n Cream, Strawberries n Cream Swirly Drops, Gummi Bears, Gummi Worms, and Gummi Sharks.
• TROPICAL FISH PARTY Tropical fish-shaped gummies featuring up to 18 exotic flavor varieties including Kiwi Guava & Mango, Passion Fruit & Lemonade, Tropical Punch & Watermelon.
• SOUR PARTY Sour gummi blend featuring 16 sour varieties including Rainbow Belts, Crème Filled Sour Licorice Straws, Sour Mini Worms, and Sour Cherries with a sour-sanded coating.
• SWIRL'Z PARTY Gummi swirl candies in Orange & Cream, Strawberry & Cream, Lemon-Lime & Cream, Blue Raspberry & Cream, and Lemon & Cream flavors with cream swirls.
• SERIOUSLY SOUR Pucker-full collection of 17 shockingly sour gummi varieties including Sour Gummi Rings, Sour Gummi Strawberry Bottles, Sour Soothers, Sour Peaches, and Sour Raspberries.
• GUMMI SODA POPS Soda bottle-shaped gummy candy featured as part of the Gummi FunMix product lineup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary e-commerce distribution partner for Gummi FunMix products. The company maintains an Amazon brand storefront and 'Buy Now' integration across product pages. Products are available for purchase directly through Amazon's marketplace platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Haribo: Global leader in gummy/gum candies (Gold-Bears, Twin Snakes, Happy Cola). Direct competitor to Gummi FunMix across the same product format and consumer occasion (variety gummy packs, party/snack use cases).
• Albanese Confectionery: Specialty gummy manufacturer known for its 12-flavor gummi bears, sour gummies, and variety packs. Closely comparable to Gummi FunMix on product format, variety-pack merchandising, and assortment-led positioning.
• Trolli: Sour/sculpted gummy brand (owned by Ferrara Candy) featuring worms, crawlers, and sour varieties. Directly comparable to Gummi FunMix's SOUR PARTY and SERIOUSLY SOUR lines on flavor profile, shape variety, and target use case.
• Sour Patch Kids: Iconic sour gummy candy brand (Mondelez/HK Anderson). Head-to-head competitor in the sour gummy segment where Gummi FunMix's SOUR PARTY and SERIOUSLY SOUR compete for the same purchase occasion.
• Black Forest Gummy Worms: Specialty gummy brand owned by Ferrara focused on fruit-flavored worms and gummies. Comparable on product format (bagged gummy candies) and retail channels (mass-market grocery, c-store, Amazon).

Broad incumbents

• Swedish Fish: Iconic gummy candy brand (Mondelez/Cadbury). Comparable as a mass-market gummy benchmark, though it competes more narrowly on a single shape/flavor versus Gummi FunMix's variety-pack approach.
• Jelly Belly Candy Company: Specialty confectioner offering gourmet jelly beans, gummies, and sour candies. Comparable in assortment/variety merchandising strategy and impulse/snack purchase occasions, with broader portfolio breadth.
• Welch's Fruit Snacks: Licensed fruit snack brand owned by PIM Brands (Gummi FunMix's parent). Closely comparable on manufacturing infrastructure, distribution channels, and target consumer occasion (kids/family gummy snacking), even though Welch's positions as fruit-based rather than pure candy.
• Ferrara Candy Company: Major US confectionery conglomerate owning Trolli, Black Forest, Brach's, and others. Comparable as a multi-brand gummy/sour competitor with overlapping retail channels and broader scale than Gummi FunMix.
• Brach's: Mass-market confectionery brand (Ferrara) with gummy and fruit-flavored candies. Comparable on retail channels (mass grocery, seasonal, c-store) and broad-snack positioning though Brach's spans more confectionery categories than Gummi FunMix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GummiFunMix
• Instagraminstagram.com/gummifunmix
• TikToktiktok.com/@officialgummifunmix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gummi FunMix