ECRC Physical Therapy
ECRC Physical Therapy is an independent, owner-operated outpatient rehabilitation practice with two clinics in eastern Connecticut (Lisbon and Dayville) delivering aquatic, orthopedic manual, women's health, vestibular, and Parkinson's (LSVT BIG) therapy plus cash-pay custom orthotics to community patients of all ages.
- Company typePrivate
- Founded1983
- HeadquartersDayville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ECRC Physical Therapy does
ECRC Physical Therapy (Eastern Connecticut Rehabilitation Centers) is a privately held, independent outpatient physical therapy practice founded in 1983 and co-owned by Carl R. Mailhot, PT and Penny Allyn, PT. The practice operates two clinic locations in Lisbon and Killingly/Dayville, Connecticut, serving patients across New London and Windham counties with a broad service portfolio that includes aquatic physical therapy (operated since 1994), orthopedic manual therapy, women's health and pelvic floor therapy, LSVT BIG treatment for Parkinson's Disease, vestibular rehabilitation, sports injury recovery, post-operative joint replacement rehab, balance and fall-prevention programs, and cash-based custom orthotics via Foot Levelers technology. The clinical team of roughly eleven licensed physical therapists holds advanced credentials including COMT certification, LSVT BIG, pelvic floor specialization, and vestibular rehab training, and includes a published researcher (Dr. Bruce Nicholas Elliott).
The business model is a hybrid fee-for-service and cash-pay healthcare services practice. Standard physical therapy is billed per visit and reimbursed through insurance, including Medicare for aquatic therapy, with patients accessing the clinic either by physician referral or via Connecticut's direct-access laws. Custom orthotics and gait assessment constitute a secondary, fully cash-based revenue stream priced below market rates and not subject to insurance reimbursement. Marketing is predominantly local: a content-driven website blog, organic/Google Maps search presence, patient testimonials, and direct phone-based appointment scheduling, supplemented by physician referral relationships in which ECRC shares the plan of care with referring PCPs.
The practice shows no evidence of outside investment, private equity involvement, or parent-company ownership, operating as an owner-operated healthcare services firm. Recent strategic activity has been incremental — adding Fit-4-U fitness and balance programs, launching custom orthotics in January 2020 via the Foot Levelers partnership, and recruiting two early-career DPTs — and the website contact forms suggest exploration of a third location in Colchester, CT.
ECRC Physical Therapy firmographics
Firmographics- Name
- ECRC Physical Therapy
- Legal name
- ECRC
- Website
- https://ecrc-pt.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ECRC Physical Therapy is an independent, owner-operated outpatient rehabilitation practice with two clinics in eastern Connecticut (Lisbon and Dayville) delivering aquatic, orthopedic manual, women's health, vestibular, and Parkinson's (LSVT BIG) therapy plus cash-pay custom orthotics to community patients of all ages.
- Ownership category
- akta.pro rank
ECRC Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
Keywords
Where ECRC Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Dayville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ECRC Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Outpatient Physical Therapy Services: Fee-for-service physical therapy and rehabilitation services billed to insurance or patients directly. Covers orthopedic, neurological, post-surgical, aquatic, and manual therapy treatments. Revenue generated through insurance reimbursements and patient payments for covered services.
- Custom Orthotics (Cash-Based): Gait assessment and custom orthotics offered as cash-based service only. Providers use Foot Levelers, Sole Support, Langer, and PAL orthotic systems. Not covered by insurance, priced below market rates for accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Per visit | Standard Physical Therapy Services |
| One time/ perpetual license | Pay-as-you-go | Custom Orthotics and Gait Assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ECRC Physical Therapy product offering
Product offeringCore offering
ECRC Physical Therapy (Eastern Connecticut Rehabilitation Centers) is a privately held outpatient rehabilitation practice that delivers individualized, one-on-one physical therapy and rehabilitation services across two clinic locations in Lisbon and Killingly/Dayville, Connecticut. Its core offerings span aquatic therapy, orthopedic manual therapy, women's health pelvic floor care, LSVT BIG therapy for Parkinson's Disease, vestibular/balance rehabilitation, sports injury recovery, post-op joint replacement rehab, and cash-based custom orthotics via Foot Levelers scanning technology.
Product overview
ECRC Physical Therapy operates as an outpatient physical therapy practice offering a comprehensive suite of rehabilitation services across multiple specialties. The core offerings include Aquatic Physical Therapy, Manual Physical Therapy, Women's Health Physical Therapy, LSVT BIG therapy for Parkinson's Disease, and Custom Orthotics using Foot Levelers technology. Additional services include Vestibular Rehabilitation for vertigo/BPPV, Sports Physical Therapy, Post-Op Joint Replacement Rehabilitation, Balance Programs with fall prevention focus, and a Fit-4-U Fitness Program. The practice also provides specialized Gait Assessment services using computerized pressure platforms. These services are delivered at two clinic locations in Lisbon and Killingly/Dayville, CT, with treatment plans individualized to each patient's conditions, impairments, and functional goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Aquatic Physical Therapy Water-based physical therapy using buoyancy and hydrostatic pressure to help patients recovering from injury, trauma or surgery restore mobility and strength with reduced joint stress; provided since 1994.
- Manual Physical Therapy Hands-on physical therapy delivered with the hands rather than a device, including soft tissue work, joint mobilization and manipulation to restore mobility, reduce pain, and improve function; provided by COMT-certified orthopedic manual therapists.
- Women's Health Physical Therapy Specialized treatment for orthopedic disorders affecting women including pelvic floor dysfunction, urinary/bowel incontinence, pelvic pain, pregnancy and post-partum conditions, and post-surgical rehabilitation.
- LSVT BIG Program Intensive amplitude-based exercise approach developed with NIH funding for the treatment of altered movement patterns in persons with Parkinson's Disease and other neurological conditions, focused on bigger movements and functional improvement.
- Custom Orthotics (Foot Levelers) Cash-based custom orthotics using Foot Levelers pressure-sensitive kiosk technology to support all three arches of the foot, reducing pain and improving whole-body wellness by balancing the body from the ground up.
- Balance Programs Comprehensive balance training programs including assessment of vestibular, somatosensory and visual systems, targeted exercises, and fall prevention strategies.
- Vestibular Rehabilitation Therapy Specialized physical therapy for vertigo and dizziness including BPPV treatment using Epley/Semont maneuvers, gaze stabilization exercises, habituation exercises, and balance training.
- Sports Physical Therapy Physical therapy services for athletes including ACL and meniscus recovery, runner's knee treatment, rotator cuff rehabilitation, chronic back and hip stiffness treatment, and post-surgical sports injury rehabilitation.
- Post-Op Joint Replacement Rehabilitation Comprehensive post-surgical rehabilitation for total knee, hip, shoulder, ankle and elbow replacements, including prehab, early mobilization, and outpatient recovery programs.
- Fit-4-U Fitness Program Exercise program providing guidance and training to help patients reach fitness goals, including resistance training, flexibility exercises, and personalized workout routines.
- Gait Assessment Comprehensive walking and running analysis using the Foot Levelers pressure-sensitive platform and casting methods to identify gait abnormalities and create customized orthotic solutions.
Quantifiable outcome
- LSVT BIG produces faster walking with bigger steps, improved balance, and increased trunk rotation
- +2 more outcomes
Companies that use ECRC Physical Therapy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
ECRC Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ECRC Physical Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foot LevelerscoreECRC offers Foot Levelers custom orthotics using their pressure-sensitive kiosk technology and orthotic products. The partnership provides patients with custom orthotics to address foot biomechanics affecting the entire kinetic chain. ECRC's Lisbon location houses the Foot Levelers Kiosk for foot scanning and orthotic fabrication.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ECRC Physical Therapy competitors and assessment
Company assessmentBroad incumbents
- Select Physical Therapy: National outpatient physical therapy chain operating hundreds of clinics across the U.S., offering orthopedics, sports, hand, and neuro rehab. Comparable because it competes in the same outpatient PT category serving similar patient populations, but at vastly larger scale and with broader geographic reach.
- ATI Physical Therapy: Large national outpatient PT operator with a strong specialty mix including sports, orthopedics, women's health, and industrial rehab. Directly comparable in service breadth and patient mix, though ATI operates at national scale versus ECRC's two-clinic footprint.
- Athletico Physical Therapy: National outpatient physical therapy and worker compensation rehab provider with strong orthopedic and sports PT offerings. Comparable via overlapping service lines including manual therapy, vestibular, and post-op rehab for similar payer and patient segments.
- NovaCare Rehabilitation: National outpatient PT chain owned by Select Medical, providing orthopedics, sports medicine, and industrial rehab. Comparable services and patient types as ECRC, but operates at scale across multiple states with broader payer contracts.
Direct peers
- Ivy Rehab Network: Multi-site outpatient PT and pediatric therapy platform operating across the Northeast U.S., including Connecticut. Direct peer because Ivy operates community-based clinics with similar specialty services (orthopedic, pelvic health, vestibular) and competes directly for patients in overlapping Connecticut geographies.
- FYZICAL Therapy & Balance Centers: Franchise-based PT network specializing in vestibular, balance, and fall-prevention therapy. Direct peer for ECRC's vestibular rehabilitation and balance program, with overlapping clinical approach and franchise-vs-independent business model contrast.
- Spear Physical Therapy: Independent, multi-location outpatient PT practice in the Northeast focused on manual therapy, orthopedics, and sports rehab. Highly comparable in being clinician-led, specialty-driven, multi-site independents serving similar patient profiles with comparable service mix.
- Physical Therapy & Sports Medicine Centers (CT): Independent Connecticut-based outpatient PT practice with multiple locations across the state offering orthopedics, sports, and manual therapy. Direct peer for sharing a community-based independent ownership model and competing for patients in overlapping Connecticut geographies.
Regional players
- Hartford HealthCare Rehabilitation Network: Hospital-affiliated outpatient rehab network operating across Connecticut including eastern regions. Comparable as a regional outpatient PT competitor with brand-name hospital backing that competes for the same physician referrals and direct-access patients in ECRC's geography.
- Backus Hospital Outpatient Rehabilitation: Hospital-based outpatient rehab services in New London County, CT, offering orthopedic, neurologic, and aquatic therapy. Comparable in geographic overlap and service offering, with the advantage of hospital-system referral integration and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ECRC Physical Therapy social profiles
Digital presenceECRC Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECRC Physical Therapy leadership team
Management profileNumber of profiles
Profiles11 records
ECRC Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECRC Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECRC Physical Therapy
What does ECRC Physical Therapy do?
ECRC Physical Therapy (Eastern Connecticut Rehabilitation Centers) is a privately held outpatient rehabilitation practice that delivers individualized, one-on-one physical therapy and rehabilitation services across two clinic locations in Lisbon and Killingly/Dayville, Connecticut. Its core offerings span aquatic therapy, orthopedic manual therapy, women's health pelvic floor care, LSVT BIG therapy for Parkinson's Disease, vestibular/balance rehabilitation, sports injury recovery, post-op joint replacement rehab, and cash-based custom orthotics via Foot Levelers scanning technology.
Is ECRC Physical Therapy a public or private company?
ECRC Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECRC Physical Therapy founded?
ECRC Physical Therapy was founded in 1983. It employs 11 to 50 people.
Where is ECRC Physical Therapy based?
ECRC Physical Therapy is headquartered in Dayville, United States, in the North America region.
How does ECRC Physical Therapy make money?
Two revenue lines are on record. Outpatient Physical Therapy Services are the primary driver. The others are custom Orthotics (Cash-Based).
Who are ECRC Physical Therapy's main competitors?
Broad incumbents on record are Select Physical Therapy, ATI Physical Therapy, Athletico Physical Therapy and NovaCare Rehabilitation. Direct peers are Ivy Rehab Network, FYZICAL Therapy & Balance Centers, Spear Physical Therapy and Physical Therapy & Sports Medicine Centers (CT). Regional players are Hartford HealthCare Rehabilitation Network and Backus Hospital Outpatient Rehabilitation.
Does ECRC Physical Therapy have an API?
No public API is recorded for ECRC Physical Therapy.
What industry is ECRC Physical Therapy in?
ECRC Physical Therapy's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 62134 and its SIC code is 8093.