Civic Center Music Hall
Civic Center Music Hall is a non-profit performing arts venue in Oklahoma City, operated by the Civic Center Foundation, hosting Broadway, concerts, dance, and private events across the 2,477-seat Thelma Gaylord Theatre and two smaller halls, plus a managed second venue in Midwest City.
- Company typePrivate
- Founded1937
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Civic Center Music Hall does
Civic Center Music Hall is a non-profit performing arts venue operated by the Civic Center Foundation, a 501(c)(3) entity, in downtown Oklahoma City. Founded in 1937 as the Municipal Auditorium and renamed in 1967 following a major renovation that introduced its signature "theatre-within-a-theatre" design, the venue hosts Broadway touring productions, concerts, dance, opera, symphonic music, graduations, festivals, and private events. Its portfolio includes the 2,477-seat Thelma Gaylord Performing Arts Theatre as the flagship, supplemented by the 260-seat Little Theatre and the 90-seat CitySpace Theatre, and three private-event spaces — the Meinders Hall of Mirrors, Joel Levine Rehearsal Hall, and Bicentennial Park. Since 2018, the Foundation has also managed the 1,420-seat Rose State Performing Arts Center in Midwest City, expanding its operational footprint to a second venue.
The company's service layer rests on a stack of third-party SaaS integrations: Paciolan/eVenue powers online ticketing, account management, and the new ALL-IN-1 mobile season pass delivered through Apple Wallet and Google Pay; Eloqua handles email marketing and form tracking; Formstack powers booking and contact forms; Bento enables pre-order food and beverage purchases for the Small Bites menu; GovX, XNow, and Vozzi verify military, student, teacher, and first-responder discount eligibility; and GalaPro delivers personal closed-captioning to patron devices. Ancillary community programs include the Arts Access Program (sponsored by Arvest Bank and Coca-Cola Southwest Beverages), the Ticket Donation Request Program, the STARS volunteer program (400+ volunteers, 35,000+ hours annually), and the E-Club email subscription.
Revenue is generated through a diversified mix of ticket sales (single, season, group, mobile), venue rental fees for performance and private events, food and beverage concessions, sponsorships, donations, and grants as a 501(c)(3). The Foundation's marketing and sales function is led by a Director of Marketing & Sales with dedicated group-sales and community-outreach staff, and patron services are coordinated across a Box Office, Accessibility Services, and Front of House teams. KultureCity sensory-inclusion certification, ADA-compliant accommodations, and GDPR/CCPA/COPPA privacy compliance are maintained across all digital touchpoints. No financial figures (revenue, expenses, donations) are publicly disclosed in the source data.
Civic Center Music Hall firmographics
Firmographics- Name
- Civic Center Music Hall
- Legal name
- Civic Center Foundation
- Website
- https://okcciviccenter.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Civic Center Music Hall is a non-profit performing arts venue in Oklahoma City, operated by the Civic Center Foundation, hosting Broadway, concerts, dance, and private events across the 2,477-seat Thelma Gaylord Theatre and two smaller halls, plus a managed second venue in Midwest City.
- Ownership category
- akta.pro rank
Civic Center Music Hall industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Government & Municipal Event Venues (THAHAAAE)
Keywords
Where Civic Center Music Hall is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Markets served
Civic Center Music Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Civic Center Music Hall product offering
Product offeringCore offering
Civic Center Music Hall operates a multi-theater performing arts complex in Oklahoma City anchored by the 2,477-seat Thelma Gaylord Performing Arts Theatre, supplemented by The Little Theatre, CitySpace Theatre, and the separately managed Rose State Performing Arts Center. The venue rents its spaces for Broadway shows, concerts, and live performances, and offers private event rentals in the Meinders Hall of Mirrors, Joel Levine Rehearsal Hall, and Bicentennial Park, supported by box office and online ticketing services via Paciolan/eVenue.
Product overview
Civic Center Music Hall operates a portfolio of physical venue products rather than a single software product, anchored by the Thelma Gaylord Performing Arts Theatre (the flagship 2,477-seat auditorium), supported by the smaller Little Theatre and CitySpace Theatre, and complemented by the separately managed Rose State Performing Arts Center in Midwest City. The venue rental business is extended by three private event spaces — the Meinders Hall of Mirrors, Joel Levine Rehearsal Hall, and Bicentennial Park. Service-layer products include the Box Office and Online Ticketing platform (powered by Paciolan/eVenue with Apple Wallet/Google Pay integration, mobile ticket transfers, and the ALL-IN-1 mobile season pass), the Food & Beverage program featuring the Small Bites menu and online pre-ordering, and community-facing programs such as the Arts Access Program, Ticket Donation Request Program, STARS Volunteer Program, and the E-Club email subscription. Together these offerings form an integrated venue-management and audience-engagement platform serving both ticketed performances and private event bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Thelma Gaylord Performing Arts Theatre A 2,477-seat proscenium-stage auditorium with three tiers, state-of-the-art lighting, acoustics, and sound, used for Broadway shows, theatre, dance, opera, symphonic music, films, meetings, and concerts.
- The Little Theatre A 260-seat venue inside the Civic Center Music Hall designed for smaller-scale shows, recitals, movies, and seminars.
- CitySpace Theatre A 90-seat, 2,800-square-foot black-box theatre in the basement of the Civic Center that can be adapted for intimate and experimental performances.
- Rose State Performing Arts Center A 1,420-seat auditorium on the Rose State College campus in Midwest City, Oklahoma, managed by the Civic Center Foundation since 2018, with modern lighting and sound technology for mid-capacity performances.
- Meinders Hall of Mirrors A 5,000-square-foot Art Deco grand ballroom with original 1930s architectural styling, parquet wood floors, built-in stage with staircase, and downtown skyline views, hosting up to 300 guests for receptions, meetings, and fundraisers.
- Joel Levine Rehearsal Hall A 3,100-square-foot acoustically designed modern event space with 20-foot ceilings, professional-grade wood flooring, and alcove seats, used for rehearsals, business meetings, and formal events.
- Bicentennial Park An outdoor park space in front of the Civic Center offering 360-degree views of downtown Oklahoma City, suitable for daytime lawn events or evening events under soft accent lighting.
- Civic Center Box Office and Online Ticketing Official ticket source for the Civic Center Music Hall and Rose State Performing Arts Center, providing single ticket sales, season ticket packages, group tickets, mobile ticketing with Apple Wallet/Google Pay, ticket transfers, and special offer programs (rush, military, student, teacher, first responder).
- ALL-IN-1 Mobile Season Pass A digital wallet mobile ticket for select resident arts organization season packages that auto-updates to the next event after each performance, allowing patrons to add it once per seat to Apple Wallet or Google Pay.
- Small Bites Menu and Pre-Order Program Food and beverage offering for events in the Thelma Gaylord Performing Arts Theatre featuring an Oklahoma-inspired menu by Chef Holly, supporting in-person kiosk ordering and online pre-ordering through a Bento-powered platform with delivery to patrons at table seating across lobby levels 1–4.
- Arts Access Program A sponsored community program providing underserved communities, organizations, and individuals who do not qualify for the standard ticket donation program the chance to attend performing arts events at the Civic Center Music Hall.
Companies that use Civic Center Music Hall
Customer profileIdeal customer profiles4 records
Civic Center Music Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Civic Center Music Hall partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights5 records
Civic Center Music Hall competitors and assessment
Company assessmentDirect peers
- Tobin Center for the Performing Arts: San Antonio non-profit performing arts center with multiple halls of varying capacity, similar resident-company ecosystem (San Antonio Symphony, Ballet San Antonio), and a comparable mix of Broadway touring, concerts, and private events. Strong operational peer.
- Orpheum Theatre (Memphis): Historic 1928 Memphis theater operated as a non-profit presenting Broadway tours, concerts, and education programs. Comparable as a historic civic theater with Broadway touring focus and similar community/education programming.
- Bass Performance Hall (Fort Worth): Non-profit performing arts hall in Fort Worth operated by Performing Arts Fort Worth, hosting Broadway tours, the Fort Worth Symphony Orchestra, and ballet. Comparable as a flagship regional civic performance hall with similar resident-company programming model.
- Tulsa Performing Arts Center: Major Oklahoma performing arts center operated by a non-profit, with a comparable multi-venue portfolio (Chapman Music Hall, Liddy Doenges Theatre, Williams Theatre) hosting Broadway, concerts, and ballet. Directly comparable in scale, programming mix, and regional positioning.
- Durham Performing Arts Center (DPAC): Largest performing arts theater in the Carolinas, operated by a non-profit, hosting Broadway, concerts, comedy, and family shows. Comparable in scale (~2,700 seats flagship) and Broadway-centric programming model.
- Winspear Opera House (AT&T Performing Arts Center): Dallas-based non-profit multi-venue performing arts campus (Winspear Opera House, Wyly Theatre, Strauss Square) operated by the AT&T Performing Arts Center. Highly comparable multi-venue civic performance model and Broadway touring circuit partner.
- Kansas City Music Hall: Historic 1935 Kansas City theater hosting Broadway touring productions, concerts, and special events. Comparable as a historic Midwest civic performance venue of similar size and Broadway-tour-centric business model.
Regional players
- OKC Convention Center: Oklahoma City municipal convention and event complex that competes with Civic Center Music Hall for corporate events, trade shows, banquets, and large meetings in the same OKC metro. Regional competitor rather than direct Broadway peer.
- Paycom Center: Oklahoma City's largest indoor arena, directly competing with Civic Center Music Hall for major concert tours and large-scale live entertainment. A private operator, but the closest substitute for touring concert content in the OKC market.
- National Cowboy & Western Heritage Museum: Oklahoma City cultural institution that competes for private events, galas, and weddings in the OKC market. Comparable as a non-profit cultural venue with event-rental revenue, but operates in a different vertical (museum vs. performing arts).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Civic Center Music Hall social profiles
Digital presenceCivic Center Music Hall compliance and trust
Trust signalCompliance8 records
Civic Center Music Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Civic Center Music Hall leadership team
Management profileNumber of profiles
Profiles14 records
Civic Center Music Hall subsidiaries and ownership
Company hierarchySubsidiaries1 record
Civic Center Music Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Civic Center Music Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Civic Center Music Hall
What does Civic Center Music Hall do?
Civic Center Music Hall operates a multi-theater performing arts complex in Oklahoma City anchored by the 2,477-seat Thelma Gaylord Performing Arts Theatre, supplemented by The Little Theatre, CitySpace Theatre, and the separately managed Rose State Performing Arts Center. The venue rents its spaces for Broadway shows, concerts, and live performances, and offers private event rentals in the Meinders Hall of Mirrors, Joel Levine Rehearsal Hall, and Bicentennial Park, supported by box office and online ticketing services via Paciolan/eVenue.
Is Civic Center Music Hall a public or private company?
Civic Center Music Hall is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Civic Center Music Hall founded?
Civic Center Music Hall was founded in 1937. It employs 11 to 50 people.
Where is Civic Center Music Hall based?
Civic Center Music Hall is headquartered in Oklahoma City, United States, in the North America region.
Who are Civic Center Music Hall's main competitors?
Direct peers on record are Tobin Center for the Performing Arts, Orpheum Theatre (Memphis), Bass Performance Hall (Fort Worth), Tulsa Performing Arts Center, Durham Performing Arts Center (DPAC), Winspear Opera House (AT&T Performing Arts Center) and Kansas City Music Hall. Regional players are OKC Convention Center, Paycom Center and National Cowboy & Western Heritage Museum.
Does Civic Center Music Hall have an API?
No public API is recorded for Civic Center Music Hall.
What industry is Civic Center Music Hall in?
Civic Center Music Hall's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7900.