What 3VR does

Identiv, originally founded as SCM Microsystems in 1993 and rebranded in 2012, is a publicly traded company on NASDAQ under the ticker INVE that designs and manufactures RFID, NFC, and Bluetooth Low Energy (BLE)-enabled IoT solutions, including specialized inlays, tags, and labels that create digital identities for physical objects. The company's technology portfolio spans NFC/HF for close-range secure interactions, BLE for real-time condition monitoring, UHF for long-range tracking, the ID-Safe NFC Tag Portfolio for tamper detection and traceability, and ID-Pixels 3.0 for battery-free supply chain intelligence. Its solutions are deployed across pharma and healthcare (cold chain accountability, medication adherence, GLP-1 handling), logistics (pallet and container tracking, cold chain visibility), retail and consumer goods (brand protection, anti-counterfeiting), smart home devices (accessory authentication), smart packaging (Digital Product Passports), and libraries (RFID gates and automated check-in/out). Operations span the United States (Santa Ana headquarters), Germany (R&D), Thailand (manufacturing), and Singapore (with ISO-certified facilities), with solutions integrated into over 2.0 billion applications globally. Customers include named enterprise accounts such as CVS, a leading biopharma company, and Genuine-Analytics AG (wine and spirits authentication).

The 3VR brand, founded in 2002 in San Francisco as a provider of video business intelligence solutions for real-time security and customer insights, now operates within or has been absorbed by Identiv, as indicated by the website redirect to identiv.com. Identiv generates revenue through three primary streams: hardware sales of inlays, tags, and labels; IoT engineering and integration professional services; and a transitioning SaaS and physical AI-focused model following the June 24, 2026 announcement to divest IoT operating assets (including the Thai subsidiary and German R&D center) to Trackonomy Systems in exchange for $50 million in Trackonomy preferred equity and a $25 million cash contribution. Go-to-market is sales-led via direct enterprise sales teams supplemented by channel and product partners (NXP, ZATAP, Narravero, InPlay, NFC Forum, AIPIA, and others) plus self-serve product finder and portfolio tools.

The Trackonomy transaction, expected to close in Q3 or early Q4 fiscal 2026 subject to stockholder approval, will transform Identiv into a SaaS and physical AI-focused company while it remains listed on NASDAQ. The Board has approved a $40 million stock repurchase program reflecting confidence in intrinsic value, and major shareholder Bleichroeder LP has entered a voting agreement supporting the Trackonomy transaction. Identiv has accumulated ISO 9001:2015 and ISO 14001:2015 certifications for its Singapore and Thailand operations, and has received industry recognition including the 2025 IoT Platforms Leadership Award (with Tag-N-Trac) and a 2026 IoT Breakthrough Award.

Name

3VR

Legal name

Identiv, Inc.

Website

https://identiv.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Identiv (NASDAQ: INVE), which absorbed the 3VR video business intelligence brand, designs RFID, NFC, and BLE inlays and tags for pharma, logistics, retail, and smart packaging. The company is divesting IoT assets to Trackonomy to pivot toward SaaS and physical AI.

Ownership category

akta.pro rank

Product category

Video Intelligence Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)

akta.pro secondary industries

Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Video Surveillance System Design & Site Assessment (HSAHACAD)

Keywords

• Video intelligence
• Security analytics
• Video surveillance
• Customer insights
• Business intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IoT Solutions - Hardware Products: Sale of specialized inlays, tags, and labels for RFID and BLE applications across healthcare, logistics, retail, and consumer goods markets
2. IoT Engineering and Integration Services: Engineering, integration, and implementation services for IoT projects from planning to product deployment
3. Strategic Partnership - Post Divestiture: Following IoT asset sale to Trackonomy, Identiv will transition to SaaS and physical AI-focused company acquiring compliance SaaS companies

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

3VR provides video business intelligence solutions that combine real-time security monitoring with customer behavior analytics. The company delivers software platforms that turn video footage into searchable, structured data for loss prevention, operations, and marketing use cases. Its offerings serve enterprise and mid-market customers across retail, financial services, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ID-Safe NFC Tag Portfolio: NFC tags for secure product authentication, tamper detection, and traceability
• ID-Pixels

Products and services

• Video Intelligence Platform
• Real-Time Security Analytics
• Customer Insights Analytics

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Trackonomy Systems, Inc.coreStrategic or Co-development Partner · 24 June 2026Definitive agreement for Trackonomy to acquire Identiv's IoT business operating assets and Thai subsidiary. Identiv receives $50 million in Trackonomy preferred equity plus contributes $25 million cash. Strategic partnership framework agreement to collaborate on future SaaS opportunities leveraging Trackonomy's Physical AI platform.
• NXP SemiconductorscoreTechnology or IntegrationGold Partner status. NXP is a key technology partner for semiconductors and integrated circuits used in Identiv's RFID and IoT solutions.
• ZATAPstrategicTechnology or IntegrationOver 5-year partnership delivering outstanding IoT solutions for clients. ZATAP relies on Identiv's NFC hardware expertise for their solutions.
• NarraverostrategicStrategic or Co-development PartnerCollaboration on Digital Product Passports that will change how products interact with people. Marks a turning point for transparent, intelligent, connected consumer experiences.
• InPlay TechnologiesstrategicTechnology or IntegrationDelivering secure, scalable, next-generation labels that transform how products are tracked, managed, and authenticated.
• NFC ForumstrategicOthersIdentiv is at the forefront of NFC technology leadership, helping set standards that define next generation of connected products.
• AIPIA (Active & Intelligent Packaging Industry)minorOthersActive and intelligent packaging industry association recognizing Identiv's innovation in packaging.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NXP Semiconductors: NXP is a leading semiconductor supplier of NFC, RFID, and IoT chipsets, and a current Identiv Gold Partner. As both a technology partner and a vertically integrated competitor, NXP represents the silicon backbone of Identiv's offerings.
• CCL Industries: CCL Industries operates a global labels business including RFID and smart label capabilities for healthcare, consumer goods, and security, making it a comparable in the secure label and smart packaging segments that Identiv serves.
• Zebra Technologies: Zebra Technologies is a leading enterprise asset intelligence and RFID solutions provider, with comparable offerings in RFID tags, readers, and asset-tracking software for retail, logistics, and healthcare — directly overlapping Identiv's IoT solutions portfolio.
• Avery Dennison: Avery Dennison is a global materials science and RFID giant, and through its Smartrac acquisition is a direct comparable in RFID inlays, tags, and smart labels serving retail, logistics, and apparel — the same verticals Identiv targets with its ID-Safe and ID-Pixels product lines.

Regional players

• SATO Holdings: SATO is an Asia-based provider of RFID and IoT tagging solutions for retail, manufacturing, and logistics, with a comparable focus on industrial IoT applications and global enterprise customers similar to Identiv's vertical mix.

Direct peers

• Alien Technology: Alien Technology is a specialized RFID inlay and tag manufacturer serving retail, logistics, and supply chain visibility, making it a direct comparable in the same hardware category as Identiv's inlays, tags, and labels business.
• Impinj: Impinj is a pure-play RAIN RFID platform provider of endpoint ICs, readers, and software for item-level visibility, making it the closest technology and go-to-market comparable to Identiv's RFID-enabled IoT solutions in retail, logistics, and supply chain.
• HID Global (ASSA ABLOY): HID Global is a leader in trusted identity and RFID/NFC solutions, including product authentication, brand protection, and access control — overlapping Identiv's security-focused IoT and NFC authentication offerings for retail, healthcare, and government.
• Checkpoint Systems: Checkpoint Systems provides RFID-based retail loss prevention, inventory visibility, and merchandise tracking solutions, with strong overlap to Identiv's retail and consumer goods RFID and brand protection offerings.

Emerging players

• Wiliot: Wiliot is an emerging IoT and BLE-based ambient intelligence platform provider, identified as an Identiv partner, and represents a comparable next-generation battery-free Bluetooth sensing and supply chain visibility approach that competes with Identiv's ID-Pixels roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3VR
• YouTubeyoutube.com/@identivIoT
• Facebookfacebook.com/3VRInc
• LinkedInlinkedin.com/company/3vr
• Instagraminstagram.com/identiviot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3VR