Narravero
- Company typePrivate
- Founded2013
- HeadquartersMünster, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Narravero firmographics
Firmographics- Name
- Narravero
- Legal name
- Narravero GmbH
- Website
- https://narravero.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Narravero is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Narravero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DPP Platform Subscription: SaaS-based subscription model for DPP platform access, hosting, EU registration, compliance updates, and lifecycle management. The platform handles DPP creation, EU-registry registration, and ongoing product passport management over 10-15 year product lifecycles.
- Professional Services: DPP readiness analysis, consultation, implementation support, and customer success management to guide companies from initial demo to global rollout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial option available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Narravero product offering
Product offeringCore offering
Narravero provides a cloud-native, API-first Digital Product Passport (DPP) SaaS platform that enables manufacturers and brands to create, register, and maintain EU-compliant digital product passports across the product lifecycle. The platform combines regulatory compliance (under ESPR and the EU Battery Regulation) with post-sale customer engagement features including storytelling, cross-selling, after-sales service, brand protection, and circular economy enablement. It serves 200+ customers across 12 industries through direct enterprise sales, freemium trials, and a partner channel.
Product overview
Narravero offers a unified DPP platform with two distinct product modules: (1) DPP for Compliance addresses regulatory requirements under ESPR and the EU Battery Regulation with structured data management, audit-proof documentation, and versioning capabilities; (2) DPP as a Lifetime Companion extends the platform into post-sale customer engagement, enabling storytelling, cross-selling, after-sales service, and circular economy features. Both modules share the same cloud-native infrastructure with GS1 Digital Link support, roll-based data routing for different stakeholder groups, and EU registry integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Narravero DPP-Plattform (Digital Product Passport Platform) Cloud-native DPP platform that manages the complete Digital Product Passport lifecycle from creation through EU registration to ongoing maintenance. Combines compliance, marketing, sustainability, and service in a single system architecture with GS1 Digital Link support and role-based data routing. Targets manufacturers and brands across 12 industries needing EU DPP compliance and post-sale customer engagement.
- DPP for Compliance DPP module focused on meeting regulatory requirements including ESPR and the EU Battery Regulation. Provides structured data delivery, plausibility checks, audit-proof documentation, versioning and change tracking, and governance with access control for regulatory compliance. For manufacturers needing EU regulatory adherence.
- DPP as a Lifetime Companion DPP module focused on post-sale customer engagement throughout the product lifecycle. Enables customer data capture, storytelling, cross-selling, after-sales service, brand protection, and circular economy features from first scan through product end-of-life. For brands seeking post-sale digital channels and circular economy positioning.
Quantifiable outcome
- -30% service effort through unique product identification, digital service processes, and spare parts ordering directly via product passport (B&W International)
- +3 more outcomes
Companies that use Narravero
Customer profileNamed customers14 records
Segments15 records
Ideal customer profiles5 records
Narravero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
Narravero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- ROFAcoreROFA and Narravero showcased their digital product passport technology for workwear at the A+A trade show in Düsseldorf (October 2025). The partnership demonstrates how QR/NFC scanning provides instant access to product data, representing a collaborative effort to advance DPP adoption in the workwear industry.
- GS1coreNarravero is a GS1 Solution Partner with native support for GS1 Digital Link standards. The platform integrates GS1 standards for product identification and digital linking, enabling interoperable DPP implementations that comply with EU regulatory requirements.
- MicrosoftsupportingNarravero uses Microsoft Bookings for online appointment scheduling and Microsoft Teams for audio and video conferencing with customers. Microsoft is also certified under EU-US Data Privacy Framework.
- HubSpotsupportingNarravero uses HubSpot CRM system for managing customer relationships, prospect data, inquiries, registrations, and contract-related communication. HubSpot is certified under EU-US Data Privacy Framework.
- PipedrivesupportingNarravero uses Pipedrive CRM for processing and storing contact data from website inquiries and contact forms.
- WIXsupportingNarravero's website is built and hosted on WIX platform. WIX stores cookies necessary for website display and security.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Narravero competitors and assessment
Company assessmentDirect peers
- Madaster: Material and product passport registry focused on the built environment (construction, real estate) — a vertical Narravero also targets under ESPR/CPR, but where Madaster has category leadership.
- Textile Genesis: Fiber-to-retail traceability platform purpose-built for the textile and fashion DPP use case, competing head-to-head with Narravero in one of its primary verticals.
- Circularise: Dutch SaaS provider of Digital Product Passport and supply-chain traceability software, serving manufacturers with material passports, compliance, and circular-economy use cases — the closest direct competitor to Narravero in the EU DPP market.
Broad incumbents
- Bureau Veritas: Global testing, inspection and certification major that could leverage its compliance-services footprint to offer DPP-adjacent services, especially for highly regulated manufacturers.
- Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud serves apparel and consumer-goods brands with item-level traceability and DPP-ready infrastructure, giving it enterprise distribution Narravero lacks.
- SAP (Product Compliance / Sustainability): Global ERP and product-stewardship suite that can absorb DPP functionality into existing enterprise installs; represents the largest incumbent bundling threat to Narravero's enterprise accounts.
- Siemens (Xcelerator / Digital Industries): Industrial-software conglomerate with manufacturing, lifecycle and asset-management capabilities relevant to DPP for industrial and electronics customers; competes via breadth and installed base.
Others
- identiv: RFID/NFC tag and IoT infrastructure provider that is both a Narravero partner/customer and a potential substitute/adjacent provider for the physical-layer DPP enablement stack.
Emerging players
- Product DNA: Emerging European DPP platform focused on consumer-brand storytelling and compliance for fashion and lifestyle goods, overlapping Narravero's Lifetime Companion use case.
- Resonic: Emerging digital product passport and compliance platform covering consumer goods and electronics — a newer entrant targeting the same ESPR-driven demand pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Narravero social profiles
Digital presenceNarravero compliance and trust
Trust signalCompliance2 records
Narravero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narravero leadership team
Management profileNumber of profiles
Profiles3 records
Narravero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narravero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narravero
What does Narravero do?
Narravero provides a cloud-native, API-first Digital Product Passport (DPP) SaaS platform that enables manufacturers and brands to create, register, and maintain EU-compliant digital product passports across the product lifecycle. The platform combines regulatory compliance (under ESPR and the EU Battery Regulation) with post-sale customer engagement features including storytelling, cross-selling, after-sales service, brand protection, and circular economy enablement. It serves 200+ customers across 12 industries through direct enterprise sales, freemium trials, and a partner channel.
Is Narravero a public or private company?
Narravero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narravero founded?
Narravero was founded in 2013. It employs 11 to 50 people.
Where is Narravero based?
Narravero is headquartered in Münster, Germany, in the Europe region.
How does Narravero make money?
Two revenue lines are on record. DPP Platform Subscription is the primary driver. The others are professional Services.
Who are Narravero's main competitors?
Direct peers on record are Madaster, Textile Genesis and Circularise. Broad incumbents are Bureau Veritas, Avery Dennison (atma.io), SAP (Product Compliance / Sustainability) and Siemens (Xcelerator / Digital Industries). identiv is listed as an others. Emerging players are Product DNA and Resonic.
Does Narravero have an API?
Yes. Open API for integrating with ERP, PLM, QMS, LCA, sustainability tools, e-commerce, shop, and CRM systems. Data can be imported and exported to support existing processes without replacing core systems. Developer documentation is at www.narravero.com/de.