What ZATAP does

ZATAP is a Swiss-based phygital (physical+digital) engagement platform company founded in 2017 and headquartered in Zürich. The company operates the Phygital Studio, a no-code SaaS platform that enables brands to embed encrypted NFC tags in physical products and link each item to a unique, cloud-hosted digital twin. One-tap NFC interactions unlock mobile experiences including exclusive content, fan engagement moments, proof-of-attendance, event ticketing, polls, discount codes, and immersive media. The proprietary NFC tags feature destructible antennas that prevent removal and reuse, and each tag is individually numbered, enabling unique 'golden ticket' experiences.

ZATAP's commercial footprint spans four primary verticals: music (Sony Music Entertainment, Warner Music Group, Universal Music, and individual artists such as CRO, Yungblud, and Jean-Michel Jarre), sports (Real Madrid, Atlético Mineiro, AS Monaco, FC Basel/BSC Young Boys, Nashville Predators), fashion/luxury (Hugo Boss, ON Running, ELLHYA, Sonra), and wine/spirits (luxury wine producers served through the winePROOF anti-counterfeiting solution). The company runs a hybrid go-to-market combining a self-serve product-led growth motion (Phygital Studio self-signup) with demo-assisted enterprise sales (Calendly demo booking).

The revenue model is subscription/recurring for Phygital Studio platform services; pricing is not publicly disclosed, indicating enterprise-customized contracts. ZATAP has raised approximately $3.55M across disclosed rounds (a 2022 $3.5M round led by Hellen's Rock Capital and SeventySix Capital with SBI Group and Sygnum, plus a 2024 strategic investment from Comcast NBCUniversal SportsTech). The company operates with a 1-10 person team, was co-founded by CEO David Geisser, and counts Reinhard Stary as Chairman of the Board. A 2026 strategic partnership with NASDAQ-listed Identiv and Genuine-Analytics yielded an IoT Breakthrough Award for anti-counterfeiting smart packaging in luxury wine, evidencing product credibility beyond entertainment.

Name

ZATAP

Legal name

ZATAP

Website

https://collectid.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ZATAP is a Swiss-based phygital platform that enables brands to transform physical products into interactive digital touchpoints via NFC tags and cloud-based digital twins, serving music, sports, fashion, and luxury goods with customers including Sony Music, Real Madrid, and Hugo Boss.

Ownership category

akta.pro rank

Product category

Customer Engagement Software

NAICS

Custom Computer Programming Services (541511), Information (51)

SIC

Finance Services (6199)

akta.pro primary industry

Mobile App Stores (General) (MPAFACAC)

akta.pro secondary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• NFC phygital platform
• Connected product experiences
• Digital product passport
• No-code mobile studio
• Brand fan engagement

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Phygital Platform Services: ZATAP provides a no-code platform for brands to create and manage NFC-enabled digital experiences for their products. The platform enables customers to build interactive touchpoints, gather data insights, and monetize audiences through exclusive content, discounts, and immersive experiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ZATAP provides Phygital Studio, a no-code NFC-enabled software platform that lets brands build one-tap mobile experiences directly on physical products. The platform connects physical merchandise to digital content, authentication, fan engagement and post-sale services, and is used by global music, sports, fashion and luxury brands.

Product overview

ZATAP is a phygital (physical+digital) engagement platform that enables global brands to transform physical products into interactive touchpoints using NFC technology. The core product is Phygital Studio, a no-code platform for building, engaging, and monetizing audiences through connected products. The platform offers features including exclusive content delivery, chart-eligible phygital formats, fan moments/UGC storage, proof of attendance, event ticketing, polls & quizzes, discount codes, golden ticket experiences, and immersive experiences for video games.

Differentiator

Problem solved

Functional benefit

Brands

• Phygital Studio: A code-free platform enabling brands to create and manage mobile experiences for products using NFC technology. Allows building, engaging, and monetizing through connected products.

Products and services

• Phygital Studio No-code NFC-enabled SaaS platform that lets global brands in music, sports, fashion and luxury goods transform physical products into interactive mobile experiences, fan engagement touchpoints and authenticated digital records.

Quantifiable outcome

• Luxury wine anti-counterfeiting solution won 'IoT Connected Retail Application of the Year' award
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• IdentivcoreStrategic or Co-development Partner · 20 April 2026Identiv, a global leader in RFID- and BLE-enabled IoT solutions listed on NASDAQ, partnered with ZATAP to develop an award-winning anti-counterfeiting smart packaging solution for luxury wine producers. The solution combines Identiv's ID-Safe NFC tags (tamper-evident labels with destructible antennas and encrypted authentication chips) with ZATAP's platform and Genuine-Analytics' winePROOF method to create digital twins for real-time authenticity verification.
• Genuine-AnalyticscoreStrategic or Co-development Partner · 20 April 2026Genuine-Analytics partnered with ZATAP and Identiv to develop an anti-counterfeiting solution for luxury wine. The solution uses Genuine-Analytics' winePROOF scientific content analysis method combined with NFC tags and blockchain-based digital identity to protect against counterfeiting in the luxury wine industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Bite: Blue Bite provides NFC- and QR-enabled product-to-digital experiences for brands, including authentication, engagement, and supply-chain traceability — directly overlapping with ZATAP's Phygital Studio offering and target verticals (luxury, consumer goods).
• Talkin' Things: Talkin' Things is an NFC smart-packaging platform providing authentication, supply-chain traceability, and consumer engagement for brands — directly comparable to ZATAP's luxury, fashion, and anti-counterfeiting use cases.

Broad incumbents

• Avery Dennison (atma.io / Evrythng): Avery Dennison acquired Evrythng to build a product digital identity platform connecting physical goods to the cloud via smart labels (NFC/RFID). It is a broad incumbent pursuing the same DPP and connected-product opportunity as ZATAP at significantly larger scale.
• Identiv: Identiv is a NASDAQ-listed RFID/NFC tag and IoT solutions provider. It is both a ZATAP strategic partner (for the wine authentication solution) and a broad incumbent whose tag-and-software stack competes with ZATAP's integrated platform.
• NXP Semiconductors: NXP is the dominant NFC chip supplier underpinning much of the connected-product ecosystem. While NXP does not compete at the platform layer, its tag ICs and NTAG offerings are foundational alternatives to ZATAP/Identiv solutions.
• SML Group: SML Group is a global RFID/NFC tag and inlay provider for retail and brand authentication. It competes with ZATAP's tag+software approach at scale, particularly in apparel and luxury supply-chain tagging.
• Emarsys (SAP): Emarsys, part of SAP, is a broad omnichannel customer engagement platform for enterprise brands. It overlaps with ZATAP's audience engagement and personalization value proposition, and represents the type of incumbent that could bundle comparable features.

Emerging players

• Yotpo: Yotpo is a brand engagement and loyalty platform for e-commerce and DTC brands. While not NFC-native, it competes for the same brand-customer engagement budget and increasingly overlaps in on-product loyalty and post-purchase engagement features.
• Talon.One: Talon.One is a promotion and loyalty engine that powers personalized offers, coupons, and fan engagement — overlapping with ZATAP's discount-code, golden-ticket, and audience-monetization features for brands.
• Cheerfy: Cheerfy provides NFC-driven fan engagement and digital collectibles for sports clubs and event organizers — directly comparable to ZATAP's stadium-access and connected-merchandise deployments at Atlético Mineiro, AS Monaco, and others.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInch.linkedin.com/company/zatap
• Instagraminstagram.com/zatapofficial
• TikToktiktok.com/@zatapofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZATAP