Name

Carhatke

Legal name

Cartrix Technologies PVT LTD

Website

https://carhatke.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

akta.pro secondary industry

Car Audio & In‑Vehicle Entertainment Retail (CRACAEAI)

Keywords

• Automotive accessories e-commerce
• Car LED headlights
• Car floor mats
• Automotive infotainment systems
• Aftermarket car parts

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online retail of car accessories through carhatke.com and Android app. Customers purchase products at listed prices with discounts available. Revenue is generated through one-time product sales with no subscription component. Products include LED headlights, car mats, Android stereos, 360 cameras, fog lamps, sunshades, and various interior/exterior accessories. Business email contact for bulk/business inquiries indicates potential B2B channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carhatke is a direct-to-consumer e-commerce platform that sells aftermarket car accessories and parts to Indian car owners, operated by Cartrix Technologies PVT LTD via carhatke.com and an Android app. The catalog covers LED headlights and fog lamps, multi-layer car floor mats, Android infotainment systems with wireless CarPlay/Android Auto, 360-degree cameras, dash cams, sunshades, seat covers, armrests, and styling accessories fitted to specific car makes, models, and generations. Products are shipped door-to-door across India with customer support reaching actual product handlers.

Product overview

Carhatke is an Indian e-commerce platform specializing in car accessories and parts, operated by Cartrix Technologies PVT LTD. The company offers a comprehensive portfolio of automotive products across categories including LED lighting (headlights, fog lamps, interior/exterior lights), car floor mats (3D, 5D, 7D variants), Android car infotainment systems with smartphone integration, 360-degree camera systems, dash cams, automatic window sunshades, seat covers, armrests, and various exterior/interior styling accessories. The core offering centers on LED headlight bulbs (110W-160W) including tri-color variants with multiple color temperatures, premium 7D and 5D floor mats with multi-layer protection, and Android car stereos featuring CarPlay/Android Auto connectivity. Products are designed for vehicle-specific fitment across major Indian car brands including Maruti Suzuki, Hyundai, Tata, Mahindra, Toyota, Honda, Kia, MG, and luxury brands like BMW, Mercedes-Benz, Audi, and Land Rover.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Headlight Bulbs High-power LED headlight bulbs (110W-160W) for car and bike headlights and fog lamps, with multiple color temperatures (3000K-6500K), plug-and-play installation, advanced cooling systems, and IP68 waterproof rating.
• Tri-Color LED Headlight Bulb Multi-mode LED headlight bulbs offering three color temperatures (3000K yellow for fog/rain, 4300K warm white for city driving, 6500K white for highways) with remote control, flasher mode, and plug-and-play installation.
• Projector Fog Lamps BI-LED projector fog lamps (85W-110W) in 2-inch and 3-inch sizes with high/low beam functionality, waterproof construction, and a working temperature range of -20C to 100C.
• 7D Car Floor Mats Premium multi-layer 7D car floor mats with 7-depth protection including wire loop (non-slip, waterproof), heavy-duty vinyl backing, PU leather surface, sponge layer, non-woven fabric, XPE heat insulation, and an anti-slip bottom; comes with a detachable grass noodle mat for easy cleaning.
• 5D Car Floor Mats Five-layer premium car floor mats with Thermoplastic Rubber carbon-fiber texture surface, XPE foaming inner layer, raised edges for maximum coverage, and waterproof protection.
• Android Car Stereo / Infotainment System 9-inch Android car stereo with 8-core RK3326 processor, 4GB DDR4 RAM, 64GB storage, wireless CarPlay/Android Auto, DSP sound processing, HD IPS display, offline GPS navigation, 4G SIM support, Wi-Fi, Bluetooth, Mirror Link, and 360-degree camera compatibility.
• 360 Degree Camera System Surround view camera system using four HD cameras at front, rear, left, and right sides of vehicle, providing a seamless bird's-eye view for parking assistance with AHD 720P/1080P resolution, night vision, and waterproof housing; compatible with Android car stereos supporting 360 camera applications.
• Triple Channel Dash Cam 3-channel 1080P dash camera recording front road, rear view, and inside cabin simultaneously with 5MP sensor, night vision, G-Sensor, loop recording, motion detection, and 3.18-inch HD display.
• Automatic Window Sunshades Automatically rolling window sunshades that follow window up/down movement, made with imported fabric for UV protection, one-way visibility privacy, and compatibility with multiple car models.
• Car Seat Covers Protective seat covers designed to protect original upholstery from wear and tear, available in various materials and customizable to car interior color themes.
• Car Armrest Center console armrests designed for enhanced driving comfort during long journeys.
• Steering Wheel Covers Leather and premium steering wheel covers for enhanced grip and style.
• Car Body Covers Exterior body covers providing protection for the car's exterior paint and bodywork.
• Car Parcel Tray Boot/trunk parcel trays for organized storage and protection of items in the rear cargo area.
• Car Ambient Lighting Interior ambient lighting kits for car modification and interior aesthetic enhancement.
• Car Horns Car horns for safe driving and pedestrian/driver alerts.
• Wireless Car Charger Wireless charging pads designed for cars, providing phone charging convenience.
• Reverse Parking Sensors & Camera Parking assistance systems combining reverse parking sensors and reverse cameras.
• Car Security System Security systems for vehicle protection, including anti-theft devices and alarms.
• Car Comfort Accessories Comfort accessories including neck rest pillows, back cushions, and orthopedic tissue box car beds for enhanced in-car comfort.

Quantifiable outcome

• 1 Year Warranty on LED headlights and projectors with 7-day replacement policy
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoBacs Seven: Large Japanese auto accessories and parts retailer expanding across Asia — broader incumbent demonstrating the model of a national car-accessory specialist chain that Carhatke aspires to in D2C form.
• Amazon India (Automotive): India's largest general marketplace with extensive car accessories, lighting, mats, and electronics assortments — competes head-on with Carhatke on selection, delivery speed, and pricing across identical SKUs.
• Flipkart (Automotive Accessories): Major Indian marketplace with car accessories and parts categories, large selection, and integrated logistics — broad incumbent competition across the same product categories Carhatke sells.

Others

• GoMechanic: India-based multi-brand car service and parts platform serving similar car-owner customers; its spare-parts and accessory commerce layer overlaps with Carhatke's catalog in target audience and use case.
• CarDekho: India's leading auto portal spanning new/used car listings, finance, and accessory commerce — adjacent player reaching the same Indian car-owner audience with an emerging accessories purchasing funnel.

Regional players

• RockAuto: US-focused online auto parts retailer with deep catalog and fitment search — comparable e-commerce-only model and category breadth, though serving a different geography.

Direct peers

• PartsAvatar: Canadian-headquartered but India-active online auto parts retailer offering model-specific fitment search and pan-India shipping — directly comparable e-commerce motion and category mix to Carhatke.
• Boodmo: India-focused online auto parts and accessories marketplace with vehicle-fitment filtering and doorstep delivery, operating a directly comparable D2C model to Carhatke in the same Indian aftermarket segment.
• Pitstop: India-based auto care and accessories platform offering car-service subscriptions plus parts and accessory delivery — comparable target customer (Indian car owners) with an overlapping accessories commerce layer.
• Motoroyale: Indian online retailer specializing in premium car and bike accessories with nationwide delivery — comparable D2C model, customer base of enthusiast Indian car owners, and breadth of accessory categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarHatke
• LinkedInlinkedin.com/company/30208880

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carhatke