What Poole & Poole Architecture does

Poole & Poole Architecture (2PA) is a privately held, founder-led architectural firm founded on February 14, 2000, by co-principals Michael R. Poole, AIA, NCARB, and Nea May Poole, AIA. The firm operates as a full-service B2B architectural practice specializing in multifamily residential developments, mixed-use projects, senior living communities (55+), traditional neighborhood design (TND), commercial remodels, single-family custom homes, and historic preservation. Service offerings span architectural design and interior design, delivered as project-specific professional services engagements negotiated on a per-project basis—typically as a percentage of construction cost or fixed-fee arrangements.

The firm serves a developer-client base that includes regional and institutional real estate developers such as Spy Rock Real Estate Group, Capital Square, Middleburg Communities, Thalhimer Realty Partners, Greystar, RangeWater Real Estate, and Allen Investment Partners. Notable recent projects include the 386-unit Greyhound station redevelopment ($132M), the 352-unit Chasen, the 316-unit NoDa (Charlotte), the 296-unit Scottwood, and the 228-unit Willow Circle, alongside award-winning senior living work such as Overture Virginia Beach (NAHB 55+ Community of the Year). The firm maintains offices in Richmond VA (headquarters), Nashville TN, and Charleston SC, with active projects across Virginia, Tennessee, South Carolina, North Carolina, and Georgia. Go-to-market is relationship-driven: business is generated through repeat clients and referrals within the Southeast real estate development community, with credibility reinforced by consecutive Best of Virginia awards (2023-2026), Gold Nugget, MUSE Design, NAHB, NARI, AURORA, and Chrysalis awards.

Revenue mechanics follow a professional services model with project-based fees; no proprietary technology platform, AI/ML capability, app, or API offering is referenced. The firm is structured as a Virginia LLC with no disclosed parent company, institutional investors, or private equity backing—growth has been entirely organic over 25 years. The competitive position rests on founding-principal expertise, an award-winning portfolio, multi-decade client relationships, and Southeast regional density rather than technology differentiation.

Name

Poole & Poole Architecture

Legal name

Poole & Poole Architecture, LLC

Website

https://2pa.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Poole & Poole Architecture is a founder-led, 25-year-old B2B architectural firm serving Southeast U.S. real estate developers with multifamily, mixed-use, senior living, and historic preservation design services across offices in Richmond, Nashville, and Charleston.

Ownership category

akta.pro rank

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Fees: Professional architectural services for multifamily, mixed-use, single-family, and commercial projects. Fees are generated on a project-by-project basis, typically as a percentage of construction cost or fixed-fee arrangements for design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Poole & Poole Architecture is a full-service architectural firm providing design services across multifamily residential (including market-rate, affordable, and senior living), mixed-use developments, traditional neighborhood design (TND), commercial remodels, custom single-family homes, interior design, and historic preservation. The firm acts as architect of record on large-scale development projects for real estate developers across the Southeast U.S.

Product overview

Poole & Poole Architecture (2PA) is a full-service architectural firm offering a comprehensive portfolio of architectural and interior design services. The firm operates as a single unified practice with expertise across multiple service lines: multi-family residential architecture (including senior living and affordable housing), commercial architecture and remodels, single-family custom homes, interior design, mixed-use development design, traditional neighborhood design (TND), and historic preservation. The firm has a portfolio of completed projects including apartment communities, senior living facilities, commercial remodels, and residential renovations, with notable projects such as Overture at Point Chesapeake, The Barn at Walnut Hill, Chasen, Yardley Flats, Scottwood, and Willow Circle.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Architecture Services Full-service architectural design for multifamily residential developments including apartment complexes, senior living communities, and mixed-income housing projects, serving enterprise real estate developers across the Southeast U.S.
• Commercial Architecture Services Architectural design services for commercial properties, office remodels, tenant improvements, and adaptive reuse projects, targeting commercial property owners and developers.
• Single-Family Architecture Services Architectural design services for custom, high-end single-family residential homes and renovations for individual homeowners.
• Interior Design Services Interior design services for residential and commercial spaces, transforming dated workplaces and residences into modern, functional environments emphasizing comfort, technology integration, and employee or resident experience.
• Mixed-Use Development Design Architectural design for mixed-use developments that combine residential and commercial program, integrating multifamily housing with ground-floor retail and amenities for real estate developers.
• Traditional Neighborhood Design (TND) Architectural design services for traditional neighborhood developments that adhere to TND principles of walkability, mixed housing types, and integrated community planning.
• Historic Preservation Architectural services for historic preservation projects, including sensitive renovation and restoration of significant buildings that respect original architecture while meeting modern building codes and functional requirements.

Quantifiable outcome

• Chasen development (352 units) generated approximately 643 jobs annually and $63.6M in GDP impact during construction, plus $4.7M in state and local tax revenue (per FTI Consulting analysis)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Thalhimer Realty PartnerscoreStrategic or Co-development Partner · 4 May 2026Thalhimer Realty Partners partnered with 2PA as architect for the Willow Circle project — a 228-unit, 7-story apartment building across from Willow Lawn in Henrico, VA. The $63 million development is a joint venture with Crenshaw Realty. 2PA's design nods to the mid-century modern history of the site.
• Allen Investment PartnerscoreStrategic or Co-development Partner · 7 April 2026Allen Investment Partners is leading the $132 million redevelopment of the former Greyhound station on Arthur Ashe Blvd in Richmond. 2PA serves as the designer for this 7-story, 386-unit complex with retail and amenities. The project team includes KBS Inc. (GC), Timmons Group (engineer), and Emerge Construction Group (construction manager).
• Middleburg CommunitiescoreStrategic or Co-development Partner · 2 April 2026Middleburg Communities partnered with 2PA as project architect for the Scottwood development (296 units, two 4-story buildings on W. Broad Street, Henrico/Richmond). Working alongside Harbor Group International as co-developer and with Truist Bank financing. 2PA is also engaged for Middleburg's Diamond District project (288 apartments, 60 townhomes) in partnership with Spy Rock.
• Harbor Group InternationalminorStrategic or Co-development Partner · 2 April 2026Harbor Group International is working with Middleburg Communities on the Scottwood project as a co-developer. HGI owns and manages over $21 billion in real estate globally. 2PA serves as project architect on this development.
• RangeWater Real EstatecoreStrategic or Co-development Partner · 5 March 2026RangeWater engaged 2PA as project architect for a 316-unit garden-style apartment community in the NoDa district of Charlotte, NC — their 10th development project in the Charlotte metro. This expands 2PA's geographic footprint into a new market alongside a growing regional developer.
• Capital SquarecoreStrategic or Co-development Partner · 12 November 2025Capital Square commissioned 2PA as the architect for the Chasen development in Scott's Addition — the largest multifamily development completed to date in that district (352 units, three interconnected buildings). The project was recognized as a 2026 Top Project by Virginia Business. Capital Square continues to expand its Richmond portfolio with 2PA involvement in new projects.
• Spy Rock Real Estate GroupcoreStrategic or Co-development Partner · 23 April 2025Long-standing strategic partner and repeat client. Spy Rock has developed multiple multifamily projects with 2PA as architect, including Diamond District (247-unit), Innsbrook (331-unit), Helios Apartments, and other developments across the Richmond market. The relationship spans over 20 years according to client testimonials. 2PA serves as project architect while Spy Rock handles development and general contracting is typically handled by KBS Inc.
• KBS Inc.minorImplementation/ SI/ Consulting Partner · 23 April 2025KBS Inc. serves as the general contractor on multiple 2PA-designed projects including Spy Rock's Diamond District development, Willow Circle, and the Greyhound station redevelopment. The contractor-architect relationship is standard on construction projects.
• Third Base ResidentialcoreStrategic or Co-development Partner · 30 March 2025Third Base Residential developed Yardley Flats (233-unit luxury rental project in Knoxville, TN) with 2PA as project architect. The project won 2026 Multifamily Development of the Year for Knoxville. J.A. Fielden Co. served as general contractor and GEM Community Development Group was a co-developer.
• Crescent DevelopmentcoreStrategic or Co-development Partner · 26 March 2025Crescent Development partnered with 2PA and Spy Rock on Helios Apartments — a 186-unit all-electric, solar-powered affordable housing project in Richmond's Northside. The project won a 2026 CoStar Impact Award as Multifamily Development of the Year for Richmond.
• GreystarcoreStrategic or Co-development Partner · 9 January 2018Greystar, one of the largest multifamily developers in the U.S., partnered with 2PA on Overture Virginia Beach — a senior living community that won the prestigious NAHB 55+ Community of the Year Award. Greystar served as developer on this project.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KTGY Architecture + Planning: National architecture firm with strong multifamily, mixed-use, and master-planned community practice. Comparable to Poole & Poole in serving large residential developers and winning national design awards for multifamily and TND projects.
• Lessard Group: Mid-sized architecture firm specializing in multifamily residential, mixed-use, and senior living projects in the Mid-Atlantic and Southeast. Closely comparable to Poole & Poole in size, sector focus, and developer client base.
• Humphreys & Partners Architects: Largest U.S.-based multifamily architecture firm with deep specialization in apartment, mixed-use, and senior living design. Direct competitor to Poole & Poole in the multifamily residential architectural services space, particularly for institutional developers like Greystar.
• BKV Group: Architecture, engineering, and interior design firm with a strong multifamily and senior living practice. Comparable to Poole & Poole's bundled architecture/interior design offering for residential developers.
• The Preston Partnership: Multifamily-focused architecture firm serving institutional developers across the Southeast. Highly comparable in target client (Greystar, RangeWater-style developers), project types (large garden and mid-rise apartments), and regional footprint.
• WDG Architecture: Washington, D.C.-area architecture firm with a strong multifamily residential practice serving developers in the Mid-Atlantic and Southeast. Comparable in scale, multifamily focus, and proximity to institutional developers like Greystar and Capital Square.

Regional players

• Cooper Carry: Atlanta-based architecture firm with a meaningful multifamily and mixed-use practice across the Southeast. Comparable to Poole & Poole in regional Southeast focus and serving similar institutional developer clients.
• Rule Joy Trammell + Rubio: Atlanta-based architecture firm with mixed-use, multifamily, and master-planning expertise in the Southeast U.S. Comparable to Poole & Poole in regional positioning and residential/mixed-use developer client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pooleandpoolearchitecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poole & Poole Architecture