On New Jersey - ONNJ

What On New Jersey - ONNJ does

On New Jersey (ONNJ) is a New Jersey-focused local streaming media network headquartered in Fairfield, NJ, operating under parent company Media First Group, LLC. Founded in 2017 by Gerald D'Ambra, the company produces and distributes original news, sports, politics, and weather programming on a 24/7 schedule, with a portfolio of named shows including ONNJ Mornings with Ken Rosato, New Jersey Politics with Laura Jones, Energy Matters, In the Mix, Speak for America, and Your New Jersey. Its sports vertical, ONNJ Sports, fields credentialed beat writers covering the New York Mets, New York Yankees, and Philadelphia Phillies, alongside regional college and high school athletics.

ONNJ's core technology is a streaming video platform with multi-device accessibility, delivering live and on-demand content via its own website (onnj.com), mobile applications through NewsON (iOS/Android), and major connected-TV ecosystems including Roku, Amazon Fire TV, Apple TV, and Samsung TV Plus. The company monetizes exclusively through advertising and sponsorships, with named commercial partners including Viking Pest Control (presenting sponsor of weather segments), Rider University Athletics, and Kean Athletics. No subscription pricing or paid consumer tiers are publicly disclosed, and content is freely accessible to viewers.

The business model is direct-to-consumer streaming supported by regional and local advertising. Customer segmentation targets the New Jersey general audience seeking local news, sports updates, and political coverage underserved by national broadcasters. Go-to-market relies on CTV platform distribution partnerships and organic content marketing through the ONNJ website, with no disclosed institutional funding, private equity backing, or public-market ownership. The operation is founder-owned and runs with 11-50 employees.

Name

On New Jersey - ONNJ

Legal name

Media First Group, LLC

Website

https://onnj.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

On New Jersey (ONNJ) is a New Jersey-focused streaming media network producing original local news, sports, politics, and weather programming distributed across CTV platforms, mobile apps, and its own website, monetized through advertising and regional sponsorships.

Ownership category

akta.pro rank

Product category

Regional News Streaming

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Local news streaming
• Regional sports coverage
• Political news programming
• Weather forecasting
• Over-the-top streaming

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Advertising and Sponsorships: ONNJ generates revenue through sponsored content and advertising partnerships. Weather segments are presented by sponsors such as Viking Pest Control, and the network features branded content integrations with educational institutions like Rider University and Kean Athletics.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

ONNJ operates a 24/7 streaming media network delivering hyper-local New Jersey news, sports, politics, and weather programming. Content is produced in-house and distributed across connected TV platforms (Roku, Amazon Fire TV, Apple TV, Samsung TV Plus), mobile apps (NewsON), and the onnj.com website, with live and on-demand viewing options.

Product overview

On New Jersey (ONNJ) operates as a multi-platform local media company delivering breaking news, sports, weather, and political content focused on New Jersey. The core offering is ONNJ Live, a 24/7 streaming news service supplemented by ONNJ Sports for comprehensive sports coverage and ONNJ Weather for localized forecasting. The program portfolio includes ONNJ Mornings with Ken Rosato (morning news), New Jersey Politics with Laura Jones (political analysis), Your New Jersey (community features), Speak for America with Bill Spadea (national headlines), Energy Matters (energy sector coverage), In the Mix (lifestyle content), and Update New Jersey (news briefs). Content is distributed across live streaming, on-demand viewing, and multiple streaming platforms including Roku, Amazon Fire TV, Samsung TV Plus, and Apple TV Plus.

Differentiator

Problem solved

Functional benefit

Products and services

• ONNJ Live A 24/7 live streaming service providing real-time broadcast of New Jersey news, sports, politics, and weather coverage for general state audiences.
• ONNJ Sports
• ONNJ Weather
• ONNJ Mornings with Ken Rosato
• New Jersey Politics with Laura Jones
• Your New Jersey
• Speak for America with Bill Spadea
• Energy Matters
• In the Mix
• Update New Jersey
• ONNJ On Demand

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Viking Pest ControlminorGTM or Marketing PartnerViking Pest Control serves as a presenting sponsor for ONNJ Weather segments. This sponsorship provides brand visibility on weather content with the tagline 'ONNJ Weather Presented by Viking Pest Control.' The partnership represents a standard local advertising relationship with regional business.
• Rider University AthleticsminorGTM or Marketing PartnerKean Athletics and Rider University Athletics are featured advertising partners on ONNJ, with promotional banners and content integration on the streaming platform. These partnerships help drive awareness for local collegiate athletics programs.
• Media First Group, LLCcoreOthersMedia First Group, LLC is the parent company and owner of On New Jersey (ONNJ). The company holds all rights to the ONNJ brand and content, with copyright dating to 2025.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• STIRR: Sinclair Broadcast Group's free ad-supported streaming service featuring local-news and lifestyle channels with a similar AVOD/CTV distribution model to ONNJ, including presence on Roku, Fire TV and Samsung TV Plus.
• News 12 New Jersey: Optimum/Altice USA-owned 24/7 regional news network dedicated exclusively to New Jersey, distributed across cable and digital. Direct competitor for NJ-focused news, weather, sports and political audiences and the most comparable operating model to ONNJ.

Broad incumbents

• Pluto TV: Paramount-owned global FAST platform carrying local-news and regional-sports channels. Comparable as a FAST distribution and monetization venue where ONNJ-style channels compete for viewership and ad inventory.
• Tubi: Fox-owned free ad-supported streaming service carrying news, sports and lifestyle content. Comparable as a large-scale FAST/AVOD competitor and distribution partner for streaming-first niche content brands.
• Newsy: E.W. Scripps' digital-first national news streaming network distributed across CTV platforms. Comparable in being a digitally native streaming news brand monetized through advertising, but operating at a national rather than regional scale.
• NewsON: Mobile and CTV aggregator of local-TV news streams from hundreds of U.S. stations. ONNJ already distributes through NewsON, making it both a partner and a structural peer in the local-news streaming distribution layer.

Regional players

• PIX11 (WPIX): New York-licensed CW affiliate covering NY/NJ local news, weather and sports. Comparable as a broadcast/digital local-news competitor for the same NJ/NY metro audience that ONNJ targets with regional sports and politics coverage.
• New Jersey 101.5 (Townsquare Media): Townsquare Media-owned NJ-focused talk radio station with strong digital and streaming presence. Comparable as a regional NJ media brand monetized through local ad/sponsorship, though delivered primarily via audio rather than video.
• Spectrum News NY1: Charter Communications-owned 24/7 local news network serving the NY metro area, including significant New Jersey political and community coverage. Comparable in operating a regional all-news streaming and cable channel targeting the same NJ/NY audience.

Emerging players

• Patch Media: Hyperlocal digital news network covering thousands of U.S. towns and counties, including many New Jersey communities. Comparable as a competing local-news content model in NJ, though Patch is text-first and community-contributed rather than video-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/onnewjersey
• Facebookfacebook.com/onnewjersey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On New Jersey - ONNJ