What Viking Pest Control does

Viking Pest Control (legal entity Viking Termite & Pest Control, Inc.) is a privately held pest control provider headquartered in Basking Ridge, New Jersey, founded in 1980 and operating as a subsidiary of Anticimex, the fourth-largest global pest control company. The company delivers residential and commercial pest management services — including general pest control, termite, bed bug heat treatment, mosquito and tick, wildlife, and rodent services — across New Jersey, Pennsylvania, Delaware, and the Eastern Shore of Maryland, employing 250+ team members. Its core technology platform is the Anticimex SMART digital pest control system, which uses infrared sensors, GSM mobile communication, and radio network connectivity to provide 24/7 monitoring and instant alerts; Viking holds exclusive rights to this technology in its four-state territory.

Viking's revenue model is primarily subscription-based, anchored by tiered annual residential plans (Bronze Shield from $69/year covering 69 pests, Silver Shield covering 71 pests with mosquito/tick additions, and Gold Shield covering 72 pests with termite monitoring) plus seasonal plans and commercial SMART contracts. One-time services and specialized treatments (bed bug heat, termite liquid/bait, wildlife exclusion) supplement recurring revenue. Distribution is multi-channel: direct field sales via licensed technicians, inside phone sales, e-commerce purchase through the company website, and a self-serve Customer Connect portal. The company holds QualityPro and GreenPro certifications from the National Pest Management Association and serves compliance-grade commercial verticals including food processing, healthcare, pharmaceutical, manufacturing, hospitality, and property management.

The company has grown partly through acquisition (ChemTec Pest Control in 2020, B&D Pest Solutions in 2021) and brand recognition, earning consecutive Forbes Home Top 10 Pest Control and Best Termite Control designations (2022-2023), The Spruce Best for Sustainability (2021-2023), and Top Workplace honors in NJ and PA across multiple years. In 2025, Viking promoted James McIntyre to President and Barbara Hess to VP of Operations, opened a new Denville, NJ office, and continued community partnerships including with the NJ Devils and WJRZ. Revenue is not publicly disclosed.

Name

Viking Pest Control

Legal name

Viking Termite & Pest Control, Inc.

Website

https://vikingpest.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Viking Pest Control is a privately held pest management provider founded in 1980, serving residential and commercial customers across New Jersey, Pennsylvania, Delaware, and Maryland's Eastern Shore. Operating as an Anticimex subsidiary with 250+ employees, it delivers subscription-based pest control using exclusive SMART digital monitoring technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Liberty Corner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Annual Residential Protection Plans (Subscription): Annual subscription-based home protection plans (Bronze, Silver, Gold Shield) providing recurring revenue through scheduled preventative visits and unlimited service requests for covered pests. Bronze and Silver include 3 visits/year; Gold includes 4 visits/year.
2. Seasonal Plans: Seasonal subscription plans including Mosquito & Tick Control (March-November, 8 treatments) and Spotted Lanternfly Reduction Program (May-September).
3. Commercial SMART Pest Control: Subscription-based commercial pest control services using SMART digital monitoring technology for ongoing 24/7 pest detection and prevention.
4. One-Time Residential Services: One-time pest control services for residential customers needing immediate treatment for specific pest issues.
5. Specialized Treatment Services: Specialized services including bed bug heat treatment, termite control (Termidor liquid treatment, Trelona/Sentricon bait stations), and K9 bed bug inspection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Viking Pest Control provides residential and commercial pest control and extermination services across New Jersey, Pennsylvania, Delaware, and the Eastern Shore of Maryland. Core offerings include annual subscription-based home protection plans (Bronze, Silver, and Gold Shield tiers covering 69-72 pests), seasonal mosquito and tick control, termite control, bed bug heat treatments, wildlife control, and commercial SMART digital pest monitoring powered by Anticimex technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Protection Plans (Viking Shield) Annual subscription-based home protection plans for residential customers across NJ, PA, DE, and MD, providing scheduled preventative visits and unlimited service requests for covered pests. Bronze/Silver tiers include 3 visits/year; Gold tier includes 4 visits/year plus termite monitoring.
• Last Bite Mosquito & Tick Control

Quantifiable outcome

• 84% of US households experience a pest problem during the year; Viking Shield plans provide year-round prevention and unlimited callbacks for covered pests

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• WJRZminorGTM or Marketing Partner · 24 November 2025Viking Pest Control partnered with WJRZ radio station for the annual 2025 'Share the Joy' food drive to support local families during the holidays. The event involved the entire Viking team across multiple locations and raised over $3,500 in nonperishable items and monetary contributions, emphasizing community support and company values.
• ChemTec Pest ControlcoreStrategic or Co-development Partner · 3 August 2020Viking acquired ChemTec Pest Control of Saddle Brook, NJ, a company that had provided residential and commercial services covering Northern New Jersey since 1931. ChemTec was known as an environmentally responsible pest control provider. The acquisition strengthened Viking's customer footprint in the Northern part of their service territory.
• AnticimexcoreTechnology or IntegrationViking Pest Control is an Anticimex company and the exclusive provider of Anticimex SMART pest control technology in New Jersey, Pennsylvania, Delaware, and the Eastern Shore of Maryland. Anticimex is the fourth largest pest control provider globally, employing around 7,100 people and serving more than 3 million customers in 18 markets worldwide. Viking uses Anticimex SMART digital monitoring systems including Smart Eye, Smart Box, Smart Pipe, and SMART Sense for 24/7 pest detection.
• NJ Devils & Prudential CenterminorGTM or Marketing PartnerViking Pest Control is a Proud Partner of the New Jersey Devils and Prudential Center, providing pest management services for the sports arena and related facilities.
• ATAHC ProgramminorGTM or Marketing PartnerViking Pest partnered with the ATAHC (Affordable Housing) Program to provide affordable housing pest control services in the community.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Truly Nolen Pest Control: Multi-state pest control franchise with comparable residential subscription programs and a similarly broad pest catalog. Operates with branded local branches in overlapping pest categories.
• Arrow Exterminators: Multi-state residential and commercial pest control operator with similar subscription and Shield-style protection plans. Comparable in size, recurring-revenue emphasis, and broad pest catalog.
• Mosquito Squad: National franchise specializing in mosquito, tick, and outdoor pest control—directly comparable to Viking's seasonal Last Bite program and a key competitor for the outdoor pest segment.
• JP McHale Pest Management: Sister Anticimex platform serving the greater New York metro area. Directly comparable in business model, subscription approach, and Anticimex SMART technology stack, though primarily a regional player to Viking's south.
• Cooper Pest Solutions: New Jersey-based residential and commercial pest control provider with subscription-style home protection plans. Closely comparable in geography, recurring-revenue model, and target customer base.
• Ehrlich Pest Control: Also a wholly-owned Anticimex U.S. platform, providing residential and commercial pest control across the Mid-Atlantic and Northeast. Most directly comparable to Viking given shared parent, shared SMART technology access, and overlapping service territory.
• Western Pest Services: Long-standing regional pest control operator across the Mid-Atlantic with comparable residential and commercial offerings. Closely comparable customer segments, service mix, and geographic overlap with Viking.

Broad incumbents

• Orkin (Rollins): Largest U.S. pest control brand under Rollins, offering residential and commercial services nationally. Comparable across the entire pest catalog with significantly greater scale and brand recognition.
• Rentokil Terminix: Global pest control leader following the Terminix merger, with broad residential and commercial offerings. Represents the most consequential competitive threat given national reach and resources.

Emerging players

• Greenix Pest Control: Subscription-first residential pest control provider with strong digital GTM and similar Shield-tier plan structure. A direct emerging peer in the recurring-revenue, eco-friendly positioning battle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/vikingpestcontrol
• Facebookfacebook.com/vikingpest
• LinkedInlinkedin.com/company/viking-termite-and-pest-control
• Instagraminstagram.com/vikingpestcontrol
• TikToktiktok.com/@vikingpestcontrol
• Xx.com/vikingpest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Pest Control