DeLeers Construction, Inc.

What DeLeers Construction, Inc. does

DeLeers Construction, Inc. is a privately held, family-owned general contractor founded circa 1946 and headquartered in De Pere, Wisconsin, with a secondary office in Eagle River. The company operates across Northeast Wisconsin, serving Green Bay, Door County, De Pere, Northern Wisconsin, and Greater Milwaukee. Its core offering spans custom luxury home building, residential renovations (kitchen, bathroom, bedroom, dining room, entryway), commercial construction, and specialized masonry services, with a dedicated luxury sub-brand called TitletownHomes targeting the Greater Green Bay market. Customer testimonials emphasize craftsmanship, project management (e.g., named PM Terry Carter), and ability to deliver in harsh Wisconsin climate conditions.

The company combines traditional craftsmanship with modern building techniques and integrates custom architectural millwork through a partnership with Josephai as a supporting capability. Pricing is quote-based and project-scoped, with no public rate card; each engagement is a one-time, multi-month or multi-year contract. Proprietary process framing centers on the 'DeLeers Delivery System' as a quality-and-process construct rather than a software product, and there is no digital platform, mobile app, or API surface. Marketing is concentrated on a portfolio-driven website, educational blog content covering renovation and Wisconsin-specific building topics, organic social presence, and localized SEO across its five service-area geographies.

The go-to-market model is direct-to-consumer field sales via phone, online inquiry forms, and on-site consultations, with referrals and community reputation as the primary demand engine. The customer base is composed of SMB residential homeowners seeking custom homes, vacation/waterfront properties, and renovations, plus commercial clients for office and retail buildouts. Ownership remains within the founding family across four generations, with no disclosed institutional, PE, or VC backing, no subsidiaries, and no M&A activity. Industry recognition includes consecutive BCA Awards (2024 and 2026), Best of the Bay 2024, and Choice Awards 2023, supporting a regional credibility posture rather than a nationally scaling platform.

Name

DeLeers Construction, Inc.

Legal name

DeLeers Construction, Inc.

Website

https://deleers.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

DeLeers Construction is a family-owned, four-generation custom home builder and renovation contractor serving Northeast Wisconsin, including Green Bay, Door County, De Pere, Northern Wisconsin, and Greater Milwaukee, with a luxury TitletownHomes sub-brand.

Ownership category

akta.pro rank

Product category

Residential Construction and Renovation Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Construction - Special Trade Contractors (1700)

akta.pro industry

PRIMARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYHSAPAEAB

Architectural Reconfiguration & Structural Alterations

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYHSAPAFAB

Load-Bearing Wall Removal & Structural Beam Installation

Home & Personal Services/Residential Renovation Services/Interior Remodeling (Walls, Ceilings, Trim & Layout Changes)

SECONDARYHSAPAOAG

Structural Repair & Framing Reconstruction

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

Keywords

• Custom home building
• Home renovation services
• Commercial construction
• Masonry services
• Residential remodeling

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Building: One-time project-based revenue from designing and building custom homes for residential customers. Projects include luxury homes, vacation retreats, and waterfront properties throughout Wisconsin.
2. Home Renovation Services: Revenue from renovation and remodeling projects including kitchen, bathroom, bedroom, dining room, and entryway renovations. Both cosmetic updates and major structural renovations are offered.
3. Commercial Construction: Revenue from commercial building projects including office spaces, retail locations, and other business facilities.
4. Masonry Services: Specialized masonry services offered as part of construction and renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DeLeers Construction is a fourth-generation family-owned custom home builder and renovation contractor that designs, builds, and remodels residential and commercial properties throughout Northeast Wisconsin. The company delivers luxury custom homes, vacation properties, commercial spaces, and home renovation services including kitchen, bathroom, bedroom, dining room, and entryway remodels, combined with specialized masonry work and integrated custom architectural millwork through partner Josephai.

Product overview

DeLeers Construction, Inc. is a luxury custom home builder and renovation company offering a comprehensive suite of construction services. The core offerings include Custom Home Building, Commercial Construction, Home Renovation (with specialized sub-services for kitchens, bathrooms, bedrooms, dining rooms, and entryways), and the TitletownHomes sub-brand. The company operates primarily in Northeast Wisconsin, serving Green Bay, Door County, De Pere, Northern Wisconsin, and Greater Milwaukee, with over 80 years of family-owned experience across four generations.

Differentiator

Problem solved

Functional benefit

Brands

• TitletownHomes: A portfolio sub-brand under DeLeers Construction focused on custom residential projects in the Titletown/Green Bay area.

Products and services

• Custom Home Building Luxury custom home building service creating bespoke residential properties tailored to client specifications, from design through move-in, serving Northeast Wisconsin and Greater Milwaukee areas.
• Commercial Construction Commercial building services for businesses throughout Northeast Wisconsin, including office spaces, retail locations, and other commercial properties.
• Home Renovation Comprehensive home renovation services including kitchen, bathroom, bedroom, dining room, entryway renovations, and full home transformations for residential clients.
• TitletownHomes Luxury home building brand serving the Greater Green Bay and Northeast Wisconsin region, offering premium custom residential construction as a sub-brand of DeLeers Construction.
• Masonry Services Specialized masonry services offered as part of construction and renovation projects, including stone and brick work for residential and commercial builds.

Quantifiable outcome

• Transparent, stress-free building process with clear communication at every step
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Josephai (Custom Architectural Millwork)supportingTechnology or IntegrationDeLeers integrates custom architectural millwork through Josephai as a trusted partner to achieve refined interiors in their custom homes. This partnership provides specialized millwork capabilities that complement DeLeers' construction expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tri Pointe Homes: National homebuilder with a portfolio of regional brands serving move-up, luxury, and active-adult segments. Overlaps with DeLeers' premium custom positioning while operating at materially larger scale and broader geography.
• PulteGroup: One of the largest U.S. homebuilders with Centex, Pulte, Del Webb, and John Wieland brands covering entry-level to luxury. Competes broadly in the same residential construction category as DeLeers but at a national public-company scale.
• Schumacher Homes: One of the largest custom on-your-lot home builders in the U.S., operating across multiple states. Comparable custom-home product model, but at greater scale and geographic breadth than DeLeers' regional Wisconsin focus.
• Toll Brothers: National luxury home builder with a wide portfolio of custom and move-in homes across the U.S. Overlaps with DeLeers' luxury custom-home positioning but operates at vastly greater scale and national footprint.
• Wayne Homes: Regional custom home builder with on-your-lot construction across the Mid-Atlantic and Midwest. Comparable custom-build delivery model and privately-held positioning, though operating at larger scale and broader geography than DeLeers.

Direct peers

• Halen Homes: Madison, Wisconsin custom home builder focused on design-build luxury and semi-custom homes. Highly comparable to DeLeers' Wisconsin-focused custom build, design-driven approach, and similar-sized private regional operations.
• Veridian Homes: Wisconsin-based homebuilder operating across the Madison and greater Wisconsin market with custom and production home offerings. Comparable regional Wisconsin footprint, mix of build types, and private operating model relevant to DeLeers' scale.
• Vetter Builders: Wisconsin custom home builder offering design-build and remodeling services. Direct comparable on custom residential, renovation services mix, and Wisconsin regional operating geography similar to DeLeers.
• Tim O'Brien Homes: Wisconsin-based custom home builder serving the Milwaukee and surrounding southeastern Wisconsin markets. Directly comparable to DeLeers in custom single-family focus, regional operating geography, and project-based revenue model, with similar family/privately-held positioning.

Others

• Josephai (Custom Millwork): Custom architectural millwork partner explicitly named on DeLeers' website as a trusted integration partner. An ecosystem/adjacent supplier relationship rather than a competitor, illustrating the craft ecosystem DeLeers operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@deleersconstruction
• Facebookfacebook.com/deleersconstruction
• LinkedInlinkedin.com/company/deleers-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeLeers Construction, Inc.