EHL Prolist
EHL Prolist AB distributes and manufactures wooden moldings, profiles, panels, and door frames in Sweden, selling exclusively to building material retailers. It operates group manufacturing in MDF and noble woods under the EHL Profiles Group umbrella owned by Pomonagruppen AB.
- Company typePrivate
- Founded2011
- HeadquartersMöklinta, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EHL Prolist does
EHL Prolist AB is a Swedish distributor and manufacturer of wooden moldings, profiles, panels, door frames, and window sills, supplying exclusively to building material retailers and chains across Sweden. Founded in 2011 as the Swedish sales arm of Estonian manufacturer Eesti Höövelliist Oü, the company operates from its headquarters and climate-controlled warehouse in Möklinta and is wholly owned by the family-held Swedish holding Pomonagruppen AB under the EHL Profiles Group umbrella.
The company's product range spans standard and custom moldings in pine, MDF, and noble woods (oak, ash, beech, mahogany, teak, walnut, cedar), with finishing options including painting in any NCS color, lacquering, staining, and priming. Two manufacturing subsidiaries, Prolist Nordic AB (MDF, Bräkne-Hoby, acquired 2010) and Grimslöv Trä & List AB (noble woods, Grimslöv, acquired January 2021), supply the distribution entity and other group companies. Differentiated products include NATTARO SAFE® pest-control moldings developed with Nattaro Labs, the Maestro prefabricated rib panel system, and pre-cut door frame sets designed to reduce on-site installation time. The company holds FSC and PEFC certifications, Byggvarubedömningen and Basta registrations, SundaHus listings, and EPDs across its product categories.
EHL Prolist generates revenue by selling products to building material retailers at unit prices for standard items and project-based pricing for custom dimensions, colors, and finishes. The go-to-market is exclusively B2B through a retailer network supported by two field sales representatives and an inside sales team, with no direct-to-consumer or contractor channel. Headcount at EHL Prolist AB grew from 3 employees in 2011 to 25 in 2020, alongside three warehouse expansions, and the wider Swedish operations across group entities employ roughly 60–70 people.
EHL Prolist firmographics
Firmographics- Name
- EHL Prolist
- Legal name
- EHL Prolist AB
- Website
- https://ehlprolist.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EHL Prolist AB distributes and manufactures wooden moldings, profiles, panels, and door frames in Sweden, selling exclusively to building material retailers. It operates group manufacturing in MDF and noble woods under the EHL Profiles Group umbrella owned by Pomonagruppen AB.
- Ownership category
- akta.pro rank
EHL Prolist industry classification
Industry- Product category
- Wood Mouldings and Profiles
- NAICS
- Cut Stock, Resawing Lumber, and Planing (321912), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Custom Architectural Woodwork and Millwork Manufacturing (337212), All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
- akta.pro secondary industry
- Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)
Keywords
Where EHL Prolist is headquartered
LocationHeadquarters
- HQ city
- Möklinta
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
EHL Prolist business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product sales to building material retailers: EHL Prolist AB generates revenue by manufacturing (through group companies) and distributing wooden moldings, profiles, panels, and related products to building material retailers and chains across Sweden. Products are sold in standard dimensions and custom specifications.
- Custom manufacturing and finishing services: Additional revenue is generated through value-added services including painting in any NCS color, exact cutting to customer-specified dimensions, custom wood species (including exotic woods), custom profiles, and special color finishes (lasering, clear lacquering, priming). These services apply to both small and large order volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog — moldings and profiles in standard dimensions and finishes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EHL Prolist product offering
Product offeringCore offering
EHL Prolist AB manufactures (through group subsidiaries Prolist Nordic AB for MDF and Grimslöv Trä & List AB for noble woods) and distributes a broad range of wooden mouldings, profiles, panels, skirting boards, door and window frames, ceiling mouldings and special profiles. The offering is completed by in-house NCS custom-colour painting services and a 10,000 m² climate-controlled warehouse operation supplying building-material retailers across Sweden.
Product overview
EHL Prolist is a Swedish distributor and manufacturer of mouldings, skirting boards, door/window frames, and related wood products for the construction industry. The product portfolio centers on the core EHL Prolist brand of pine mouldings available in standard white colors (NCS S 0502-Y and NCS S 0500-N) and custom colors. Key branded products include Maestro Ribbpanel (prefabricated ribbed wall panels in structure-foiled MDF), Färdiggerade foderset (pre-cut door frame kits), and NATTARO SAFE® (pest-control mouldings with diatomaceous earth). The company also offers a custom painting service for any NCS color. Two subsidiaries extend the portfolio: Prolist Nordic AB produces MDF-based products, and Grimslöv Trä & List AB manufactures mouldings in noble woods (oak, beech, mahogany, teak, walnut, cedar) and other hardwoods. All products are certified and available through building materials retailers across Sweden.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- EHL Prolist is the leading distributor of moldings in Sweden
Companies that use EHL Prolist
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
EHL Prolist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EHL Prolist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and operational.
- Grimslöv Trä & List ABcoreGrimslöv Trä & List AB was acquired in January 2021 by Eesti Höövelliist Oü (subsidiary of Pomonagruppen AB). It manufactures, processes, and lacquers moldings in noble woods and deciduous wood at its facility near Växjö. A core manufacturing partner within the EHL Profiles Group.
- Prolist Nordic ABcoreProlist Nordic AB is a wholly owned subsidiary of Eesti Höövelliist Oü (part of Pomonagruppen AB). It manufactures MDF products at its facility in Bräkne-Hoby. Sales administration is handled by EHL Prolist AB in Möklinta. This is a key group partnership within EHL Profiles Group.
- Logiq ASoperationalLogiq AS is EHL Prolist's distributor of electronic commerce documents, handling the digital documentation flow related to orders and transactions.
- Nattaro LabscoreNattaro Labs is the developer and licensor of the NATTARO SAFE® pest-control technology using diatomaceous earth. EHL Prolist incorporates this technology into its NATTARO SAFE® pest-control moldings, which are sold as part of EHL Prolist's product range. The partnership brings a differentiated, proprietary product to EHL Prolist's catalog.
- Freight/shipping carriersoperationalEHL Prolist uses freight carriers to fulfill delivery obligations to building material retailers. The company shares necessary information with freight partners as part of contract fulfillment.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
EHL Prolist competitors and assessment
Company assessmentDirect peers
- Moelven Industrier ASA: Norwegian/Swedish wood products group producing sawn timber, moldings, panels, and interior products for the Nordic building-materials trade. Directly comparable to EHL Prolist given shared Nordic footprint, focus on mouldings and building-material retailers, and pine/spruce-based product range.
- Derome AB: Swedish family-owned building-materials supplier and wood-products manufacturer selling through its own and third-party retailer networks. Directly comparable as a Swedish vertically integrated wood and building-materials player serving construction and renovation markets.
Broad incumbents
- Stora Enso Oyj: Large Finnish/Swedish forest-products company producing sawn timber, engineered wood, and further-processed components including panels and mouldings. Comparable as a much larger incumbent in Nordic wood building products with overlapping end-markets and retailer relationships.
- Holmen AB: Swedish forest-products company with sawn timber and further-processed wood product lines serving European building-materials distribution. Relevant as a Swedish-headquartered, large-scale wood-products incumbent competing for retailer shelf space.
- Setra Group AB: Swedish wood-products manufacturer producing sawn timber and value-added wood components for the building trade. Comparable as a Swedish-based millwork/timber producer serving building-materials retailers in overlapping product categories.
- Inwido AB: Sweden-listed window and door group operating across Northern Europe. Relevant as a large Nordic building-components player with adjacent door-frame and window-sill product lines that overlap with EHL Prolist's door-frame and window-sill offerings.
- JELD-WEN Inc. Global manufacturer of doors, windows, and related millwork components. Comparable as a large-scale producer of door frames, window components, and millwork serving building-materials distribution, though with a much broader geographic and category footprint.
- Masonite International Corporation: Global door components and architectural millwork manufacturer. Relevant for overlap with EHL Prolist's door-frame set offerings and interior millwork products supplied to building-materials retailers.
- Kährs Group: Swedish wood flooring and surface-products manufacturer. Adjacent peer given shared wood-products manufacturing background, Nordic origin, and distribution through building-materials retailers, though focused on flooring rather than moldings.
Regional players
- Hunton AS: Norwegian wood-products manufacturer producing building components and panel systems for the Nordic construction market. Comparable as a Nordic regional player in wood-based building components, though primarily serving the Norwegian market rather than Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EHL Prolist social profiles
Digital presenceEHL Prolist compliance and trust
Trust signalCompliance6 records
EHL Prolist financial estimates
Financial estimateRevenue estimate
Valuation estimate
EHL Prolist leadership team
Management profileNumber of profiles
Profiles6 records
EHL Prolist subsidiaries and ownership
Company hierarchySubsidiaries2 records
EHL Prolist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EHL Prolist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EHL Prolist
What does EHL Prolist do?
EHL Prolist AB manufactures (through group subsidiaries Prolist Nordic AB for MDF and Grimslöv Trä & List AB for noble woods) and distributes a broad range of wooden mouldings, profiles, panels, skirting boards, door and window frames, ceiling mouldings and special profiles. The offering is completed by in-house NCS custom-colour painting services and a 10,000 m² climate-controlled warehouse operation supplying building-material retailers across Sweden.
Is EHL Prolist a public or private company?
EHL Prolist is a private company. It is classified as corporate owned and is currently operating.
When was EHL Prolist founded?
EHL Prolist was founded in 2011. It employs 11 to 50 people.
Where is EHL Prolist based?
EHL Prolist is headquartered in Möklinta, Sweden, in the Europe region.
How does EHL Prolist make money?
Two revenue lines are on record. Product sales to building material retailers are the primary driver. The others are custom manufacturing and finishing services.
Who are EHL Prolist's main competitors?
Direct peers on record are Moelven Industrier ASA and Derome AB. Broad incumbents are Stora Enso Oyj, Holmen AB, Setra Group AB, Inwido AB, JELD-WEN Inc., Masonite International Corporation and Kährs Group. Hunton AS is listed as a regional player.
Does EHL Prolist have an API?
No public API is recorded for EHL Prolist.
What industry is EHL Prolist in?
EHL Prolist's product category is Wood Mouldings and Profiles. Its primary akta.pro industry code is IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock), with a secondary code of IMAMACAO, Engineered Wood Product Distribution & Fabrication Services. Its NAICS code is 321912 and its SIC code is 5031.