Net At Once
Net at Once Sweden AB is a Swedish fiber ISP and licensed PTS telecom operator (founded 1997, Växjö) serving approximately 25,000+ residential, BRF, property, fiber cooperative, and business customers across Sweden with broadband, telephony, TV, cloud PBX, managed IT, and security services on a subscription model.
- Company typePrivate
- Founded1997
- HeadquartersVäxjö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Net At Once does
Net at Once Sweden AB is a privately held Swedish telecommunications operator founded in 1997 in Växjö, Småland, and approved by PTS (Post- och telestyrelsen) as a licensed operator. The company sells fiber and broadband connectivity (Bredband) with speeds up to 1000 Mbit/s symmetrical across five primary segments: residential consumers, housing cooperatives (BRF), property owners, fiber cooperatives (Fiberförening), and businesses. It operates its own network infrastructure plus peering arrangements with major gaming platforms (Riot Games, Blizzard, Dreamhack, Sony PlayStation) and Netflix caching servers in Gothenburg and Växjö for latency and streaming optimization, and it offers a proprietary "Flex" hybrid business model for multi-family properties that blends group-connection pricing with open-network choice.
Beyond connectivity, Net at Once has built an increasingly diversified recurring-revenue portfolio. IP telephony (BAS from 49 kr/month, Mini from 69 kr/month) and digital TV (Tv Bas 18 channels, Tv Lagom 25 channels) attach to the fiber line, while the business stack adds cloud PBX through a Flow/Telavox platform with per-user licensing, VPN and managed firewall services, Wireless Office WiFi using TP-Link Omada and UniFi hardware, Microsoft 365 managed services, video conferencing via Neat and Jabra, Lexmark-managed printing, and a Workplace-as-a-Service bundle. Hardware (routers, adapters, access points) and ESET security subscriptions are sold through a web shop that accepts Klarna, Apple Pay, Google Pay, and cards, and was relaunched with an expanded catalog in November 2024.
The go-to-market is hybrid: direct-to-consumer self-serve on the website with address-based availability search, dedicated field account managers (Victor Rosenqvist for business, Henrik Kjellberg for property, Kim Aldén for fiber associations), a partner/reseller program for IT companies and telecom resellers, and a named property-developer pipeline (e.g., Hofbro across Strömstad and Sundsvall). Customer service advertises sub-one-minute response times, 99.6-99.7% uptime, and supports approximately 25,000+ broadband customers across Sweden from its Växjö headquarters with no disclosed revenue, funding, or headcount.
Net At Once firmographics
Firmographics- Name
- Net At Once
- Legal name
- Net at Once Sweden AB
- Website
- https://netatonce.se
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net at Once Sweden AB is a Swedish fiber ISP and licensed PTS telecom operator (founded 1997, Växjö) serving approximately 25,000+ residential, BRF, property, fiber cooperative, and business customers across Sweden with broadband, telephony, TV, cloud PBX, managed IT, and security services on a subscription model.
- Ownership category
- akta.pro rank
Net At Once industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Neutral-Host Fiber & Shared Access Network Operators (HDAIACAJ), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
Keywords
Where Net At Once is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Net At Once business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Broadband/Fiber Subscriptions: Monthly recurring subscriptions for fiber broadband services to residential customers, housing associations (BRF), property owners, businesses, and fiber cooperatives. Prices vary by speed tier and customer segment.
- IP Telephony Services: IP-based telephony services via fiber with various plans (BAS, Mini) and optional add-on services. Includes hardware rental/sale of telephone adapters.
- TV Services: Digital TV packages (Tv Bas with 18 channels, Tv Lagom with 25 channels) including HD set-top box with recording capability. Available for fiber associations, BRF, and property owners.
- Hardware Sales: Sale of routers (TP-Link Archer AX53 and others), telephone adapters (Grandstream HT812 v2), WiFi access points, switches, and other networking equipment through web shops for both consumer and business customers.
- Managed IT Services: Workplace-as-a-Service including hardware, application management, updates, insurance, lifecycle management, and service desk. Microsoft 365 management, security services (firewall), and VPN services for businesses.
- Flow Cloud Communications: Cloud-based phone system (PBX) with various packages (Flow Free, Business, Enterprise, Unlimited), user licenses (Fixed, Mobile, Free), and features including call queues, auto-attendant, voicemail, fax, and softphone. Per-user licensing model.
- ESET Security Products: Resale of ESET HOME Security Premium antivirus and internet security products with multi-device licensing. Commission-based reseller arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BRF Group Connection - Basic Speed |
| Subscription | Monthly | BRF Group Connection - High Speed |
| Subscription | Monthly | Business Broadband |
| Subscription | Monthly | Residential Telephony BAS |
| Subscription | Monthly | Residential Telephony Mini |
| One time/ perpetual license | Monthly | Telephone Adapter (Grandstream HT812 v2) |
| Subscription | Monthly | Fiber Association Telephony BAS |
| Subscription | Monthly | Fiber Association Telephony Mini |
| One time/ perpetual license | Monthly | Extra Telephone Box |
| Subscription | Monthly | TV Bas (Fiber Association) |
| Subscription | Monthly | TV Lagom (Fiber Association) |
| Subscription | Monthly | Flow Free User License |
| Subscription | Monthly | Flow Fixed User License |
| Subscription | Monthly | Flow Mobile User License |
| Subscription | Monthly | Flow PBX Packages |
| Subscription | Monthly | ESET HOME Security 1 Key |
| Subscription | Monthly | ESET HOME Security 5 Keys |
| Other | Monthly | Administrative Fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Net At Once product offering
Product offeringCore offering
Net at Once is a Swedish telecommunications operator providing fiber broadband, IP telephony, and digital TV services to residential customers, housing cooperatives, property owners, fiber associations, and businesses. The company also delivers managed IT services including cloud PBX (Flow), VPN, firewall, wireless office solutions, Microsoft 365 management, and workplace-as-a-service. Operating as a PTS-licensed operator with its own fiber network, Net at Once serves 25,000+ customers across Sweden with symmetrical speeds up to 1000 Mbit/s.
Product overview
Net at Once is a Swedish internet service provider founded in 1997 offering a comprehensive telecommunications portfolio built around fiber and broadband connectivity. The core offering consists of broadband and fiber internet services (Bredband) for residential customers, businesses (Bredband för Företag), and housing cooperatives (Superfiber för BRF), with speeds up to 1000 Mbit/s. Complementary services include TV via Fiber, IP telephony (Telefoni via Fiber), and cloud-based phone systems (Flow from Telavox). Business IT services include VPN, managed firewall (Brandvägg som Tjänst), Wireless Office WiFi solutions using TP-Link Omada and UniFi hardware, network switches, printer/scanner management with Lexmark, video conferencing rooms with Neat and Jabra, Microsoft 365 management, and Workplace as a Service. Property-focused services cover fiber installation and management for existing buildings and new construction. The company also operates a web shop for equipment, Mina Sidor customer portal, WiFi educational resources, and speedtest tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Bredband (Broadband/Fiber Internet) Fiber and broadband internet services for residential customers delivered through city networks and direct fiber connections, with speeds from 10 Mbit/s up to 1000 Mbit/s, featuring 99.6% uptime and symmetric speeds.
- Business Broadband (Bredband för Företag) Business fiber broadband with speeds up to 1000 Mbit/s, 99.7% uptime guarantee, and dedicated business support, including address search for availability and quote functionality.
- Superfiber for BRF (Housing Cooperatives) Group fiber connection packages for housing cooperatives and multi-family buildings starting at 35 kr/month per household, with speeds up to 1000/1000 Mbit/s and complete service including planning, installation, and ongoing support.
- Fiber for Property (Fiber till Fastighet) Fiber infrastructure planning, installation, and management services for property owners for both existing properties and new construction, with flexible business models including common setup, open network, and the Flex hybrid model.
- TV via Fiber Digital TV services delivered over fiber with TV Basic (18 channels) or TV Lagom (25 channels) packages, including HD digital TV box with recording capability and customizable channel selection.
- Telefoni via Fiber (Fiber Phone) IP-based home phone service delivered over fiber connection using Grandstream HT812 v2 telephone adapter, with BAS (49 kr/month) and Mini (69 kr/month) plans and various call rates.
- Flow (Cloud Phone System) Cloud-based business communication platform including phone system, switchboard, and chat from Telavox, available in Free, Business, Enterprise, and Unlimited tiers with features like call queues, voicemail, fax mailbox, and softphone.
- Business VPN Business VPN solutions including IP VPN (layer 3, fully separated network) and Ethernet VPN (transparent layer 2 point-to-point or multipoint connections) for connecting multiple offices with dedicated bandwidth and 24/7 monitoring.
- Firewall as a Service (Brandvägg som Tjänst) Managed firewall service providing network security with segmentation, policy management, intrusion protection, and incident response support, including monitoring and security level recommendations.
- Wireless Office (Enterprise WiFi) Enterprise-grade wireless network solutions using TP-Link Omada and UniFi hardware including access points, switches, and routers with centralized management, WPA3 security, and 24/7 monitoring.
- Workplace as a Service (Arbetsplats som Tjänst) Managed workplace service providing hardware, software management, structured updates, distribution, all-risk insurance, lifecycle management, and service desk in a standardized client environment for a predictable monthly cost.
- Microsoft 365 Management Service Microsoft 365 services including license review, plan selection, setup, security features configuration, migration, ongoing management, user support, and administration of users, rights, and resources, with advanced protection and MFA rollout.
- Meeting Room Solutions (Mötesrum) Video conferencing solutions using Neat and Jabra products for modern meeting spaces, including Neat Bars, Neat Boards, companion devices, and accessories for rooms of various sizes, with installation and ongoing support.
- ESET HOME Security Premium Resale of ESET antivirus and internet security products with multi-device licensing (1 key for 59 kr/month, 5 keys for 79 kr/month), providing complete protection against online threats with 12-month commitment.
- Partner/Reseller Program Partner/reseller program for IT companies to offer Net at Once services to their customers, including application process, consultation, and access to resources and marketing materials.
Quantifiable outcome
- 25,000+ satisfied customers
- +4 more outcomes
Companies that use Net At Once
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Net At Once technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Net At Once partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HofbrocoreProperty developer based in Karlstad with fiber projects across Sweden. Net at Once served as fiber supplier for projects in Strömstad (256 apartments) and Sundsvall (67 apartments) using the Flex model. Hofbro reported highly positive experience with NAO as professional, collaborative, and responsive throughout the process.
- Flow (Telavox)coreCloud-based phone system (PBX) platform offered under the Flow brand. Net at Once resells and manages Flow cloud communications including PBX packages, user licenses, and integration with their business telephony services.
- ESETminorCybersecurity software provider whose ESET HOME Security Premium products are resold by Net at Once to residential customers. Net at Once serves as a distribution channel for ESET security solutions.
- Växjö KonståkningsklubbminorLocal figure skating club sponsored by Net at Once. Customers can support the club by ordering Net at Once services through the partner page.
- Mix MegapolminorRadio station whose Nallekonsert (teddy bear concert) charity event is supported by Net at Once as part of their corporate social responsibility activities.
- MustaschkampenminorProstate cancer awareness campaign supported by Net at Once as part of their corporate social responsibility and organizational support activities.
- Frälsningsarmén (Salvation Army)minorInternational Christian church and charitable organization supported by Net at Once as part of their organizational support program.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Net At Once competitors and assessment
Company assessmentDirect peers
- A3 (AllTele): Swedish ISP providing fiber broadband, telephony, and business connectivity to residential and SMB customers across Sweden. Closely comparable segment mix and Swedish-only focus, with similar reliance on fiber partnerships and bundled services.
- Bredband2: Swedish broadband provider selling fiber and DSL services to consumers and businesses via open networks. Directly comparable to Net at Once's consumer broadband and business broadband go-to-market, with similar reliance on stadsnät partnerships and price-tiered offerings.
- GlobalConnect: Nordic fiber carrier and connectivity provider serving enterprises, housing associations, and consumers across the Nordics. Comparable to Net at Once in fiber-based business connectivity, housing association offerings, and managed network services, with a broader regional footprint.
- Ownit Broadband: Swedish fiber ISP offering broadband and related services over open fiber networks to consumers and small businesses. Directly comparable to Net at Once's retail broadband, address-search self-service model, and reliance on stadsnät infrastructure.
- IP-Only: Swedish fiber operator providing both wholesale backbone services and retail broadband over its own fiber network. Comparable to Net at Once in fiber-to-the-premises deployment for housing associations, property owners, and businesses across Sweden.
- Bahnhof: Swedish independent fiber ISP with a strong consumer brand, own fiber network, and focus on broadband plus add-on services. Closely comparable to Net at Once in product mix (fiber broadband, telephony, TV), Swedish-only footprint, and challenger positioning vs. the major incumbents.
Broad incumbents
- Tele2 Sweden: Major Swedish mobile and fixed telecom operator with fiber broadband, TV, and business services. Overlaps with Net at Once in residential broadband and SMB connectivity but competes from a much larger, multi-product incumbent position.
- Telia Company: Sweden's incumbent telecom operator offering fiber broadband, mobile, TV, and enterprise services nationwide. Overlaps with Net at Once across residential broadband, business connectivity, and managed IT, but at vastly larger scale and with full-stack infrastructure ownership.
Others
- Telavox (Flow): Nordic cloud PBX and UCaaS provider whose Flow platform Net at Once resells and manages for Swedish SMBs. Not a direct competitor on connectivity, but a tightly coupled technology and channel partner that could alternatively compete with Net at Once by bundling its own connectivity.
Regional players
- Telavox (additional / regional municipal fiber ops e.g. Umeå Energi / Stadsnät): Swedish municipal and regional stadsnät operators that own open fiber networks and often resell or partner with ISPs like Net at Once for service delivery. Comparable as infrastructure-and-service partners in the same Swedish fiber ecosystem rather than head-to-head retail competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Net At Once social profiles
Digital presenceNet At Once financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net At Once leadership team
Management profileNumber of profiles
Profiles3 records
Net At Once funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net At Once M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net At Once
What does Net At Once do?
Net at Once is a Swedish telecommunications operator providing fiber broadband, IP telephony, and digital TV services to residential customers, housing cooperatives, property owners, fiber associations, and businesses. The company also delivers managed IT services including cloud PBX (Flow), VPN, firewall, wireless office solutions, Microsoft 365 management, and workplace-as-a-service. Operating as a PTS-licensed operator with its own fiber network, Net at Once serves 25,000+ customers across Sweden with symmetrical speeds up to 1000 Mbit/s.
Is Net At Once a public or private company?
Net At Once is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Net At Once founded?
Net At Once was founded in 1997. It employs 11 to 50 people.
Where is Net At Once based?
Net At Once is headquartered in Växjö, Sweden, in the Europe region.
How does Net At Once make money?
Seven revenue lines are on record. Broadband/Fiber Subscriptions are the primary driver. The others are IP Telephony Services, TV Services, hardware Sales, managed IT Services, flow Cloud Communications and ESET Security Products.
Who are Net At Once's main competitors?
Direct peers on record are A3 (AllTele), Bredband2, GlobalConnect, Ownit Broadband, IP-Only and Bahnhof. Broad incumbents are Tele2 Sweden and Telia Company. Telavox (Flow) is listed as an others. Telavox (additional / regional municipal fiber ops e.g. Umeå Energi / Stadsnät) is listed as a regional player.
Does Net At Once have an API?
No public API is recorded for Net At Once.
What industry is Net At Once in?
Net At Once's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAB, Fiber-to-the-Home (FTTH) Operators. Its NAICS code is 51711 and its SIC code is 4813.