AgencyPro Software

What AgencyPro Software does

AgencyPro Software, Inc. is a privately held, founder-owned software company headquartered in Bala Cynwyd, Pennsylvania, that has operated continuously for over two decades. The company develops and operates a web-based talent management platform purpose-built for two narrow U.S. verticals: casting companies and talent/modeling agencies. The platform consolidates talent rosters, client databases, submissions, audition files, castings and bookings, events, and bulk communications into a single private, customizable database, with features including multimedia talent portfolios, customizable talent search with resume keyword matching, a Pick/Pass event workflow, public branded talent portfolio websites, and embeddable Featured Talent and Talent Search Widgets for agency websites. The platform has been offered free of charge to qualified agents, managers, and casting companies, and the company has been bootstrapped for its entire operating history with no disclosed external funding.

AgencyPro's go-to-market is sales-led and demo-driven: prospects are routed to a free 30-minute product demo, which the company reports converts approximately 9 of 10 prospects. Marketing is anchored on a 20+ year operating history, a Better Business Bureau A+ rating held for 20 consecutive years, and named customer testimonials from agencies including Fameagency, Expressions Model & Talent Agency, Big Fish NW Talent Agency, The Brock Agency, Mike Lemon Casting, Lee Genick/Sylvia Fay & Associates, and Boston Casting. Company-reported customer outcomes include 91% of customers reporting revenue uplift within six months and users saving an average of three hours per day relative to prior software. The firm is small (11-50 employees), operates solely in the United States, and has no disclosed funding rounds, M&A activity, partnerships, leadership changes, mobile apps, third-party integrations, APIs, AI/ML features, or compliance certifications in the source material.

Monetization mechanics are not explicitly disclosed. The platform is positioned as free for qualified users, with implied value capture through enabling customer revenue streams, operational efficiencies, and new-client acquisition via public talent portfolio sites. No pricing tiers, premium feature gates, paid add-ons, or contract terms are described. The company's competitive posture is built on a private-not-shared database architecture, deep customization of search and filtering, and data migration inertia from incumbent systems, rather than on AI differentiation, platform breadth, or ecosystem integrations.

Name

AgencyPro Software

Legal name

AgencyPro Software, Inc.

Website

https://agencyprosoftware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AgencyPro Software is a U.S. provider of a web-based talent management platform built for casting companies and talent/modeling agencies. It consolidates rosters, submissions, castings, and bulk communications into a single private, customizable database offered free to qualified users.

Ownership category

akta.pro rank

Product category

Talent & Casting Management Software

NAICS

Software Publishers (51321), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Talent management software
• Casting software
• Talent agency platform
• Casting director software
• Talent portfolio management

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Platform Access: Platform is completely free for qualified agents, managers, and casting companies. Revenue generation mechanism not explicitly disclosed in the source, but implied value includes operational efficiencies, additional revenue sources for talent businesses, and new client acquisition through public talent portfolios.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AgencyPro Software is a web-based talent management platform built specifically for casting companies and talent & modeling agencies. It centralizes a private, customizable database of talent, clients, submissions, employees, castings, and bookings, and bundles multimedia talent portfolios, customizable talent search, an event/submission system with Pick/Pass client presentations, bulk email communication, and embeddable Featured Talent and Talent Search website widgets. The platform is offered free for qualified agents, managers, and casting companies and is supported by a U.S.-based human support team.

Product overview

AgencyPro Software offers a single, unified talent management platform for casting companies and talent & modeling agencies. The core AgencyPro Software platform combines talent database management, multimedia portfolios, customizable search, event/submission management, bulk communication, and website widget integration into one comprehensive solution. All components operate within a single private, secure database environment rather than as separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• AgencyPro Software Platform Web-based talent management platform that provides a private, customizable database for managing talent, clients, submissions, employees, castings, and bookings. Includes full multimedia talent portfolios (photos, video, audio, resumes, documents), fully customizable talent search with resume keyword search and Results View templates, an event/submission system with Pick/Pass client presentations, free bulk email communication, and Featured Talent and Talent Search embeddable website widgets. Built specifically for casting companies and talent & modeling agencies in the U.S. entertainment industry.

Quantifiable outcome

• 91% of AgencyPro customers boosted their overall revenue within 6 months
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Casting Networks: Leading online casting platform used by casting directors and talent agents to manage submissions, auditions, and bookings — directly overlaps with AgencyPro's core talent management and casting event functionality.
• Backstage (Actors Access): Major casting and talent platform with an integrated casting software suite (Actors Access) for managing submissions and auditions, directly competing with AgencyPro in the casting/talent management vertical.
• Breakdown Services: Long-standing provider of talent booking and casting software for actors and casting directors, offering a similar combination of submission management, talent profiles, and casting workflow tools as AgencyPro.
• Cast It Systems: Talent management and casting submission platform used by agents and casting directors, providing comparable functionality around talent search, submissions, and project management.
• Casting Frontier: Online casting platform that connects casting directors with talent for film, TV, and commercial projects, overlapping with AgencyPro's submission and casting event management features.

Regional players

• Spotlight: UK-based performing arts casting platform and union directory that provides talent profiles and casting tools, comparable in functionality to AgencyPro but serving primarily the British market.

Emerging players

• CoreAct: Talent management software focused on agencies and actors, with features for profile management, submissions, and casting — a more modern, smaller-scale direct competitor to AgencyPro.
• Model Mayhem: Online platform for models, photographers, and talent agencies with profile and discovery features, partially overlapping with AgencyPro's talent portfolio and search capabilities.

Broad incumbents

• Airtable: General-purpose no-code database platform that some smaller agencies use as a low-cost talent management workaround, representing a broad incumbent threat to vertical tools like AgencyPro.

Others

• HubSpot CRM:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agencyprosoftwa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgencyPro Software