What Floor Technologies does

Floor Technologies is a privately held, family-owned specialty flooring and concrete restoration contractor founded in 1991 and headquartered in Hialeah Gardens, Florida. The company provides self-leveling underlayment, gypsum-based underlayment, cementitious waterproofing (PliDek systems), polished concrete finishes, and floor demolition and preparation services for architects, builders, developers, and general contractors across South and Central Florida. Its service chain spans substrate demolition, leveling, waterproofing, and final surface finishing, allowing customers to engage a single provider from prep through completed floor.

The company has installed over 150 million square feet of cementitious products since 1991 and operates crews capable of installing up to 5,000 square feet per hour. It holds a top-10 Maxxon applicator ranking nationwide and has received Maxxon's Ace Award for underlayment installation excellence. Materials partnerships with Maxxon, PliDek, Polyguard, CTS Rapid Set, Laticrete, and Ardex support its multi-system specification capability. Leadership is held by President Christopher Henry and Vice President Stefanie Henry, with regional production management covering South Florida (Morgan Kitchen) and Central Florida (Mark Stamp).

The business model is project-based professional services with quote-driven pricing tailored to site conditions, square footage, and specification. Revenue is generated from one-time commercial, multi-family, custom residential, and single-family installation contracts, with landmark reference projects including the Hard Rock guitar-shaped hotel/casino building and the City Center development. Distribution is direct enterprise field sales targeting construction industry buyers, supported by a website portfolio and contact-driven lead capture rather than digital self-service channels. No outside investors, funding rounds, or M&A activity are indicated, and the company operates as a regional services firm with 11-50 employees across its Hialeah Gardens headquarters and Plant City branch office.

Name

Floor Technologies

Legal name

Floor Technologies

Website

https://floortechnologies.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Floor Technologies is a family-owned Florida specialty flooring contractor providing self-leveling underlayment, gypsum underlayment, waterproofing, and polished concrete services to architects, builders, and developers across South and Central Florida since 1991.

Ownership category

akta.pro rank

Product category

Flooring and Concrete Restoration Services

NAICS

Flooring Contractors (23833)

akta.pro primary industry

Subfloor Preparation, Leveling & Underlayment (HSAPAGAG)

akta.pro secondary industry

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)

Keywords

• Concrete flooring services
• Self-leveling underlayment
• Floor leveling contractors
• Cementitious waterproofing
• Polished concrete finishes

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Installation Services: Professional installation services for self-leveling underlayment, gypsum underlayment, waterproofing, elevated concrete, and polished concrete. One-time project-based revenue from commercial developments, custom homes, and multi-family projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Floor Technologies is a concrete flooring installation contractor specializing in self-leveling underlayment, gypsum underlayment, cementitious waterproofing (PliDek), polished concrete finishes, and floor demolition/preparation for residential, commercial, and multi-family construction projects. The company delivers project-based installation services directly to architects, builders, developers, and general contractors across South and Central Florida.

Product overview

Floor Technologies offers a portfolio of specialized flooring and concrete services primarily serving the residential, commercial, and multifamily construction sectors in South and Central Florida. The core offering centers on floor preparation and leveling solutions: Self-Leveling Underlayment (for smooth, laser-corrected surfaces up to 7000 psi) and Gypsum Underlayment (cost-effective installations up to 5000 psi) provide the foundation for flooring. These are paired with protective and finishing services including Pli-DEK Waterproofing Deck Solutions (cementitious waterproofing for balconies and decks), Waterproofing and Elevated Concrete (membrane-based protection for multifamily developments), and Polished Concrete Finishes (for aesthetic, low-maintenance surfaces). The company also provides Floor Demo and Preparation services to remove existing flooring and prep substrates, as well as Concrete Restoration for damaged surfaces. This integrated service chain enables customers to progress from demolition through waterproofing to finished floors under a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Leveling Underlayment Self-leveling underlayment installation service providing smooth, even surfaces for flooring installations, addressing uneven subfloors with laser level correction up to 7000 psi compressive strength, serving commercial, residential, and multi-family construction projects in Florida.
• Gypsum Underlayment Gypsum-based underlayment installation (Maxxon-certified) for custom homes, track housing, and apartment complexes, available over plywood or concrete substrates with compressive strength up to 5000 psi, including Gyp-Crete applications for second-floor stability, fire rating, and noise reduction.
• PliDek Waterproofing Deck Solutions Cementitious waterproofing system for residential and industrial decks and balconies featuring a base coat that withstands construction traffic, with design flexibility and compressive strength up to 6000 psi, suitable for new construction and restoration projects.
• Waterproofing and Elevated Concrete Waterproofing and concrete services for elevated breezeways and balconies using advanced materials including waterproof membranes for multifamily developments, combining protection with structural performance for elevated residential spaces.
• Polished Concrete Finishes Concrete polishing service transforming ordinary concrete into sleek, low-maintenance surfaces for modern commercial and residential designs, producing finishes resistant to chipping, breaking, stains, and spills with aesthetic appeal and durability.
• Floor Demo and Preparation Floor demolition and surface preparation service covering removal of tile, VCT, carpet, and wood floors, thinset and glue removal, with all equipment equipped with HEPA filter vacuums for dust-controlled environments in residential and commercial settings.
• Concrete Restoration Concrete restoration service for residential, commercial, and multifamily sectors specializing in bringing damaged or deteriorated concrete surfaces back to functional condition using specialized materials and techniques.

Quantifiable outcome

• Up to 5,000 square feet per hour installation rate
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MaxxoncoreOthersMaterial supplier and certification partner for gypsum-based underlayment products. Floor Technologies is recognized as a top 10 Maxxon applicator nationwide and Ace Award winner.
• PliDekcoreOthersProduct partner for cementitious waterproofing deck solutions. Floor Technologies installs PliDek waterproofing systems for residential and industrial balcony applications.
• Polyguard ProductsminorOthersMaterials supplier for waterproofing products and solutions used in Floor Technologies' installations.
• CTS Rapid SetminorOthersMaterials supplier for Rapid Set cement products used in self-leveling and concrete restoration applications.
• LaticreteminorOthersMaterials supplier for Laticrete flooring installation products and systems.
• ArdexminorOthersMaterials supplier for Ardex professional flooring and underlayment products.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• TMI Coatings: Specialty concrete restoration and protective coating contractor serving commercial and industrial clients. Overlapping service offering with Floor Technologies' concrete restoration and waterproofing lines.
• Dur-A-Flex: Specialty resinous flooring and concrete restoration contractor serving commercial and industrial markets. Competes with Floor Technologies for similar general contractor relationships on commercial flooring projects.
• Stonhard (StonCor Group): Specialty commercial and industrial flooring installation contractor offering resinous, epoxy, and concrete flooring systems. Directly comparable to Floor Technologies in service model, target customers (GCs and facility owners), and project-based delivery.
• Crossfield Products (Miracote): Concrete restoration and specialty flooring manufacturer/applicator offering polished concrete, underlayments, and waterproofing systems. Closely comparable service portfolio and customer base to Floor Technologies.
• Key Resin Company: Specialty resinous flooring manufacturer and installation contractor serving commercial and industrial markets. Comparable business model as a flooring-focused specialty trade contractor.

Broad incumbents

• Mapei Corporation: Global building materials manufacturer offering self-leveling underlayments, waterproofing, and concrete restoration systems. Indirectly competes via its certified applicator program, which overlaps with Floor Technologies' service scope.
• Sika Corporation: Major global building chemicals manufacturer with self-leveling underlayments, concrete restoration products, and a national certified-applicator network. Competes with Floor Technologies indirectly through its Florida applicator base and material specifications.
• ARDEX Americas: Specialty building products manufacturer focused on self-leveling cements, underlayments, and waterproofing with a strong certified contractor program. Competes indirectly with Floor Technologies via its applicator network and material specifications.

Others

• LATICRETE International: Global manufacturer of flooring installation materials including underlayments and waterproofing systems. A material partner to Floor Technologies that also competes indirectly through its certified applicator and distributor network.
• Maxxon Corporation: Manufacturer of gypsum-based underlayments (Gyp-Crete) and Floor Technologies' primary material partner. Indirectly competitive as Maxxon's certified-applicator ecosystem can field other Florida contractors against FT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Technologies