CarSupermarket.com

What CarSupermarket.com does

CarSupermarket.com, legally operated as Motor Depot Limited, is a UK online used-car supermarket selling reconditioned vehicles from over 40 manufacturers to retail consumers. The company runs an omnichannel retail platform combining a digital search and finance-pre-approval interface with 11-13 physical showrooms across the Midlands and Northern England (Birmingham, Grimsby, Hessle, Lincoln, Newcastle, Preston, Sheffield, Stockport, Stoke-on-Trent, and additional locations) plus UK-wide home delivery at a flat £199 fee. Customers can browse vehicles online, complete a non-impactful soft-search finance pre-approval, complete the purchase in-store or remotely, and collect or have the vehicle delivered. The platform is positioned around transparent pricing (a disclosed £199 admin fee), a free minimum 12-month warranty, a 30-day money-back guarantee, and a lowest-price guarantee, with 97% of customers reportedly recommending the brand via JudgeService reviews.

The business monetises through four streams: (i) vehicle sales — the primary revenue engine, with in-house reconditioning and £199 admin fee economics; (ii) car finance brokerage — PCP, HP, and personal loan products introduced to lenders from 11.9% APR with 0% available on selected vehicles, generating transaction-fee commission; (iii) aftersales products and services — extended warranties, service plans, MOT, cosmetic and alloy cover, and paint and fabric protection (e.g. Duracare); and (iv) a hardware-plus-subscription EV charging line sold and subscribed in partnership with Pod Point (Solo 3S from £949 outright or Pod Drive at £34/month). The company is FCA-authorised as an appointed representative of ITC Compliance Limited (Motor Depot Limited FRN 522644) for credit broking and general insurance activities, with Premia acting as warranty administrator.

CarSupermarket.com is a subsidiary brand of Aramis Group, the European leader in used car sales with 24+ years of experience, operations in 6 countries, 8 industrial-scale reconditioning centres, and 65+ customer centres across Europe — a strategic parent that supplies the UK business with vehicle sourcing, reconditioning infrastructure, and digital platform scale. The firm is privately held (no public ticker or funding rounds disclosed), headquartered in Birmingham, employs 101-250 staff, and actively markets EV-specific inventory, finance, and education through a dedicated EV Hub, a YouTube channel, and a partnership as Official Partner of World EV Day 2025.

Name

CarSupermarket.com

Legal name

Motor Depot Limited

Website

https://carsupermarket.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

CarSupermarket.com (Motor Depot Limited) is a UK online used-car retailer selling reconditioned vehicles from 40+ manufacturers via 11-13 Midlands and Northern showrooms, with finance brokerage, aftersales products, and EV charging add-ons, operating as a subsidiary of Aramis Group.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used car retail
• Car finance brokerage
• Part exchange services
• Electric vehicle sales
• Vehicle aftersales products

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of reconditioned used cars to consumers. Cars are sourced, reconditioned in-house, and sold through physical showrooms and an online platform. Prices are advertised with a £199 admin fee disclosed transparently.
2. Car Finance Products: Finance brokerage revenue from PCP, HP, and personal loan products introduced to lenders. CarSupermarket.com acts as a credit broker, receiving commission from finance providers based on fixed fees or a percentage of the amount borrowed. Finance rates from 11.9% APR; 0% available on selected vehicles.
3. Aftersales Products and Services: Revenue from extended warranties, service plans, MOT testing, cosmetic and alloy cover, and paint and fabric protection products sold to customers post-purchase.
4. EV Home Chargers (Pod Point Partnership): Revenue from sale or subscription of Pod Point home EV chargers to EV-buying customers, offered as a bundled or add-on product through a branded partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CarSupermarket.com is a UK used car retailer that sells reconditioned used vehicles through 11 physical showrooms and an online store. It brokers car finance (PCP and HP), buys cars from the public via part exchange and a partner service (BestCarBuyer.co.uk), and sells ancillary products including extended warranties, paint/fabric protection, and EV home chargers. Aftersales servicing and MOT are also offered.

Product overview

CarSupermarket.com is a used car retail platform operating as part of the Aramis Group, offering a platform of interrelated products and services. The core offering is the sale of reconditioned used vehicles from over 40 manufacturers (including Ford, BMW, Tesla, Vauxhall, Kia, Nissan, and more) with a minimum 12-month warranty. The platform provides integrated financial services including PCP and HP car finance options with rates from 11.9% APR and 0% promotional offers. Additional value-added services include extended warranties, service plans, cosmetic protection, paint protection, and car servicing/MOT. For EV customers, the platform offers a dedicated EV Hub with electric vehicle sales, home charging solutions via Pod Point partnership, and educational resources. Delivery options include Click & Collect, Home Delivery, and Store Visit Delivery. The company operates 13 physical stores across the UK Midlands and North regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Car Sales Sale of used and reconditioned vehicles from a stock of thousands across 11 UK showrooms, available to view in-store, click-and-collect, or with home delivery. Vehicles are mechanically checked and prepared before sale.
• Car Finance Brokerage Brokerage of Personal Contract Purchase (PCP) and Hire Purchase (HP) finance on used vehicles, with a soft-search pre-approval tool that does not affect credit score. Rates from 11.9% APR representative, with 0% APR available on selected vehicles.
• Part Exchange / Sell My Car Service that allows customers to value and trade in their existing vehicle against a CarSupermarket.com purchase, or to sell it outright via partner BestCarBuyer.co.uk for an instant online offer with free home collection.
• Electric Vehicles Specialist range of used electric vehicles (EVs) and hybrids offered with tailored EV information, home charging solutions, and support for buyers transitioning to electric motoring.
• Extended Warranty Optional extended warranty cover that protects used car buyers against unexpected mechanical and electrical failures beyond the standard preparation guarantee.
• Paint and Fabric Protection (Duracare) Optional cosmetic protection package covering paint, fabric, and alloy wheels to preserve the vehicle's appearance post-purchase.
• Car Servicing and MOT Workshop servicing and MOT testing offered through CarSupermarket.com service centres to maintain vehicles purchased from the retailer.
• Pod Point EV Home Charger Resale and installation of Pod Point home EV charging units, sold alongside the EV vehicle range to support at-home charging for new EV owners.

Quantifiable outcome

• 97% of customers recommend CarSupermarket.com (based on reviews)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• World EV DayminorGTM or Marketing Partner · 1 January 2025CarSupermarket.com is an Official Partner of World EV Day 2025. The partnership is used to promote used electric vehicles and engage with the broader EV enthusiast community, leveraging the event as a marketing platform to reach potential EV buyers.
• Pod PointcoreChannel Partner/ Reseller/ DistributorCarSupermarket.com has partnered with Pod Point, one of the UK's leading EV charging providers trusted by over 250,000 customers, to offer home EV charging solutions to its customers. The partnership provides two options: purchase of a Pod Point Solo 3S charger (from £949) or subscription through Pod Drive (£34/month). The Solo 3S is Pod's flagship smart home charger with 7.4kW output, app control, and standard installation included.
• Aramis GroupflagshipStrategic or Co-development PartnerCarSupermarket.com is a brand owned by Aramis Group, the European leader in used car sales with over 24 years of experience, operations in 6 countries, 8 industrial-scale reconditioning centres, and 65+ customer centres across Europe. The Group provides CarSupermarket.com with scale, infrastructure, and operational backbone including its digital platforms and vehicle supply chain.
• BestCarBuyer.co.ukminorGTM or Marketing PartnerBestCarBuyer.co.uk is referenced on CarSupermarket.com as a referral destination for customers who wish to sell their vehicle outright. CarSupermarket.com links through to BestCarBuyer.co.uk's valuation tool, creating a referral pathway for car sellers.
• JudgeServicecoreGTM or Marketing PartnerJudgeService provides independent customer review functionality displayed on the CarSupermarket.com website. Customer reviews are prominently featured, with the company citing a 97% recommendation rate based on JudgeService reviews. This provides social proof and credibility for the brand.
• ITC Compliance LimitedminorOthersITC Compliance Limited is an appointed representative of CarSupermarket.com for regulated insurance and credit activities. ITC Compliance Limited is authorised and regulated by the Financial Conduct Authority (FRN: 313486) and oversees compliance for the company's general insurance contracts and consumer credit broking activities.
• Premia (Warranty Administrator)coreOthersPremia serves as the warranty administrator for CarSupermarket.com, managing warranty claims, approvals, and breakdowns. Customers are instructed to contact Premia for warranty claims and breakdown/recovery services, operating a dedicated helpline for warranty-related issues.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cinch: UK online-first used car retailer offering home delivery, finance, part exchange and a 14-day money-back guarantee. Closest direct competitor to CarSupermarket.com given the shared omnichannel playbook and target customer.
• Cazoo: UK online used car retailer (now restructured under new ownership) that pioneered the online-only, home-delivery model. Competes for the same digitally native UK car buyer with similar finance-led economics.
• Big Motoring World: Large UK used car retailer operating multi-brand showrooms with integrated finance, warranties and home delivery, focused on the Midlands and South East. Direct channel competitor in reconditioned used vehicle sales.
• heycar: UK online marketplace for quality used cars from partnered dealers, with finance tools and home delivery options. Competes for the same online research and finance-application moments in the UK used car funnel.
• CarGurus UK: UK online car marketplace with dealer listings, price transparency tools and finance integrations. Competes for organic search-driven used car demand in the UK, overlapping with CarSupermarket.com's SEO-led top-of-funnel motion.
• Motorway: UK online marketplace connecting private car sellers to a network of dealers via competitive bidding. Directly comparable to CarSupermarket's 'Sell My Car' / part-exchange value tool, and part of the wider Aramis Group ecosystem.

Broad incumbents

• Auto Trader: UK's leading automotive marketplace, dominant in used car listing search. While not a direct retailer, it sits upstream of CarSupermarket.com's customer acquisition and is a structural incumbent in UK used car demand generation.
• Arnold Clark: Largest independent car dealer group in the UK, with new and used vehicle sales, finance, servicing and MOT across a national branch network. Comparable on the physical retail footprint, finance attach and aftersales model.
• Inchcape UK: International automotive distributor and retailer with UK franchised dealerships for new and used vehicles, plus aftersales. Comparable on multi-brand used vehicle retailing and integrated finance offerings at scale.
• Pendragon: UK car dealer group (now operating under Lithia UK after restructuring) selling new and used vehicles with integrated finance and aftersales. Comparable in multi-brand used car retailing and the omnichannel store + online model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@carsupermarketcom
• LinkedInlinkedin.com/company/carsupermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarSupermarket.com