What IDNet does

IDNet is an independent UK internet service provider founded in 1996 by brothers Simon and Tim Davies and legally constituted as Infinity Developments Ltd (registered in England, company number 3105579). The company delivers broadband, telephony, web hosting, domain, and email services to residential 'home professional' customers and to small and mid-sized business clients across England, Scotland, Wales, and Northern Ireland from its headquarters in Hitchin, Hertfordshire. IDNet is an Ofcom-registered communications provider, the first UK telecoms company to achieve B Corporation certification, and a small private employer operating with 11-50 staff and no disclosed external funding or acquisitions.

IDNet operates a wholesale-only network model, aggregating capacity from Openreach and a broad portfolio of Alternative Network Providers (CityFibre, FreedomFibre, ITS, MS3, Netomnia, Trooli) to deliver Full Fibre (FTTP) up to 2.5 Gbps, Part Fibre (SoGEA), copper (SoTAP), 4G/5G mobile broadband via Three, EtherPRO leased lines up to 10 Gbps, and EtherWIFI managed wireless. The company claims proprietary 're-connectivity' network resilience tooling, the lowest-latency UK network for its segment, MI5-audited security, and 99.2-100% uptime across FTTP/FTTH/mobile services. Adjacent revenue streams include UBoss and Centrex VoIP telephony, Number Redirection, CPanel-based shared web hosting, Domain Mail and SMTP gateway services, and pre-configured third-party router/mesh hardware. Notably absent from the source material are any AI/ML product capabilities, patents, API offerings, or disclosed financial figures.

IDNet generates revenue primarily through recurring monthly and annual subscriptions (broadband, hosting, email, VoIP packages), supplemented by hardware sales, call-bundle usage fees, and partner/reseller referral fees. Entry-level offerings start at £1.80/month (basic domain mailbox) and scale to ~£65/month for top-tier residential fibre, with business pricing tiered across Standard, Enhanced, and Critical care levels. Customer acquisition is predominantly direct-to-consumer via the company website and a postcode-based availability checker, augmented by inbound phone consultation for enterprise requirements and a partner programme for reseller channels.

Name

IDNet

Legal name

Infinity Developments Ltd

Website

https://idnet.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

IDNet is an independent UK ISP delivering FTTP, SoGEA, leased lines, VoIP, web hosting, and email services to residential home professionals and business customers via wholesale Openreach and multiple AltNet partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Broadband Subscription Services: Recurring monthly subscription revenue from residential and business broadband packages ranging from basic copper/FTTC services to ultra-fast FTTP gigabit connections. Contracts available in 1, 12, and 24-month terms with pricing varying by speed tier and included features.
2. Phone/VoIP Services: Monthly rental and usage revenue from PSTN line rental, VoIP phone services (UBoss, Centrex), and call packages. Includes optional call bundles and premium features.
3. Hardware Sales: One-time revenue from sale of pre-configured routers, modems, mesh systems, and VoIP hardware. Discounted when purchased with broadband contracts.
4. Web Hosting Services: Monthly and annual subscription for shared web hosting, domain registration, and email services.
5. Email Services: Subscription revenue for domain mailboxes and SMTP gateway services with various storage and filtering tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IDNet is an independent UK internet service provider delivering full-fibre (FTTP) and part-fibre (SoGEA) broadband, mobile broadband, dedicated ethernet leased lines (EtherPRO), VoIP telephony, web hosting and domain mail services to residential and business customers across the United Kingdom. Services are delivered over wholesale infrastructure from Openreach and multiple Alternative Network Providers (CityFibre, Trooli, FreedomFibre, Netomnia, ITS, MS3), with proprietary re-connectivity technology, low-latency routing and MI5-audited security underpinning the network.

Product overview

IDNet operates as a high-performance ISP offering a unified broadband and telecommunications portfolio for both residential and business customers. The core offering consists of Home Broadband and Business Broadband services utilizing multiple network providers (Openreach, CityFibre, FreedomFibre, MS3, Trooli, Netomnia, ITS) for Full Fibre (FTTP), Part Fibre (SoGEA), and Copper (SoTAP) connectivity. Enterprise customers can access EtherPRO Leased Lines and EtherWIFI for dedicated high-capacity requirements. Voice services include Centrex Business Phone Service, UBoss Basic Phone Service, and Number Redirection via VoIP. Supporting services include Shared Web Hosting with CPanel, Domain Name Hosting, Domain Mail, and SMTP Gateway for email. Hardware offerings encompass pre-configured routers (Asus, TP-Link), VDSL modems, mobile hotspots, and WiFi mesh systems. The company also operates a Partner Programme for resellers. All services are backed by UK-based 24/7 support and B Corp certified responsible business practices.

Differentiator

Problem solved

Functional benefit

Brands

• IDNet Studio: Physical office/location brand for the company's headquarters at Bridge House, 30A Bridge Street, Hitchin.
• IDNet Webmail

Products and services

• Home Broadband Residential broadband services including Full Fibre (FTTP), Part Fibre (SoGEA), and Copper (SoTAP) connectivity delivered through Openreach, CityFibre, FreedomFibre, MS3 and Trooli networks. Packages include unlimited downloads/uploads, static IPv4/IPv6 addresses, and 24-month router-included options.
• Business Broadband Business connectivity services with multiple care levels (Standard/Enhanced/Critical) including Full Fibre (FTTP), Part Fibre (SoGEA), leased lines, and mobile broadband. Offers static IP addresses, priority support and SLAs with defined fault resolution timeframes.
• EtherPRO Leased Lines
• EtherWIFI
• Centrex Business Phone Service
• UBoss Basic Phone Service
• Number Redirection Service
• Shared Web Hosting
• Domain Name Hosting
• Domain Mail
• SMTP Gateway
• Broadband Hardware (Routers, Modems, Mesh)
• Partner Programme
• Mobile Broadband

Quantifiable outcome

• Peak time speeds maintain 80% of maximum (e.g., 1050Mbps on 1200Mbps package at 8-10pm)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• OpenreachcoreTechnology or IntegrationPrimary wholesale network provider for Openreach FTTP, FTTC, SoGEA, and ADSL services. Openreach infrastructure provides national UK coverage for broadband connectivity across all IDNet service areas.
• CityFibrecoreTechnology or IntegrationAltNet partner providing FTTH (Fibre to the Home) full fibre infrastructure. Available in approximately 85 UK towns and cities including Aberdeen, Edinburgh, Glasgow, Leeds, and others.
• TroolicoreTechnology or IntegrationAltNet partner serving over 450,000 properties in southern and eastern England with FTTP broadband up to 2.5Gbps. Covers areas in Fife, Lanarkshire, Cambridgeshire, Norfolk, Suffolk, Berkshire, Kent, and others.
• NetomniacoreTechnology or IntegrationAltNet partner providing FTTP broadband with broad UK coverage including major cities. Offers enhanced care level with same-day fault resolution.
• Freedom FibrecoreTechnology or IntegrationAltNet partner covering North West England, North Wales, Staffordshire, Suffolk, Essex, and Shropshire with FTTP broadband services.
• ITS (FibreOne)coreTechnology or IntegrationAltNet partner with extensive coverage across UK including Glasgow, Newcastle, Liverpool, Manchester, Birmingham, Sheffield, Leeds, Bristol, London areas, and many other towns and cities.
• MS3 NetworkscoreTechnology or IntegrationAltNet partner covering Hull, Rotherham, Scunthorpe, Grimsby, and surrounding areas in East Yorkshire and North Lincolnshire with FTTP broadband including premium 950Mbps package.
• Gamma (Mobile Network)supportingTechnology or IntegrationMobile network partner providing 4G/5G services via H3G (Three) network for IDNet mobile broadband and SIM services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AAISP (Andrews & Arnold): UK independent ISP focused on technically demanding residential and SMB customers over multiple backhaul providers, with a similar premium, reliability-led, engineer-friendly brand — closely comparable to IDNet's Home Professional and tech-enthusiast value proposition.
• Plusnet: UK mass-market ISP (BT-owned) selling broadband and phone services over the Openreach network. Directly competes with IDNet in the value-and-reliability segment, though at much larger scale and lower price points.
• TalkTalk: UK challenger ISP offering consumer and business broadband and voice over Openreach wholesale. Overlaps IDNet's residential and SMB segments and represents the lower-priced, higher-volume end of the same market.
• Zen Internet: UK independent ISP offering premium residential and business broadband over multiple wholesale networks, with a long-standing reputation for customer service and reliability — the closest like-for-like competitor to IDNet in positioning, scale, and target segments.

Broad incumbents

• Vodafone UK Broadband: UK fixed broadband provider reselling Openreach FTTP and offering mobile bundles. Overlaps with IDNet's home and SMB segments and is a relevant incumbent for partnership and competitive benchmarking.
• Virgin Media O2: UK quad-play provider offering its own cable/fibre broadband plus mobile. Competes with IDNet in both residential broadband and business connectivity, and operates one of the underlying AltNet networks IDNet resells (via CityFibre adjacent footprint).
• BT (EE/BT Broadband): UK incumbent fixed-line operator and largest retail ISP, owning and wholesaling the Openreach fibre network. Competes with IDNet across all segments and sets the wholesale economics IDNet depends on.
• Sky Broadband: UK mass-market ISP bundled with Sky TV/content, serving tens of millions of homes over Openreach. A large incumbent competing head-on with IDNet in the consumer broadband segment, particularly through aggressive bundle pricing.

Emerging players

• Community Fibre: UK AltNet building and retailing full-fibre in London; partially overlaps IDNet's footprint and customer base and represents the emerging altnet-retail model that could compete with resellers like IDNet at the network edge.
• Hyperoptic: UK altnet/ISP focused on full-fibre broadband for residential developments and businesses in major UK cities. Comparable to IDNet on speed tiers and business-grade positioning but operates its own fibre network in select urban areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idnet
• Facebookfacebook.com/idnet.net
• LinkedInlinkedin.com/company/idnet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDNet