Frontline Global
Frontline Global is a membership-based travel assistance and crisis response provider offering evacuations, security, and rescue services to individual, family, and enterprise customers, staffed by U.S. Special Operations veterans and backed by a Lloyd's of London insurance policy.
- Company typePrivate
- Founded2023
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Frontline Global does
Frontline Global is a membership-based travel assistance and crisis response provider that delivers medical and non-medical evacuations, security services, remote area rescue, and crisis response (including kidnap-for-ransom, disappearance, extortion, hijacking, and terrorism cases) through a 24/7 multilingual call center staffed by operators drawn from U.S. Special Operations and Intelligence communities. The company is backed by a Lloyd's of London insurance policy, which is marketed as an industry first for the travel assistance membership category, and is headquartered in Fort Lauderdale, FL, with regional offices in Bogota, Colombia (LATAM) and Amman, Jordan (MEA).
The product surface spans Individual, Family, and Enterprise memberships available on annual (365-day) or short-term (7-180 day) terms, plus add-on modules for High Risk operations and Family coverage. Enterprise solutions are embedded into corporate insurance programs through a partnership with Samphire Risk, allowing corporate buyers to procure Frontline Global coverage as part of their duty-of-care stack. A consumer-facing affiliate program pays 12% commission to drive membership acquisition through third-party channels. Frontline Global operates as a subsidiary of Merrill Herzog Group, INC., and reported 1,000+ evacuations completed in 2024.
The business model is subscription membership (individual and corporate) priced per term, with revenue generated by membership fees and supplemented by affiliate-driven acquisition; enterprise revenue is broker-distributed via Samphire Risk rather than direct sales. Core technology is service-delivery infrastructure (multilingual call center, case dispatch, insurance-backed liability) rather than software product.
Frontline Global firmographics
Firmographics- Name
- Frontline Global
- Legal name
- Merrill Herzog Group, INC
- Website
- https://frontlineglobal.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frontline Global is a membership-based travel assistance and crisis response provider offering evacuations, security, and rescue services to individual, family, and enterprise customers, staffed by U.S. Special Operations veterans and backed by a Lloyd's of London insurance policy.
- Ownership category
- akta.pro rank
Frontline Global industry classification
Industry- Product category
- Travel Assistance & Crisis Response Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), All Other Travel Arrangement and Reservation Services (561599), Emergency and Other Relief Services (62423)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)
- akta.pro primary industry
- Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)
- akta.pro secondary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where Frontline Global is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Frontline Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Individual and Family Memberships: Subscription-based memberships sold directly to consumers on a short-term (7, 14, 30, 45, 90, 180 days) or annual (365 days) basis. Individual plans cover one member; family plans cover primary member, spouse, and up to five dependent children under 26. Travel companions (up to 4 additional people) can be added to base membership. No cap on number of trips during annual membership period.
- Enterprise/Corporate Memberships: Customizable corporate duty-of-care solutions built to organizational requirements, with ability to embed Frontline Global into corporate insurance policies providing holistic global coverage for employees.
- Affiliate and Partner Referrals: Commission-based revenue from partner program: 12% commission on qualifying new memberships with no cap. Partners include content affiliates (45-day cookie window), referral agreement partners, integrated partnership members, brand ambassadors, and customer checkout integration partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for short-term or annual coverage |
| Subscription | Annual | Family membership for primary member, spouse, and up to 5 dependent children under 26 |
| Subscription | Multi-year contract | Enterprise/customized corporate duty-of-care solutions |
| Other | Pay-as-you-go | Partner program with 12% commission on new memberships |
| Subscription | Annual | High-risk activities add-on for adventure sports coverage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Frontline Global product offering
Product offeringCore offering
Frontline Global sells subscription-based memberships providing 24/7 travel assistance, medical and non-medical evacuations, security support, remote area rescues, and crisis response (kidnap for ransom, terrorism, extortion, political threats). All memberships are backed by a bespoke Lloyd's of London insurance policy and include a multilingual call center, while Enterprise Solutions integrate these services into corporate insurance policies via Samphire Risk for holistic duty-of-care coverage.
Product overview
Frontline Global is a membership-based travel assistance and crisis response organization offering a unified platform of travel protection services. The core product portfolio consists of Individual and Family Memberships available on Annual or Short-Term basis, Enterprise Solutions for corporate duty-of-care, and a Partner/Affiliate Program. All memberships include 24/7 travel assistance, medical and non-medical evacuations, security support, remote area rescues, and crisis response services, backed by a Lloyd's of London insurance policy. Optional add-ons include High Risk Activities coverage and Travel Companions coverage. Enterprise Solutions integrate with corporate insurance via Samphire Risk for seamless duty-of-care coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Membership Subscription membership for a single traveler providing 24/7 travel assistance, medical and non-medical evacuations, security support, remote area rescues, and crisis response for international trips, backed by Lloyd's of London insurance.
- Family Membership Subscription membership covering a primary member, spouse, and up to five dependent children under 26, with full travel assistance, evacuation, security, and crisis response benefits; supports industry-first add-ons for nannies, nurses, and caregivers.
- Annual Membership 365-day subscription providing unlimited trips with full travel assistance, medical/non-medical evacuations, security, remote area rescue, and crisis response coverage for frequent travelers.
- Short-Term Membership Trip-specific subscription memberships with durations of 7, 14, 30, 45, 90, or 180 days, including optional high-risk activity coverage add-on.
- Enterprise Solutions Customizable corporate duty-of-care subscription providing integrated coverage across travel assistance, personal accident, kidnap and ransom, and medical/security evacuation risk, embeddable into corporate insurance policies via Samphire Risk partnership.
- Partners, Affiliates & Brand Ambassadors Program Channel partner program offering 12% commission on qualifying new memberships with no cap, including content affiliate (45-day cookie window), referral agreements, integrated partnerships, brand ambassador sponsorships, and customer checkout integration.
Quantifiable outcome
- Over 1,000 evacuations facilitated worldwide in 2024
- +2 more outcomes
Companies that use Frontline Global
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Frontline Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Frontline Global partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Samphire RiskcoreFrontline Global partnered with London-based Managing General Agent (MGA) Samphire Risk to provide comprehensive crisis response and duty-of-care insurance products. The partnership delivers single integrated coverage across travel (including travel assistance), personal accident, kidnap and ransom, and medical/security evacuation risk. It includes deep financial protection and a single crisis responder under a single policy, representing a unique integration of membership services and insurance products.
- Lloyd's of LondoncoreFrontline Global secured a bespoke insurance policy from Lloyd's of London across all areas of membership coverage. Lloyd's of London is the world's leading insurance marketplace for specialty risk solutions and is widely recognized as the go-to for complex risks. This backing makes Frontline Global the only travel membership with Lloyd's of London coverage for all membership services, providing unmatched financial security for members.
- Merrill Herzog GroupcoreFrontline Global was founded by Merrill Herzog, a leading global risk management and crisis response firm with roots in the U.S. Special Operations and Intelligence communities. After playing a pivotal role in evacuation efforts during the Kabul, Afghanistan crisis in 2021, Merrill Herzog identified critical gaps in the travel safety market and established Frontline Global after two years of development and strategic partnerships. Merrill Herzog continues to serve as the parent organization, providing crisis response expertise and operational support.
- Air Ambulance and Aircraft Charter ServicesmajorFrontline Global formed strategic partnerships with top-tier air ambulance services and aircraft charter providers as part of its founding infrastructure. These partnerships enable the company's medical and non-medical evacuation capabilities, including rapid deployment of aircraft for crisis situations such as the Niger production team evacuation from Mano Dayak International Airport.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Frontline Global competitors and assessment
Company assessmentDirect peers
- International SOS: Largest global provider of medical and travel security assistance services for corporations and individuals, with a worldwide network of assistance centers and clinics. Directly comparable to Frontline Global as a membership- and contract-based provider of evacuations, security support, and crisis response for international travelers.
- Global Rescue: Membership-based provider of medical evacuation, security extraction, and travel risk management services, often bundled with adventure travel and corporate travel programs. Closely comparable to Frontline Global on membership model, evacuation focus, and adventure traveler segment.
- Crisis24 (GardaWorld): Risk management and crisis response firm offering travel risk management, medical and security assistance, and embedded intelligence for corporate clients. Comparable to Frontline Global's enterprise duty-of-care offering and crisis response (including K&R) capabilities.
- On Call International: Travel assistance and medical evacuation provider delivering 24/7 emergency support, medical referrals, and security assistance to individual travelers and corporate clients. Direct peer on subscription-based travel assistance and emergency response services.
- MedjetAssist: Membership-based air medical transport and travel assistance service focused on medical evacuations from domestic and international destinations. Comparable to Frontline Global on the membership-driven medical evacuation value proposition for individual and family travelers.
- Healix International: Provider of international medical and security assistance, medical case management, and travel risk services to insurers, governments, and corporate clients. Comparable to Frontline Global in the enterprise/B2B side of travel assistance, evacuations, and crisis response.
- World Nomads: Travel insurance and assistance provider targeting adventure and independent travelers, offering evacuation and 24/7 assistance in destination. Comparable to Frontline Global on traveler-facing membership/insurance, adventure activity focus, and global evacuation coverage.
Broad incumbents
- AIG Travel: Major travel insurance and assistance provider embedded within AIG's broader insurance portfolio, offering evacuation and travel protection globally. Comparable to Frontline Global's travel assistance and insurance-backed offering but operates at a vastly larger scale across multiple insurance product lines.
- Allianz Travel: One of the world's largest travel insurance and assistance brands, providing travel protection, medical assistance, and concierge services to consumers and corporates. Comparable to Frontline Global on the travel assistance and insurance-backed evacuation model but competes as a mass-market incumbent rather than a boutique membership provider.
- Control Risks: Global specialist risk consultancy providing security advice, crisis response, and travel risk services to multinational organizations. Comparable to Frontline Global on the security and crisis response side of enterprise duty-of-care offerings, though primarily a consultancy rather than a membership-based consumer product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Frontline Global social profiles
Digital presenceFrontline Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frontline Global leadership team
Management profileNumber of profiles
Frontline Global funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frontline Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frontline Global
What does Frontline Global do?
Frontline Global sells subscription-based memberships providing 24/7 travel assistance, medical and non-medical evacuations, security support, remote area rescues, and crisis response (kidnap for ransom, terrorism, extortion, political threats). All memberships are backed by a bespoke Lloyd's of London insurance policy and include a multilingual call center, while Enterprise Solutions integrate these services into corporate insurance policies via Samphire Risk for holistic duty-of-care coverage.
Is Frontline Global a public or private company?
Frontline Global is a private company. It is classified as corporate owned and is currently operating.
When was Frontline Global founded?
Frontline Global was founded in 2023. It employs 11 to 50 people.
Where is Frontline Global based?
Frontline Global is headquartered in Fort Lauderdale, United States, in the North America region.
How does Frontline Global make money?
Three revenue lines are on record. Individual and Family Memberships are the primary driver. The others are enterprise/Corporate Memberships and affiliate and Partner Referrals.
Who are Frontline Global's main competitors?
Direct peers on record are International SOS, Global Rescue, Crisis24 (GardaWorld), On Call International, MedjetAssist, Healix International and World Nomads. Broad incumbents are AIG Travel, Allianz Travel and Control Risks.
Does Frontline Global have an API?
No public API is recorded for Frontline Global.
What industry is Frontline Global in?
Frontline Global's product category is Travel Assistance & Crisis Response Services. Its primary akta.pro industry code is THALALAG, Emergency Assistance & Case Management (Medical, Security, Evacuation), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 5242 and its SIC code is 6411.