Ivanhoe Park Brewing

What Ivanhoe Park Brewing does

Ivanhoe Park Brewing Company is an independent craft brewery founded in June 2018 in Orlando, Florida, operating two company-owned tasting rooms (the original brewery and taproom at 1300 Alden Road in the Ivanhoe Village Main Street district, and the Ivanhoe Park Lager House at 23 N. Orange Blossom Trail) with a core lineup of six flagship beers — Park Hopp'r Pilsner, Joyland IPA, Bungalow Belgian Witbier, Toboggan Blonde Ale, Tupac ShaPorter, and Guavacation Berliner Weisse — packaged as the Boxcar Variety Pack. Underlying production is conventional craft brewing using traditional and innovative techniques; there is no proprietary technology platform. Revenue is generated through five streams: on-premise taproom sales (the primary driver, augmented by rotating food trucks and recurring events such as Trivia Night, Run Club, Yoga, and Texas Hold'em), off-premise packaged beer sales via four regional Florida distributors (City Beverages, Wayne Densch, Bernie Little Distributors, Daytona Beverages) and retail accounts including Publix, Fresh Market, ABC Fine Wine & Spirits, and Total Wine, branded merchandise through taprooms and a nationwide shipping online shop, private event rentals, and an Annual Passholder subscription-style loyalty program. The go-to-market is product-led and community-anchored: official craft beer partnerships with three Orlando-area sports franchises (Orlando Solar Bears, Orlando Guardians, Lakeland Magic) drive brand reach, charity partnerships and recurring events drive loyalty, and a 2024 Regulation Crowdfunding campaign on StartEngine opened community ownership while capitalizing production expansion. Customer segments split between local craft beer enthusiasts and sports fans (primary, persona-based), with secondary segments in Central Florida tourists, on-premise accounts (local bars/restaurants), and grocery/specialty retail buyers.

Name

Ivanhoe Park Brewing

Legal name

Ivanhoe Park Brewing Company

Website

https://ivanhoeparkbrewing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivanhoe Park Brewing is an Orlando-based independent craft brewery operating two tasting rooms and a six-beer core lineup distributed statewide in Florida via four wholesalers and major retail chains, serving local craft beer enthusiasts, sports fans, and tourism-channel accounts through on-premise sales, packaged beer, merchandise, events, and a community-anchored loyalty program.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft beer brewing
• Craft brewery operations
• Beer tasting rooms
• Beer distribution services
• Branded merchandise sales

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom/On-premise sales: Direct sales of draft beer and food in the tasting rooms. Primary revenue driver with regular events and food truck partnerships.
2. Packaged beer sales: Off-premise sales of canned and bottled beer through distribution partners, retail stores, and online merchandise shop.
3. Merchandise: Sale of branded merchandise including apparel, glassware, and accessories through taproom and online nationwide shipping.
4. Private event rentals: Rental of taproom space for private events with associated food and beverage sales.
5. Annual Passholder Program: Membership program offering discounts and perks for repeat customers, driving loyalty and frequent visits.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels7 records

Core offering

Ivanhoe Park Brewing Company is an independent craft brewery that produces and sells award-winning craft beer under its own brands. Its core portfolio includes six flagship beers (Park Hopp'r Pilsner, Joyland IPA, Bungalow Belgian Witbier, Toboggan Blonde Ale, Tupac ShaPorter, and Guavacation) plus seasonal and collaboration releases such as Half-Toberfest Vienna Lager and Bear Beer Florida Lager. Distribution is split between direct on-premise sales at two Orlando tasting rooms, wholesale packaged sales via Florida distributors and retail chains, an Annual Passholder membership program, branded merchandise, and private event rentals.

Product overview

Ivanhoe Park Brewing Company is an independent craft brewery in Orlando, Florida operating since Summer 2018. The core product portfolio consists of six flagship beers: Park Hopp'r Pilsner (Golden Pilsner, 5% ABV), Joyland IPA (American IPA, 7% ABV), Bungalow Belgian Witbier (4.8% ABV), Toboggan Blonde Ale (5% ABV), Tupac ShaPorter (American Porter, 7.3% ABV), and Guavacation (Berliner Weisse Sour, 3.6% ABV). These core beers are sold individually and bundled in the Boxcar Variety Pack. The company also produces seasonal and special release beers including Half-Toberfest Vienna Lager and collaboration brews. Business operations include two tasting room venues (Ivanhoe Park Brewing Co. taproom and Ivanhoe Park Lager House), an Annual Passholder membership program, online merchandise store, and an equity crowdfunding investment opportunity on StartEngine. Distribution partnerships with City Beverages, Wayne Densch, Bernie Little Distributors, and Daytona Beverages enable statewide reach in Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Boxcar Variety Pack: 12-pack variety pack containing American IPA, Blonde Ale, Belgian Witbier, and Golden Pilsner
• Park Hopp'r
• Joyland
• Bungalow
• Toboggan
• Tupac ShaPorter
• Guavacation

Products and services

• Park Hopp'r Pilsner Core year-round Golden Pilsner at 5% ABV paying homage to Central Florida's park communities. Won Best American Pilsner Gold at the 2020 Best Florida Beer Championships and is distributed on draft, in cans, and via the Boxcar Variety Pack.
• Joyland IPA Core year-round American IPA at 7% ABV named after the iconic Joyland amusement park from Orlando's early 1900s era, featuring American malt and hops with a slightly dry finish. Sold individually, in the Boxcar Variety Pack, and via retail placement at Publix.
• Bungalow Belgian Witbier Core year-round Belgian Witbier at 4.8% ABV delicately layered with coriander spice and orange peel, yeast-driven wheat beer with slight zing from Belgian yeast. Won Bronze at the 2020 US Beer Championship Open and is included in the Boxcar Variety Pack.
• Toboggan Blonde Ale Core year-round approachable Blonde Ale at 5% ABV, easy-drinking and smooth with no-frills simplicity, positioned as a jumping-off point for craft beer newcomers. Won Silver in the Blonde Ale category at the 2025 Great American Beer Festival.
• Tupac ShaPorter Core year-round American Porter at 7.3% ABV with deep mahogany hue and creamy tan head, featuring roasted malt flavors of dark chocolate and coffee with caramel sweetness. Won Gold at the 2019 Best Florida Beer competition, Silver at the 2023 US Open Beer Championship in the Robust Porter category, and Silver at the 2023 Best Florida Beer competition.
• Guavacation Sour Berliner Weisse with guava addition at 3.6% ABV, vibrantly tart and amply carbonated low-ABV sour beer originating from 16th century Northern Germany. Won Gold at the 2023 Best Florida Beer competition.
• Boxcar Variety Pack Twelve-pack variety pack containing all four core year-round beers (American IPA, Blonde Ale, Belgian Witbier, and award-winning Golden Pilsner). Available at the tasting room and through retailers including ABC Fine Wine & Spirits, Fresh Market, Regency Wine & Spirits, and Total Wine.
• Ivanhoe Park Brewing Co. Tasting Room Main brewery and tasting room located at 1300 Alden Road, Orlando, FL 32803 in the Ivanhoe Village district. Features on-premise draft beer, food trucks, regular events, brewery tours, and all current beer releases. Open Mon-Thurs 4:00pm-10:00pm.
• Ivanhoe Park Lager House Second tasting room location at 23 N. Orange Blossom Trail, Orlando, FL 32805. Features a full food menu, classic lagers, private event rentals, and Toast-powered online ordering.
• Annual Passholder Program Annual membership offering 25% off draft beers, 10% off packaged beers and merchandise, $2 off growler fills, $1 off crowler fills, free birthday flight, early access to can releases, invitations to annual holiday and summer parties, and exclusive event access. Drives loyalty and frequent visits from repeat customers.
• Branded Merchandise Sale of branded merchandise including apparel, glassware, and accessories through both company-owned taprooms and a dedicated online merchandise storefront that ships nationwide.

Quantifiable outcome

• Over 10 medals won in 3 years including Gold at Best Florida Beer 2019, 2020, and 2022; Bronze at World Beer Cup 2022; Silver at Great American Beer Festival 2025
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Alamo Beer Co.minorGTM or Marketing Partner · 23 February 2023XFL beer bet partnership for February 26, 2023 game between San Antonio Brahmas and Orlando Guardians. Friendly wager where losing team's city brewery must enjoy the other team's branded beer while wearing the other team's colors.
• Orlando GuardianscoreStrategic or Co-development Partner · 10 February 2023Official Craft Beer sponsor for XFL team. Created Official Guardians Beer unveiled at season-opening game on February 18, 2023. Beer garden set up at Camping World Stadium for home games with beer samples and team-branded beer available in stadium during games.
• Lakeland MagiccoreStrategic or Co-development Partner · 18 February 2022Multi-year partnership as official craft beer partner. Timed with rollout in Lakeland market through Bernie Little Distributors. Collaboration brew planned for next season. The Lakeland Magic are the NBA G League affiliate of the Orlando Magic and 2020-21 NBA G League Champions.
• Orlando Solar BearscoreStrategic or Co-development Partner · 15 September 2021Multi-year partnership as official and exclusive craft beer partner. Collaboration on Bear Beer Florida Lager released in cans and draft before home opener on October 23, 2021. Ivanhoe Park Brewing Co. serves as official watch party location for all home and away games. The Solar Bears are the ECHL affiliate of the Tampa Bay Lightning, owned and operated by the Orlando Magic and DeVos family.
• Florida State Parks FoundationcoreStrategic or Co-development PartnerPartnership to support Florida State Parks through collaboration beer Lake Hopp'r Florida Lager with portion of proceeds benefiting the Foundation. Also offering corporate volunteering at local Florida State Parks with next volunteer day at Lake Louisa State Park. Foundation supports 175 award-winning Florida State Parks.
• Brew HubminorChannel Partner/ Reseller/ DistributorPartnership for brewing and distribution services.
• City Beverages DistributorcoreChannel Partner/ Reseller/ DistributorOriginal distribution partner since 2018 for Central Florida. Partnership has grown to enable expansion with additional distributors.
• Wayne Densch, InccoreChannel Partner/ Reseller/ DistributorDistribution partner in Central Florida expanding market reach.
• Bernie Little DistributorscoreChannel Partner/ Reseller/ DistributorDistribution partner enabling Lakeland market expansion and G League partnership with Lakeland Magic.
• Daytona BeveragescoreChannel Partner/ Reseller/ DistributorDistribution partner for market reach expansion.
• Visit OrlandominorGTM or Marketing PartnerPartnership for global reach and international marketing exposure through recognized tourism organization.
• Make-A-WishminorGTM or Marketing PartnerCommunity partnership supporting causes that matter through charitable initiatives.
• Orlando Sports FoundationminorGTM or Marketing PartnerCommunity partnership supporting sports-related charitable causes in Orlando area.
• Coalition for the HomelessminorGTM or Marketing PartnerCommunity charity partnership supporting local homeless population through fundraising and awareness.
• Second Harvest FoodbankminorGTM or Marketing PartnerCommunity charity partnership addressing food insecurity in Central Florida.
• Pet Alliance of Greater OrlandominorGTM or Marketing PartnerCommunity charity partnership supporting animal welfare in Central Florida.
• Down Syndrome AssociationminorGTM or Marketing PartnerCommunity charity partnership supporting individuals with Down syndrome and their families.
• Margaritaville at SeaminorChannel Partner/ Reseller/ DistributorPartnership to have Ivanhoe Park Brewing beer available on cruise ships.
• Westgate ResortsminorChannel Partner/ Reseller/ DistributorHospitality partnership for beer availability at Westgate Resorts locations.
• Sapphire Falls ResortminorChannel Partner/ Reseller/ DistributorHospitality partnership for beer availability at Universal Orlando resort.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cigar City Brewing: One of Florida's largest and most decorated craft breweries (Tampa), with broad statewide and national distribution. Comparable across category and beer-style portfolio; substantially larger scale sets the competitive bar for shelf space and tap handles.
• Funky Buddha Brewery: Established Florida craft brewery (Oakland Park) with statewide distribution and an award-winning, flavor-forward portfolio including sours. Direct stylistic overlap on Berliner Weisse-style products and comparable statewide wholesale ambitions.
• Coppertail Brewing Company: Tampa-based independent craft brewery with a wide taproom portfolio and regional Florida distribution. Comparable as a Florida craft incumbent competing for retail chain placement in Publix and Total Wine.

Direct peers

• Orange Blossom Brewing Company: Orlando-based independent craft brewery operating a taproom and producing award-winning Florida-themed beers. Directly competitive peer for both Orlando D2C taproom visits and shelf placement within Publix/Total Wine/ABC retail accounts.
• Crooked Can Brewing Company: Independent craft brewery located in Winter Garden, FL (Greater Orlando), with a taproom and regional distribution through Florida wholesalers. Comparable to Ivanhoe Park on geography, scale, and D2C-led model.
• Red Cypress Brewing: Independent craft brewery based in Oviedo, FL (Greater Orlando), producing year-round and seasonal beers with taproom service. Closely comparable to Ivanhoe Park as a similarly sized Central Florida craft brewery competing for the same local tap-handle, distribution, and tourism-channel business.
• Central 28 Brewing Company: Boutique craft brewery in the Orlando area producing award-winning ales and lagers with taproom service. Comparable on Florida-craft, taproom-anchored business model and beverage style mix.
• Sideward Brewing Co. Small batch Orlando craft brewery with tasting room in the Milk District. Comparable independent, neighborhood-anchored Florida craft peer competing for the same Orlando D2C enthusiast base.

Emerging players

• 3 Daughters Brewing: St. Petersburg, FL craft brewery with taproom, distribution, and beer festivals including seasonal events. Comparable at the level of Florida craft operation, festival/activation strategy, and tour-tourism adjacency.

Regional players

• Motorworks Brewing: Bradenton, FL craft brewery operating a large indoor/outdoor beer garden and event venue. Comparable as a Florida craft producer integrating taproom, event, and tour-channel monetization strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IvanhoeParkBrew
• Facebookfacebook.com/ivanhoeparkbrewing
• Instagraminstagram.com/ivanhoeparkbrew
• LinkedInlinkedin.com/company/ivanhoe-park-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivanhoe Park Brewing