Real Wood Products
Real Wood Products is a privately held, family-owned US manufacturer founded in 1976 that produces and wholesales wood building materials, cedar planters, and repurposed oak whiskey and wine barrels to major home improvement retailers and distributor networks under full-truckload B2B terms.
- Company typePrivate
- Founded1976
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Real Wood Products does
Real Wood Products is a US-based manufacturer and wholesale distributor of wood-based building materials and home/garden products, founded in 1976 and headquartered in Eugene, Oregon. The company manufactures three primary domestic product lines: (1) repurposed oak whiskey and wine barrels (half and whole configurations) marketed as planters, storage, and décor; (2) cedar planters for lawn and garden use; and (3) building materials including fencing, decking and deck components, and cedar lattice. It also distributes complementary imported products (nested acacia wood planters and cedar barrel planters) sourced through import partners.
The company operates exclusively on a B2B wholesale basis, selling full-truckload quantities to retail partners and distributors rather than shipping retail quantities directly to consumers. Its customer base spans major national home improvement retailers (Home Depot, Lowe's, Menards), regional retailers (Bi-Mart, Jerry's, Wilco), hardware co-op buying groups (Do it Best, True Value, Ace Hardware), and wholesale distributors (BlueLinx, Horizon Distribution, Weatherlys, LWI Supply). Pricing is quote-based and not publicly disclosed; the company does not sell or ship to individual consumers.
Real Wood Products operates two manufacturing facilities (Eugene, Oregon since 1976; Tullahoma, Tennessee since 2016) with multiple shipping points throughout the US, and claims the largest distributor position for used half oak barrels in both the United States and Canada. The company is privately held with no external investors, no parent company, and second-generation family members actively involved in sales, production, and management.
Real Wood Products firmographics
Firmographics- Name
- Real Wood Products
- Legal name
- Real Wood Products
- Website
- https://rwpco.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Wood Products is a privately held, family-owned US manufacturer founded in 1976 that produces and wholesales wood building materials, cedar planters, and repurposed oak whiskey and wine barrels to major home improvement retailers and distributor networks under full-truckload B2B terms.
- Ownership category
- akta.pro rank
Real Wood Products industry classification
Industry- Product category
- Wood Garden and Building Products
- NAICS
- Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where Real Wood Products is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Real Wood Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wood Products Manufacturing and Sales: Real Wood Products manufactures and distributes wood products including cedar planters, fencing, decking, lattice, and repurposed oak barrels (whiskey and wine barrels converted to planters, storage, and décor). Revenue is generated through wholesale B2B sales to retail partners and distributors, not direct-to-consumer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full truckload quantities only - wholesale pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels1 record
Real Wood Products product offering
Product offeringCore offering
Real Wood Products manufactures and distributes wood-based garden and building products, including cedar planters, cedar fencing, decking, lattice panels, repurposed oak whiskey and wine barrels, and imported acacia and cedar barrel planters. The company operates as a wholesale manufacturer serving retailers, hardware co-ops, and building-products distributors across the United States and Canada.
Product overview
Real Wood Products is a manufacturer and distributor of wood-based home and garden products founded in 1976, operating from facilities in Eugene, Oregon and Tullahoma, Tennessee. The company offers several distinct product lines: (1) Oak Barrels — used whiskey and wine barrels in various configurations (half and whole), repurposed as planters, storage, and home décor, (2) Cedar Planters — American-made cedar wood planters, (3) Building Materials — fencing, decking, and cedar lattice, (4) Import Partners products — nested acacia wood planters and imported cedar barrel planters, and (5) Accessories. The company sells through major retail partners including Home Depot, Lowe's, Menards, and Ace Hardware, as well as through distributor and co-op channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Oak Barrels (Used Half Barrels)
- Cedar Planters
- Cedar Building Materials
- Avera Line (Acacia Planters)
- Real Wood Imports (Cedar Barrel Planters)
- Garden Accessories
Companies that use Real Wood Products
Customer profileSegments3 records
Ideal customer profiles3 records
Real Wood Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Wood Products partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, regional and supporting.
- MenardscoreNational home improvement retailer partner selling Real Wood Products including cedar planters and oak barrels through their retail locations.
- Lowe'scoreMajor national home improvement retailer partner for Real Wood Products lawn and garden offerings.
- Home DepotcoreNational home improvement retailer partner for Real Wood Products building materials and lawn/garden products.
- Bi-MartregionalRegional Pacific Northwest retailer partner.
- Jerry'sregionalRegional retailer partner for Real Wood Products.
- WilcoregionalRegional retailer partner for Real Wood Products.
- Do it BestcoreCo-op hardware buying group partner for Real Wood Products distribution.
- True ValuecoreCo-op hardware retailer network partner for Real Wood Products.
- Ace HardwarecoreCo-op hardware retailer partner for Real Wood Products distribution.
- BlueLinxcoreWholesale building materials distributor partner for Real Wood Products.
- Horizon DistributioncoreWholesale distributor partner for Real Wood Products.
- WeatherlysregionalRegional distributor partner for Real Wood Products.
- LWI SupplyregionalRegional co-op partner for Real Wood Products distribution.
- Import Partners (Acacia Wood Products)supportingImport partners supply nested acacia wood planters and cedar barrel planters to complement domestic manufacturing. Products include oval acacia planters, rectangular acacia planters, nested acacia planters, and RW barrel planters.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Real Wood Products competitors and assessment
Company assessmentDirect peers
- Cox Industries: Cox Industries is a manufacturer of treated lumber, decking, fencing, and outdoor wood products serving national retail and wholesale channels — a direct competitor to Real Wood Products in the treated wood / outdoor lumber category.
- US Lumber Group: US Lumber Group is a wholesale distributor of lumber, engineered wood, and building materials serving retail home centers and dealers — directly comparable to Real Wood Products on the wholesale distribution side of the wood products supply chain.
- Olde Whiskey Barrel: Olde Whiskey Barrel is a direct competitor in the repurposed whiskey barrel planter and décor category — closely comparable to Real Wood Products' oak barrel product line in product, customer base (lawn and garden retailers), and go-to-market.
- Mendocino Forest Products: Mendocino Forest Products is a US manufacturer and marketer of cedar lumber, decking, fencing, and outdoor building products under the Real Cedar brand — directly comparable to Real Wood Products' cedar-based decking, fencing, and lattice offerings into the same retail and distributor channels.
Broad incumbents
- Lifetime Products: Lifetime Products is a US manufacturer of outdoor products including sheds, outdoor storage, lawn and garden items, and outdoor furniture sold through major home improvement retailers — a broader incumbent competing for the same DIY and outdoor living shelf as Real Wood Products.
- Weyerhaeuser: Weyerhaeuser is one of the largest US timberland owners and producers of lumber, OSB, and engineered wood products — a broad incumbent operating in the same wood products manufacturing space as Real Wood Products at significantly larger scale.
- Suncast Corporation: Suncast is a major US manufacturer of resin outdoor storage, lawn and garden, and outdoor living products sold through the same big-box home improvement retailers — a broader incumbent competing for the same shelf space as Real Wood Products' planters and outdoor décor.
- Boise Cascade: Boise Cascade is a major US manufacturer and distributor of engineered wood products, lumber, and building materials serving retail and contractor channels — a broader incumbent in the same wood products and building materials supply chain as Real Wood Products.
- BlueLinx Holdings: BlueLinx is one of the largest US wholesale distributors of building products including lumber, panels, millwork, and outdoor living products — directly comparable as a distribution-scale player that supplies the same retailer and contractor customer base as Real Wood Products.
Emerging players
- Keter: Keter is a global manufacturer of resin-based outdoor storage, planters, and garden furniture that increasingly competes in the same big-box home improvement channels as Real Wood Products, representing a materials-substitution threat to wood-based planters and outdoor décor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Real Wood Products social profiles
Digital presenceReal Wood Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Wood Products leadership team
Management profileNumber of profiles
Profiles9 records
Real Wood Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Wood Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Wood Products
What does Real Wood Products do?
Real Wood Products manufactures and distributes wood-based garden and building products, including cedar planters, cedar fencing, decking, lattice panels, repurposed oak whiskey and wine barrels, and imported acacia and cedar barrel planters. The company operates as a wholesale manufacturer serving retailers, hardware co-ops, and building-products distributors across the United States and Canada.
Is Real Wood Products a public or private company?
Real Wood Products is a private company. It is classified as family owned and is currently operating.
When was Real Wood Products founded?
Real Wood Products was founded in 1976. It employs 11 to 50 people.
Where is Real Wood Products based?
Real Wood Products is headquartered in Eugene, United States, in the North America region.
How does Real Wood Products make money?
One revenue line is on record: wood Products Manufacturing and Sales.
Who are Real Wood Products's main competitors?
Direct peers on record are Cox Industries, US Lumber Group, Olde Whiskey Barrel and Mendocino Forest Products. Broad incumbents are Lifetime Products, Weyerhaeuser, Suncast Corporation, Boise Cascade and BlueLinx Holdings. Keter is listed as an emerging player.
Does Real Wood Products have an API?
No public API is recorded for Real Wood Products.
What industry is Real Wood Products in?
Real Wood Products's product category is Wood Garden and Building Products. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 321 and its SIC code is 2400.