MTI

What MTI does

Music Theatre International (legal entity MTI Enterprises Inc.) is a privately held theatrical licensing company founded in 1952 and headquartered in New York, with wholly-owned regional operations in London (MTI Europe, led by Managing Director Sean Gray) and Melbourne (MTI Australasia). The company licenses performance rights to Broadway, West End, and original musical productions to schools, community and amateur theater groups, and professional theater companies across North America, the UK, Ireland, Australia, and additional global markets. Its catalog spans hundreds of titles, anchored by exclusive licensing agreements with Disney Theatrical Group (Beauty and the Beast, The Little Mermaid, Aladdin, Frozen, Newsies), DreamWorks Theatricals (Trolls JR., How to Train Your Dragon JR., Madagascar, Shrek), The Estate of F. Scott Fitzgerald (The Great Gatsby), and Love Productions (The Great British Bake Off Musical), and is organized into the Broadway Junior (youth), Broadway Senior (full-length), and Theatre for Young Audiences sub-brands.

MTI's product surface extends beyond rights licensing into a digital production resource suite. This includes the RehearScore mobile app (a virtual accompanist that plays the full score for rehearsals), Digital Scripts and Piano/Vocal Scores for instant cast/crew distribution, ProductionPro for collaborative digital scripts, KeyboardTEK authorized keyboard programming, OrchExtra for missing-instrument fill, Performance Accompaniment Recordings (pre-recorded orchestral scores on iOS), Broadway Media scenic projections for animated digital backdrops, Transpositions-On-Demand for vocal-range customization, logo packs, video licenses, and full reference scores. Distribution is exclusively direct: customers create accounts on regional sites (accounts-mtishows.co.uk, .com, .com.au) to request perusals, apply for amateur or professional licenses, and access digital materials, supported by localized account management in each region.

Revenue mechanics are built on transactional licensing royalties: amateur and professional license fees vary by show, production type, cast size, and venue (with certain shows subject to maximum ticket-price restrictions, e.g., Newsies UK/Ireland capped at £22 per ticket). Secondary revenue streams include rentals of scripts/scores/orchestration materials and the production resource add-ons listed above. The Junior Theatre Festival (annual, ~2,000 young performers, 10th anniversary in May 2027) and the All Together Now! global free-licensing event serve as community engagement and pipeline channels, not direct revenue. Pricing is quote-based and not publicly disclosed; free-to-license events and freemium tiers exist alongside standard pay-as-you-go licensing. Leadership comprises President and CEO Drew Cohen and COO and Director of Education & Development John Prignano.

Name

MTI

Legal name

MTI Enterprises Inc.

Website

https://mtishows.co.uk

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Theatre International (MTI) is a privately held theatrical licensing company that licenses Broadway, West End, and original musicals to schools, community theaters, and professional groups globally. It operates from New York, London, and Melbourne with exclusive rights to Disney, DreamWorks, and other major titles.

Ownership category

akta.pro rank

Product category

Theatrical Licensing Services

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industry

Global Rights Representation & Sub-Publishing/Reciprocal Collection Services (MPAIAKAI)

Keywords

• Theatrical licensing services
• Musical performance rights
• Broadway Junior productions
• Production accompaniment resources
• Youth theatre licensing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Amateur Licensing: MTI licenses shows to amateur theater groups, schools, and community theaters for performance. Fees vary by show and production type. This is the primary revenue stream supporting amateur productions of Broadway and West End shows.
2. Professional Licensing: Licensing fees for professional theater productions of MTI catalog shows.
3. Materials and Scripts Rental: Rental of production materials including scripts, scores, orchestration materials, and production resources to licensed productions.
4. Perusal Materials: Reading copies of scripts available for request to help organizations decide on productions before committing to full licensing.
5. Production Resources: Sale or rental of supplementary production tools including digital scripts, accompaniment recordings, scenic projections, logo packs, and other enhancement materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

MTI licenses performance rights for a catalog of Broadway, West End, and Disney musicals (including Beauty and the Beast, Newsies, The Great Gatsby, The Great British Bake Off Musical, and DreamWorks adaptations) to schools, community theatres, and professional theatre companies. Licensees receive scripts, scores, and access to digital production resources including the RehearScore virtual accompanist app, performance accompaniment recordings, scenic projections, KeyboardTEK, OrchExtra, and Transpositions-On-Demand. MTI also operates the Broadway Junior sub-brand for youth performers and hosts the annual Junior Theatre Festival.

Product overview

Music Theatre International (MTI) is a theatrical licensing company offering performance rights for musical productions. The company provides licensing for full-length shows and the Broadway Junior sub-brand (scaled productions for young performers). Their catalog includes licensed productions such as Newsies (Disney), The Great Gatsby, The Great British Bake Off Musical, DreamWorks adaptations (Trolls JR, How to Train Your Dragon JR, Madagascar, Shrek), and American Idiot. Beyond licensing, MTI offers a suite of digital production resources including RehearScore App, Performance Accompaniment Recordings, Scenic Projections, KeyboardTEK, OrchExtra, and Transpositions-On-Demand. The company also organizes the annual Junior Theatre Festival and the All Together Now! global event.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Junior: Youth theatre and school-focused musical adaptations licensed through MTI
• Broadway Senior
• Theatre for Young Audiences (TYA)
• Junior Theatre Festival

Products and services

• Theatrical Show Licensing
• Broadway Junior
• Newsies (Disney)
• The Great Gatsby
• The Great British Bake Off Musical
• Trolls JR.
• How to Train Your Dragon JR.
• The Little Big Things
• The Connector
• Madagascar - A Musical Adventure TYA
• Shrek The Musical TYA
• Green Day's American Idiot
• Digital Scripts & Piano/Vocal Scores
• RehearScore App
• Production Resources Suite

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DreamWorks Theatricals (Universal Theatrical Group)coreStrategic or Co-development Partner · 20 October 2025DreamWorks Theatricals, part of Universal Theatrical Group, partners with MTI to develop Broadway Junior musical adaptations of DreamWorks Animation titles. The partnership includes the Emerging Writers Program that identifies diverse teams to create adaptations. Current productions include Trolls JR. and How to Train Your Dragon JR.
• Junior Theatre Festival EuropecoreGTM or Marketing PartnerMTI serves as a key sponsor and partner for Junior Theatre Festival, an annual event bringing together over 2000 young performers. MTI showcases new productions and connects with educators at this event.
• American Association of Community Theatre (AACT)minorGTM or Marketing PartnerPartner organization supporting All Together Now! global event, contributing to community theater outreach.
• American Alliance for Theatre & Education (AATE)minorGTM or Marketing PartnerPartner organization supporting All Together Now! global event, contributing to educational theater community outreach.
• Educational Theatre Association (EdTA)minorGTM or Marketing PartnerPartner organization supporting All Together Now! global event, representing school theater programs.
• National Alliance for Musical Theatre (NAMT)minorGTM or Marketing PartnerPartner organization supporting All Together Now! global event, contributing professional theater industry connections.
• TYA/USAminorGTM or Marketing PartnerPartner organization for Theatre for Young Audiences, supporting All Together Now! event and youth theater community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Really Useful Group: Andrew Lloyd Webber's theatrical licensing and management company, controlling rights to The Phantom of the Opera, Cats, Evita, and other major musicals. Directly comparable to MTI in licensing world-class musical theatre IP to amateur, school, and professional producers.
• Tams-Witmark: Long-established theatrical licensing house (founded 1925) licensing Broadway musicals to amateur, educational, and professional productions. Closely comparable to MTI in catalog model, customer segments, and per-production licensing fee structure.
• Hal Leonard: Major music publisher and distributor that prints scripts, scores, and sheet music for licensed theatrical productions. Comparable to MTI as a one-stop supplier of printed and digital production materials to schools, churches, and community theatres.
• Josef Weinberger: UK- and international-based theatrical licensing and publishing agency representing musicals and plays for amateur and professional productions. Closely comparable to MTI Europe in licensing scope and customer base, especially for continental and UK amateur theatre.
• Concord Theatricals: The largest direct competitor in theatrical licensing, formed from the merger of Samuel French and R&H Theatricals. Concord licenses plays and musicals to schools, community theatres, and professional productions worldwide, with overlapping exclusive-rights deals and a similar production-resources offering.
• Rodgers & Hammerstein Organization: A leading theatrical licensing agent controlling exclusive amateur and professional licensing rights to classic Rodgers & Hammerstein titles (Oklahoma!, The Sound of Music, Carousel). Directly comparable to MTI's model of exclusive long-term licensing of marquee musical theatre IP.

Broad incumbents

• Warner Chappell Music: Major global music publisher owning large catalogs of underlying compositions. While not a theatrical performance licensor itself, it sits in the same rights administration value chain as MTI for underlying song rights used in theatrical productions.
• BMG Rights Management: Large global music publisher and rights administrator representing performance, mechanical, and sync rights for major catalogues. Comparable to MTI in administering rights on behalf of composers and producers whose works are licensed for theatrical productions.
• Music Sales Limited (Wise Music Group): Independent music publishing group representing major catalogues of musical theatre and concert works. Comparable to MTI as a rights-administration partner for theatrical composers and estates whose works appear in licensed productions.

Emerging players

• Broadway Licensing Group: Growing theatrical licensing platform offering rights and production materials for plays and musicals to schools and community theatres. Comparable to MTI's Broadway Junior-style catalog with an emerging digital licensing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MTIEurope
• YouTubeyoutube.com/channel/UCCkhpfkPgFK0_s-9IO1NVgA
• Facebookfacebook.com/mtieurope
• Instagraminstagram.com/mtieurope
• LinkedInlinkedin.com/company/music-theatre-international-europe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTI