MEDIA figaro
MEDIA figaro is the advertising sales house of Groupe Figaro, monetizing 30+ French media brands (Le Figaro, Madame Figaro, Gala, JDF, JDN, Figaro Voyage) across print, digital, video, broadcast (Figaro TV), and social media reaching 35M+ readers. It serves enterprise advertisers with integrated 360° campaigns and bespoke content through its 14H Hausmann unit.
- Company typePrivate
- Founded1826
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MEDIA figaro does
MEDIA figaro (legal entity: Société MEDIA FIGARO) is the exclusive advertising sales house (régie publicitaire) of Groupe Figaro, one of France's leading diversified media groups. Operating as a wholly-owned SAS subsidiary headquartered at 23-25 Rue de Provence in Paris under President Aurore Domont, the company monetizes Groupe Figaro's portfolio of more than 30 media brands — including Le Figaro, Madame Figaro, Gala, Figaro Magazine, Le Figaro Voyage, Le Journal des Femmes, Le Journal du Net, and others — which together reach 35 million+ readers across all platforms (approximately two-thirds of the French population), certified by ACPM OneNext Global 2025 S1. The platform combines print (Le Figaro Quotidien, Figaro Magazine, Madame Figaro, Gala, TV Mag), digital (web, mobile, tablet), video (pre-roll, inread, brand recall, inter scroller, video verticale, impact formats), broadcast (Figaro TV Île-de-France on TNT, cable, satellite, IPTV), and social media (50M+ cumulative followers, #1 European and #2 worldwide media on TikTok) into a 360° advertising ecosystem.
The company's revenue model is anchored in advertising sales across four channels — print, digital, video, and social — through direct sales force engagement with advertisers and mandataires (agencies earning a 15% commission), programmatic real-time bidding with CPM-based pricing (including gré à gré and programmatic garanti deals), and bespoke "Opérations Spéciales" content campaigns. The 14H Hausmann unit produces custom omnichannel brand campaigns with dedicated verticals for Automotive, Banking & Insurance, Tourism, and Tech sectors; the Vidéo First program offers turnkey branded video content formats (Eclairage, En Visite, Inoubliable). The company serves enterprise advertisers across multiple verticals — including Mercedes-Benz, Audi, Renault, DS Automobiles, Google, HP, Dell, Lenovo, Accor/MGallery, Club Med, Mastercard, Axa, Carmignac, Swiss Life, and various national tourism boards — with sophisticated branded-content integrations such as custom print inserts, podcast series, mini-documentaries, and multi-issue editorial dossiers.
MEDIA figaro's underlying technology stack comprises a programmatic platform for automated digital inventory transactions, technical specifications for video (MP4/VAST, 1280x720, max 10MB) and impact display formats, and integration with the editorial infrastructure of Groupe Figaro's 500 journalists and content creators. With 101-250 employees and a share capital of €9,143,276, the company does not disclose revenue publicly; its competitive position rests on the Le Figaro brand's intangible prestige, the multi-platform reach that competitors cannot easily replicate, and the integrated 360° sales offering that locks advertisers into the Groupe Figaro ecosystem.
MEDIA figaro firmographics
Firmographics- Name
- MEDIA figaro
- Legal name
- Société MEDIA FIGARO
- Website
- https://media.figaro.fr
- Company type
- Private
- Founded year
- 1826
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MEDIA figaro is the advertising sales house of Groupe Figaro, monetizing 30+ French media brands (Le Figaro, Madame Figaro, Gala, JDF, JDN, Figaro Voyage) across print, digital, video, broadcast (Figaro TV), and social media reaching 35M+ readers. It serves enterprise advertisers with integrated 360° campaigns and bespoke content through its 14H Hausmann unit.
- Ownership category
- akta.pro rank
MEDIA figaro industry classification
Industry- Product category
- Media Advertising Sales
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (54184), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)
- akta.pro secondary industries
- Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where MEDIA figaro is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
MEDIA figaro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Print Advertising Space: Sale of advertising space in print publications including Figaro Quotidien, Figaro Magazine, Madame Figaro, Gala, TV Mag, and other print titles under the Groupe Figaro umbrella. Pricing based on placement type (Ultra Premium, Premium, standard) with volume discounts and professional agency commissions.
- Digital Advertising Space: Sale of digital advertising inventory across websites, mobile, and tablet platforms of Groupe Figaro brands. Includes programmatic sales (CPM-based real-time bidding) as well as direct (gré à gré) sales. Formats include display, video (pre-roll, inread, etc.), and impact formats.
- Video Content and Special Operations: Production and placement of branded video content and special operations (Opérations Spéciales) including bespoke editorial campaigns, events, and custom content creation for advertisers seeking integrated brand storytelling.
- Figaro TV Advertising: Sale of advertising space on Figaro TV Île de France channel, including sponsorships, billboards, and institutional communications across various program environments.
- Social Media Advertising: Social media advertising and sponsorship opportunities across Groupe Figaro's social media properties including Instagram, TikTok (1st European media, 2nd worldwide), and other platforms totaling 50M+ followers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Print advertising with tiered placement options |
| Usage-based | Pay-as-you-go | Digital advertising with programmatic and direct options |
| Other | Pay-as-you-go | Video advertising formats |
| Other | Multi-year contract | Special Operations (Opérations Spéciales) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MEDIA figaro product offering
Product offeringCore offering
MEDIA Figaro is the advertising sales régie of Groupe Figaro, selling advertising space and branded content across the group's portfolio of 30+ media brands. It offers integrated 360° campaigns spanning print, digital, video, and social media channels, plus bespoke omnichannel content creation through its 14H Hausmann studio and turnkey branded video production via Vidéo First.
Product overview
MEDIA figaro is the advertising sales division of Le Groupe Figaro, operating as an omnichannel advertising platform. The offering spans four core channels: PRINT (newspaper and magazine advertising), DIGITAL (web, mobile, tablet ad inventory), VIDEO (video ad formats), and SOCIAL MEDIA (influencer and social amplification). A key service module is 14H (14 Hausmann), which provides bespoke omnichannel content creation combining editorial and brand content across all channels, with specialized verticals for Auto, Banque et Assurance, Tourisme, and Tech sectors. The portfolio includes over 30 media brands reaching 35 million French consumers, including flagship titles Le Figaro, Madame Figaro, Gala, and digital properties like Le Journal des Femmes and Le Journal du Net. Figaro TV Île-de-France provides a television channel offering. The Vidéo First program offers branded video content production using formats like Eclairage, En Visite, and Inoubliable. The company operates a programmatic advertising platform for automated ad space transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Advertising Sale of advertising space in print publications including Le Figaro, Figaro Magazine, Madame Figaro, Gala, TV Mag and other Groupe Figaro titles, with tiered placements (Ultra Premium, Premium, standard), volume discounts, and 15% agency commissions.
- Digital Advertising Sale of digital advertising inventory across Groupe Figaro websites, mobile and tablet platforms, including programmatic (CPM-based real-time bidding) and direct (gré à gré) sales with display, video, and impact formats.
- Video Advertising Comprehensive video advertising formats including Pre-roll, Inread, Cover, Skin pre-roll, Brand recall, Inter scroller, and Video verticale with specific technical specifications for different devices.
- Social Media Advertising Social media advertising and sponsorship opportunities across Groupe Figaro's social properties (Instagram, TikTok, etc.) totaling 50M+ followers, with Groupe Figaro ranked #1 European media and #2 worldwide on TikTok.
- Figaro TV Île-de-France Advertising Sale of advertising space on the Figaro TV Île-de-France broadcast channel, including sponsorships, billboards, and institutional communications across TNT, internet, cable, satellite and IPTV platforms.
- 14H Hausmann Content Creation Bespoke omnichannel content creation service combining editorial and brand content across print, digital, social, and video, with specialized verticals (14H Auto, 14H Banque et Assurance, 14H Tourisme, 14H Tech).
- Vidéo First Branded Video Turnkey branded video production offering including Eclairage (expert testimonials), En Visite (mini-documentary), Inoubliable (travel video), and motion design formats for brand storytelling.
- Special Operations (Opérations Spéciales) Custom branded content, events and integrated brand storytelling campaigns priced by scope, with production fees billed at order or split between order and delivery based on amount.
- Programmatic Advertising Platform Automated real-time bidding platform for digital advertising inventory with CPM-based pricing, supporting gré à gré (direct), programmatic garanti, and open auction deal types.
Quantifiable outcome
- +10 to 30% increase in clicks and engagement when brands associate with Figaro media properties
Companies that use MEDIA figaro
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles3 records
MEDIA figaro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MEDIA figaro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Marco VascominorTravel operator partnership for Costa Rica destination campaign; Marco Vasco created travel packages promoted within Figaro Voyage brand content dossier featuring 4 dedicated articles.
- Opinion WayminorPolling and research firm partnered with HP and Figaro to produce study on hybrid work/teleworking practices among French employees and businesses.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
MEDIA figaro competitors and assessment
Company assessmentDirect peers
- Havas Media Network: Global media planning and buying network owned by Vivendi, headquartered in France with deep French market presence. Direct competitor to MEDIA Figaro's media sales house function for French advertisers, particularly across print, digital, and cross-channel campaign planning.
- TF1 Publicité: Advertising sales house of TF1 group, France's leading commercial broadcaster. Comparable regie model selling broadcast, digital, and programmatic video inventory to French advertisers across premium video environments.
- France Télévisions Publicité: Advertising sales arm of France's public broadcaster. Comparable regie function selling broadcast and digital ad inventory to French advertisers, with similar broad audience reach mandate.
- Reworld Media: French multi-brand media publisher operating magazines (Marie Claire, Télé Star, Science & Vie) and digital properties with its own advertising sales operation. Directly comparable publisher-regie model targeting French advertisers across thematic titles.
- Amaury Médias (Groupe Amaury): Publisher of L'Équipe and other French sports/news titles with integrated advertising sales. Directly comparable advertising regie model for premium French editorial brands, particularly for sports and lifestyle advertisers.
- 366 (media sales house): French media sales house representing multiple independent publishers (Le Monde, Le Parisien, others) for advertising sales. Direct competitor pooling premium French publisher inventory against MEDIA Figaro's single-portfolio approach.
- M6 Publicité (Groupe M6): Advertising sales house of M6 group, the second major French commercial broadcaster. Direct peer in TV/digital ad sales, offering comparable premium video inventory and branded content solutions to French advertisers.
- Hearst France Advertising (Hearst): French arm of Hearst publishing titles (Elle, Cosmopolitan, Harper's Bazaar) with dedicated advertising sales. Comparable premium magazine-regie model for French luxury, beauty, and lifestyle advertisers.
Broad incumbents
- Publicis Groupe: French-headquartered global advertising holding company offering media planning, buying, creative, and digital transformation services. A larger incumbent competing with MEDIA Figaro for advertiser budgets, though with a much broader service portfolio and global footprint.
- Lagardère Publicité & News (Lagardère): French media group operating print titles (Paris Match, Le Journal du Dimanche, Elle) and travel retail, with advertising sales across its portfolio. Comparable publisher-regie model and direct competitor for magazine and digital ad budgets in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MEDIA figaro social profiles
Digital presenceMEDIA figaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEDIA figaro leadership team
Management profileNumber of profiles
Profiles2 records
MEDIA figaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEDIA figaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEDIA figaro
What does MEDIA figaro do?
MEDIA Figaro is the advertising sales régie of Groupe Figaro, selling advertising space and branded content across the group's portfolio of 30+ media brands. It offers integrated 360° campaigns spanning print, digital, video, and social media channels, plus bespoke omnichannel content creation through its 14H Hausmann studio and turnkey branded video production via Vidéo First.
Is MEDIA figaro a public or private company?
MEDIA figaro is a private company. It is classified as corporate owned and is currently operating.
When was MEDIA figaro founded?
MEDIA figaro was founded in 1826. It employs 101 to 250 people.
Where is MEDIA figaro based?
MEDIA figaro is headquartered in Paris, France, in the Europe region.
How does MEDIA figaro make money?
Five revenue lines are on record. Print Advertising Space is the primary driver. The others are digital Advertising Space, video Content and Special Operations, figaro TV Advertising and social Media Advertising.
Who are MEDIA figaro's main competitors?
Direct peers on record are Havas Media Network, TF1 Publicité, France Télévisions Publicité, Reworld Media, Amaury Médias (Groupe Amaury), 366 (media sales house), M6 Publicité (Groupe M6) and Hearst France Advertising (Hearst). Broad incumbents are Publicis Groupe and Lagardère Publicité & News (Lagardère).
Does MEDIA figaro have an API?
No public API is recorded for MEDIA figaro.
What industry is MEDIA figaro in?
MEDIA figaro's product category is Media Advertising Sales. Its primary akta.pro industry code is MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms, with a secondary code of MPADAEAF, Event & Experiential Brand Coverage (Recaps, Sizzle Reels). Its NAICS code is 54183 and its SIC code is 7311.