NewFlex

What NewFlex does

NewFlex is a UK-based workspace management and marketing firm that converts under-utilised or stranded residential and commercial properties into flexible, branded workspaces on behalf of building owners. The company operates as a company limited by guarantee within the Newable Group, employing 51–100 people across a London headquarters and a Birmingham support office, and currently manages workspaces in 30+ UK locations including a Citibase sub-brand portfolio of more than 40 business centres from Aberdeen to Brighton. Its product platform comprises five branded workspace concepts (Bold, Citibase, Fredericks, easyHub/The Quad, Serendipity Labs) plus white-label offerings, layered with five service lines (Customised fit-out in six weeks, Hybrid Office head-office-plus-micro-hubs, Tailor Made bespoke design, Timeshare weekly rentals, and QUAD asset-maximisation consultancy).

The firm generates revenue through two interlocking streams. The first is managed services under flexible management contracts with landlords (Close Brothers, Alpha Real Capital, Aviva, BlackRock, Legal & General, RBS, Kennedy Wilson, Motcomb Estates and others), where NewFlex is economically aligned with building owners via rent contributions and occupancy management — a documented case study shows rent contribution rising from zero to £2M per annum over three years on a 250,000 sq ft multi-city portfolio. The second stream is demand generation via targeted online advertising, with the company placing millions of paid digital ads annually to create tens of millions of square feet of occupier demand. Its go-to-market is sales-led and B2B, targeting landlords directly while also serving a broad enterprise occupier base that includes Spotify, Barclays, Deloitte, Uber, Netflix, Warner Bros, EY, Hitachi, ASOS, ClearBank, Coca-Cola, BBC, Deliveroo and others. The operating model is supported by a senior team with over 150 years' collective flexible-office experience across dozens of countries.

Name

NewFlex

Legal name

NewFlex Limited

Website

https://newflex.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

NewFlex is a UK flexible-workspace management firm that operates 30+ branded business centres (including Citibase, Bold, Fredericks, easyHub and white-label) under management contracts with landlords, generating occupier demand via targeted online advertising for an enterprise occupier base.

Ownership category

akta.pro rank

Product category

Flexible Workspace Management

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Flexible workspace management
• Commercial property solutions
• Demand generation services
• Coworking management
• Landlord partnership services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flexible workspace management: Manages flexible workspaces for landlords using management contracts where NewFlex is invested in making money for building owners. Generates revenue through rent contributions and occupancy management.
2. Demand generation services: Places millions of targeted online ads creating occupier demand for landlord properties. Revenue derived from filling and managing buildings on behalf of landlord partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NewFlex is an office management and marketing firm that transforms residential and commercial properties into operational flexible workspaces for landlords and business occupiers. The company delivers demand generation services, branded workspace products, and workspace management solutions through a portfolio of managed brands operating under the Newable Group.

Product overview

NewFlex is a flexible workspace provider offering a platform of branded workspace solutions paired with management expertise for building owners. The portfolio consists of five core brands: Bold (creative environments), Citibase (budget-friendly flex space with 40+ centres), Fredericks (premium space in Insurance Hall), The Quad (business hub with coworking), and White-Label (custom branding). These brands are complemented by five products: Customised (customised office setup in 6 weeks), Hybrid Office (head office plus micro-hubs), Tailor Made (bespoke space design), Timeshare (weekly/fortnightly rental), and QUAD (consultancy and asset maximisation). All offerings are delivered through flexible management contracts where NewFlex is invested in making money for landlord partners.

Differentiator

Problem solved

Functional benefit

Brands

• Bold: Creative environments designed to inspire innovative thinking and collaboration, maintaining a healthy balance between private meetings and flexible working.
• Citibase
• Fredericks
• easyHub
• QUAD
• Serendipity Labs
• White Label

Products and services

• Bold Branded flexible workspace solution operated by NewFlex to deliver managed office space to business occupiers.
• Citibase Branded flexible workspace solution providing serviced office space to business occupiers.
• Fredericks Branded flexible workspace offering under the NewFlex portfolio of managed workspace brands.
• easyHub Branded flexible workspace brand operated by NewFlex for business occupiers seeking managed office environments.
• QUAD Branded flexible workspace product delivered by NewFlex, also offered as a Tailor Made workspace product to occupiers.
• Serendipity Labs Branded flexible workspace brand in the NewFlex portfolio providing managed coworking and office space.
• White-Label Workspace Workspace management service that operates a landlord's building under the landlord's own brand, preserving the property's identity while NewFlex handles operations.
• Customised Workspace Bespoke workspace product designed and configured to a specific occupier's requirements within a NewFlex-managed building.
• Hybrid Office Workspace product offering a blend of dedicated and shared office arrangements for occupiers with hybrid working models.
• Tailor Made Workspace product in which space is fitted out and configured to the bespoke specifications of an individual occupier.
• Timeshare Workspace product allowing multiple occupiers to share access to office space on a scheduled or rotating basis.
• Demand Generation Services Marketing-led service that drives occupier enquiries and leads into landlord buildings, filling vacant space in NewFlex-managed properties.

Quantifiable outcome

• Rent contribution increased from zero to £2M per annum over 3-year period on 250,000 sq ft portfolio
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Newable GroupcoreOthersNewFlex is part of the Newable Group. This parent-subsidiary relationship means NewFlex operates under the governance and oversight of Newable Ltd, which approved the Modern Slavery Act Statement.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• WeWork: Global flexible workspace brand operating shared and dedicated offices. Direct competitor in the enterprise occupier segment (many of the same logos as NewFlex's customers) and in landlord partnerships for premium managed space.
• IWG (Regus/Spaces): The world's largest flexible workspace operator with thousands of locations under brands including Regus, Spaces, HQ, Signature and HQ. Direct competitor across the entire flex-workspace value chain serving the same landlord and occupier segments as NewFlex, but at vastly greater scale.
• Industrious: Premium flexible workspace operator focused on enterprise occupiers and landlord partnerships. Comparable to NewFlex in offering branded, managed flex products but skewed toward the US market and premium positioning.
• Servcorp: Provider of serviced offices, virtual offices and coworking across global financial centers. Comparable service mix to NewFlex's premium Citibase/Fredericks offerings, with a more international footprint.
• The Office Group (now part of IWG): UK-headquartered premium flexible workspace operator acquired by IWG. Competed head-to-head with NewFlex in the UK flex and managed-office market, particularly for institutional landlord mandates in London and major regional cities.

Emerging players

• Knotel: Flexible workspace operator focused on enterprise occupiers via landlord-managed HQ-as-a-service agreements. Comparable business model to NewFlex's white-label and Customised products, though currently restructured.
• Techspace: UK and European flexible workspace provider for tech and growth-stage companies. Comparable in operating managed flex space for occupiers, though with a narrower vertical focus than NewFlex's horizontal approach.
• Huckletree: UK flexible workspace and innovation hub operator serving startups and enterprise innovation teams. Comparable in providing branded, community-driven managed workspace but with a different tenant profile than NewFlex's enterprise occupiers.

Regional players

• BE Offices: UK-based managed office and flexible workspace provider competing for the same London and regional UK landlord mandates as NewFlex. Overlapping product set (managed offices, meeting rooms, virtual offices) and similar B2B landlord-led model.
• Office Space (UK): UK-focused broker and consultancy for serviced offices, managed space and traditional leasing. Adjacent to NewFlex's landlord-management model, serving some of the same UK occupier demand generated by NewFlex's digital ads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewFlex