Truefarm Foods

What Truefarm Foods does

Truefarm Foods (legally Truefarm Foods India Pvt Ltd) is a Mumbai-based organic and natural packaged-food company founded in 2017, serving health-conscious Indian consumers with a portfolio of clean-label staples. Its products span six categories—Honest Sweeteners (brown sugar, jaggery powder, wild honey), Real Superfoods (chia seeds), Ayurvedic Essentials (Himalayan pink salt, turmeric powder, virgin coconut oil, Certified A2 Ghee), Real Nuts (roasted mixed nuts), Nourishing Rice (red poha, red rice), and Pure Pulses (Kabuli chana, red kidney beans, Supermix Dal)—plus combo/gift bundles. The company positions on responsible sourcing, region-specific cultivation, manual sorting, and small-batch production. A notable domain-specific technique is the traditional Bilona method for producing A2 Gir cow ghee.

Commercially, Truefarm operates an omnichannel go-to-market model. It runs a direct-to-consumer storefront on a Shopify-based e-commerce platform (truefarmfoods.com) with WhatsApp-based ordering and cash-on-delivery, offers free delivery above Rs. 500, and lists across major online marketplaces and quick commerce (Amazon India, Flipkart, BigBasket, Swiggy Instamart). It also sells through modern-trade chains (Nature's Basket, Organic World, Jio Freshpik, Reliance Signature, Le Marche, Dorabjee) and general-trade markets across eight Indian cities including Mumbai, Pune, Goa, Bangalore, Delhi, Gurgaon, and Guwahati. Revenue is transaction-based on unit-priced products (e.g., 500ml A2 Ghee at Rs. 1,615; 500g jaggery powder at Rs. 143), split across D2C, marketplace, and retail-partner channels.

The company is privately held, employs 11–50 people, and shows no disclosed external funding, subsidiaries, or parent entity, indicating a bootstrapped or founder/management-owned structure. It pledges 2% of profits toward farmer welfare and rural community development through partnerships with social organisations. Leadership evidence is limited to co-founder Ravi Jakhar.

Name

Truefarm Foods

Legal name

Truefarm Foods India Pvt Ltd

Website

https://truefarmfoods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Truefarm Foods is a Mumbai-based, founder-owned organic packaged-food company (founded 2017) selling clean-label sweeteners, A2 ghee, nuts, rice, pulses, and spices to health-conscious Indian consumers via D2C, online marketplaces, quick commerce, and modern/general-trade retail.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

Dried & Dehydrated Foods Manufacturing (AFAKACAK), Pulses & Legumes Trading/Wholesale (AFAIAKAG)

Keywords

• Organic food products
• Natural sweeteners
• A2 ghee
• Organic staples
• Healthy pantry

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer (D2C) Sales: Revenue generated from selling products directly to consumers through the company's e-commerce website, including WhatsApp ordering functionality.
2. Retail Partnership Sales: Revenue from selling through retail partners including modern trade (Nature's Basket, Organic World, Jio Freshpik, Reliance Signature, Le Marche) and general trade markets in Mumbai, Pune, Goa, Bangalore, Delhi, Gurgaon, and Guwahati.
3. Marketplace Sales: Revenue from sales through e-commerce platforms (Amazon, Flipkart, BigBasket) and quick commerce (Swiggy Instamart).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Truefarm Foods manufactures and sells 100% organic and natural pantry staples — including brown sugar, jaggery powder, wild honey, A2 cow ghee (Bilona method), chia seeds, Himalayan pink salt, turmeric powder, virgin coconut oil, roasted mixed nuts, red poha, red rice, Kabuli chana, red kidney beans, and a blended supermix dal — under its own brand through an omnichannel D2C and retail distribution model across India.

Product overview

Truefarm Foods is an Indian organic and natural food company that offers a curated portfolio of 100% organic products organized into six main categories: Honest Sweeteners (Brown Sugar, Jaggery Powder, Wild Honey), Real Superfoods (Chia Seeds), Ayurvedic Essentials (Himalayan Pink Salt, Turmeric Powder, Virgin Coconut Oil, Certified A2 Ghee), Real Nuts (Roasted Mixed Nuts), Nourishing Rice (Red Poha, Red Rice), and Pure Pulses (Kabuli Chana, Red Kidney Beans, Supermix Dal). The company also offers a Festive Combo bundle. Truefarm positions itself as a clean-label, farm-to-table brand emphasizing responsibly sourced ingredients, manual sorting, and small-batch production. The company was founded in 2017 and operates primarily as an e-commerce business with products sold through its own website and major online retail platforms across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Brown Sugar Premium quality brown sugar that is 100% chemical-free, pesticide-free, and sulphur-free, retaining natural goodness; gluten-free and less processed. Targeted at health-conscious Indian consumers.
• Jaggery Powder (500g) 100% organic jaggery powder, a healthier substitute for refined sugar with minerals, iron, and calcium and a lower glycemic index for blood sugar management. Aimed at health-conscious Indian households.
• Wild Honey Raw, unpasteurized wild honey sourced from Jim Corbett Forests, semi-filtered to remove impurities, rich in antioxidants and with antimicrobial and antibacterial properties. Available in 250g and 500g packs for health-conscious consumers.
• Certified A2 Ghee 100% pure A2 ghee made using the traditional Bilona method from organically produced A2 milk of Gir cows, free from casein, with low cholesterol and Omega-3 content. Available in 300ml, 500ml, and twin-pack 500ml bundles for Indian households.
• Chia Seeds (250g) 100% organic chia seeds rich in Omega-3 essential fats, protein, and antioxidants, with high fibre content to help manage cholesterol. Targeted at health-conscious consumers seeking superfoods.
• Himalayan Pink Salt (500g) Himalayan Pink Salt free from chemicals, retaining 84 out of 92 trace elements for rich flavour and nutritional value. Aimed at consumers seeking clean-label salt alternatives.
• Turmeric Powder (250g) 100% organic turmeric powder with immunity-boosting, anti-inflammatory, and antioxidant properties that aids digestion. Aimed at wellness-oriented Indian households.
• Virgin Coconut Oil (500ml) Cold-pressed virgin coconut oil made from handpicked fresh coconuts, 100% pure, Non-GMO, unrefined, and gluten-free. Aimed at consumers seeking clean cold-pressed oils.
• Roasted Mixed Nuts (250g) Mixed roasted nuts with over 20% protein content, rich in Vitamin E, ALA, calcium, and fibre, supporting heart function and normal vision. Aimed at health-conscious snackers.
• Red Poha (300g) 100% organic red rice flakes, naturally low in fat, high in fibre and antioxidants, and rich in Iron, Manganese, and Zinc. Targeted at health-conscious Indian households.
• Red Rice (750g) 100% organic red rice rich in Iron, Manganese, Zinc, and fibre, with a low glycemic index, unique nutty flavour, and antioxidant capability. Aimed at health-conscious households.
• Kabuli Chana (500g) 100% organic Kabuli Chana that increases haemoglobin levels and aids digestion, packed with vitamins and minerals. Aimed at Indian households cooking traditional meals.
• Red Kidney Beans (500g) 100% organic red kidney beans rich in Potassium, Manganese, protein, and fibre; naturally low in fat and helps combat tiredness and fatigue. Aimed at health-conscious Indian households.
• Supermix Dal (500g) A blend of organic pulses including Chana Dal, Moong Dal, Toor Dal, and Masoor Dal, high in selenium, protein, and B Vitamins, supporting energy production and thyroid function. Aimed at Indian households.
• Truefarm Special Festive Combo Combo pack containing Certified A2 Ghee (300ml) and Organic Wild Honey (250g), positioned as a festive gifting bundle for Indian consumers.

Quantifiable outcome

• 2% of profits pledged towards farmer welfare and rural community development

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• FlipkartmajorChannel Partner/ Reseller/ DistributorOnline marketplace partnership for selling Truefarm organic food products through Flipkart's e-commerce platform across India.
• Amazon IndiamajorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for distribution of Truefarm organic products through Amazon India platform.
• BigBasketmajorChannel Partner/ Reseller/ DistributorOnline grocery platform partnership for selling Truefarm organic food products through BigBasket.
• Swiggy InstamartmajorChannel Partner/ Reseller/ DistributorQuick commerce partnership enabling fast delivery of Truefarm products through Swiggy Instamart platform.
• Nature's BasketmajorChannel Partner/ Reseller/ DistributorModern trade retail partnership for stocking Truefarm organic products in premium grocery stores.
• Organic WorldmajorChannel Partner/ Reseller/ DistributorModern trade retail partner specializing in organic food products.
• Jio FreshpikmajorChannel Partner/ Reseller/ DistributorReliance-backed modern trade retail partnership for Truefarm organic products.
• Reliance SignaturemajorChannel Partner/ Reseller/ DistributorPremium retail store partnership under Reliance for Truefarm organic food products.
• Le MarchemajorChannel Partner/ Reseller/ DistributorModern trade retail partner for Truefarm organic products.
• DorabjeeminorChannel Partner/ Reseller/ DistributorRetail partner store for Truefarm products.
• Social Organisations for Farmer WelfarecoreStrategic or Co-development PartnerPartnership with social organisations where Truefarm pledges 2% of profits towards farmer welfare and rural community development.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Organic Tattva: Indian organic staples brand offering pulses, rice, flours, and sweeteners across D2C and offline retail — direct competitor in the same organic staples category with similar target consumers.
• Soulfull: Indian health-food D2C brand with cereals, millets, and snacks sold via modern trade and e-commerce — comparable in channel strategy (D2C + modern trade + marketplaces) and clean-label positioning.
• 24 Mantra Organic: One of India's largest organic food brands selling staples (rice, dals, flours, sweeteners, spices) through D2C, modern trade, and online marketplaces — closely comparable in product mix and channel strategy to Truefarm.
• Conscious Food: Mumbai-based organic and natural foods brand (pulses, rice, sweeteners, spices) — highly comparable regional peer with overlapping product categories and similar omnichannel go-to-market.
• Kapiva: Ayurvedic nutrition D2C brand offering ghee, honey, superfoods, and wellness staples — directly overlaps with Truefarm's Ayurvedic Essentials category (A2 ghee, honey, turmeric, coconut oil).
• Natureland Organics: Organic food brand with cereals, pulses, spices, and sweeteners sold via D2C and retail — comparable positioning as a clean-label organic staples brand serving health-conscious Indian households.

Broad incumbents

• Organic India: Established Indian organic brand with wide product portfolio across food and wellness — comparable in clean-label organic positioning and omnichannel distribution, but broader scale.
• Patanjali: Large Indian FMCG conglomerate with deep organic/natural food portfolio (ghee, honey, pulses, spices) at mass-market price points — broader incumbent competing on the same retail shelves at lower price tiers.

Others

• Nature's Basket: Premium modern trade grocery chain that stocks Truefarm products; also a partial competitor via curated organic assortments targeting the same health-conscious urban consumer.
• BigBasket: India's largest online grocery platform and a key Truefarm channel partner, but also a competitor via its growing private-label organic range competing on price and shelf visibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@truefarmfoods2784
• Facebookfacebook.com/truefarmfoods
• Instagraminstagram.com/truefarm
• LinkedInlinkedin.com/company/truefarm-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truefarm Foods