Wilout

What Wilout does

Wilout is a French SaaS company, operating as WILOUT SAS, that provides an integrated event-management platform to organizers across Europe. Founded in 2016 and headquartered in Cagnes-sur-Mer with an operational office in Casablanca (Morocco), the company serves more than 7,000 organizers and has processed events covering over 4 million participants. Its three core products — Wilout ONLINE (online ticketing with mini-site builder and white-label embed), Wilout PAY (cashless payment via NFC wristbands and cards with offline transaction support), and Wilout CONTROL (access control via a free mobile app and dedicated terminals with real-time capacity monitoring) — share a single back-office and are synchronized in real time. The architecture is cloud-based (hosted via Scaleway) and is differentiated by interoperability across the three modules, offline NFC transaction capability, and a free scanner mobile app, with ancillary hardware lines including Wilout ONSITE (touchscreen ticket kiosk), turnstiles, and self-service reloading kiosks.

Wilout monetizes primarily via transaction-based fees rather than subscriptions: ticketing commissions of 1% + €0.25 per e-ticket sold (free for free events), cashless fees starting at €1 per participant, hardware unit-pricing for terminals (from €80) and on-site booths (from €100), and an optional 5% refund-management service. The go-to-market is product-led growth (self-serve sign-up, 5-minute event launch, free trial, multilingual French/English/Spanish interfaces) layered with a direct sales motion for enterprise events offering custom solutions, dedicated project managers, and on-site support. Customer segments are organized vertically: festivals, concerts, salons/exhibitions, sports clubs, student events, workshops, and amusement parks. Revenue is concentrated in SMB organizers (named customers in the case studies are predominantly SMB, with education clients such as INSA representing longer-tenure mid-market accounts).

The company's strategic posture is bootstrapped and capital-light: no institutional funding rounds, no disclosed M&A, no leadership turnover, and a small registered capital of €16,328.20. Raphaël Coulmeau serves as Directeur de la publication. Regulatory hygiene is documented via CNIL declaration 2043883, supporting European operations. Distribution is primarily digital self-serve, with hardware available via direct sale/rental and enterprise quotes for larger events.

Name

Wilout

Legal name

WILOUT SAS

Website

https://wilout.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilout is a French SaaS provider offering integrated ticketing, cashless payment (NFC/RFID), and access control for European event organizers, serving 7,000+ organizers and 4M+ participants across festivals, concerts, exhibitions, and sports clubs since 2016.

Ownership category

akta.pro rank

Product category

Event Management Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Event ticketing software
• Cashless payment solutions
• Access control systems
• Event management platform
• NFC payment technology

Headquarters

HQ city

Cagnes-sur-mer

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Ticketing Commission: Commission of 1% + €0.25 per e-ticket sold. Free for free events. Organizers receive weekly fund transfers.
2. Cashless Payment Services: Per-participant fee starting at €1 per participant for cashless payment solutions, including terminals and support.
3. Access Control Equipment: Sale and rental of access control terminals (from €80), on-site ticket booths (from €100), and self-service reload stations.
4. Refund Management Service: Optional service with 5% fee (minimum €2) per refunded ticket for handling participant reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wilout provides an integrated cloud-based SaaS platform for event organizers combining online ticketing (Wilout ONLINE), cashless payment processing (Wilout PAY) using NFC wristbands and cards, and access control (Wilout CONTROL) with QR and NFC scanning. The three modules are synchronized in real time, allowing organizers to manage sales, on-site payments, and entry validation from a single dashboard across Europe. The platform also offers supporting hardware including on-site ticket kiosks, self-service reloading stations, access control terminals, and turnstiles available for purchase or rental.

Product overview

Wilout is a French event management SaaS company offering an integrated ecosystem of three core products: Wilout ONLINE (online ticketing), Wilout PAY (cashless payment), and Wilout CONTROL (access control). These solutions are designed to work together in a synchronized manner, enabling organizers to manage ticket sales, cashless payments, and entry validation from a unified back-office. The platform targets event organizers across Europe, serving festivals, concerts, trade shows, sports clubs, student events, and leisure parks. Additional hardware products include on-site ticket kiosks (Wilout ONSITE), dedicated access control terminals, turnstiles, self-service reloading kiosks, and NFC wristbands/cards for cashless payments. The platform operates on a commission-based model with no subscription fees.

Differentiator

Problem solved

Functional benefit

Brands

• Wilout ONLINE: Online ticketing platform for event organizers
• Wilout PAY
• Wilout CONTROL

Products and services

• Wilout ONLINE Online ticketing software enabling event organizers to create, manage, and sell tickets for events of all sizes. Features personalized e-tickets, multi-language support, promotional codes, calendar scheduling, subscription management, and white-label integration via HTML embed.
• Wilout PAY Cashless payment solution allowing participants to load funds onto NFC wristbands or cards for contactless payments at food, beverage, and merchandise points of sale. Includes real-time sales dashboards, inventory tracking, and support for both online and offline transactions.
• Wilout CONTROL Access control solution enabling event organizers to scan and validate tickets and NFC badges at entry points. Available as a free mobile app for smartphones or as dedicated control terminals for high-volume events, with real-time attendee counting and zone capacity management.
• Wilout ONSITE On-site ticket sales kiosk consisting of a touchscreen tablet and high-resolution thermal printer, enabling rapid ticket printing and real-time sales tracking for events with walk-up attendees.
• NFC Cashless Supports (Wristbands and Cards) Physical NFC-enabled wristbands and cards that serve as cashless payment wallets and event tickets. Wristbands are recommended for multi-day outdoor festivals due to durability; cards are suitable for shorter indoor events and can be customized with event branding.
• Access Control Terminals Dedicated hardware terminals for high-volume access control operations. Features include barcode scanning, NFC reading capability, extended battery life, and real-time synchronization with the ticketing back-office. Available for rent or purchase from €80.
• Turnstiles and Tripods Entry barrier equipment that can be connected to Wilout CONTROL NFC or barcode scanning solutions for automated access control and crowd flow management.
• Self-Service Reloading Kiosks Autonomous cashless reloading stations that allow event participants to add funds to their digital wallets without staff assistance.

Quantifiable outcome

• Increase in average basket size up to 2x with cashless payments
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• ScalewaycoreTechnology or IntegrationCloud infrastructure provider hosting Wilout's services (wilout-online.com and related services). Ensures reliable and scalable hosting for the ticketing platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dice: Mobile-first ticketing platform for live music with strong European presence. Comparable target market (concerts, festivals) and product-led onboarding approach overlapping with Wilout.
• Shotgun: European ticketing platform focused on electronic music events and nightlife, with growing cashless/event-tools offerings. Direct competitor in the festival and live-music organizer segment Wilout serves.
• Billetweb: French ticketing SaaS focused on associations, schools, sports clubs, and small organizers — a near-perfect customer-segment overlap with Wilout's SMB and sports-club verticals.
• Ti.To: European self-serve ticketing platform popular with conferences, festivals, and SMB organizers. Direct competitor in the PLG, no-subscription ticketing category.
• Weezevent: Direct French-headquartered competitor offering the same triad of online ticketing, cashless NFC payments, and access control for European event organizers. Closest functional competitor to Wilout in the SMB/mid-market festival segment.

Broad incumbents

• Eventbrite: Public, global ticketing platform serving SMB and prosumer event organizers. Overlaps directly with Wilout ONLINE on ticketing but lacks Wilout's integrated cashless NFC and access-control hardware stack.
• Ticketmaster (Live Nation): Global ticketing incumbent referenced in Wilout's own data-import integration list. Competes upstream with Wilout at the primary ticketing layer for large events and venues.
• See Tickets (Vivendi): Pan-European ticketing provider owned by Vivendi Ticketing, also explicitly named in Wilout's data-import integrations. Overlaps with Wilout ONLINE at the SMB/mid-market organizer layer.

Emerging players

• Festicket: Festival-focused ticketing and travel platform serving European music festivals. Overlaps with Wilout on festival organizers and cashless-enabled venues.
• Yolo (Yolopay): Cashless NFC payment provider for events and venues. Direct overlap with Wilout PAY's cashless wristband/payment offering, particularly at European festivals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wilout_officiel
• Facebookfacebook.com/Wilout.fr
• LinkedInlinkedin.com/company/wilout

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilout